"Grand Theft Auto 4," the latest version of the hit video game franchise, racked up first-week sales of $500 million, Take-Two Interactive, the game's publisher, said Wednesday. The report exceeded the sales expectations of analysts.
The company is expected to report that it sold 6 million copies of the game, 3.6 million of them on the first day. The sales exceed projections of industry analysts who were estimating that about 5 million consumers would purchase the game in the first two weeks.
The significance of the sales extends beyond buoying Take-Two, a company that has had its share of legal, financial and management struggles in the last few years.