Since they’re playing this every twelve seconds during my Sunday NFL viewing, I just can’t resist pointing out the complete stupidity of this Nissan Leaf commercial.
If you don’t have time to watch the video, basically it imagines a world where everything runs on gas. Like your alarm clock, computer, iPod—etc. Everything runs like a chainsaw or a lawnmower and spits exhaust fumes all over the office/bedroom etc. It’s really well done—and it’s probably an effective ad. Good for Nissan---if they can screw with the dolts who might buy this car with creative advertising—more power to them.
The message of the ad is that gas is dirty and evil, and the Nissan Leaf is clean and saintly because it runs on electricity. But, does anyone actually stop and think where electricity comes from??? You’re supposed to think those “other cars” are dirty because they run on fossil fuels, but the Nissan Leaf runs on wonderful clean electricity! (Don't think about the fact that electricity is mainly generated mainly from FOSSIL FUELS.)
What kind of world do we live in that this sort of commercial can connect with people?? “Those guys are bad—they use gas. We’re good because we use...coal”?????? The irony of it all is that most of the things that the commercial parodies as being powered by fossil fuels –alarm clocks, computers, ipods, etc—ACTUALLY ARE POWERED BY FOSSIL FUELS.
The plug is not a magical electricity-generating hole in the wall. It’s your way to access coal, natural gas, and (emission free, but still vilified) nuclear power.
This year, Nissan will sell about a million vehicles---approximately 99.1% of them will run on gasoline. So—why are they vilifying fossil fuels? They might want to stop for a second and note that their entire business is based on them.