What should our politicians learn from Nike and Reebok?

What did I mean yesterday when I said we’re not selling America to anybody? What is the brochure of where we want to go, as conservatives or constitutionalists?

We know where Bernie Sanders wants to go. He wants to take us to Sweden, 1970. He wants to take us to a socialist or Marxist utopia — and we know that, he’s clear on that. And that is actually why he’s winning with so many people. He has received more votes than Donald Trump. Why? Why is that? Because Bernie Sanders has a destination.

Conservatives are either about beating Hillary Clinton, building a wall, restoring the Constitution, going back to the Reagan era — all things that don’t mean anything, really, to most people. It’s not a destination. We need to find a way to start talking about America and the promise of America and what America can and should be. Why do I get on this plane with you?

Sure, you’ve talked to me about your pilot. You’ve talked to me about Hillary Clinton. And she’s a great pilot and can take us to wherever you’re going. But I don’t know where she’s going, other than corruption. Bernie Sanders, I don’t know if I would trust him as the pilot, quite honestly. If my pilot looked like him, I would look at the co-pilot. What does the co-pilot look like? But at least I know why I’m getting on the plane — I’m going to Sweden 1970. Donald Trump, he’s the pilot. Where is he taking us? And Ted Cruz. Ted Cruz, I know is a great pilot, I know what instrumentation he’s using. I know he’s got the best maps. His map is the Constitution. But what does that mean about our destination? Where are we going?

Yesterday, I asked that question. And I’m not sure I have an answer yet. But as we were on the air, we talked about it, and I believe the best way to describe where we’re going is the internet.

America was the world’s internet in the 1800s. America was a place where anyone could go and do anything, without a license. You didn’t have to have a certain education. You could learn it yourself. There was no government interference. And you could start your own business. You could dream anything and do it. You wanted to be a singer, you could be a singer. And you could suddenly become a very popular singer. You wanted to build a car, you could build a car. You wante to get your own education, you could get your own education. If you wanted to deal in drugs, you could go into the back alleys. You could go on the dark net and deal drugs.

America was the internet. The Constitution allowed you to live your life, not in the virtual world, but in the actual world, in the same way the internet allows you to live in the virtual world.

Nothing good happens unless you do it. That’s a German pacifist poet and writer who opposed the war in Germany. His name was Erich Kästner. Nothing good happens unless you do it.

Can’t the same thing be said about America? Can’t the same thing be said about the internet? It exists. It’s a place of creativity. It’s a place of freedom. But you still have to pick up your phone. You still have to pick up your tablet. You still have to pick up your keyboard. You actually have to get on to the internet. You have to open your computer. You have to do it. You have to dip your toe into the water. You have to choose to participate. No one can force you to participate. No one can tell you how much to participate. You can ignore the internet. You don’t have to have a cell phone. You don’t have to go on the web. You can choose to own a set of encyclopedias. You can choose to never use Google. But you limit yourself from something that has great possibilities and great opportunity.

And so far, nobody is making the case that I didn’t get mine, even though I refused to get on the internet. I didn’t get my search engine for free. You didn’t give me those results for free. No, you have to go and search for those results. You can enjoy participating by traveling through the creation of others, if you go online. Or you can create your own thing and build an app. You can learn from what others have posted.

Today, I was on the way into work, and I found pictures of the earth at night from the International Space Station and the things that they are learning about us just by looking at the lights of the cities at night. But the problem is, the Space Station is circling so fast, they’re taking pictures — and the university that is doing this over in Spain said, “We can’t recognize some of the cities.” And so they put the cities up online, and said, “Does anybody know this city? At night, this is a view from space of this city. Does anybody recognize this?” They’re using collective minds that happen to be like me who just stumble across their images and go, “Oh, I know that city.”

You can do and see and find and build anything, ways to participate and create and travel through the internet. I was in space this morning looking down at the earth at night.

But even though the possibilities are endless, even though there are as many possibilities as there are people, nothing good happens unless you do it. The same is true for America: Nothing good happens unless you do it.


I was reading a guy named Ezra Taft Benson this morning. One of his quotes: “The biggest business of any life is just making decisions. While one of the greatest gifts of God to man is the right of choice, God also gives us the responsibility of those choices. We put our own lives in the direction of success or failure. Nobody else does it. We may not only choose our ultimate goals, but we also have the right to determine and decide for ourselves in many cases the means for which we will arrive at those goals. And by our industry or lack of it determine the speed by which these goals are reached. This takes individual effort and energy and, without it, we fail. And in doing so, it will not be without opposition or conflict. What is true there is you have to do it.”

Rebook, years ago, had a market share of athletic shoes. And they marketed themselves as an aerobic shoe. Aerobics were really popular at the time. And so they marketed themselves as a way to do aerobics.

Nike did something else. Rebook marketed themselves as a shoe that would do great athletic achievement. But Nike made their shoes available to everyone for any kind of situation. They could be worn to create athletic achievement, but they could also be worn at work. They could be worn at night to have fun. You could wear it as a fashion statement. You could wear it outside in the garden.

The difference was, you had to do the action. The action was inherent. You actually had to put the shoes on. And once you put the shoes on, you had to just do it. The shoe meant nothing. The shoe could be anything for anyone. But you had to just do it.

Now, how do you describe a destination? How does Ted Cruz or any constitutionalist stand in front of people when Bernie Sanders can say, “I got free stuff for everybody, and we’re going to take you to a place that looks like Sweden.”

Have you ever been to Sweden? I just went to Sweden this last, doing a show we’re going to be airing soon. Sweden is one of the most amazing countries I’ve ever been to, really beautiful. Really odd, because it’s a socialist nation and everything is cookie-cutter and you really don’t have a choice of living in a big house because everybody lives in an apartment because no one can afford a big house because of the taxes, but Stockholm is a beautiful, clean city. Sweden is an unbelievable country. So I can understand why people would want to go to Sweden.

How do you get a nation that doesn’t understand anymore, to just do it? You can wear this shoe to go anywhere. How do you get them to understand that the constitutional framework creates that atmosphere? How do you get them to go and imagine an America like that?

I’m not sure yet. But it shouldn’t be that hard. Because the internet is that place. The internet is America prior to the Progressive Era. We’re now starting to talk about regulating the internet. We’re now starting to talk about putting taxes on it, making sure you have a license, regulating the news and the blogs. We’re now starting to spy on you. Every keystroke is monitored.

We’re about to wreck what we have, just like we wrecked what we had in the 1800s, where men were free to say, “I want to start an electric company. I want to start a phone company. I want to start a railroad. I’ve got an idea, how about we string wires all the way across the nation so we could have a telegraph and you could actually talk to each other.”

Do you know who rode the Pony Express? Do you know what the ads said for the Pony Express? They were looking for 12-year-old boys — imagine just starting that ad today, “Looking for 12-year-old boys.” We were looking for 12-year-old boys, orphans preferable. The expectation of life was about a year. Imagine advertising, “Hey, by the way, we’ve got a job for kids. We’re looking for orphans. 12-year-olds. Because they got a lot of stamina. They’re small. And, by the way, you’re expected to be dead in a year. And for this commercial enterprise, we just want to bring the mail from one side of the country to the other.” We would never do that.

But one of the greatest Pony Express riders was a 12-year-old boy. He lived past his year. He fought in World War I. He was 70 at the time. And he saw what was happening to the world, and the United States said, “We can’t use you. You’re too old.” He said, “Really?” He got on a ship and he went over to England. He asked England, “Will you take me?” They said, “You bet. We’ll take anybody.” He fought in World War I and lived.

The destination that I have in mind, the destination of where we need to go, what our country looks like, is a country that doesn’t say, “You’re too old. You’re too stupid. You don’t have this. You don’t have this certificate. You don’t have this degree. I’m sorry, you haven’t filled out your paperwork.” The America that I see that I want to go to is a country that is bound by laws, not by men, where its people are free to explore and just do it.

Featured Image: Screenshot from The Glenn Beck Program