I have mixed emotions today.
I’ve spent a lot of time talking to you about American Dream Labs (ADL). ADL has been a true partnership between myself and a unique talent, Ben McPherson. Ben is a brilliant creative. He has also become a friend.
We often hear there is no such thing as a “good” divorce. I guess in business, that’s not always the case. Ben and I have come to the same conclusion: ADL needs to exist separate and apart from Mercury in order to spread its wings.
ADL wanted to be in Los Angeles where it could be more than “Glenn Beck’s side project.” It wanted and needed the opportunity to build its own brand and identity. We’ve decided to split up the IP/projects and are hopeful that many, if not all of the projects I’ve told you about, will be brought to life either by MRA or ADL respectively.
I wish nothing but success to ADL and expect to see amazing things from them in the years to come.
Their first project that I can mention is the Church of Martyr documentary you have heard about. After all we’ve been through together, I hope they’ll still consider sending me a screener.
Featured Image: From American Dream Labs Facebook page