Glenn Beck: What Americans Really want Really



What Americans Really Want...Really


by Frank I. Luntz

GLENN: 888 727 BECK. Frank Luntz, what are you a doctor of, Frank?

LUNTZ: Doctor of philosophy from Oxford University.

GLENN: So you can't work on my feet. If my foot hurts, you can't help me on that?

LUNTZ: No, but I can probably prescribe a book for you to read.

GLENN: About feet or something else? Name one right off the top of your head that you might think is great.

LUNTZ: A book that I might think is great.

GLENN: Off the top of your head, quick!

LUNTZ: The book on Saturday Night Live.

GLENN: A book on Saturday Night Live?

LUNTZ: You know what?

GLENN: Why?

LUNTZ: Because it's culture. It affects what happened in Saturday Night Live killed Sarah Palin. We think, will with, it's just entertainment.

GLENN: I give an author the perfect golden opportunity to say, here, here, here, Pat, you play

PAT: All right, for you?

GLENN: So Frank, are you a doctor? You say?

PAT: Yeah, uh huh.

GLENN: What kind of doctor are you?

PAT: A good one.

GLENN: A good one? Okay. And can you think of a book that would help my foot?

PAT: Yeah. Mine.

GLENN: Which one?

PAT: You know, the one that's... What Americans Really Want?

GLENN: Really?

PAT: Really.

GLENN: You know that one?

PAT: What Americans Really Want.

GLENN: That's what you do, Frank. It's not that hard.

LUNTZ: I actually have prepared. I didn't need to plug it right then.

GLENN: You got a plug coming?

LUNTZ: I got eight plugs coming.

GLENN: Eight plugs?

LUNTZ: Because I got the language you are looking for, for everyone who attends another town hall meeting.

GLENN: It's like, you know, it's amazing. It is like, you know, book plugs for men, which is kind of like hair plugs for men or whatever it is. Okay, so Frank, here's the thing. I just looked down at my screen just a second ago. I see Susan in Illinois, Elizabeth in Georgia, trees in Orlando, Beth in Oklahoma City, Lauren in Virginia. They are all moms and they are all calling to say, you know, that show on Friday woke me up, I saw it, et cetera, et cetera and there was a call yesterday that came in, asamom.org. Somebody was watching the show and they said moms are going to be the answer on this. We have to organize and help each other, and they are. It's amazing what's happening from Friday's show, which you were a part of on last Friday.

LUNTZ: And one of the things we've learned in the research that went into What Americans Really Want Really is that it's the most popular, respected occupation of any.

GLENN: That was plug number one.

LUNTZ: More than doctors, more than obviously lawyers, more than ministers and preachers. Being a mom is the most respected among all of America.

GLENN: I was talking to somebody last night, Frank, and I said I think that moms are going to be the key here because you can't take I mean, how do you paint a mom as a hate monger. How do you paint a mom as a terrorist? How do you paint a mom as somebody that's out of control? You can't. I mean, these are people who just care about their children and are trying to protect their children's future.

LUNTZ: And their children come before politics. Their children come before ideology so that they are pure in standing up and saying, "I don't like what's happening in Washington."

PAT: Frank, when people go to these tea parties and rallies and, you know, the healthcare town halls, wherever else they go to express themselves, what is a good thing to have on their because they are getting hammered so hard in the media that anything they put is incendiary or they are inciting hatred, look how stupid they are, look how extreme. What should they be writing on their signs?

LUNTZ: Okay, here you go. I encourage everyone, I'm going to stall for 10 seconds so that people can get a pen and paper.

GLENN: What's the name of your book?

LUNTZ: What Americans Really Want Really. The Truth About Our Hopes, Dreams and Fears.

PAT: So there's two real Is in there?

LUNTZ: Yes. And I did that deliberately.

PAT: Really? Really?

LUNTZ: Because it's not what the media says matters. It's what people themselves have said matters.

GLENN: Really?

PAT: Really?

LUNTZ: Really.

GLENN: All right. So Frank, what should people have on their signs?

LUNTZ: Number one is a single word, the most powerful word in the English language and it's only three letters long. What do you think it is?

PAT: Kill.

LUNTZ: No, that's four.

PAT: Help.

LUNTZ: Help has four letters, also.

GLENN: See, you drop the E. I don't know. What?

LUNTZ: Why. Why, with a question mark. And you'll find the reason for why on Page 117.

GLENN: Okay, hang on just a second. Hang on just a second. Is that, Frank, why the show has taken off on television because I've just been saying these are just honest questions, I just want to ask honest questions. Why is this happening? How is this happening? Who put this person there? Is that what it is?

LUNTZ: You ask rhetorical questions that 80% of Americans answer in the affirmative and you ask it in such a way, why is why the word "Why" is so powerful that we're answering it for you. We affirm you, you affirm us and it makes the perfect connection. And that's why people watch and they come back again and again.

PAT: Really? See what I did there?

GLENN: You only did one really.

PAT: I just did the one.

GLENN: Really?

PAT: I didn't have two in me that time.

GLENN: All right. Go ahead.

PAT: What would be another one?

LUNTZ: And the explanation for why is Page 117 of What Americans Really Want Really.

GLENN: Really?

LUNTZ: Number two, accountability why not? Once again you ask it in terms of a question, and accountability is the number one attribute that Americans want in their government, and they think it's missing. And when a policy

GLENN: I have to disagree with you. I don't think Americans think it's missing. They know it's missing. They know accountability's missing. I'm sorry. I nitpick. Go ahead.

LUNTZ: Okay. Number 3, and this is the only one that doesn't refer to What Americans Really Want Really.

GLENN: Really?

LUNTZ: Before you sign it, read it.

PAT: I like that one.

LUNTZ: And that's brand new. And by the way, each one of these is no more than seven words long. Your signs, the signs are too long.

PAT: Why?

LUNTZ: Too involved.

GLENN: Why?

LUNTZ: Because when you show it, when it comes on camera, you want someone to look at it and just as you show

PAT: Really?

LUNTZ: You want them to instantly relate to it and say I get it.

GLENN: So we shouldn't have signs how much does a sign that makes Nancy Pelosi look like a giraffe, how much damage I mean, I haven't seen that one, but you could. They have these signs where they are making people look funny, et cetera, et cetera. Those help or hurt?

LUNTZ: Can I give you a phrase, don't get mad, don't get even. Get ahead. Why do a sign that makes you feel good but doesn't bring anyone in, that doesn't convince anyone? To me those signs are so powerful because they are handmade. It's not like at these Obama rallies where they hand out these expensive

GLENN: No, those are made by union members. No, seriously they did unions, they got the unions. Those created jobs.

PAT: There's nothing more grassroots than unions.

GLENN: Those help to stimulate the economy. Your little homemade sign, there should be a law against that. Anyway, go ahead.

LUNTZ: By the way, we asked the question. 15 different institutions, which one matters most to the future of America? Unions came in dead last.

GLENN: Dead being the operative word there I think, in a lot of people, in a lot of ways. You know what I mean? Or just with very sore legs and kneecaps.

LUNTZ: Next one: Stop four words.

GLENN: Hold on just a second. You are not enjoying this interview, are you, Frank?

LUNTZ: I'm loving this.

GLENN: Really?

PAT: Yes, really?

GLENN: Because I just wondered because really?

PAT: Really?

GLENN: Because you don't sound like you are enjoying it.

LUNTZ: I'm speaking to millions of people.

GLENN: Yes.

LUNTZ: And I'm hoping that I'm convincing enough and that you'll sell it after I'm done that these are the right words for the rallies that will make them even that much more powerful.

GLENN: Really?

LUNTZ: Really.

GLENN: Okay. Hang on just a second. We're going to take a break. We'll be right back with Frank Luntz.

(OUT 10:43)

GLENN: 888 727 BECK. Frank Luntz is the author of the book What Americans Really Want Really. He is a pollster. He has done all kinds of research. And Frank, would you say that generally speaking, to use this audience as an example, that we are more in the mainstream or, you know, is what you see in the media more in the mainstream?

LUNTZ: The audience is more in the mainstream in how they think but still you haven't activated enough people in America. When you started this process six months ago, town hall meetings had 50 or 75 people. Three months ago they had 200 people. A month ago they were having 1,000 people and more. And what the media doesn't understand is that this anger and this frustration that's out there, it's not ginned up by some corporation. It's real. It's genuine. And the public is mad. And I'll give you another statistic that you are going to love.

GLENN: Yeah.

LUNTZ: Live free or die. 88% of Americans believe in the motto of New Hampshire, live free or die. It's

GLENN: How deep do you think that runs? Because we were just talking about that earlier, that I don't care. I really, I just you are going to have to come to a point in your life where you are going to have to make a decision, your back is going to be up against the wall and you are going to have to really say do I believe in freedom or not and you are going to have to stand up. And most times including me, I've sat down and went, just let it pass; I don't want to cause any trouble. We're at that point now where it is live free or die. How deep does that belief is that a bumper sticker or is that deep in America?

LUNTZ: It's deep in America when they feel that they're threatened and for the first time in a long, long time they feel that they're threatened. They feel that their freedom's being taken away and what they are even more concerned about is tomorrow. You've got to understand I'm going to give you my favorite polling question of all time, and this is now a few years old. Do you realize that more people believe in the existence of UFOs than believe Social Security will exist by the time they retire?

GLENN: Wow.

LUNTZ: And it's not that they believe in UFOs. It's that they believe Washington has made promises to them they cannot keep. And so if you go to Page 123 in What Americans Really Want Really you've got the next bumper sticker, the next sign at these town hall meetings.

GLENN: Go for it.

LUNTZ: Who will pay for it. And instead of the word "Pay," use dollar signs.

GLENN: Okay.

LUNTZ: Who's going to pay for it? Who is going to fund it? And how much is it going to cost?

GLENN: Is that number 5?

LUNTZ: That's number 5, how much will it cost. They are telling us and this is where Obama made a huge mistake. We want politicians who look us straight in the eye and say what they mean and mean what they say.

GLENN: Yeah.

LUNTZ: Obama does that in the TelePrompTer. What doesn't happen is you can't spend a trillion dollars and tell me it's deficit neutral. Americans don't believe it. It's 4:1 Americans don't believe it.

GLENN: What is the next sign?

LUNTZ: Page 120 from What Americans Really Want Really.

GLENN: Really?

LUNTZ: Don't make promises you can't keep.

GLENN: Why?

LUNTZ: Because it's what Washington everyone in that rally believes that Washington has lied to them.

GLENN: Okay. I've got two minutes. Go ahead, next one.

LUNTZ: I have the right to be heard.

GLENN: Ooh, that's a good one.

LUNTZ: And that one's powerful because we think our elected officials don't respect us anymore. And that's the second highest value after accountability that we're looking from Washington.

GLENN: Okay.

LUNTZ: And finally, last one I got for you, and this is for the bigger sign. This is for the 6' 2" or taller guy: The IRS, the post office, Katrina, now healthcare?

PAT: That's good.

LUNTZ: And to expand it. The compassion of the IRS, the efficiency of the post office, the effectiveness of Katrina, and now you want to take over my healthcare? What, are you nuts?

GLENN: Frank, I want to make these signs up. I'd love to have you maybe on the TV show tomorrow. I'm going to make these signs up. Tomorrow I'm going to do more, an update with the moms because the moms are starting to be activated. And so maybe I'll have you on TV and we'll make these signs up and you can explain them.

LUNTZ: I'd love to and I'll make an offer to you. If you need someone to do the messaging for the moms, if they will buy What Americans Really Want Really, they will get the language. If they can't afford it, I'll give it to you for free.

GLENN: Give it to me for free?

LUNTZ: Yep.

GLENN: I can afford it, though. It will be them that can't afford it.

LUNTZ: But I'll give it to you.

GLENN: And I can give it to them?

LUNTZ: Exactly.

GLENN: All right. Good. Frank, thank you very much. We'll talk to you tomorrow on the TV show hopefully.

LUNTZ: You got it.

GLENN: The name of the book is What Americans Really Want Really, right?

PAT: Really?

GLENN: Why?

When Bevan Cooney — the former "junior" business partner to Hunter Biden and Devon Archer — went to jail in 2019, investigative reporter and New York Times bestselling author Peter Schweizer thought he'd never gain access to the damning emails Cooney had promised. That all changed three weeks ago when Schweizer was given complete access to Cooney's gmail account.

Schweizer joined Glenn Beck on the radio program Tuesday to describe just some of the business deals revealed within these emails — like Hunter working with an alleged Russian criminal and with Chinese communists to secure their assets, or to secure one-on-one time with his dad, then-Vice President Joe Biden. And all of this new information is completely separate from the emails allegedly discovered on Hunter Biden's laptop recently reported by the New York Post.

"So, I want to make this clear. This [Cooney's emails] has nothing to do with what's on the laptop … It didn't come from [Rudy] Giuliani. It didn't come from anybody else, right?" Glenn asked Schweizer.

"That's absolutely correct," Schweizer confirmed.

He briefly explained how Cooney, a former Los Angeles nightclub owner, is currently serving a prison sentence for his involvement in a fraudulent business bond scheme with Biden and Archer. From prison, Cooney gave Schweizer written permission to access his Gmail account.

"This is really important," he noted. "We're not looking at printouts. Not looking at PDFs. We're actually in his Gmail accounts themselves, sifting through these emails. And there's a shocking amount of information about deals involving China, involving Russia, involving all sorts of things they were trying to pull off."

Watch the video below to catch more of the conversation:

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The king of "No Spin" and bestselling author of "Killing Crazy Horse," Bill O'Reilly joined Glenn Beck on this week's podcast to talk about the latest developments in Joe Biden's Ukraine and China corruption scandal. Now that some of the details are finally coming out in the open, does the average Democrat care? Maybe, but the Left doesn't seem to.

O'Reilly argued there's more hatred for President Donald Trump now than in 2016, and that some people hate President Trump so much that they'd rather vote for the "senile, corrupt" Joe Biden.

"Hunter got tens of millions of dollars from Ukraine, from Russia, from China because his father was vice president. I have no doubt in my mind," O'Reilly said. "But the hatred for Donald Trump overrides that in the minds of millions of viewers. They're saying, 'You know, we'd rather have the senile corrupt guy than Trump.'"

Asked by Glenn if any other Republican running for president would be met with the same level of vitriol, O'Reilly answered, "The Left is the Left. They don't like America. The want to redo the Constitution. They want to take some of our freedoms, like the Second Amendment and the First Amendment, and change them. And they want to destroy capitalism and replace it with a big centralized government in Washington that controls the economy … but I'm talking about the folks. I have liberal friends and I say to them, 'Do you not understand that when you vote for Biden, you're voting against your own self interest?'"

Watch the video clip from the full podcast below, or find the full episode HERE:

Want to listen to more Glenn Beck podcasts?

Subscribe to Glenn Beck's channel on YouTube for FREE access to more of his masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, or subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

In a phone call with his constituents, Senator Ben Sasse (R-Neb) unleashed a torrent of criticisms about President Donald Trump, saying he "flirted with white supremacists," "kisses dictators' butts," and "spends like a drunken sailor."

On the radio program Friday, Glenn said he was disappointed in Sen. Sasse for apparently forgetting all of President Trump's accomplishments. Because, in reality, Trump has accomplished a lot more than many presidents before him.

Then, for anyone who may have forgotten President Trump's achievements — or who simply hate the man so much they've ignored them — Glenn listed just some of the many things this president has achieved during his three and a half years in the White House.

Watch the video below to hear Glenn's message for all the Trump-haters who have forgotten Trump's accomplishments, or you can read Glenn's list HERE:

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To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

President Trump has given us great judges on the lower court, 3 judges far superior than Roberts and other bogus constitutionalists as SCOTUS and one just may turn out to be another Clarence Thomas. He kicked the ass of ISIS and came home.

He got us out of the disastrous Iran deal, killed their head of terror, boxed them in and is currently collapsing their economy while also brokering a Mid East peace deal that everyone said could never happen. He moved our embassy to Jerusalem despite the state department, something no president has done even though they all promised.

Yes, he met with the North Korean Dictator. I hated that, but I also hated the fact that no other president did anything and North Korea kept gaining power. He has gotten Europe to pay their share of NATO, brought the Arabs and the Jews together, while smashing the choke hold of the PLO, and stood up to the Chinese instead of selling them supercomputers (Clinton), accepting lead poison in dog food (Bush), or loving the CCP and taking millions in dirty money (Obama/Biden).

He also has defended religious liberty unlike any other president at least in the last 100 years, and is a true pro-life advocate that unlike most republicans backs it up with action instead of just talk.

President Trump has also opened doors that the GOP was too wussy to even try to open with Hispanics and Blacks. He again didn't pander. He instead cleared the dead wood and opened pathways up so they could get higher education, create jobs, and not get lost in the prison system.

He also has defended religious liberty... and is a true pro-life advocate.

President Trump also took on an economy that had been beaten down, a people who had been told "you didn't build that" and, in fact, Obama and Biden claimed that the economy was "as good as it would ever get," that we would never create jobs in sectors ever again.

President Trump gave us the lowest unemployment rate since 1969 (the year I celebrated my 5th birthday,) the lowest unemployment for Hispanics & Blacks ever, and the first real growth in pay that I can remember.

President Trump then responded to the largest pandemic in 100 years by doing a couple of things I have never seen a president do:

  1. America's biggest capitalist shuts down the entire economy and knowingly puts his re-election at risk in order to save people.
  2. Closes travel with China and Europe, only to be called “racist," "xenophobic" and accused of stirring hatred. Now everyone says they were for it, but he stood alone and took the heat.

When everyone bashed him because they thought he would seize control and become an authoritarian by telling states what to do, or taking control of companies and telling them what to produce, he simply asked the free market to step to the plate, because he trusts the people of this country to do the right thing. By not taking control, he was called a dictator and a Nazi. Meanwhile he has been blamed for the blood bath created by Gov. Cuomo's nursing home policies. They said 2 million would die, best case scenario 200,000 — if we did everything right. Gee, seems that we are now in the time period they told us would be phase two, it seems as though we seem to have hit that "best case scenario" at this point.

While all of this has gone on, President Trump has fought the lies that were started by Hillary Clinton's team to smear him as a Russian operative. It was enabled by the Obama White House and included the DOJ, CIA, Dept of State, FBI, and DNI. Did I leave anyone out? Oh, yeah we are now getting evidence that members of the Pentagon may have been involved as well. Not to mention the so-called "press" and Congress who did things that would embarrass not only "Frank Underwood" but also Kevin Spacey. He has single handedly exposed the press for who they are and have always been. Because of his tweets, personal style and frankly balls of steel, he has exposed those who truly are: "Enemies of the people." I hated that when he first said it, but it is true. Any person or group that knowingly lies to destroy our president, our Constitution and the free market, are not just enemies of the people, they are enemies of the freedom of all mankind.

As someone who didn't support President Trump at first (and that is putting it mildly) I remain honest enough to judge him on his entire record. He is perhaps the only man in America that can and has stood entirely alone, surrounded by enemies, surrounded by those who took an oath to protect and defend the Constitution, who are now actively engaged in destroying it and any elected president who stands in their way.

Personally, I have grown sick and tired of spineless, do nothing, old, corrupt GOP politicians who are either part of the problem or too frightened to stand alone and speak up. The vast majority are all "Sunshine Patriots." History will condemn those who did nothing but complain and whine, while others not only rang the bell, but stood and took the hits, who risked it all and lost money, reputation and perhaps, God forbid, some who gave the ultimate sacrifice to fight the evil that rages so clearly against the light.

100 years from now history will judge all of us. So will our children's children. Most will be forgotten. Those who failed to show up on the battlefield or cower in the trees, will be remembered with shame and disdain. Others like President Trump, I believe will be seen as indispensable.