Enough With the 'Listening Tours'



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Governor Sarah Palin has joined the National Council for a New America's panel of experts. The council is the GOP's re-branding effort; they launched their first event in a listening tour over the weekend. Hey Sarah, you don't need to listen. You need to start talking.

Here's the one thing that our politicians don't seem to understand — so I'll say it very slowy: Quit it with the "listening tours." We don't want made for TV town halls or events where you pretend to listen. We want you to actually listen.

The problem is politicians have "focus grouped" us to death. They think voters are consumers and they are the product, so they hire brand consultants to figure out new ways to "package the message."

Packaging the message is good business. In last year's election, political consulting was estimated to be a $10 billion-a-year industry.

And what do our leaders get for their money? Strategies like "targeting," where they're advised to focus on race, religion and economic classes of voters to deliver a more personalized message. Does it sound like they are selling detergent, burgers or soda? In some ways, they are.

Campaigns are starting to use "micro-targeting" — something the progressive think tank The New Politics Institute says uses tools that, "have guided commercial marketing for decades…." It helps campaigns, "shape and deliver messages to specific individuals and households by tracking and analyzing information on a person-by-person basis."

Politicians can't just speak from the gut; they have to see which words and phrases will sell, what is going to make you drool.

We lend our credibility, our time and our energy to these politicians with the belief they are authentic and they truly want what's best for us. In reality, they are used car salesmen conjuring up new ways to market their broken promises. I am tired of those who claim to listen, but are only doing it for the soundbites or to find a new "buzzword" they can regurgitate in a stump speech to make us buy their "brand."

So for any of you politicians who are actually listening, I've got some buzzwords of my own for you:

• Don't be a dirtbag


• Don't sleep with interns


• Enforce laws


• No corruption


• Pay taxes


• No sweetheart mortgage deals


• Fight to win, then go home


• Grow a spine


• Stop touring, start serving

I would like to have our leaders stop with the stupid listening tours or try this: At your next "town hall meeting," trade places with one of the people there. Give them the keys to your congressional office. Those people wouldn't pay for instincts, they'd rely on their own. They wouldn't micro-target a message, they'd say what they meant and mean what they said.

Once we have that, sign me up for the listening tour. Until then, the only thing these people will ever really pay attention to are the results of the next election.

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There are new curriculum standards being implemented into schools throughout the nation for health classes that not only go far beyond what's appropriate for young children, but are entrenched in clear political biases, too. Under the standards, third-graders are taught about hormone blockers and endless gender identities, and topics get shockingly graphic for kids as young as 11. Some schools are even teaching their teachers and kids to ignore what parents have to say about these topics. And the worst part may be that many parents are completely unaware what their children are being taught.

Tina Descovich, co-founder of Moms for Liberty, joined "The Glenn Beck Program" to explain exactly what you can ask at your next school board meeting to ensure this "horrifying" curriculum isn't being taught in your kid's school.

Watch the video clip below:

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It should come as no surprise that a newsworthy story receives more media coverage when released on a Monday than a Friday. The reason is in part due to a large number of news-consuming Americans checking out for the week to focus on their weekend plans rather than the news.

On Monday's radio program, Glenn Beck shared information that President Joe Biden decided to release on Friday — when fewer people would notice — regarding the Climate Finance report. This report is marketed to Americans as "A Roadmap To Build a Climate-Resilient Economy." But Glenn believes the report to be Biden's Great Reset warning shot to banks.

In this clip, Glenn warned that if Americans don't stand together, in eight years we all indeed will own nothing. Watch the clip for the full story. Can't watch? Download the podcast here.



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On today's radio program, Glenn Beck was joined by Bill O'Reilly to discuss the top stories of the week.

For O'Reilly, the biggest story this week centered around someone mysteriously missing from mainstream media news reports today: Mark Zuckerberg. Specifically, O'Reilly said it's the 'scandalous' way the Facebook CEO spent nearly $420 million to influence the 2020 election — and did so successfully.

Watch the clip to hear the full conversation. Can't watch? Download the podcast here.

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On Thursday's radio program, Grace Smith and her father, Andy, joined Glenn Beck on the phone and provided a first-hand account of Grace's refusal to wear a mask at school.

Smith, 16, began a maskless protest after her school district in Laramie, Wyoming, decided to implement a mask mandate. As a result, Grace received three suspensions, was issued two $500-citations, and was eventually arrested.

"How long were you in jail?" Glenn asked.

Grace said was taken to jail but was never booked nor was she was placed in a jail cell.

Glenn commended Grace's father, Andy, for raising such a "great citizen" and asked if it was Grace's idea to protest. Andy said it was Grace's idea, explaining that they took the position of arguing on the grounds of civil rights rather than the efficacy of wearing a mask.

Grace has since withdrawn from public school and started a home school program. She also told Glenn that she will continue to fight the school district, legally.

You can donate to Grace's legal fund here.

To hear more from this conversation click here.

Disclaimer: The content of this clip does not provide medical advice. Please seek the advice of local health officials for any COVID-19 and/or COVID vaccine related questions & concerns.

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution, and live the American dream.