A GIF of a Storm Was Watched More Than 22 Million Times on Facebook Live

On Thursday, a Facebook page called Newsfeed began broadcasting what appeared to be a live video of a huge electrical storm.

Tens of thousands of people were watching at the same time, and when the stream ended three hours and 50 minutes later, the Facebook Live video had more than 22 million views.

Just one small problem, however: It wasn’t a “live” video at all, but a five-second GIF that kept on repeating itself.

93,000 people currently watching this fake Facebook Live of a heavily edited GIF https://t.co/58KHiu6NGP pic.twitter.com/iuJiJDcx2m

— Matt Navarra ⭐️ (@MattNavarra) July 20, 2017