Enough With the 'Listening Tours'



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Governor Sarah Palin has joined the National Council for a New America's panel of experts. The council is the GOP's re-branding effort; they launched their first event in a listening tour over the weekend. Hey Sarah, you don't need to listen. You need to start talking.

Here's the one thing that our politicians don't seem to understand — so I'll say it very slowy: Quit it with the "listening tours." We don't want made for TV town halls or events where you pretend to listen. We want you to actually listen.

The problem is politicians have "focus grouped" us to death. They think voters are consumers and they are the product, so they hire brand consultants to figure out new ways to "package the message."

Packaging the message is good business. In last year's election, political consulting was estimated to be a $10 billion-a-year industry.

And what do our leaders get for their money? Strategies like "targeting," where they're advised to focus on race, religion and economic classes of voters to deliver a more personalized message. Does it sound like they are selling detergent, burgers or soda? In some ways, they are.

Campaigns are starting to use "micro-targeting" — something the progressive think tank The New Politics Institute says uses tools that, "have guided commercial marketing for decades…." It helps campaigns, "shape and deliver messages to specific individuals and households by tracking and analyzing information on a person-by-person basis."

Politicians can't just speak from the gut; they have to see which words and phrases will sell, what is going to make you drool.

We lend our credibility, our time and our energy to these politicians with the belief they are authentic and they truly want what's best for us. In reality, they are used car salesmen conjuring up new ways to market their broken promises. I am tired of those who claim to listen, but are only doing it for the soundbites or to find a new "buzzword" they can regurgitate in a stump speech to make us buy their "brand."

So for any of you politicians who are actually listening, I've got some buzzwords of my own for you:

• Don't be a dirtbag


• Don't sleep with interns


• Enforce laws


• No corruption


• Pay taxes


• No sweetheart mortgage deals


• Fight to win, then go home


• Grow a spine


• Stop touring, start serving

I would like to have our leaders stop with the stupid listening tours or try this: At your next "town hall meeting," trade places with one of the people there. Give them the keys to your congressional office. Those people wouldn't pay for instincts, they'd rely on their own. They wouldn't micro-target a message, they'd say what they meant and mean what they said.

Once we have that, sign me up for the listening tour. Until then, the only thing these people will ever really pay attention to are the results of the next election.

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During his campaign, President Joe Biden survived scandal after scandal involving his son Hunter — the Ukraine/Burisma scandal, the laptop scandal, the one involving a stripper from Arkansas and a long-lost child. And yet, after it all appeared to have been swept under the rug, Hunter has now released a memoir — "Beautiful Things."

Filling in for Glenn Beck on the radio program this week, Pat Gray and Stu Burguiere discussed Hunter's "horrible" response when asked on "CBS This Morning" if the laptop seized by the FBI in 2019 belonged to him and reviewed a few segments from his new book, which they agreed raises the question: Is Hunter trying to sabotage his father's career?

Watch the video below for more:


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Countless corporations — from Delta Air Lines, Coca-Cola, and Porsche to UPS and LinkedIn — are calling out the Georgia voting laws, calling them "restrictive," "racist," and "discriminative." Meanwhile, words like "stakeholder" and "equitable" are starting to show up in their arguments.

On the radio program, Glenn Beck gave the "decoder ring" for what's really going on here, because our society is being completely redesigned in front of our eyes.

There's a reason why all these big businesses are speaking out now, and it has very little to do with genuine ideology, Glenn explained. It's all about ESG scores and forcing "compliance" through the monetization of social justice.

Glenn went on to detail exactly what ESG scores are, how they're calculated, and why these social credit scores explain the latest moves from "woke" companies.

Watch the video below to hear Glenn break it down:

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Dallas Jenkins is a storyteller — and he's telling the most important story of all time in a way that many believed was impossible.

Jenkins is the creator of "The Chosen," a free, crowdfunded series about the life of Jesus that rivals Hollywood productions. And Season 2 could not have arrived at a better time — on Easter weekend 2021. Church attendance has dropped, people are hungry for something bigger than all of us, and many are choosing social justice activism, political parties, or even the climate change movement as "religions" over God.

This Easter weekend, Jenkins joined Glenn on the "Glenn Beck Podcast" to discuss the aspects of Jesus that often get overlooked and break through the misconceptions about who Jesus really is to paint a clear picture of why America needs Emmanuel, "God with us," now more than ever.

Watch the full podcast below:

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To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

Award-winning investigative journalist Lara Logan joined Glenn Beck on the radio program this week to argue the Biden administration's border crisis is "enabling" drug cartels, allowing them to exploit migrants, use border wall construction roads, and cross the border much more easily.

Lara, who has witnessed and experienced firsthand some of the worst violence around the world as a war correspondent for CBS News, told Glenn it's "not an overstatement" to call the cartels in Mexico "the most violent and powerful criminal organizations on the face of the earth." And while they're "at war with us, we've been asleep at the wheel."

But Lara also offers solutions that the U.S. can enact to stop these horrific atrocities.

"There's more than 30,000 Mexican civilians who are massacred every year in Mexico by the cartels. And that's just the bodies that the Mexican government owns up to or knows about, right?" Lara said. "There's Mexicans buried in unmarked mass graves all across the country. I mean, everyone knows that the violence of the cartels is not like anything anyone has ever seen before. It even pales in comparison to, at times, to what terrorist groups like ISIS have done."

Lara went on to explain some of the unspeakable acts of violence and murder that occur at the hands of the Mexican cartels — 98% of which go uninvestigated.

"That's not unprosecuted, Glenn. That's uninvestigated," Lara emphasized. "[Cartels] operate with impunity. So the law enforcement guy, the policemen, the marine, the National Guardsmen, who are trying to do the right thing, who are not in the pocket of the cartels — what chance do those guys have? They've got no chance. You know where they end up? In one of those unmarked graves."

Watch the video below to catch more of the conversation:

(Content Warning: Disturbing content)



Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.