The Truth About Glenn’s Ratings

A quick search on Google for Beck Ratings returns the following results:

Why is Glenn Beck so angry? Ratings.‎

Glenn Beck's Ratings Collapse

HELLO AMERICA? Glenn Beck Posts Biggest Ratings Drop Of Any Cable...

Glenn Beck's Ratings Have Dropped by 50% in One Year

Glenn beck's ratings fall again; he invades poland

Glenn Beck Ratings Tumble vs. Last October

Glenn Beck Limps Into 2011 With Falling Ratings

The latest Glenn Beck ratings collapse‎

The truth about Glenn Beck's TV ratings: They're down

Did Glenn Beck just post a new ratings low for 2010?‎

How low (in the ratings) can Glenn Beck go?‎

This is soooooo weird.  I had the impression that Glenn was moderately successful in the ratings.  But, no.  Clearly his ratings have been in a state of utter collapse at essentially every moment of his entire television career.  The last headline is my favorite, considering it came from July 31, 2007.  Solid prediction guys.

The same people have been trying to prove the same thing, idiotically, every day since then.  Seriously, if Glenn has been collapsing in the ratings for this long—how do you even know who he is?

Since the final show has finally come, let’s look at the truth.  To be thorough, we’ll examine every conceivable way that you could measure ratings success.  Whenever possible, I’ll use January 2011/1st quarter numbers, because they offer the least favorable comparisons for us.   This is insanely lengthy, but I figured I’d do it once and get it over with.

1--Beck vs previous show airing on network in time slot

Glenn has increased the ratings of the 5pm time slot at Fox by 131% compared to the programming airing before his start. In case you don’t know how to read percentages, that’s doubling the ratings, plus another 31%.

2--Beck vs Lead-in on network

How did Glenn do in comparison to his lead in hour?  He increased the ratings by about 95%.

3--Beck vs competition in time slot

This one is so easy that it’s probably not worth spending too much time on. We’ll use the quarterly ratings.

FOXN Beck 462

CNN Situation Room 210

(These numbers are in the thousands, and are the ‘demo’ ratings most utilized by advertisers.  Basically it’s just adults between the ages of 25-54.)

Note: it appears that the ratings I’m using include Situation Room’s 6pm hour which slightly increased the average.  This was also a very good quarter for CNN with events like Egypt and the Tsunami where they excel.

That being said—even using their inflated numbers, Glenn Beck beats its closest competition by 120%.

Remember, when Glenn took over the 5pm slot, both MSNBC and CNN were very close to winning that time slot, particularly through the election.  In fact, in January ’09 on the days before Glenn took over, CNN actually tied Fox.  Ummm…that didn’t happen afterwards.

**It should be noted here, that with the possible exception of legendary hit programs like American Idol, no show on television is judged by any standard other than #1, 2, or 3 on this list.

4--Beck vs Everyone else at 5pm combined

FOXN Beck 462

CNN Situation Room 210

MSNBC Hardball 168

HLN Showbiz 78

Note: Along with the note above on Situation Room, these numbers include Hardball’s 7pm rerun, which raised its average significantly.  Still, Glenn Beck defeated all other cable news shows combined at 5pm, even in a supposedly terrible quarter.

As a TV executive I was speaking with recently told me: “Glenn Beck is the highest rated regularly scheduled show in the history of cable news at 5pm.”

5--Beck vs Everyone else at every other network regardless of time

This measure puts Glenn against all of the prime time programming of all of the competing networks, even though his show does not air in prime time (it’s 2pm on the west coast remember).

There’s a measure in TV ratings called the HUT level (households using television). To boil it down, for every million households with a TV, about 400,000 are watching something during our time slot.  During prime time that number is more like 640,000, in other words 60% more available households watching television.  That makes it a lot harder to get an audience at 5pm than in prime time.

Regardless, Glenn Beck on Fox News still trounced everybody.

FOXN Beck 462

CNN Cooper 318

CNN Morgan 302

MSNBC Maddow 295

Despite the fact that 5pm has far fewer available people to watch TV, Glenn still beat every single show on every competing network by a minimum of 45%.

6—Beck vs Everyone else on Fox News regardless of time

This matches Glenn up against the entire lineup of Fox News Channel, regardless of time.  Again, even though there are larger available audiences in prime time, Glenn performed very well. Throughout our run at FNC, and possibly since the beginning of time, Bill O’Reilly basically slaughtered everyone in the ratings.  After that, Glenn, Brett Baier, Shep, Hannity and Greta bounced back-and-forth between 2nd and 6th.  That quarter Glenn finished 4th.

7--Glenn Beck vs Glenn Beck

When you have a show this successful, the only way to argue its failure is to compare it to itself.  So, the media took the peak of our ratings, usually January of 2010, and compared it against everything else.  In April 2010, our ratings were supposedly collapsing as compared to January 2010.  In November 2010, they were supposedly collapsing as compared to January 2010. Then, they were supposedly collapsing in January 2011 as compared to January 2010. Then, the quarter including January 2011 supposedly collapsed as compared to the quarter including January 2010.

Yup, the first quarter of 2010 was a great quarter in the ratings.  Health care was at its fever pitch, and Scott Brown was on the scene to (almost) save the day.  That’s why January of 2011 was a down month for basically every single cable news show in comparison (there might be an exception or two among shows that no one watches.) We also aired our highest rated episode of our entire time on television during January 2010.

So, left-leaning blogs and media reported that our ratings had dropped by 46%.  But, knowing the how the news cycle works (they don’t schedule news events annually so that news channels can fairly compare ratings) does that number actually mean anything?

The first question you must ask to find out, which a few did, was how did other shows on Fox News do?  Well, every one of them was down.  Bret Baier and Shep Smith dropped by percentages in the mid-20’s, O’Reilly dropped by 30%, Hannity 38%, and Greta 47%.  Does that mean these shows suddenly started sucking?  No.  It was all about the news cycle.

But—wait—doesn’t this show that Glenn dropped as much or more than everyone else?  To know if that’s significant or not you have to ask—what did he drop from? You see—Glenn dropped more than other shows, because he had GAINED more than other shows during the previous year.  Here’s a graph to show what I’m talking about.  These are the ratings changes on primetime shows on Fox not including Glenn in Jan 2009-11.

As you can see, all shows on Fox showed a bump from 2009 to 2010, followed by a drop back to the norm in 2011.   Now, let’s insert 5pm pre-Glenn Jan 2009, and bring it to Jan 2011.

As you can see, the 5pm hour spiked much, much higher than other shows between 2009-10—and despite the following years fall, still increased ratings by 60% in the two year period, despite most Fox shows being around flat.

Despite the nonsense that his political opponents and haters attempt to spew, Glenn Beck on Fox News is one of the biggest ratings successes in the history of the format.  This follows another triple digit percentage ratings increase on our previous show on Headline News.  Next up-GBTV.

Join us for the next chapter.

After imprisoning a pastor for refusing to follow COVID-19 restrictions, Canadian officials barricaded his church. And when some church members retaliated by tearing down part of the fence, Canadian Mounties arrived in riot gear.

Rebel News Founder Ezra Levant joined Glenn Beck on the radio program to give his insight on the crazy situation. He described the new, armed police presence surrounding GraceLife Church in Edmonton, Alberta, and how it not only encouraged hundreds of protesters to stand with the church in support but forced congregation members underground to worship as well.

What's happening is eerily similar to what occurs everyday in China, Levant says, and it must stop. Who would have thought this type of tyranny would be so close to home?

Watch the video below to hear Ezra describe the religious persecution taking place in Canada.


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Enough prayers? Why is supposed Catholic Joe Biden suggesting that Congress ought to stop praying for after someone commits acts of gun violence?

On Friday, Stu Burguiere and Pat Gray filled in for Glenn and discussed President Joe Biden's remarks during his speech on gun control. "Enough prayers. Time for some action," Biden said. Stu and Pat were surprised how dismissive Biden appeared to be on the idea of prayer.

Watch the clip to hear more. Can't watch? Download the podcast here.

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

Just days after Canadian pastor James Coates was released from prison for refusing to bow to COVID-19 lockdown restrictions, several police officers showed up at another church to ensure restrictions were being followed. But Polish pastor Artur Pawlowski of the Cave of Adullam Church in Alberta, Canada, knew his rights, telling the cops not to come back until they had a warrant in hand.

Filling in for Glenn Beck on the radio program this week, Pat Gray and Stu Burguiere played a video of the interaction.

"Please get out. Please get out of this property immediately. Get out!" Pawlowski can be heard yelling at the six officers who entered his church.

"Out! Out! Out! Get out of this property immediately until you come back with a warrant," he continued. "Go out and don't come back. I don't want to talk to you. You Nazis, Gestapo is not allowed here! ... Nazis are not welcome here! Do not come back you Nazi psychopaths. Unbelievable sick, evil people. Intimidating people in a church during the Passover! You Gestapo, Nazi, communist fascists! Don't you dare come back here!"

Watch this clip to see the heated exchange:

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

One of the most dangerous existential threats to the United States is Critical Race Theory, or CRT. As Glenn Beck has exposed over the past year, CRT is gaining momentum and has been preached in our universities for a while now.

Then last August, leaked documents revealed that Marxism, activist ideology of Black Lives Matter, is making its way into grade school classrooms across the country. And since then, things have only gotten more intense.

On next week's Wednesday night special, Glenn will expose the new ways progressives are systematically indoctrinating our kids and culture with this dangerous ideology. But first, it's crucial that you know what your kids may already be learning.

"What I'm about to show you is just the beginning," Glenn said, introducing the leaked documents.

"I found it shocking that Black Lives Matter supporters have developed lesson plans that start from preschool all the way up to the 12th grade," he continued. "Do you know the money it would take to tailor things ... and get it out to the schools and the unions for each age, to be able to brainwash the kids on Marxism and how to destroy capitalism by using race, sexual orientation, and gender?

"Our children don't stand a chance," Glenn added later. "They're not being taught anything except how to be radical activists. What the hell has happened?"

Watch the video clip below or find the full episode here.


Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.