RADIO

How to make sure NO MORE American icons like Harley Davidson go woke

Many Americans didn’t expect Harley Davidson of all companies to go woke, as filmmaker Robby Starbuck exposed. Harley has since walked back a few of its DEI-related policies and issued a half-hearted apology. But is it too little, too late? Glenn argues that it’s time to take a stand and remember the American spirit that made these companies what they are. Companies like Harley Davidson, Ford, John Deere, and Levi’s aren’t just brands for corporate boards to bend to their will. They’re American icons. But what they’ve become is a slap in the face to hard-working Americans across the country. “Show your kids that sometimes, doing the right thing really hurts,” Glenn says, “and SELL YOUR FRIKKIN’ HARLEY.”

Transcript

Below is a rush transcript that may contain errors

GLENN: Does it really matter, where Levi's are made?

Does it really matter that, when anywhere in the world, you see a can of Coca-Cola, they view it as America?

I read an amazing analysis on the birth of -- of modern America.

And it talked about how the veterans came back from World War II.

And it was a combination of things like the GI Bill, that opened up, avenues for Americans that were previously never there.

American soldiers were returning home.

Many of them were fighting men.

Warriors.

Who saw the worst humanity could throw at them. They fought for freedom. And they brought back skills that you'll never teach in any primary, or university campus.

The veterans benefits open up the possibility for the American dream.

Over 13 million people, some went to college. While others bought homes.

The latter, opened up businesses, empowered by their newly taught skill sets, things like engineering, auto, air mechanics, all amplified by a newfound grit and determination.

We hadn't had that grit and determination since the days of the American pioneers. The US interstate system, followed just a few years later. And it connected this new era of American pioneers like never before. Go west, young man! Was replaced by get your hands dirty. Work for what you believe in. Improve your community. Fix, not replace what's broken.

See, there used to be a time, when we took pride, in the maintenance, of America. And the maintenance of American heritage.

It's exactly what it was. American Heritage. American brands, like John Deere, Tractor Supply, Ford, Chevrolet, Indian, and Harley Davidson. We took pride in those American brands. I'm not even a motorcycle guy, and I know Indian and I know Harley because they're American.

We protected their legacy. We worked on their products in the fields. In our home the barrages. We made businesses to ensure that they would continue serving the American public. These were not commodities. They were our livelihood in many cases. They plowed our field and fed our families. They took our kids to school.

They were as American as it got. They were symbols of everything we would fight and die for. They were symbols of what we could live for.

To the children of some of those returning veterans, how many learned about real American muscle while leaning over the front end of a 1965 Shelby GT, or a '69 Chevrolet Camaro, or a 1970 Chevy Chavelle. How many learned about the internal combustion engine, while dad tore apart a 1941 Harley-Davidson Knucklehead?

How many assisted your dad to keep the plowing season alive, by repairing the family's 49 Model B John Deere tractor, and how many trips to Tractor Supply did it take?

No doubt, you bloodied a bunch of fingers. You sat in the garage, maybe on the hood, or in the field. And dumped about 10 gallons of sweat, but you did it proudly.

You listened as your dad or your grandpa patiently said, there's where the crankshaft is. That's the water pump. That's the alternator. That's the fuel pump. That's the line that goes up to the carburetor.

He might have even let you when you were young, pull on the throttle linkage, so you could hear the sound of that engine sing. There was no agenda here, outside of pure American greatness. American brands built our country. We relied and depended on them. We built businesses of our own, off of them. And we passed that legacy on to our children.

It was their birthright. And it created American -- modern America.

So why am I telling you all this?

Well, that's something that the elites will never understand.

This is why today's corporate DEI craze is such a huge slap in the face. Woke politics have replaced the purity of the American brands that we grew up on. We depended on these products. We built income off of them. We supported our communities with their logos displayed proudly on our barns or in our garages. And the symbols are now being replaced by corporate boards who get their marching orders from people like Larry Fink at BlackRock. All of these companies have been exposed. Robbie Starbuck has recently exposed multiple companies for this behavior.

John Deere, Tractor Supply. Then the latest is the most American brands. The most American brand as any brand could get. It's Harley-Davidson.

Can you think of a bigger slap across America's face, than Harley-Davidson, going woke?

Harley is one of the -- it's the one of the brands that helped wind the Second World War. The Harley-Davidson WLA, carried American GIs to war, against the Nazis.

Then the WLA was brought back to the United States. And a new era of motorcycles were born. After the veterans began chopping them up for civilians to use. The chopper was born.

And ever since then, veterans returning from war, from the 1940s, until the wars today, they all ride on a Harley.

It's therapeutic. It helps people deal with what they saw. Or as an homage to experience the openness of American freedom.

That is the Harley legacy that had been taught and handed down, to Harley-Davidson writers from father to son. Father to son. Father to son.

Since 1903. So what's Harley doing that's so bad. Well, they openly support the equality act, which would allow men into girl's bathrooms, sports and locker rooms.

Harley-Davidson funded an all-ages Pride event that featured a rage room, next to the Drag Queen story time. 1800 employees had to do virtual training on how to become LGBTQ+ allies. The woke CEO, he signed the CEO Action for Diversity and Inclusion Pledge.

They made February and March Months of Inclusion, because apparently Pride Month isn't enough.

They've included the United Way trainings, which are way woke. They sent some white male employees, to a white male woke only diversity training program. They're working to have less white suppliers and dealers and employees. And the list goes on and on and on.

Is that what Harley-Davidson stands for?

Is that what they want America to become?

You know, the purpose of cultural Marxism and progressivism.

Is to destroy, what was once great. By attacking everything that made it great, back at the very beginning.

Make America great again.

I just don't understand that. When was America great?

America was great, for most of its life.

America is still struggling to be great.

But great things happen here every day.

One little disconnect at a time, from what made America great.

We're seeing it happen now in realtime.

Woodrow Wilson once said, the use of a university, is to young gentle men as unlike their fathers as possible. Did you know that? Did you know that's what a university was trying to do?

The 21st century fascists are doing this one beloved brand at a time. You will heal. You will kneel to us.

By and large, the universities are lost. They should be shut down, but that wasn't enough, to lose the universities. Then they turned their sights to our children in grade schools. But that wasn't enough either.

They go after the heart of American entrepreneurial spirit. And the beloved brands that made us who we are today.

The brands that we were brought up to love. We learned to see them as icons for what we stood for.

But now we're being conditioned to be unburdened.

Do me a favor, will you? Do yourself a favor?

Do your country a favor. Reconnect your children to the basics of what American products, what made them so great. Why American made is so more than just a slogan. It represents the weary men and women, working in factories and small towns, all across Middle America. Who are trying to give their kids a better life.

It's the dad teaching his kids how to change their own tires and oil.

It's the multiple trips to the local part store. And the thrill of victory. As the family tractor roars back to life.

Teach your kids, that getting their hands dirty, is a good thing.

Something fought, bled, and sweat for.

Has meaningful value. And that's who we are as Americans. It benefits the family. It supports the community.

It spreads that beloved American brand all over the country and the world. And that can actually go all the way to the top of the corporate boardroom.

That connection, that you have, that power, that that spirit creates. That's what the globalists fear most.

Your passion, because your passion has the power to destroy, every coercive, motive, they can ever dream up.

It is the same passion that fueled American pioneers.

It was carried on to our soldiers, in the war against the Nazis.

And then, drove them to catapult this country, into the modern era. That passion, if we find it again, is why they ultimately will lose.

That's the passion that they're trying to snuff out.

Unburden your family from the burden burdening will you? Teach them the history of what made this country great.

If a corporation tries to pervert a beloved American brand, show your kids what made them beloved, to begin with.

And then show them, that sometimes, doing the right thing really hurts. And sell your freaking Harley. Then go replace the alternator of the Chavelle. Explain how Harley-Davidson, the engine noise was designed to be iconic.

Have the crank shift only has one pin, and the arrangement of the cylinders makes the pistons fire unevenly. No other motorcycle, sounds the same.

Why? Because it's an American motorcycle. The Harley-Davidson.

It's a part of the story. And that right there, is why American companies are so beloved.

Because they're part of our story. And they are -- they are dismissing and destroying our story. Reconnect to the stories. Get some oil and grease, and break dust on your hands. Take pride when your kids ultimately cover their faces while trying to help you. Passion drives change. And it is your passion, that scares tyrants the most.

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RADIO

Meet the pro-Intifada candidate NYC Democrats just elected

New York City Democrats just elected 33-year-old Zohran Mamdani, a "socialist Muslim", as the Party's candidate for mayor. But Glenn Beck argues that his radical beliefs are actually communist and Islamist.

Transcript

Below is a rush transcript that may contain errors

VOICE: Z10852. Something weird is going on. The World Trade Center is on fire.

VOICE: Seriously the top of the building. We're trying to get information.

VOICE: Top level of one of the --

VOICE: To unfold from New York City.

VOICE: A plane crashed just --

VOICE: My sister is in that believe. I hope she's okay. I have to come to New York.

VOICE: It's pandemonium.

VOICE: It's raining papers.

VOICE: Wait a minute! Stop just a second. Why are we -- why are we -- I've got breaking news. Breaking news, yesterday. New York City just elected as their mayoral candidate for the left. And the Democrats, a -- a Muslim radical, who is also a communist!

So, you know, it only took you 25 years. It only took you 25 years, New York, to go completely insane.

Somebody who is -- well, I mean, if I might quote Michael malice today. I am old enough to remember when New Yorkers endured 9/11 instead of voting for it.

But you've got a -- you've got a communist jihadist apologist now.

Who was -- you know, well, CAIR put $100,000 behind his bid for New York City mayor.

So you have somebody who is endorsed by CAIR. That's really good.

He also was somebody who said, you know, he was -- he was for the shooting of the United Health Care CEO.

Said he was looking forward to driving down magnum Joan avenue. I don't know. Sounds like supporting people in the streets. Maybe it's just me.

Then he also said that he was going to globalize the intifada, which I think that's -- maybe -- maybe that's just me.

I mean, what do I know?

Tim Miller who is a podcaster. Asked him a few weeks ago. Asked him about his pro Palestinian slogan. Globalized the intifada. And he said, for me, ultimately, what I hear in so many, is a desperate desire for equality and equal rights, in standing up for Palistinian human rights. Oh, is that what you hear, Mr. CAIR?

Really? Huh, that's interesting.

Right. So globalize the intifada.

I mean, I mean, sure, that's -- I mean well, let me go on.

Because I don't want to take him out of context.

He then delved into the semantics of the intifada, citing the United States Holocaust memorial museum's use of a word for a translation for uprising, in an Arabic version of an article, a museum published about the Warsaw ghetto.

Oh!

So this is just a comparison, about the -- the armed rebellion against the Nazis!

I don't know if that makes me feel better!

I mean, if we're globalizing that.

We're the Nazis in this scenario.

Because I don't think it's the Palestinians.

I certainly don't think it's anybody who is like, hey.

Global jihad. I don't think it's those guys.

Or the Nazis. Who are the Nazis in that?

And it seems, if that's what you mean, then it's not just a harmless kind of slogan about human rights. It is a call for violence on the streets.

Because I don't know if you know, that's what happened when the Jews had their uprising against the Nazis.

I'm just saying!

But, hey, hey, free Palestine.

Oh, that's not what that means, gang. That is not what that means, but don't worry about it. He's just going to be possibly the new mayor.

And that's great. By the way, the Columbia faculty members signed a letter defending Hamas.

They were also among the donors to his mayoral campaign.

So, you know, you don't have anything to worry about.

And his father, who used to work at Columbia. Do you know, Stu?

Is his Dad -- is he still a professor at Columbia University?

He said that -- this violent terror thing of Islam, is not a part of Islam. Now, I've read the Koran, and much of the hadith.

And I'm pretty sure the violence is a part of that. But no.

No. This is something entirely new.

And his father while at Columbia university, wanted everybody to know, that this is actually -- this is something that came out of America!

America is really responsible for this.

And, you know, it really started with the Reagan administration, you know, when he started -- when he started with his very religious terms, to finish the war against the evil empire.

So, you know, that's where -- that's where 9/11 came from.

Is what -- don't worry about it! Don't worry about it!

Because who am I? I'm clearly just -- am I an anti-Semite today, or am I an Islamophobic? I can't remember which one.

Oh, it's probably both. Anyway, Islamophobia. Let me just explain Islamophobia. I haven't even gotten to the Communist part of it. Which is really, really -- New York, you're in one for hell of a ride. Buckle up.

It will be a fun rollercoaster for you. My gosh, I've never been happier that I've been away are if New York.

Anyway, I just want I to know, there is Islam. And then there is Islamists. Now, an Islamist is somebody who really wants Sharia law.

That's political Islam!

That's not a faith. That's political Islam.

Now, let me make really -- something really clear. Criticizing Islamism, is not Islamophobia. Pointing out the dangers of, oh. I don't know.

Political Islam. The ideology that seeks to use the tools of democracy, ultimately to destroy democracy, is not an attack on Muslims.

No. Uh-uh.

You know why?

Because Muslims are often the first people in line.

The first victims of the ideology.

So let's draw a bright, bright line between Islam as a faith, millions of people can practice that faithfully and peacefully.

It's mostly peaceful, okay?

Then there's the Islamism.

Islamism is something entirely -- that's a political project.

A theocratic political -- oh. Left loves theocracies. They love it.

Of course, you never see a problem with it.

See it when an Islamist is touting it. Anyway, it's not about prayer. It's not about fasting. It's not about spiritual life.

It's all about power. It's about merging of mosque and state. It's about implementing Sharia, not as a personal code of conduct. But as a governing legal system.

And it's -- it's supremacy.

Absolutely. Faith.

Religion.

It's -- there's one thing that's supreme.

It's misogynistic.

Deeply intolerant of all kinds of things.

Descent. Secularism. Other faiths. Even competing interpretations from inside the faith itself.

It will behead them too.

So let's -- let's be honest here for a second.

You know, CAIR should be labeled an international terror organization.

In my opinion. In my opinion.

Oh, does that make me -- that makes me an Islamophobe. I'm sure. I'm sure they will start a campaign against me on being an Islamophobe.

Stand in line, guys. You've been doing it since 2001, okay?

I don't really care. And I don't think the American people. I think that record, all the grooves are worn-out on that one, okay?

This is not a religion we're talking about. When we're talking about Sharia law. And we're talking about globalize the intifada. What does that mean, actually, to globalize it?

Does that mean we now want to do what is happening to Israel? All over the world?

Has the Palestinian plight become our plight you now, as Americans?

That there has to be an intifada here!

Because it's the kind of the same. You know. It's kind of the same over, you know, with what the Palestinians are going through.

Well, it's very much like what the Jews went through with the Nazis.

That's a weird one. That one makes my head hurt. It's very much the same as that. And very much the same as the fight against Donald Trump.

Oh, this is going to be fun. It's fun!

Really fun. You know, the irony here is, the ones that will scream Islamophobia the most, are the ones in the progressive left, the champions of feminism, LGBTQ rights. And secularism.

They're going to -- no. You want -- they're going to stand with the people, who want to kill them first.

See, this is how smart they are!

This is why it's going to work out well, in New York City.

Let me just say. If you have an ounce of common sense, you run a business, you have an ounce of wealth. And I don't mean wealth like, you know, hey, Lovey.

Let's get on the boat for a three-hour tour with a suitcase full of cash. I mean you saved anything, anything, get the hell out of New York City.

I mean, this is about survival. This is about free speech. This is about women's rights.
Religious pluralism. Secular legal systems. Liberal democracy.

But it's also about failed principles of Communism. Okay?

First, you have to call out political Islam for what it is. Okay?

And we have to do it with the clarity that we call out white nationalism.

Got to do it with that. Got to -- you know, the Klan. Really bad people.

Really bad people.

Anybody who is shouting for globalized intifada?

Pretty bad. Pretty bad people.

Okay?

Now, let's get to communism.

Because that's another cool, cool angle of the new Democratic candidate for -- for mayor of New York City.

That I just -- I think is cuddly and cute. Sure, it led to 100 million deaths. But this time, New York is going to be radically different. Oh, did I use the word radical?

I didn't mean to use that. What's radical about this guy?

Nothing. He's just like you!

Well, not exactly.

But let's talk about communism, next!

Now, the new mayoral candidate that's running there in New York City. That so many young people rushed to defend and vote for. He's promising free buses.

That's going to work out.

Where are you going to get the money for free buses.

It's free!

City-run grocery stores.

Oh, rent freezes. And finally somebody has done it. A 30-dollar minimum wage.

So under the banner of equity. And, you know, we will tax the wealthy. And the corporations. You know, we're going to squeeze another $10 billion out of them.

Really?

Because they're going to call a U-Haul.

You know, they will call something like U-Haul. There will be a lot of -- there will be a lot of movers that are like, how do I get the truck back from Texas or Florida back up to New York? Nobody is moving up there.

But he's going to do it.

Now, his vision isn't really new. You know, just -- just tax people, so we could have city-run grocery stores. You know, I remember -- I'm old enough to remember those city-run grocery stores in Moscow.

They were great.

The shelves were empty.

But that's just Moscow.

It worked out completely different in Venezuela.

Where, oh, no.

It didn't. That's right. The grocery store.

They were eating the zoo animals.

But it will be different in New York.

Because they have rent controls too.

And that will just choke the housing supply, but don't worry. As a young family.

You know, you voted for it.

You know better.

It will work this time.

So, you know, I like building ideas, I just don't like usually building on the graves of 100 million people.

But, you know, why not? Why not?

You know, use this dogma.

And this time, it will be different. It's not like it was in China. Where the great leap forward, was a gross -- a gross parody of progress. Venezuela, which was oil rich. One of the richest nations in the hemisphere now sees 90 percent of its population in poverty!

Yeah. Darn it. You know what they did?

They decided to take state control of things.

You know, like grocery stores. And it worked out well. How is that free busing working out in Venezuela?

I just want to -- I just want to know.

Anyway, then you've got the globalize the intifada. Which is going to drop a little violence in, and anti-Semitism in with your communism.

Which is weird!

Because violence and anti-Semitism, always happen. When it -- when it comes to -- when it comes to communism.

This is weird!

I've got to play something for you. Because this has talked about on me earlier this morning.

Oh, wow.

Wait a minute. This is -- this is the whole coalition coming together here.

So this is going to be good. New York, this is going to be great.

It's going to be great for you.

No. He's going to uplift you. Then the social fabric of New York City is just going to be -- just one.

It's going to be fantastic. Don't worry about your 120 billion dollars in debt. Or your 10 billion-dollar deficit that you have right now.

You are going to charge the rich more taxes, and they will stay right there.

They will be like, you know what, that 46 percent in taxes that I'm paying, this is just not enough. It's just not enough.

I need to pay 60 or 70 percent to be able to pay my fair share. So that's good. That's good. That's good.

You know, they're not risking 100 million people. It's just 8 million people.

This time, it's just 8 million people.

But, hey. For those of you in upstate New York. That aren't going to be part of this experiment.

Don't worry, you get to pay for it. Because they'll kick it up to the state. The state will have to subsidize everything. And don't you love it?

Really, don't you want to subsidize the really crazy ideas of New York City?

I mean, why don't you have a -- why don't you have a democratic socialist. A/k/a communist mayor.

Why haven't you done that? Are you not progressive enough? Are you not looking into the future?

Are you stuck in the past?

I don't know. I don't know. The graveyard is pretty big. I have a hard time getting past that one. You know, yeah, so I'm stuck in the past. Because I can't seem to pass that graveyard, and get to be down the path with you. But it's going to be a paradise.

Forget arithmetic. You know, or human nature. This time, it's going to work. It's going to work. So all right!

Wish I lived in this morning.

No wait. Nope. I don't. Nope, I don't.

And Ted Cruz, stop it. Stop writing, hey, come to Texas. No. No. Don't come to Texas. Don't come to Florida. Go to California. It's beautiful this time of year. Go there. Go there.