Glenn Beck recently spoke with Cracker Barrel CEO Julie Masino about the company’s infamous attempt to change its logo, and he asked the question everyone has been wondering: Why wasn’t she fired?! Glenn previews his interview, which debuts Thursday, Nov. 20 at 6PM ET!
Transcript
Below is a rush transcript that may contain errors
GLENN: I was in Tennessee this weekend, and Saturday morning, I go to -- I think store number two for Cracker Barrel. And I met with the senior vice president and the CEO of Cracker Barrel. And we sat down, and we had an interview. And Julie, who has not done an interview since Good Morning America, kind of said, okay. No more interviews, because that didn't go well.
This was her first interview since then.
And, you know, it was weird. Because I got off. I got off the plane.
And, oh. Somebody on the plane said, "What are you doing here?"
And I said, "I'm going to go interview the CEO of -- of Cracker Barrel."
And the immediate response was, "Get her!"
I was like, "Wow. Okay. All right. Thank you."
I get into the car, and the Uber driver says to me, "What are you doing here?" And I said, "I'm going to meet with the person at Cracker Barrel."
"Boy, she really screwed her up. You hold her feet to the fire."
I mean, I've never -- I've never seen anything like that. And, you know, I started the interview with her, you know, honestly. And I said, look, I -- I -- I'm not here to get you. I'm not here to do anything, but ask questions that I think everybody in America wants to know.
Like, what the hell were you thinking?
And I asked her some -- asked her all of the really pointed questions. Rikki, the TV executive producer said, "There's no way. I know you. You're going to soften. There's no way."
And when I got up afterwards, she was like, "Wow. Okay. You didn't -- you really -- you really didn't soften. You know, you asked all of those questions."
Because I thought they were fair. And I told her, "Look, I hate conflict. I'm not here for conflict. I'm not here. I don't need to make a name for myself by giving you a hard time. I don't care about any of that. I just want to do my job and ask you, 'What happened here?'"
And I said, "So I'm going to ask you really uncomfortable questions." And she was prepared. And I think I finally broke through, and got the real answer in the end. I think I got the real answer.
STU: Hmm.
GLENN: And it came from one of the questions I asked was, I mean, are you surprised, you haven't been fired yet?
And her response was, all telling. All telling. It's a fascinating interview you should watch. It's going to happen, I think Thursday on the podcast.
STU: Because I'm mildly surprised that hasn't happened. You know, like just because -- not because -- I don't know. There's a lot of things she's been accused of and everything else.
But just like, when you have a situation like this, where you're trying a major change and you roll it out a specific way and it does not go well, you know, it's usually -- it's like, when you're general manager of a football team, you go through the process. You evaluate all the quarterbacks. You pick the guy.
And that guy is a total bust, like you usually don't survive it. It doesn't necessarily mean you went through the process incorrectly. But when you miss, usually something happens like that. Does she feel like she missed like that?
GLENN: Uh-huh. Uh-huh. Yes, she does.
She's a very bright woman. I mean, she ran Coach, you know, the purse place or whatever.
STU: The purse company.
GLENN: The Coach brand. Godiva Chocolates. Taco Bell, the whole -- global. (I mean, she's a Fortune 500 CEO. She's very, very competent. Very competent.
So how could somebody very, very competent make this mistake?
STU: Hmm. Did she walk you through that? How that happened?
GLENN: Uh-huh. Uh-huh. Yeah. She see.
And what's interesting is, they brought the senior vice president was also sitting there.
And he has been brought in since.
I mean, he had been there for 30, 35 years.
And really good guy. And he was one of the voices that was like, while that was happening, like, you guys. Hey, everybody upstairs. You shouldn't be doing this.
It's a bad idea. And so after they were like, "Hey. You know who was saying this? Let's bring him upstairs." And it was interesting to talk to him, because he's been long before she got there. So he kind of gave the view of, here's what happened before she got here! And here's where she came in.
And here's what happened.
And it's -- it's really fascinating.
I mean, if you want to hear the real story behind it.
And -- and also see somebody -- I mean, just wait until you hear her answer on -- I mean, it was so powerful and so honest. When I said, are you surprised you haven't been fired yet?
It was a fascinating answer.
STU: How many pancakes did you --
GLENN: Podcast on Thursday, I didn't eat any.
STU: You went to Cracker Barrel headquarters, and you ate zero pancakes?
GLENN: I didn't. I didn't. It was very difficult to not order the pancakes.
STU: You're the type of guy who gets pancakes by mistake. What do you mean you've got none?
GLENN: I was looking at my wife. My wife was sitting off to the side of the camera. And I'm looking at her. I'm like, she's so beautiful. And I eat pancakes, too many times.
STU: Uh-huh.
GLENN: And she's just -- she has to live with this, the pancake-wearing shoes. I'm not going to order the pancakes. The pancakes.





