It’s a big statement to say the last one hundred years have been a “lie”, but on TV today Glenn talked about a man who revolutionized political propaganda.

On Glenn’s show, he has always adhered to the belief “The truth has no agenda.”

Born in Vienna, Bernays graduated form Columbia University and worked as a journalist and as an ad man. Bernays was the man who helped make bacon a breakfast meat – it used to just be coffee and toast – by convincing people that breakfast was the most important meal of the day. He sent out research to physicians, along with a packet promoting bacon and eggs, who then told their patients, who told their families, and so on. Thus, breakfast became bacon and eggs and the company that hired Bernays got rich.

Bernays also was the one who created the ideas of casual photo ops. Too cold and uncool? Hang out with actors. Need to look strong? Hang out with the troops? And so on. He also ushered in the era of women smokers.

Bernays believed that people were motivated by irrational, animal urges. It was a philosophy of the Progressive era, much different than that of the Founders. He believed people were motivated by self-preservation, security, aggression or sex. He shared many of the same theories as Freud.

Look how it works today: Healthcare? Self Preservation! Banning talk radio? Safety.

Bernays’s own daughter said that her father was very into manipulation. She said he believed in “enlightened despotism” and that people needed to be guided due to their innate irrationality. They were a bewildered herd that needed a shepherd. His daughter also said that her father developed a view of people as “stupid.”

Glenn believes that Cass Sunstein is the most dangerous man in the White House administration. A man who parallels Bernays, he isn’t motivated by a client or money, he is motivated by the simple belief that he knows better. And Sunstein believes he will change the NEXT 100 years, much like Bernays had changed the past.

Bernays also believed in an “Intelligent Minority” who would manipulate the masses, for their own good of course. Who is that “intelligent minority” now? Andy Stern? Media Matters? The NEA? Cass Sunsteain? Francis Fox Piven?

All the research on Howard Bernays can be found here.