Forget Miley Cyrus, here is Disney’s Chinese underwear ad

The May issue of Vanity Fair hits newsstands tomorrow, but it’s already made the cover of the New York Post. The issue features a photograph of Miley Cyrus, star of the Disney Channel’s mega-hit Hannah Montana, clutching a satin sheet to her otherwise naked torso. Cyrus quickly disavowed the photograph, which was taken by Annie Liebovitz: "I took part in a photo shoot that was supposed to be ‘artistic’ and now, seeing the photographs and reading the story, I feel so embarrassed," she said in a statement. "I never intended for any of this to happen, and I apologize to my fans who I care so deeply about." Disney, for its part, shared Cyrus’ outrage. Disney spokeswoman Patti McTeague told the New York Times that "a situation was created to deliberately manipulate a 15-year-old in order to sell magazines."
Reading McTeague’s comment over coffee yesterday morning, I couldn’t help but think of an advertisement I’d seen a few months ago while on a reporting trip to China. I was walking from my Beijing bed-and-breakfast to a nearby subway station when I was stopped in my tracks by a billboard that made the controversial 1990s Calvin Klein underwear ads look artistic by comparison. Staring down at the throngs of shoppers on Beijing’s Xinjiekou Nandajie Avenue, a busy commercial thoroughfare about a mile west of the Forbidden City, was a white girl who looked all of 12, reclining in a matching bra-and-panties set adorned with Disney’s signature mouse-ear design. In a particularly creepy detail, the pigtailed child was playing with a pair of Minnie Mouse hand puppets. In the upper left-hand corner was the familiar script of the Disney logo.