Glenn was a featured guest at Business Insider's Ignition 2011, an industry event talking about the future of media. The Blaze CEO Betsy Morgan was also a guest and they talked about how Mercury Radio Arts is building for the future and how the networks are going to destroy themselves.
Times have changed — the world has become more diffuse, empowering the individual.
That's wisdom courtesy of hyper-active television and radio personality Glenn Beck, who has his own burgeoning media empire with Mercury Radio Arts.
Changes in the way we communicate have made it easier to connect with individuals than it ever has been before, he said. That's changed the way businesses, the government and just about everything else has operated.
To hear him tell it, diversifying from radio and television into internet publishing, books, magazines and live events is just a hedge against an industry that’s changing so fast, there’s no guarantee that even a company that’s enormously successful today will still exist a year from now. “I have no idea where this thing’s going to land,” Beck said. “We’re like a tiny little Epcot. We’re trying to be an experimental prototype city of tomorrow. What will work?”
One thing he thinks might work: a book publishing project “that’s about two years out that I hope will completely turn the world upside-down.”
“Instead of being trapped and saying ‘How are we going to save our jobs?’ we’re saying, ‘Forget about all the systems. Forget about what you were told to do.’” he added. “Stop doing it that way!”
But it was more than the media writers that were impressed. Many at the conference were tweeting about Glenn's speech.