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Glenn at Ad Age media conference: "Stop treating your viewers like they're morons. They're not morons"

November 15, 2011
 Wilson

Writer

Thanks to @vankula for the featured photo on this post

Glenn spoke to the Ad Age Media Evolved conference in Manhattan this afternoon, and shockingly the media elite in NYC was very responsive to his vision about the future of television and digital media.

The Hollywood Reporter explains:



"I don't consider [ourselves] a digital company," Beck told the conference though. "I consider ourselves more a story telling company and a content company. The way we deliver it is secondary."

But he emphasized that focusing on traditional media delivery would have kept him from helping pioneer new models. "We are on the verge of revolution" that is as profound as the Industrial Revolution was, but will happen much faster, Beck said. "We'll find out soon whether we're too early or not."

His estimate was that his focus on a new type of media empire may be three to five years ahead of its time. But following a tipping point in the media industry, "delivery as you want it" will become the standard, he predicted. 

The revolution that is in the works "is all about the individual," he added. "It is so close to the American Revolution. It's about you."

He told his audience that as a result, in the future, no media executive would get to tell consumers which show is on or off. "The days of 500 sat channels [are] over," Beck said. "You have to know exactly who you are" and who your audience is. After all, people these days look for myriad opinions on different sites where they know what to expect.

When it came to advertisers, THR reported,"(Beck's) advice to marketers is to not discriminate between the political left and right or other distinctions. "Respect the end user[s] even if you don't agree with them," he said.

Even fans (and non-fans) on Twitter had positive feedback on Glenn's talk:

Even this guy, who doesn't agree with Glenn, found his speech 'mesmerizing' (we think it's a compliment):

DEBUNKED: Eight times the MSM got the facts about Trump COMPLETELY WRONG

Photo by Win McNamee/Getty Images

How many times must the corporate media get something completely wrong — and attack anyone who dares to disagree — before we realize who they have become?

On the radio program Friday, Glenn Beck shared an article from the Daily Caller titled, "Eight Anti-Trump Narratives the Media Finally Had to Admit Were False All Along." From the Lafayette Square controversy to the denial that COVID-19 could have anything to do with a lab in China to the "Russian bounties" story, the list of mainstream media conspiracy theories goes on and on. If it were anyone but the liberal media who got the facts this embarrassingly wrong, they would have been out of a job long ago.

Watch the video clip below to hear eight of the most anti-Trump the narratives shamelessly pushed by the media — that were completely wrong.


Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

Glenn Beck rips into Obama: YOU planted America's Marxist seeds

Former President Barack Obama sat down with CNN's Anderson Cooper recently for an interview scheduled to air in full on Friday. During the interview, Obama scoffed at the idea that critical race theory could be a "threat to our Republic," while claiming that "right-wing media venues" are "stoking the fear and resentment of a white population."

On the radio program Wednesday, Glenn Beck set the record straight: the right-wing media's efforts to call out the far-left have nothing to do with race in America, but rather everything to do with protecting our way of life that is being threatened more and more each day by the radical, Marxist ideology seeping into government.

"Mr. Obama, you lied," Glenn asserted. "You used the IRS to hunt down your enemy. You spied on the media. And your health care package, which was supposed to save every American $3,000 per year, has helped some, perhaps, while raising the cost of everyone's health care in double and triple percentages. But the worst thing that you did, is you planted, you watered, and you protected the Marxist seeds, by crying race."

Watch the video clip below to hear more from Glenn:

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

Biden's Hostile Takeover: The Great Reset of America

Our sacred republic has never been in more danger than it is today. Little by little, industry by industry, the far Left is fundamentally transforming the country we love. And it's an aggressive, hostile kind of takeover we've only seen in some of the world's darkest societies.

On Glenn TV this week, Glenn Beck exposes how the Biden administration and Democrats are aggressively scrambling to reset everything: our free and fair voting system, our kids' education, our policing, immigration and border security, our economy, our military, and our energy supply.

Finally, Congressman Dan Crenshaw (R-Texas) joins to discuss how Biden's "woke" policies are threatening America's national security and our way of life.

Watch the full episode below:

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

Oil & Gas firm CEO behind EPIC North Face troll: In a 'woke' world, TRUTH about fossil fuels is 'controversial'

Apparel company The North Face recently stated that it would no longer make jackets for oil and gas companies because it doesn't want to be associated with the fossil fuel industry. In response, Colorado-based oil and gas company Liberty Oilfield Services rented full billboard ads to remind The North Face of the truth: "Globally, 60% of all clothing fibers are made out of oil and gas. For North Face, it is likely 90% or more."

Liberty CEO Chris Wright joined Glenn Beck on the radio program Tuesday to discuss just how much of our economy — beyond outdoor apparel and energy — wouldn't exist in a world without fossil fuels. And he warns that many companies are now deeming this truth to be "controversial."

"I have been for years, trying to get a real, honest dialogue about energy going," Chris told Glenn. "So we took this opportunity to point out that North Face jackets are ... almost completely made out of oil and gas. How can you choose not to associate with the essential material your equipment [is] made out of? So we put a billboard up ... the billboard says, 'That North Face puffer looks good on you. And it was made from fossil fuels.'"

"Most billboard companies did not want to run that billboard. They thought it was controversial," he added. "And Facebook put a hold on our brief video just saying the jacket looks good, this is what it's made out of. In today's world, that is controversial."

Watch the video below to catch more of the conversation:

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.