For nearly 30 years, Shark Week has been a reliable way for the Discovery Channel to create buzz for itself once a year. The public’s appetite for shark-based programming seems inexhaustible. And this year, the channel outdid itself.
The centerpiece was a match race between Michael Phelps and a great white shark.
Who would win? Would the shark stay in its lane, or head over to take a bite of the 23-time Olympic gold medalist? “Phelps vs. Shark: Great Gold vs. Great White” seemed to promise to answer those questions.
Anticipation was high:
If you think I'm gong to spend my Sunday night watching Michael Phelps race a shark then you're right that's exactly what I'm doing.— Caroline Saldivar (@carrie_liz_26) July 23, 2017