The Truth About Glenn’s Ratings

A quick search on Google for Beck Ratings returns the following results:

Why is Glenn Beck so angry? Ratings.‎

Glenn Beck's Ratings Collapse

HELLO AMERICA? Glenn Beck Posts Biggest Ratings Drop Of Any Cable...

Glenn Beck's Ratings Have Dropped by 50% in One Year

Glenn beck's ratings fall again; he invades poland

Glenn Beck Ratings Tumble vs. Last October

Glenn Beck Limps Into 2011 With Falling Ratings

The latest Glenn Beck ratings collapse‎

The truth about Glenn Beck's TV ratings: They're down

Did Glenn Beck just post a new ratings low for 2010?‎

How low (in the ratings) can Glenn Beck go?‎

This is soooooo weird.  I had the impression that Glenn was moderately successful in the ratings.  But, no.  Clearly his ratings have been in a state of utter collapse at essentially every moment of his entire television career.  The last headline is my favorite, considering it came from July 31, 2007.  Solid prediction guys.

The same people have been trying to prove the same thing, idiotically, every day since then.  Seriously, if Glenn has been collapsing in the ratings for this long—how do you even know who he is?

Since the final show has finally come, let’s look at the truth.  To be thorough, we’ll examine every conceivable way that you could measure ratings success.  Whenever possible, I’ll use January 2011/1st quarter numbers, because they offer the least favorable comparisons for us.   This is insanely lengthy, but I figured I’d do it once and get it over with.

1--Beck vs previous show airing on network in time slot

Glenn has increased the ratings of the 5pm time slot at Fox by 131% compared to the programming airing before his start. In case you don’t know how to read percentages, that’s doubling the ratings, plus another 31%.

2--Beck vs Lead-in on network

How did Glenn do in comparison to his lead in hour?  He increased the ratings by about 95%.

3--Beck vs competition in time slot

This one is so easy that it’s probably not worth spending too much time on. We’ll use the quarterly ratings.

FOXN Beck 462

CNN Situation Room 210

(These numbers are in the thousands, and are the ‘demo’ ratings most utilized by advertisers.  Basically it’s just adults between the ages of 25-54.)

Note: it appears that the ratings I’m using include Situation Room’s 6pm hour which slightly increased the average.  This was also a very good quarter for CNN with events like Egypt and the Tsunami where they excel.

That being said—even using their inflated numbers, Glenn Beck beats its closest competition by 120%.

Remember, when Glenn took over the 5pm slot, both MSNBC and CNN were very close to winning that time slot, particularly through the election.  In fact, in January ’09 on the days before Glenn took over, CNN actually tied Fox.  Ummm…that didn’t happen afterwards.

**It should be noted here, that with the possible exception of legendary hit programs like American Idol, no show on television is judged by any standard other than #1, 2, or 3 on this list.

4--Beck vs Everyone else at 5pm combined

FOXN Beck 462

CNN Situation Room 210

MSNBC Hardball 168

HLN Showbiz 78

Note: Along with the note above on Situation Room, these numbers include Hardball’s 7pm rerun, which raised its average significantly.  Still, Glenn Beck defeated all other cable news shows combined at 5pm, even in a supposedly terrible quarter.

As a TV executive I was speaking with recently told me: “Glenn Beck is the highest rated regularly scheduled show in the history of cable news at 5pm.”

5--Beck vs Everyone else at every other network regardless of time

This measure puts Glenn against all of the prime time programming of all of the competing networks, even though his show does not air in prime time (it’s 2pm on the west coast remember).

There’s a measure in TV ratings called the HUT level (households using television). To boil it down, for every million households with a TV, about 400,000 are watching something during our time slot.  During prime time that number is more like 640,000, in other words 60% more available households watching television.  That makes it a lot harder to get an audience at 5pm than in prime time.

Regardless, Glenn Beck on Fox News still trounced everybody.

FOXN Beck 462

CNN Cooper 318

CNN Morgan 302

MSNBC Maddow 295

Despite the fact that 5pm has far fewer available people to watch TV, Glenn still beat every single show on every competing network by a minimum of 45%.

6—Beck vs Everyone else on Fox News regardless of time

This matches Glenn up against the entire lineup of Fox News Channel, regardless of time.  Again, even though there are larger available audiences in prime time, Glenn performed very well. Throughout our run at FNC, and possibly since the beginning of time, Bill O’Reilly basically slaughtered everyone in the ratings.  After that, Glenn, Brett Baier, Shep, Hannity and Greta bounced back-and-forth between 2nd and 6th.  That quarter Glenn finished 4th.

7--Glenn Beck vs Glenn Beck

When you have a show this successful, the only way to argue its failure is to compare it to itself.  So, the media took the peak of our ratings, usually January of 2010, and compared it against everything else.  In April 2010, our ratings were supposedly collapsing as compared to January 2010.  In November 2010, they were supposedly collapsing as compared to January 2010. Then, they were supposedly collapsing in January 2011 as compared to January 2010. Then, the quarter including January 2011 supposedly collapsed as compared to the quarter including January 2010.

Yup, the first quarter of 2010 was a great quarter in the ratings.  Health care was at its fever pitch, and Scott Brown was on the scene to (almost) save the day.  That’s why January of 2011 was a down month for basically every single cable news show in comparison (there might be an exception or two among shows that no one watches.) We also aired our highest rated episode of our entire time on television during January 2010.

So, left-leaning blogs and media reported that our ratings had dropped by 46%.  But, knowing the how the news cycle works (they don’t schedule news events annually so that news channels can fairly compare ratings) does that number actually mean anything?

The first question you must ask to find out, which a few did, was how did other shows on Fox News do?  Well, every one of them was down.  Bret Baier and Shep Smith dropped by percentages in the mid-20’s, O’Reilly dropped by 30%, Hannity 38%, and Greta 47%.  Does that mean these shows suddenly started sucking?  No.  It was all about the news cycle.

But—wait—doesn’t this show that Glenn dropped as much or more than everyone else?  To know if that’s significant or not you have to ask—what did he drop from? You see—Glenn dropped more than other shows, because he had GAINED more than other shows during the previous year.  Here’s a graph to show what I’m talking about.  These are the ratings changes on primetime shows on Fox not including Glenn in Jan 2009-11.

As you can see, all shows on Fox showed a bump from 2009 to 2010, followed by a drop back to the norm in 2011.   Now, let’s insert 5pm pre-Glenn Jan 2009, and bring it to Jan 2011.

As you can see, the 5pm hour spiked much, much higher than other shows between 2009-10—and despite the following years fall, still increased ratings by 60% in the two year period, despite most Fox shows being around flat.

Despite the nonsense that his political opponents and haters attempt to spew, Glenn Beck on Fox News is one of the biggest ratings successes in the history of the format.  This follows another triple digit percentage ratings increase on our previous show on Headline News.  Next up-GBTV.

Join us for the next chapter.

Acclaimed environmentalist and author of "Apocalypse Never" Michael Shellenberger joined Glenn Beck on the radio program Wednesday to warn us about the true goals and effects of climate alarmism: It's become a "secular religion" that lowers standards of living in developed countries, holds developing countries back, and has environmental progress "exactly wrong."

Michael is a Time "Hero of the Environment," Green Book Award winner, and the founder and president of Environmental Progress. He has been called a "environmental guru," "climate guru," "North America's leading public intellectual on clean energy," and "high priest" of the environmental humanist movement for his writings and TED talks, which have been viewed more than 5 million times. But when Michael penned a stunning article in Forbes saying, "On Behalf of Environmentalists, I Apologize for the Climate Scare", the article was pulled just a few hours later. (Read more here.)

On the show, Micheal talked about how environmental alarmism has overtaken scientific fact, leading to a number of unfortunate consequences. He said one of the problems is that rich nations are blocking poor nations from being able to industrialize. Instead, they are seeking to make poverty sustainable, rather than to make poverty history.

"As a cultural anthropologist, I've been traveling to poorer countries and interviewing small farmers for over 30 years. And, obviously there are a lot of causes why countries are poor, but there's no reason we should be helping them to stay poor," Michael said. "A few years ago, there was a movement to make poverty history ... [but] it got taken over by the climate alarmist movement, which has been focused on depriving poor countries, not just of fossil fuels they need to develop, but also the large hydroelectric dams."

He offered the example of the Congo, one of the poorest countries in the world. The Congo has been denied the resources needed to build large hydroelectric dams, which are absolutely essential to pull people out of poverty. And one of the main groups preventing poor countries from the gaining financing they need to to build dams is based in Berkeley, California — a city that gets its electricity from hydroelectric dams.

"It's just unconscionable ... there are major groups, including the Sierra Club, that support efforts to deprive poor countries of energy. And, honestly, they've taken over the World Bank [which] used to fund the basics of development: roads, electricity, sewage systems, flood control, dams," Micheal said.

"Environmentalism, apocalyptic environmentalism in particular, has become the dominant religion of supposedly secular people in the West. So, you know, it's people at the United Nations. It's people that are in very powerful positions who are trying to impose 'nature's order' on societies," he continued. "And, of course, the problem is that nobody can figure out what nature is, and what it's not. That's not a particular good basis for organizing your economy."

Watch the video below to catch more of the conversation:

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Dr. Voddie Baucham, Dean of Theology at African Christian University in Lusaka, Zambia, joined Glenn Beck on the radio program to explain why he agrees with Vice President Mike Pence's refusal to say the phrase "Black Lives Matter."

Baucham, who recently drew national attention when his sermon titled "Ethnic Gnosticism" resurfaced online, said the phrase has been trademarked by a dangerous, violent, Marxist movement that doesn't care about black lives except to use them as political pawns.

"We have to separate this movement from the issues," Baucham warned. "I know that [Black Lives Matter] is a phrase that is part of an organization. It is a trademark phrase. And it's a phrase designed to use black people.

"That phrase dehumanizes black people, because it makes them pawns in a game that has nothing whatsoever to do with black people and their dignity. And has everything to do with a divisive agenda that is bigger than black people. That's why I'm not going to use that phrase, because I love black people. I love being black."

Baucham warned that Black Lives Matter -- a radical Marxist movement -- is using black people and communities to push a dangerous and divisive narrative. He encouraged Americans to educate themselves on the organization's agenda and belief statement.

"This movement is dangerous. This movement is vicious. And this movement uses black people," he emphasized. "And so if I'm really concerned about issues in the black community -- and I am -- then I have to refuse, and I have to repudiate that organization. Because they stand against that for which I am advocating."

Watch the video below to catch more of the conversation:

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To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

We're going to be doing an amazing broadcast on Thursday, July 2nd, and we will be broadcasting a really important moment. It is restoring truth. It is restoring our history. It is asking to you make a covenant with God. The covenant that was made by the Pilgrims. And it's giving you a road map of things that we can do, to be able to come back home, together.

All of us.

And it's never been more important. Join us live from the Standing Rock Ranch on Blaze TV, YouTube and Facebook at 8:00 p.m. Eastern time on Thursday July, 2nd and restore the hope in you.

Make sure you join us and use the hashtag and spread the word, fight the mob today and you'll save $20 on your year of subscription. We need you now more than ever.

RESTORING HOPE: Join Glenn live from Standing Rock Ranch to restore the American covenant youtu.be

On last week's Wednesday night special, Glenn Beck revealed where the Black Lives Matter organization really gets its funding, and the dark money trail leading to a cast of familiar characters. Shortly after the program aired, one of BLM's fiscal sponsors, Thousand Currents, took down its board of directors page, which featured one of these shady characters:

Ex-Marxist professor and author of "Beyond Woke," Michael Rectenwald, joined Glenn Beck on the TV show to fill us in on the suspicious change he discovered on the Thousand Currents webpage and the Communist terrorists who is now helping run the organization. (Fortunately, the internet is forever, so it is still possible to view the board of directors page by looking at a web archive from the WayBack Machine.)

Rectenwald revealed the shocking life history of Thousand Currents' vice chair of the board, Susan Rosenberg, who spent 16 years in federal prison for her part in a series of increasingly violent acts of terrorism, including bombing the U.S. Capitol building, bombing an FBI building, and targeting police for assassination.

"Their whole campaign was one of unbelievably vicious, murderous cop killings, assassinations, and bombings," explained Rectenwald of Rosenberg's terror group known as the May 19th Communist Organization or M19.

Watch the video below to catch more of the conversation:


Glenn's full investigation into the dark origins of the funding behind Black Lives Matter is available for BlazeTV subscribers. Not a subscriber? Use promo code GLENN to get $10 off your BlazeTV subscription or start your 30-day free trial today.

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.