Nordstrom is losing its inventory for the company’s new strategy to reach consumers.
The chain is introducing a Nordstrom Local concept store in Los Angeles that will have personal stylists; offer tailoring services, and allow customers to make online purchases or do same-day pickup for online orders. According to the company, the store will be just 3,000 square feet, in comparison to the average 140,000-square-foot Nordstrom location.
“Nordstrom Local will have one styling suite and eight dressing rooms surrounding a central meeting space where customers can sit comfortably, enjoy a glass of wine or beer, and chat with their Personal Stylists,” the department store chain said in a press release.
Nordstrom’s shift away from the traditional store and toward “personal service, speed, convenience” is “a total gamble” – but worth it, Glenn asserted on radio Tuesday.
Customers no longer live in the world where people spend all day at the mall shopping, as evidenced by the failure of formerly huge names like JCPenney and Sears.
Nordstrom is changing because “they know that what they’re currently doing is not the future,” Glenn said.
EDITOR'S NOTE: This article provided courtesy of TheBlaze.
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This is a rush transcript and may contain errors.
GLENN: There is nothing permanent except change. It is something that can’t be stopped. Status quo people, status quo businesses are going to be left in the dust. Some businesses are going to get this. Some businesses are going to lead way. Others are going to fall by the wayside because they don’t get it or they’re resistant or they think that it’s not going to be as big as everybody thinks it is.
There was a story in the Wall Street Journal yesterday: The department store Nordstrom’s is opening up a new store called Nordstrom Local. It’s an experiment. It’s kind of a hybrid between online retail and the traditional department store.
Now, I grew up in the Pacific Northwest. I grew up in the Seattle area. Nordstrom’s was the store. They’ve done it right for, I don’t even know, 100 years.
Nordstrom Local is going to be much smaller. They’re going to have personal style consultants, a meeting area with a bar, areas to try on merchandise, curbside pickup for online purchases.
The one thing they’re not going to carry: clothes. Wait. Isn’t Nordstrom’s a clothing store?
Here’s the thing: Nordstrom realizes that the malls are dying. People like to shop online.
But that doesn’t mean that shopping in person is dead. Nordstrom’s is going to try something different. They want to give people what they want: personal service, speed, convenience.
I read an article yesterday that said, you know, it may not work. It’s a total gamble. But they know that what they’re currently doing is not the future. They know that they have to try something because a department store is a thing of the past. And if you don’t believe me, ask Sears or JCPenney
The reason why I bring this up is, it’s not just stores. The status quo is not working. It’s not working for the TV networks. It’s not working for the movie business. It’s not going to be working for trucking. It’s not going to be working for schools. It’s already not working.
And the more we try to hold on to the university system, the worse our pain is going to get. The old models are being turned upside down.
It’s not working in Washington. It’s not Barack Obama’s fault, and it’s not Donald Trump’s fault. The world is changing.
The DC swamp that President Trump wants to drain is much more of a tar pit. Republicans and Democrats are content right now with where they are, who they are. Because they don’t think they have to change. But in a free market system, you do have to change.
You have a problem with the status quo, when Chuck Schumer and Lindsey Graham are your party’s flag bearers.
Yesterday, I was reading that Lindsey Graham is now leading the charge on change. Lindsey Graham?
This is status quo thinking. That is part of the reason Donald Trump became president. But soon, the political version of Nordstrom’s local will appear. I don’t know where. But it is not necessarily going to be shiny, but it is going to be innovative. And a lot of people will like it.
When you have Schumer and Lindsey Graham being flag bearers, they are not flag bearers. Those are pallbearers.
When something new does appear, if it is truly from the free market, it will be better. Because when it’s truly from the people, when it is ground up, it will be anchored in America’s founding principles, because we know those principles actually work.