How does “The Why?” tell you everything you need to know?

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On tonight’s episode of The Glenn Beck Program, Glenn spent his opening monologue discussing the future of his show. With it being a new year, Glenn wanted to stay focused on a new direction – one that would be tied closely to The American Dream Labs. And while he would be delving into the American Dream Labs more next week, he did say that everything he would be doing evolves from the idea of “The Why”.

What is “the why”? It’s the heart of every business, organization, and institution. While most businesses will have a “what” and a “how”, the ones that have a “why” that people identify with are the ones that are truly successful. He compared Apple and Dell as an example. While Dell will tell you in their ads that they sell computers (The What) and how those computers have great processors (The How), they don’t ever tell you “The Why”. Apple, on the other hand, uses their advertising to showcase how their products will allow them to connect with family members in ways that were previously impossible.

For Glenn, “The Why” for him and TheBlaze is simple: Liberty- Self Empowerment, God Faith, Life, Liberty, and the Pursuit Of Happiness. Those are the things that motivate him to do what I do, and those values are in the DNA of everything he does. And because those values are shared by the audience, he’s been able to forge such a strong relationship with them. It also separates from other authors like Stephen King or other cable news hosts like Anderson Cooper.

“It is ‘The Why’ that divides us,” Glenn said.

Glenn said that looking for “the why” can also be used to find solutions to the problems facing America. Using Sandy Hook as an example, he explained that the media was blaming guns, but guns are really just “the how” the shooter was able to carry out his plans. No one is seriosuly looking for “the why” when looking for answers. People are calling for more gun control, but aren’t looking to fix an American culture that glorifies violence and is riddled with broken families.

If you want to find solutions, you need to look beyond “the how” and “the what” and start looking for the deeper meaning – “the why”.

  • Anonymous

    Brilliant monologue, Glenn.

  • Omegaomni

    You are praising apple ?  They send most of their jobs to china. Their products are inferior to all other products. You basically saying that they are successful because they sell a contrived image to sheep who consume prepackaged images. Isnt that your criticism of obama voters?

    ego is almost always the why of human motivation

  • Omegaomni

    The constitution has been amended

    Rely on charity?  I wonder what charity christians had for the people they gave pox infected blankets or their slaves. History has shown that religious charity is almost non existant and always tied to conversion

    those who wrote the declaration did not women to vote or blackmen to be free

    Liberty is a overused vague term. Liberty to smoke pot? liberty to watch porn?

    Self empowerment?  like the mafia?

    freedom of conscience ?  I think you just wanted to add more synonyms for liberty

     

  • Omegaomni

    why should journalists give the why? aren’t they supposed to just report?

  • Omegaomni

    Did hitler play video games?  did columbus play video games when he help start a slave trade?
    values?  did both world wars start because of video games? did the completely pointless hundred years war start for video games ? 

    breakdown of the family? you mean before when people would work more than 80 hours a week never seeing their children before UNIONS brought us the 40 day work week?

    i dont blame guns either but I blame the shooter that’s it. If you are going to blame the media then you need to look at history before mass media and explain it.

  • Anonymous

    America’s soul is dead. Once there was real music (like blues & soul) not technopop studio created crap. Once there was real art, not jubbled up painted steel beams in the park.Start making real music again and real art, turn off the stupid video games. 

  • Anonymous

    Oh yeah right the unions were so wonderful! Please! Have you seen Detroit lately…that is Union handiwork there pal

  • Anonymous

    Awesome, tech advice from a n00b. What is the difference between CNN and theBlaze? The former gives you the facts while the latter spouts crazy conspiracy theories. Just tell the truth, the only reason why you’re not on Fox News is ‘cuz you wanted more money than they offered. You think that you’re preaching the truth and got all hurt when they said you’re just not worth it. Just open up a church and keep all your tax money that way. Geez. Zealots like this guy.  

  • Anonymous

     every generation has new stuff that the old one doesn’t like.  With music its b/c sometime in your 20s or early 30s your ears sort of settle on what noise they enjoy, thus new music generally sound like crap just b/c its new.  It is an undeniable fact that music has become more uniform in recent decades, if you search four chord song on youtube you will see it even more evident, but most of the music is still the same in terms of message etc.  The majority is flippant crap that will be forgotten in ten years, while a few are truly wonderful.
    art is all about doing something new and different, otherwise its not really art.
    as for video games, its a more visual board game essentially that helps develop motor skills and reflexes, and war games help soldiers deal with PTSD.  As long as the user hasn’t mastered the game so much they basically play from muscle memory, the challenges in the games generate a lot of brain activity which is good.  the only downside is less exercise which can be compensated for.

  • Anonymous

     you’re right (penn and teller’s bullshit did a great episode on video games and violence) , and unfortunately the unions overplayed their hand and kind of asked for what they’re getting now.

  • Anonymous

     only if they have an opinion different from yours.
    as long as they tell you what you want to here they are more than free to give the why

  • Anonymous

    Did I miss it somewhere? Did he credit the author with this info of just steal it? This was a concept created by Simon Sinek. Makes me wonder if any of his material is original.

    http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

    http://www.startwithwhy.com/

  • http://youtu.be/ff8jDkOHp3U Sam Fisher

    You seem to be bigoted moron who has no understanding what so ever what it means to be a Christian. Go back under your bridge troll.

  • http://youtu.be/ff8jDkOHp3U Sam Fisher

    We are all screwed if we don’t stop with the B.S. We need to cut the debt before it is too late but Obama refuses to do anything about it but the left calls us terrorist what Obama is doing is nothing short of terrorism. That is why they caved into is bull demands.

  • Anonymous

    It isn’t what we missed, it’s what the Liberal media fed the Low-informed

  • Anonymous

    The Why, is because  some American people have not
    earned what the government gives them.  Too, too, too,many
    takers that the American people cannot afford to support
    anymore.  Total collapse on the way!
    Our political leaders in both houses of Congress have become
    a bunch of cowards or are so politically corrupt that they do
    not care what happens to America.  

  • http://www.facebook.com/san7ma Sandy Myers-Mara

    People like you with no mind of your own; can’t tell the difference between, black, white and gray??  You are one of the generations of mindless, souless individuals that need to be eliminated from the gene pool. 

  • Anonymous

    Politics is NOT for people. Why do people allow politicians to continue what they are doing? The government is corrupt to its gills and sane Americans are allowing it to continue.  It doesn’t matter who people elect to govern, as long as you have only TWO parties, the corruption will not change. Corruption in America has become a culture shock that many had warned many years ago. The founding of America knew that this could eventually happen, that’s why the constitution was drawn up. Who’s goinjg to change it????

  • Anonymous

     Nice, you’re calling me soulless while in the same sentence wishing my death.

  • greywolfrs

    Asking “why” is great and generally gets to the heart of the matter. Even knowing that is not going to change one simple fact, you can not dictate morals, you can not legislate them either, nor should we try. That goes against FREEDOM for all. You may disagree with some people and you may agree with some people, but the constant must ALWAYS BE FREEDOM. Freedom, let’s analyze that word. Freedom means that people have the right to do as they please. Freedom also means you have the right NOT to participate. Isn’t FREEDOM wonderful.
    One can not say that violence on T.V. or in the media is the only reason these things happen. A prime example is the Middle East, those people have very little of that in their lives, yet still decide to suicide bomb. Why, because of RELIGION. Let’s look at the guy who stabbed all those people in China, the Chinese seriously control their media and T.V., yet that guy went over the edge. So, in the end, I guess we can blame whatever we like, but the “why?” is simple, those guys were/are CRAZY, nothing more. A word to the wise, do not try to “understand” crazy people, in doing so, wouldn’t that make you crazy also?

  • Anonymous

    The reason the news doesn’t ask why is because they don’t care about people, they are just news items. The news people support the present beliefs of the Presidency in charge, and they would like to get rid of guns, because I believe they have more plans do things that will anger Americans even more.  Americans are use to freedom of choice, this presidency will create situations that will take away more of peoples freedoms. I just read a news article about a girl sueing to keep her name that was given to her at birth in another country, her mother didn’t give her a name that was on the list,  but to  name children in that country the name has to be on a list of acceptable names that reflect the culture.
    The election reminded me of a football game, people don’t care if there are illegal moves, they are just glad they won so they can brag their side won. No one cares how or why — they just want to win.

  • Anonymous

    People need to stop watching the news, If you watch one 30 min segment of news or look on line at the same time everyday, you will know what you need to know. The media needs to be starved out. I felt bad for Sandy Hook; those people needed people to leave them alone, give them space and quite so they could grieve and take care of what needed to be done. But they had to tolerate news people asking them questions everyday. One 4 or 5 days later, I was surfing the channels, there sat Gayle King and her co-hart in-front of the memorials. I thought my goodness, leave them alone, let them rest, the two women were sitting in their high chairs in front of the memorial and it was irritating. They reminded me of how I feel when I see two warts on a persons hand or face.  The two women didn’t care, if they did, they would have given them their space and time to grieve. They cared about making news.

  • http://twitter.com/DelanaJamie Delana Jamie

    It also separates from other authors like Stephen King or other cable news hosts like Anderson Cooper.http://www.StartworkingwithGoogle.qr.net/jO4I/QHtUM-WDcnsMxg

  • http://www.facebook.com/patty.goldman.5 Patty Goldman

    Most of the media people don’t care why or how about the stories they read to the audience on T.V. or re-post in the newspapers. What good does it do them to be pro-active? So they can get fired. The big organizations who own the media outlets decide what news we will hear and then pretend to want feedback from the viewers. The 2 parties controlling the country are like 2 competing sports teams. Their decisions are based on themselves and their power and futures.
    Nothing makes sense because there is no sense. Just us talking amongst ourselves. And the discussions about the problems of poverty,taxes, the military,etc. are the same conversations I remember hearing 40 years ago.

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  • Anonymous

    Another outstanding monologue! This is why I’m such a huge fan. Beck is one of the very few who actually “get it”. It’s been real hard for me to find anything to be optimistic about since the election. I’ve had to force myself to read the headlines everyday because I just can’t take it anymore. Glenn, you are about the only person I can relate to. Thank you for all that you do!

  • Anonymous

     Just the fact that you had to ask that question shows that you you are totally clueless as to who Beck is and why he has such a huge following. America actually matters to us. The rest of the talking heads are just collecting a paycheck and pushing their anti-American BS. Most of America will never understand Beck or his fans. Which is perfectly fine with us!

  • http://twitter.com/isaacgarcia Isaac Garcia

    Yes – you are totally right.  I got through about 15 mins before I said to myself, “wait a minute….he is ripping this off of Simon Sinek.”   I didn’t finish his “Vision” but I hope he gives credit to Simon.  If not, than its straight up plagiarism. 

  • Anonymous

    LOL  Hate to break this to you, but there actually IS truth coming from the Blaze.  Those “crazy conspiracy theories” as you so ignorantly call them are based on cold, hard, DOCUMENTED facts from the very words of ACTUAL human beings, lol.  And CNN?  Don’t make me laugh.  They wouldn’t know the truth if they were looking at the truth right in front of their own eyes.