The Truth About Glenn’s Ratings

A quick search on Google for Beck Ratings returns the following results:

Why is Glenn Beck so angry? Ratings.‎

Glenn Beck's Ratings Collapse

HELLO AMERICA? Glenn Beck Posts Biggest Ratings Drop Of Any Cable...

Glenn Beck's Ratings Have Dropped by 50% in One Year

Glenn beck's ratings fall again; he invades poland

Glenn Beck Ratings Tumble vs. Last October

Glenn Beck Limps Into 2011 With Falling Ratings

The latest Glenn Beck ratings collapse‎

The truth about Glenn Beck's TV ratings: They're down

Did Glenn Beck just post a new ratings low for 2010?‎

How low (in the ratings) can Glenn Beck go?‎

This is soooooo weird.  I had the impression that Glenn was moderately successful in the ratings.  But, no.  Clearly his ratings have been in a state of utter collapse at essentially every moment of his entire television career.  The last headline is my favorite, considering it came from July 31, 2007.  Solid prediction guys.

The same people have been trying to prove the same thing, idiotically, every day since then.  Seriously, if Glenn has been collapsing in the ratings for this long—how do you even know who he is?

Since the final show has finally come, let’s look at the truth.  To be thorough, we’ll examine every conceivable way that you could measure ratings success.  Whenever possible, I’ll use January 2011/1st quarter numbers, because they offer the least favorable comparisons for us.   This is insanely lengthy, but I figured I’d do it once and get it over with.

1--Beck vs previous show airing on network in time slot

Glenn has increased the ratings of the 5pm time slot at Fox by 131% compared to the programming airing before his start. In case you don’t know how to read percentages, that’s doubling the ratings, plus another 31%.

2--Beck vs Lead-in on network

How did Glenn do in comparison to his lead in hour?  He increased the ratings by about 95%.

3--Beck vs competition in time slot

This one is so easy that it’s probably not worth spending too much time on. We’ll use the quarterly ratings.

FOXN Beck 462

CNN Situation Room 210

(These numbers are in the thousands, and are the ‘demo’ ratings most utilized by advertisers.  Basically it’s just adults between the ages of 25-54.)

Note: it appears that the ratings I’m using include Situation Room’s 6pm hour which slightly increased the average.  This was also a very good quarter for CNN with events like Egypt and the Tsunami where they excel.

That being said—even using their inflated numbers, Glenn Beck beats its closest competition by 120%.

Remember, when Glenn took over the 5pm slot, both MSNBC and CNN were very close to winning that time slot, particularly through the election.  In fact, in January ’09 on the days before Glenn took over, CNN actually tied Fox.  Ummm…that didn’t happen afterwards.

**It should be noted here, that with the possible exception of legendary hit programs like American Idol, no show on television is judged by any standard other than #1, 2, or 3 on this list.

4--Beck vs Everyone else at 5pm combined

FOXN Beck 462

CNN Situation Room 210

MSNBC Hardball 168

HLN Showbiz 78

Note: Along with the note above on Situation Room, these numbers include Hardball’s 7pm rerun, which raised its average significantly.  Still, Glenn Beck defeated all other cable news shows combined at 5pm, even in a supposedly terrible quarter.

As a TV executive I was speaking with recently told me: “Glenn Beck is the highest rated regularly scheduled show in the history of cable news at 5pm.”

5--Beck vs Everyone else at every other network regardless of time

This measure puts Glenn against all of the prime time programming of all of the competing networks, even though his show does not air in prime time (it’s 2pm on the west coast remember).

There’s a measure in TV ratings called the HUT level (households using television). To boil it down, for every million households with a TV, about 400,000 are watching something during our time slot.  During prime time that number is more like 640,000, in other words 60% more available households watching television.  That makes it a lot harder to get an audience at 5pm than in prime time.

Regardless, Glenn Beck on Fox News still trounced everybody.

FOXN Beck 462

CNN Cooper 318

CNN Morgan 302

MSNBC Maddow 295

Despite the fact that 5pm has far fewer available people to watch TV, Glenn still beat every single show on every competing network by a minimum of 45%.

6—Beck vs Everyone else on Fox News regardless of time

This matches Glenn up against the entire lineup of Fox News Channel, regardless of time.  Again, even though there are larger available audiences in prime time, Glenn performed very well. Throughout our run at FNC, and possibly since the beginning of time, Bill O’Reilly basically slaughtered everyone in the ratings.  After that, Glenn, Brett Baier, Shep, Hannity and Greta bounced back-and-forth between 2nd and 6th.  That quarter Glenn finished 4th.

7--Glenn Beck vs Glenn Beck

When you have a show this successful, the only way to argue its failure is to compare it to itself.  So, the media took the peak of our ratings, usually January of 2010, and compared it against everything else.  In April 2010, our ratings were supposedly collapsing as compared to January 2010.  In November 2010, they were supposedly collapsing as compared to January 2010. Then, they were supposedly collapsing in January 2011 as compared to January 2010. Then, the quarter including January 2011 supposedly collapsed as compared to the quarter including January 2010.

Yup, the first quarter of 2010 was a great quarter in the ratings.  Health care was at its fever pitch, and Scott Brown was on the scene to (almost) save the day.  That’s why January of 2011 was a down month for basically every single cable news show in comparison (there might be an exception or two among shows that no one watches.) We also aired our highest rated episode of our entire time on television during January 2010.

So, left-leaning blogs and media reported that our ratings had dropped by 46%.  But, knowing the how the news cycle works (they don’t schedule news events annually so that news channels can fairly compare ratings) does that number actually mean anything?

The first question you must ask to find out, which a few did, was how did other shows on Fox News do?  Well, every one of them was down.  Bret Baier and Shep Smith dropped by percentages in the mid-20’s, O’Reilly dropped by 30%, Hannity 38%, and Greta 47%.  Does that mean these shows suddenly started sucking?  No.  It was all about the news cycle.

But—wait—doesn’t this show that Glenn dropped as much or more than everyone else?  To know if that’s significant or not you have to ask—what did he drop from? You see—Glenn dropped more than other shows, because he had GAINED more than other shows during the previous year.  Here’s a graph to show what I’m talking about.  These are the ratings changes on primetime shows on Fox not including Glenn in Jan 2009-11.

As you can see, all shows on Fox showed a bump from 2009 to 2010, followed by a drop back to the norm in 2011.   Now, let’s insert 5pm pre-Glenn Jan 2009, and bring it to Jan 2011.

As you can see, the 5pm hour spiked much, much higher than other shows between 2009-10—and despite the following years fall, still increased ratings by 60% in the two year period, despite most Fox shows being around flat.

Despite the nonsense that his political opponents and haters attempt to spew, Glenn Beck on Fox News is one of the biggest ratings successes in the history of the format.  This follows another triple digit percentage ratings increase on our previous show on Headline News.  Next up-GBTV.

Join us for the next chapter.

In a shocking but underreported conversation ahead of the G7 Speakers' meeting in London last week, Democratic House Speaker Nancy Pelosi admitted that the administration knows China is committing "genocide" against the Uyghurs in the Xinjiang region, but thinks working with the regime on climate change is more important.

On the radio program, an outraged Glenn Beck dissected Pelosi's speech and broke down how — along with the Biden administration's abandonment of Americans in Afghanistan, and the Democrat decision to follow measures of medical "equity" — the far left is revealing how little they really care about human life.

Glenn played a video clip of Pelosi making the following statement:

We've always felt connected to China, but with their military aggression in the South China Sea, with their continuation of genocide with the Uyghurs in Xinjiang province there, with their violation of the cultural, linguistic, religious priority of Tibet, with their suppression of democracy in Hong Kong and other parts of China, as well – they're just getting worse in terms of suppression, and freedom of speech. So, human rights, security, economically [sic].

Having said all of that ... we have to work together on climate. Climate is an overriding issue and China is the leading emitter in the world, the U.S. too and developed world too, but we must work together.

"We have Nancy Pelosi admitting the United States of America knows that they're not only committing [genocide], they're continuing to commit it. Which means, we've known for a while," Glenn noted. "And what does she say? She goes on to say, yes, they're committing genocide against the Uyghurs, but having said that, I'm quoting, 'the overriding issue,' is working together on climate change.

"Would we have worked with Hitler on climate change? Would we have worked with Hitler on developing the bomb? Would we have worked with Hitler on developing the Autobahn? Would we have worked with Hitler on his socialized medicine? Would we have worked with Hitler on any of his national, socialist ideas?" he asked.

"The answer is no. No. When you're committing genocide, no! She said 'we have to work together on climate,' because climate is the 'overriding issue.' The overriding issue? There is no way to describe this mindset. That, yes, they are killing an entire group of people because of their ethnicity or religion. They are systematically rounding them up, using them for slave labor, and killing them, using their organs and selling them on the open market. They are nothing more than cattle. For us to recognize it and do nothing about it is bad enough. But to say, 'we recognize it, but we have bigger things to talk to them about,' is a horror show."

Glenn went on to urge Americans to "stand up together in love, peace, and harmony," or risk watching our nation become the worst plague on human life yet.

Watch the video clip below to hear more from Glenn:


Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution, and live the American dream.

The fall of Lehman Brothers in 2008 marked the largest bankruptcy filing in U.S. history and economic collapse was felt throughout the world. But now China's own version of Lehman Brothers, Evergrande, is teetering closer and closer to that edge, too. On the radio program Thursday, Glenn Beck gave the latest update and predicted how it will affect Asian markets and what it could mean for America's economy.

Glenn explained why he believes a major collapse that is happening now in China will have a cascading effect into a "controlled collapse," a managed decline that will dramatically change America's economy and the way we all live.

"You will not recognize your lifestyle. Hear me," Glenn warned. "And that's not a right-left thing. That's a right-wrong thing. We're on the wrong track. I'm telling you now, there's new information and you are not going to recognize the American lifestyle. ... It could happen tomorrow. It could happen in five years from now, but it will happen. We are headed for a very different country. One where you don't have the rights that you have. And you certainly don't have the economic privileges that Americans are used to."

"The same thing that happened in 2008 is now happening in China," Glenn continued. "This time, it's going to take everything down. When it collapses, it will take everything down."

Watch the video below to hear Glenn break down the details:

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

Justin Haskins, editorial director of the Heartland Institute, joined Glenn Beck on the radio program to expose a shocking conversation between two Great Reset proponents — Klaus Schwab, chairman of the World Economic Forum, and Christine Lagarde, president of the European Central Bank (Europe's equivalent to the Fed).

The way Schwab and Lagarde discuss the role central banks should play in establishing societal norms, determining your way of life, and defending against potential crisis is proof that the Great Reset is upon us, Justin explained. And the scariest part is that they're not even trying to hide it. The entire, unbelievable conversation has been published on the WEF website, which you can read here.

Glenn read an excerpt from the conversation:

Christine Lagarde: At the ECB, we have now wrapped up and concluded our strategy review, which was the first one in 17 years. And I was blessed to have an entire Governing Council unanimously agree that the fight against climate change should be one of the considerations that we take when we determine monetary policy. So at least the European Central Bank is of the view that climate change is an important component in order to decide on monetary policy. ...

Can we arrive at that trade-off between fighting climate change, preserving biodiversity and yet securing enough growth to respond to legitimate demands of the population? And my first answer, Klaus, to be firm, is that to have a way of life, we need life. And in the medium term, we do have major threats on the horizon that could cause the death of hundreds of thousands of people. So we have to think life, first. We have to think way of life, second. ...

So we have to think life, first. We have to think way of life, second. How can we come together to make sure that we secure the first priority, which is life, and also protect the way of life that people have? And make sure that the cost of it is not so high for some people, that they just cannot tolerate it. I think that the trade-off that we reach will probably require some redistribution, because it is clear that the most exposed people, the less privileged people are those that are going to need some help.

"Do you understand, America, what that means?" Glenn exclaimed. "You have elites, that you never elected, that are having these meetings ... deciding what is a legitimate need for you. And telling you that your needs are going to go away in your lifetime. You may not see a time where you get wants again. Just your needs are going to be addressed. Am I reading this wrong?"

"This is absolutely what is being said here," Justin agreed. "She's very clear that we need to make sure that way of life is second to life. We have to save all these people, hundreds of thousands of people are going to die from this supposedly existential threat of climate change. And their wants, and their desires, and their quality of living, all of that has to come second."

"This is a central bank saying this. This is not an elected official, who is accountable directly to the people. This is a central bank saying, we're going to print money. We're going to use monetary policy, to impose these ideas, to rework society in order to accomplish our goals," Justin added, addressing Lagarde's call for "some redistribution."

Will Great Reset elites — not elected by the U.S. — soon be dictating to the rest of the world? Watch the video clip below to hear Glenn and Justin break it down:

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

First comes the "crisis," then comes the expansion. The federal government is seizing on the January 6 Capitol riot to take carte blanche to do whatever it wants and weaponize the event to further empower the new overlords of our country — the intelligence community.

On Glenn TV Wednesday, Glenn Beck reveals what's happening with the U.S. Capitol Police and argues they've morphed into a new arm of the intelligence apparatus, boosted by a massive increase in funding and surveillance equipment and new offices OUTSIDE the Capitol building. The Biden administration has also hidden basic details regarding January 6. Why did officials refuse to release the name of the officer who killed Ashli Babbitt? Where are the 14,000-plus hours of CCTV footage? As any intelligence organization knows, it's best to operate outside the realms of oversight.

Glenn exposes the hidden hand of government that could be used to punish and destroy innocent Americans who are only guilty of holding the "wrong" political view.

Watch the full episode of "Glenn TV" below:

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.