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These guys yesterday did three, three wildly different shows yesterday. The TV show was just magic. It was just magic. I don't know if you -- I don't know if you saw it, but the show last night was about -- the show, television show was about miracles and there were three miracles I think that happened. You know, I saw in the press this morning that the miracles were, they quoted me as saying -- which I didn't say -- something like the miracle is the amount of people that came. The miracle was how many people went Christmas shopping there. I'm like, did you even watch the show?
There is a -- there is a company that is correcting people's hearing, and I don't mean like with a hearing aid or anything else. I had these two wonderful women in my office on, I think it was Monday. Did we leave on Monday? Yeah. It was on Monday right before I went on the plane. And they were in my office and they had both had their hearing restored, not enhanced. Restored. And it's an incredible piece of hardware. I mean, it's just, it's amazing. In America. Only from America. And they're sitting in the office and this one woman is talking to me about how she would always look to other people. She would always look for other people's reactions because she was deaf and she only had about 30% of her hearing, I think, and she was in crowds, she just couldn't hear. Just, she was always bluffing. And she just told this story about how, you know, she's this beautiful, beautiful woman and how she used to have, you know, these hearing aids in high school and I -- and she's talking the story -- telling the story, I thought, how many, how many guys wouldn't have dated her because, you know, she had the hearing aids. "Oh, yeah, she's the one with the hearing aids," or whatever. She talked about how in her high school and her college she was bluffing and she so desperately wanted to be one thing and had to change her major because she couldn't, she couldn't hear. She just couldn't hear in this classroom. And the professor was a guy who actually had experience. So he wasn't working out of the textbook. So you had to listen to him. She said, I couldn't hear him. She said, so I had to, I had to leave my dream job. And she said, now that I was -- then I was, you know, stuck in this dead-end job and, oh, it is just heartbreaking. And she got married and she had kids and then she had this device implanted a few years ago when they were just beginning to test it, and you put it in and then it has to heal for eight months and it's actual restoration of hearing, not like a cochlear implant. And the amazing thing is, she said when they turned it on eight months later, she said, I heard the crispness of the air conditioner. I had never heard it before. And she just described the sound of air to me. And think all the things that we take for granted. She gets into the car and, she said, I heard my child's voice for the first time: Mommy, did they fix your ears? And the way she told this story, I mean, everybody in the office was crying. I get to Wilmington, Ohio, and what were there? About 2,000 people in line at the bookstore, which, because I was told last night before we got on the plane, because of our appearance in Wilmington, Ohio and the people that showed up just at the bookstore, the bookstore has hired three people that they have laid off. Three people now are going back to work at this bookstore. I just think that's great. Thank you for coming.
In that crowd there were, let's see, a mom, a dad, and this son. And he was about, probably 7 or 8. And he had hearing aids. And I was talking to the parents and I asked him a question, and he looked right directly up to them because I could tell that he couldn't hear me. After hearing this story on Monday from these two women, I could -- I just, I knew what he was feeling. And there was Miracle Number 1.
Here I am, I know this technology exists. I know this family probably doesn't know about this technology and I just don't think they could afford it. It's $30,000 an ear. And we can. And I looked at them and I thought, that is not a coincidence that they were sitting in my office on Monday and I know about this and now I see him, and I know we can restore his hearing. So I pulled them off to the side, and during the television show -- they didn't know this, but during the television show, we brought them up. And when I come back from vacation, I'm bringing them in to meet with the doctors. I want to see if there's a way we can restore his hearing, we're going to do it. Just such a cool, cool thing. And there were four miracles, at least four miracles that I personally witnessed yesterday. It was such a great trip out to Wilmington, Ohio, so great.
When I got off stage somebody told me that, again on a handshake, business comes to town from North Carolina. They had heard us talking about Wilmington and they wanted to check it out. They have been up for the last week and they had a handshake deal last night that they were going to hire between 25 and 50 people out of Wilmington, Ohio. They heard us talk about it. They were going to hire these people and expand their business, and they decided to do it in Wilmington because they heard us talk about it and they thought, wow, this sounds like a great community. They went up to check it for themselves and they liked the way the people did business there, all on a handshake. I mean, it was just really fantastic. If you want to help this town out, still the Wilmingtongeneralstore.com still has all of the shops and stuff that you can go and buy something from. These people work their brains out. I didn't get a chance to meet this family that is living in a -- sharing a one-room apartment with another family and they are so destitute that they go to the Wal-Mart to warm up, and they opened up a storefront yesterday and they were selling anything they could get their hands on, used records and everything else. George Lange went into their store and he took a bunch of pictures of them. We'll have to show them to you. It's just amazing, amazing people that did whatever they could to be able to find something of value that maybe somebody would want for Christmas. Instead of just standing there wanting a handout. Wilmington, Ohio. Thank you. Thank you for giving us the Christmas spirit. Thank you for showing us the way out.