Tough Choices: A Heartfelt Message to You

You know, it is really hard to stick to your principles when times get tough.

The RNC and the Tea Party movement -- the movement was the community that built itself up, rooted in principles with a -- with a new authentic voice. And when the Tea Party spoke up, the RNC said, "We hear you. We're with you. We're all working towards the same place." And the movement trusted the party, and we joined with them and we accomplished some of our goals and moved the ball a little way down the field. And we got some good guys elected. And we were told we were making progress on tax reform and on Obamacare.

But as things progressed, we start to notice that some of the actions from the RNC didn't match their words. That the RNC was telling us what they thought we wanted to hear, but they were just going forward with their own agenda and doing exactly what they wanted to do. And it was all about money and power. It had nothing to do with the people.

We thought as a community -- we as a community, we wanted -- we wanted something that was important to us and something that had been promised to us. But we wanted it so badly, we began to believe -- and we kept working and kept trusting and volunteered more hours and got even more guys elected. Until finally, it became clear that even some of the new guys were falling into step with the old party line, and none of the things we hoped for or sacrificed were actually happening. It was an illusion. And you can give up or you can pick yourself up.

We see now the reality is that the managers at the RNC were not heading in the same direction that we were. They never intended to go that way. They don't hold our same principles, our same values. And that's why so many people are angry and disillusioned today. We're aware now of what the RNC was really up to. And we can see that they are headed into a different direction and a different goal. In fact, I don't even think we're playing the same game.

So now we have to make decisions. What do you do? You can -- you can say a lot of my work has been for naught. Or you can make hard decisions. Are we going to stick by our principles and continue to be honest with ourselves and stand for what we believe in, or are we going to give in, give up, or give in to the status quo, go along to get along?

I know for me and I think for everybody in this community, we are making the hard choices. We're choosing principles over power. We're staying true to the Constitution, even in the face of hardship and derision. But even when many in our own party are calling us names and trying to pull us down, it gets tough, but we keep going. And when others try to drag you into the mud, that's when you have to stand the strongest, maybe even push back a little.

Remember who you really are and keep working towards your goals. I wanted to start there today because there's a story that maybe you have read that came out yesterday that is talking about how yesterday my company, TheBlaze, laid off 40 people. And my media empire is crumbling. And part of it is because I'm traveling around with Ted Cruz.

Well, I want you to know, yes, I've lost a lot of money traveling around with Ted Cruz. I've lost about half a million dollars. That's my choice. I believe in something.

Did that cause the 40 people to lose their job? No.

I want to talk to you today because we're in a community together, and I trust you. And I tried to be trustworthy. And when I make a mistake, I own up to it. And I'm a trusting guy.

I think anybody on the show will tell you my biggest problem is I trust everybody, until they prove otherwise. And I try to live my life in a transparent way. And I try to surround myself with others that I believe are trustworthy.

And then I went on to build my own company with an authentic voice, a trustworthy company. And one of my main principles -- and you heard me saying Isaiah it a million times: We take on no debt. Root ourselves in principles and people. Live within our own means.

And I trusted the people that ran my company, that they wanted the same things. And in the beginning, maybe they did want the same things. But a couple of years ago, I realized there were problems in my own company, and that even though the managers were all saying the right things to me, those things were never getting done. And you know this to be true. Because I would talk about things that we were going to do on TheBlaze and everything else, and then they never seemed to materialize. And I was losing credibility with you, but behind the scenes, I was a holy terror for about a year because I couldn't find out what was going on.

Without saying anything bad about anybody because we just have different principles, the people I had moved down to Dallas and the rest was in New York and Los Angeles and Washington, DC -- and we were working now towards being, I guess, a normal, status quo kind of media company, a big media company, and I didn't ever want that.

But because our team was split from Dallas, Los Angeles -- I think we had people at one time in Chicago, Washington, and New York -- I didn't know who really got the vision and who didn't, who got it and who didn't.

It was almost two years ago when we had a museum here at the studios in Dallas. And we invited you to come and just see the museum. And I bet there were 10,000 people here that came through -- and I loved it. And everybody kept telling me, go home. Go home. Go home. And I wouldn't go home. None of us did. Nobody on the show went home.

We were there and we spent that whole weekend with you because we love you. We love you.

But I noticed one thing about my company. Not one single person from the management team actually showed up that entire weekend. And I realized, they didn't love the audience like I did. They weren't connecting to the message like you did and I did. I'm not sure they were part of the culture of the principles. And I knew I had to get a hold of my company again, and that would mean making really hard choices.

First one was, are you going to stick to your principles? You going to be honest with yourself? Stand for what you believe in, or are you going to give into the status quo and go along to get along? Because these people were my friends, they were my partners, and I don't know at the time, I thought maybe they were right. But I knew they weren't in my gut.

And my gut and my spirit said, "Stick by what you know, even if it's hard and even in the end if you lose."

I had to start firing people, people that I counted as my friends, best friends, partners. And the process that I began was the hardest process of my life. Yeah, almost as hard as picking myself up off of that carpet when I was facing suicide, that carpet that smelled like soup. But this time I had something I didn't have before: I had you. I knew you existed. I knew that you believed in the same principles I believe and that we -- no, that I had made a promise to you. Our lives, our fortunes, and our sacred honor.

And so I kept going. This has been a really hard five years for me, but the last 18 months have been unbelievable. One thing I had to do was get everyone in my house under one roof so I could look everyone in the eye. Culture matters at a company.

I stopped telling you about the things that were coming on TheBlaze. It's called the Phoenix project. We've been working on it now for about nine months. I haven't talked to you about it, nor will I until we launch it. I'm tired of telling you the things that I think we're going to do. I bet you are too. We're just going to do them. Because I failed you too many times.

The reason the articles like the one that came out yesterday are coming out, part of it is political. Part of it is because Frank Sinatra was right, some people get a kick out of stomping on your dreams. They really do.

Some is, I guess, it's news when somebody loses their job. Unfortunately, my media company isn't the only place in America laying people off. My media company is not the only one that's looking at their balance sheet and saying, "We can't go into debt, or we're going to lose all of the jobs."

They said in this article yesterday -- this has been claimed before that my business is failing. I will tell you, two years ago, it was. It was absolutely on fire. Because when I started to go into the books -- I was a bad steward. And when I started going into the books and see what had been done to my company that didn't ever take on debt, I was first told that we were, I think, $4 million in debt. And then it became $7 million in debt. And then when I got the final accounting, 18 months ago, my company that doesn't take on debt was $13 million in debt.

If I'm going to tell you you shouldn't have debt, how could I have a company that was $13 million in the hole? I made really hard decisions. And in 18 months, my company that is dying and struggling paid our debt down from 13 million to two.

A couple of months ago, we had a great sponsor of ours, about a 7-million-dollar-a-year sponsor go broke. I feel for that company because everybody that worked for that company, much larger than mine, went out of business. And they left us with a lot of debt.

You see, economies, it's -- it's like Jenga. One person pulls one big thing out, and the whole thing could fall. But it definitely weakens. And the more pieces of stress or the more pieces that come out of Jenga, the weaker your house becomes. Somebody -- Delco goes out of business because GM is no longer making their cars in Ohio, and so that hurts Delco. And then that hurts the grocery store down the street and the restaurants in the town.

We're in this together. I'm not going to tell you that I'm not running a fail company because the proof is in the pudding. I will just tell you the old managers got us into $13 million of debt. And in less than 18 months, we've shaved that off by over $10 million. That doesn't seem like a failing business. That seems like a business that is thriving and is doing its best to set its principles right.

But I want you to know, when you read TheBlaze, because I'm not happy with it -- and I've quietly said that recently, over the last year or so. Not happy with it. But it's changing. We just hired one of the guys who put together American Idol, Oreo cookies. We just hired a guy who was one of the main guys at Good Morning America and CNN. We just hired an HR person from Viacom. I'm rebuilding. And it will be a lot better for me honestly -- honestly, it would be a lot better if I would have just filed Chapter 11. But I actually like Harry Truman too much. I don't believe -- Chapter 11, sometimes you have to do. Chapter 7, sometimes you have to do.

But I wanted to pay every single person back because it's not their fault. It was my fault for not watching what people were doing underneath me.

One last thought and then I'll move off: When I first put TheBlaze on the air, it was GBTV. And I won a hammer. It's the Tribeca Disruptive Innovation Award. It's a disrupter's award. It goes to some of the best disrupters in the world. I couldn't believe I was in the room when I won this award. That year, I earned that award because we broke television and we're the first one to make it an app and put it online.

I haven't earned this hammer a day since. But I will tell you this: Sometimes it takes a hammer to break what is broken so you can rebuild it. And in today's world and economy, if you ever get fat and sassy, if you ever start to put profits over people, if you ever decide, "I really don't need -- I really don't -- I don't care what the people say. Yeah, yeah, they're customers. They'll just keep coming." No, they won't. You have to innovate every day. You have to actually love your customer every day. You have to actually care about them and wonder, "How can I make their life better or easier?" And when you do that and you understand that by doing that you're disrupting the entire system and you'll go places that will scare the living daylights out of you, but you proceed without fear, that's when you will win.

I'm not going to tell you we're going to win. I'm just going to tell you, watch us. Watch us over the next year.

Listen to this segment from The Glenn Beck Program:

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For the first time in the history of "The Glenn Beck Program," former President Donald Trump joined Glenn to give his take on America's direction under President Joe Biden compared to his own administration. He explained why Biden's horrific Afghanistan withdrawal was "not even a little bit" like his plan, and why he thinks it was "the most embarrassing event in the history of our country."

Plus, the former president gave his opinion on China's potential takeover of Bagram Air Base, the Pakistani Prime Minister, and Gen. Mark A. Milley, chairman of the Joint Chiefs of Staff.

Glenn asked President Trump how similar the Biden administration's withdrawal from Afghanistan was to his administration's plan.

"Not even a little bit," Trump answered. "We had a great plan, but it was a very tenuous plan. It was based on many conditions. For instance, you can't kill American soldiers. ... You have to understand, I did want to get out. But I wanted to get out with dignity, and I wanted to take our equipment out. And I didn't want soldiers killed. ... What [Biden] did was just indefensible. He took the military out first and he left all the people. And then we became beggars to get the people out. I had a plan to get them out very quickly. But first, the Americans would go out."

Trump told Glenn that his plan included maintaining Bagram Air Base and explained why he would not have left "a single nail" behind in Afghanistan for the Taliban to seize.

"We were going to keep Bagram open," he explained. "We were never going to close that because, frankly, Bagram is more about China than it is about Afghanistan. It was practically on the other border of China. And now we've lost that. And you know who is taking it over? China is taking it over. We spend $10 billion to build that base. It's got the longest, most powerful runways in the world. And China has now got its representatives there and it looks like they'll take it over. Glenn, it's not believable what's happened. You know, they have Apache helicopters. These are really expensive weapons, and they have 28 of them. And they're brand-new. The latest model."

Glenn mentioned recent reports that Gen. Milley, America's top military officer, made "secret phone calls" to his counterpart in China while President Trump was in office.

"I learned early on that he was a dope," Trump said of Gen. Milley. "He made a statement to me — and I guarantee that's what happened to Biden — because I said, 'We're getting out of Afghanistan. We have to do it.' And I said, 'I want every nail. I want every screw. I want every bolt. I want every plane. I want every tank. I want it all out, down to the nails, screws, bolts ... I want every single thing. And he said, 'Sir, it's cheaper to leave it than it is to bring it.'

"The airplane might have cost $40 million, $50 million ... millions and millions of dollars. So, you think it's cheaper to leave it than to have 200 pilots fly over and fly all the equipment out? ... I said, you've got to be nuts. I mean, give me a tank of gas and a pilot and I just picked up a $40 million-dollar airplane. It was amazing. So, I learned early that this guy is a dope. But what he did, is he hurt our country ... and he shouldn't have been allowed to do it. And bad things should happen to him."

Watch the video clip below to catch more of the conversation or find the full interview on BlazeTV:


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In a shocking but underreported conversation ahead of the G7 Speakers' meeting in London last week, Democratic House Speaker Nancy Pelosi admitted that the administration knows China is committing "genocide" against the Uyghurs in the Xinjiang region, but thinks working with the regime on climate change is more important.

On the radio program, an outraged Glenn Beck dissected Pelosi's speech and broke down how — along with the Biden administration's abandonment of Americans in Afghanistan, and the Democrat decision to follow measures of medical "equity" — the far left is revealing how little they really care about human life.

Glenn played a video clip of Pelosi making the following statement:

We've always felt connected to China, but with their military aggression in the South China Sea, with their continuation of genocide with the Uyghurs in Xinjiang province there, with their violation of the cultural, linguistic, religious priority of Tibet, with their suppression of democracy in Hong Kong and other parts of China, as well – they're just getting worse in terms of suppression, and freedom of speech. So, human rights, security, economically [sic].

Having said all of that ... we have to work together on climate. Climate is an overriding issue and China is the leading emitter in the world, the U.S. too and developed world too, but we must work together.

"We have Nancy Pelosi admitting the United States of America knows that they're not only committing [genocide], they're continuing to commit it. Which means, we've known for a while," Glenn noted. "And what does she say? She goes on to say, yes, they're committing genocide against the Uyghurs, but having said that, I'm quoting, 'the overriding issue,' is working together on climate change.

"Would we have worked with Hitler on climate change? Would we have worked with Hitler on developing the bomb? Would we have worked with Hitler on developing the Autobahn? Would we have worked with Hitler on his socialized medicine? Would we have worked with Hitler on any of his national, socialist ideas?" he asked.

"The answer is no. No. When you're committing genocide, no! She said 'we have to work together on climate,' because climate is the 'overriding issue.' The overriding issue? There is no way to describe this mindset. That, yes, they are killing an entire group of people because of their ethnicity or religion. They are systematically rounding them up, using them for slave labor, and killing them, using their organs and selling them on the open market. They are nothing more than cattle. For us to recognize it and do nothing about it is bad enough. But to say, 'we recognize it, but we have bigger things to talk to them about,' is a horror show."

Glenn went on to urge Americans to "stand up together in love, peace, and harmony," or risk watching our nation become the worst plague on human life yet.

Watch the video clip below to hear more from Glenn:


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The fall of Lehman Brothers in 2008 marked the largest bankruptcy filing in U.S. history and economic collapse was felt throughout the world. But now China's own version of Lehman Brothers, Evergrande, is teetering closer and closer to that edge, too. On the radio program Thursday, Glenn Beck gave the latest update and predicted how it will affect Asian markets and what it could mean for America's economy.

Glenn explained why he believes a major collapse that is happening now in China will have a cascading effect into a "controlled collapse," a managed decline that will dramatically change America's economy and the way we all live.

"You will not recognize your lifestyle. Hear me," Glenn warned. "And that's not a right-left thing. That's a right-wrong thing. We're on the wrong track. I'm telling you now, there's new information and you are not going to recognize the American lifestyle. ... It could happen tomorrow. It could happen in five years from now, but it will happen. We are headed for a very different country. One where you don't have the rights that you have. And you certainly don't have the economic privileges that Americans are used to."

"The same thing that happened in 2008 is now happening in China," Glenn continued. "This time, it's going to take everything down. When it collapses, it will take everything down."

Watch the video below to hear Glenn break down the details:

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Justin Haskins, editorial director of the Heartland Institute, joined Glenn Beck on the radio program to expose a shocking conversation between two Great Reset proponents — Klaus Schwab, chairman of the World Economic Forum, and Christine Lagarde, president of the European Central Bank (Europe's equivalent to the Fed).

The way Schwab and Lagarde discuss the role central banks should play in establishing societal norms, determining your way of life, and defending against potential crisis is proof that the Great Reset is upon us, Justin explained. And the scariest part is that they're not even trying to hide it. The entire, unbelievable conversation has been published on the WEF website, which you can read here.

Glenn read an excerpt from the conversation:

Christine Lagarde: At the ECB, we have now wrapped up and concluded our strategy review, which was the first one in 17 years. And I was blessed to have an entire Governing Council unanimously agree that the fight against climate change should be one of the considerations that we take when we determine monetary policy. So at least the European Central Bank is of the view that climate change is an important component in order to decide on monetary policy. ...

Can we arrive at that trade-off between fighting climate change, preserving biodiversity and yet securing enough growth to respond to legitimate demands of the population? And my first answer, Klaus, to be firm, is that to have a way of life, we need life. And in the medium term, we do have major threats on the horizon that could cause the death of hundreds of thousands of people. So we have to think life, first. We have to think way of life, second. ...

So we have to think life, first. We have to think way of life, second. How can we come together to make sure that we secure the first priority, which is life, and also protect the way of life that people have? And make sure that the cost of it is not so high for some people, that they just cannot tolerate it. I think that the trade-off that we reach will probably require some redistribution, because it is clear that the most exposed people, the less privileged people are those that are going to need some help.

"Do you understand, America, what that means?" Glenn exclaimed. "You have elites, that you never elected, that are having these meetings ... deciding what is a legitimate need for you. And telling you that your needs are going to go away in your lifetime. You may not see a time where you get wants again. Just your needs are going to be addressed. Am I reading this wrong?"

"This is absolutely what is being said here," Justin agreed. "She's very clear that we need to make sure that way of life is second to life. We have to save all these people, hundreds of thousands of people are going to die from this supposedly existential threat of climate change. And their wants, and their desires, and their quality of living, all of that has to come second."

"This is a central bank saying this. This is not an elected official, who is accountable directly to the people. This is a central bank saying, we're going to print money. We're going to use monetary policy, to impose these ideas, to rework society in order to accomplish our goals," Justin added, addressing Lagarde's call for "some redistribution."

Will Great Reset elites — not elected by the U.S. — soon be dictating to the rest of the world? Watch the video clip below to hear Glenn and Justin break it down:

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.