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How the Left uses PROPAGANDA to convince America to HATE ITSELF

Do we still have free will? Glenn reviews how the government, media, and educational system have been using an old advertising technique to sway the opinions of American in directions they never thought they would go. It used to be called "propaganda." Now, it's called "priming." Ever wonder why so many Americans accepted things like the BLM movement, the anti-Israel movement, and the idea that America is systemically oppressive? Thank priming, Glenn says. Ever wonder why the government and media are always screaming about crisis after crisis, from the pandemic to climate change? That's priming in action. So, what are we being primed for?

Transcript

Below is a rush transcript that may contain errors

GLENN: So priming is done, it is -- it used to be known, as propaganda.

And this is why some futurists say, that by 2030, we will begin, and I think we already have begun, having this discussion.

But it will be everywhere. The discussion of, do you really have any free will anymore?

Or have you been primed or influenced by several different things, without you even noticing or knowing about it?

Priming when it comes to social psychology, and cognitive psychology, it's the process by -- by which exposure to one stimulus, influences a response to a subsequent stimulus, without any conscious guidance or intention. You just do it.

Now, this was first harnessed by advertisers. And social media platforms. Are really bad. And governments.

And a when it's used by governments or God forbid, all three together, you're pretty hopeless and helpless, unless you know about it.

So let me explain it. The human brain is constantly bombarded with sensory data. And so it uses shortcuts to expedite decision-making. And priming exploits these shortcuts.

When an individual is exposed to a specific stimulus. The prime. It activities related notes in your memory.

And once that has an activated concept or idea, that influences your response. So let's take advertising.

Let's take Coca-Cola.

When you see Coca-Cola, when you see seven up. When you see those commercials, what do those commercials, usually show you?

With Seven-Up.

It's usually like somebody in a swing, you know, going on a tire swing, going into a lake. And everybody is there, and having a good time. Coca-Cola is always with your friends or your family.

Having a good time. Laughter.

Romance. So what happens is priming.

That's all they're doing is priming you.

So when you look at the product. You think of family, friends, laughter, good times. When you're in those situations, you want a Coke. That's priming, okay?

And it influences your decision, whether you know it or not.

Social media platforms, really, really use this.

The algorithms dictate what you see on your feet.

You can say, I want to see Glenn Beck. On Facebook.

I sign up. I follow him. I want his posts.

You will miss 95 percent of my posts now.

The algorithm has shut me down, so hard, hardest ever.

They've shut me down so hard, only 5 percent of what I post gets out. So it's not you. You're not being influenced by the things you're asking to be influenced by. They are priming you. And showing you, other things that they think you need to see.

By controlling the content, and the sequence, and the frequency of whatever it is, you see.

They can prime users to spend more time online. Engage with certain types of content. Or even influence political and social attitudes. And that's what's happening now.

The black box? Did you post the black box? Did you post the black box?

Everybody is posting it, you know. BLM was not tracking. It was not trending. When the riots first started and then they boosted the algorithm, and put that in the top ten. And that you were primed.

And that became BLM.

Now, the same thing is true with governments.

Governments can prime you to support certain policies.

They know you love -- you want to be called a patriot. You don't anymore. But you wanted to be called a patriot after 9/11.

So we have the Patriot Act.

They associate things. They can get you to support policies, and civil activities.

They can get you to view situations in a particular light.

Then they also can shape what the national identity is. This is why the progressives wanted to take over public schools.

Because they could shape the public and national identity. And that way, you would conform.

This is basically, manipulation.

It is propaganda. That's what we used to call advertising. It is propaganda.

Now, if a government wants to use this to manipulate a country, here's a couple of ways that they can do it.

First, if it's just the country, they can create -- I love this. This is from the textbook.

They can create a sense of crisis or threat.

Hmm. Do you feel that?

A government seeking to consolidate power or justify authoritarian measures might use priming to create a heightened sense of crisis or external threat.

Climate change is worse than nuclear war.

Climate change is worse than nuclear war.

Who believes that?

Unfortunately, a lot of people. They believe that.

What is that doing?

It is activating that group of people. And priming them, so they are ready to fight for global warming solutions.

This happens all the time.

They can also make a population feel fear, and insecurity.

They can isolate groups. They can make you hate the Jew. They can make you hate the Teabagger, as Obama used to say.

Or the MAGA Trump supporter.

The next thing they can do, if they want to take control, is they shape the national identity and values. Now, this can be done in a good way or a negative way.

They can use priming to redefine national identity and values in a way that supports its agenda.

Do you notice that what Hitler did, he took the Weimar and the old republic of Germany. And he took things like the Iron Eagle.

But then he cast it in an entirely new light.

He washed away the old Germany for the new German Reich? The Third Reich.

The rise of a new Germany. That was all priming. Okay. So what are we being primed for?

I think we're being primed for a few things. First of all, we are being primed to accept a new America. To forget the old America.

This is -- this has been happening by our government institutions. Through our teachers.

It has been happening on social media. It has been happening through our corporations.

So you're being primed now, by the three culprits, that know how to use priming.

They study this. This is what they do for a living. This is how they sell products. Get you hooked online.

A new America, with new values, new history. So we're being primed to go in to a New Age. Just like the people of Weimar. A New Age.

A greater America.

But it is not going to look anything like the old America.

And notice, nobody in the government, in the media, in the educational -- educational probably is the most honest about it. But nobody is talking about what it's going to be.

They just talk about what we need to destroy.

Well, we've destroyed everything. We've destroyed everything.

What are we creating?

I think if you read my book, Dark Future. You know what's being created.

So now, how do we make sure? Because I think that the next thing that we're being primed for.

I think we're being primed for violence.

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The most INSANE Deep State story you've never heard

Was an NGO with deep government ties trying to RESTART the opium trade in Taliban-run Afghanistan while former Taliban members were on its payroll...only to be caught DESTROYING the evidence?! The State Department's Under Secretary for Public Diplomacy Darren Beattie joins Glenn Beck to expose what he found when he was made Acting President of the United States Institute of Peace. Plus, he debunks ProPublica’s claim that DOGE “targeted” an “Afghan scholar who fled the Taliban.”

Transcript

Below is a rush transcript that may contain errors

GLENN: Darren, welcome to the program. How are you? Darren, are you there? Is he there?


STU: Hmm.



GLENN: Okay. Check if he's there. Is he? Dick Cheney. Dick Cheney.



STU: Trying to shut him down. They don't want peace. They don't want peace.



GLENN: They don't. They don't.



He is -- he is a big-time anti-globalist. I've got to tell you, what we're doing with the State Department. I absolutely love. The State Department has been a big problem for this country for a very long time. It's what's gotten us into these global wars. These endless wars, and everything he is.



And, I mean, I don't know what happened to Marco rube, but he is tremendous.



And the way president Trump is appointing different people like Darren, it's fantastic. Darren, are you there? Darren.



STU: Something must be wrong with the lines. Because we are talking to him offline on the phone here. And it does seem to be working, but not coming through our broadcast board here for whatever reason.



GLENN: Well, let's see if we can get that fixed, and maybe let me just talk here for five, six minutes on something else. Then we'll take a break and come back and see if we can get him.



There's something else that I really want to talk about. And that is this flag-burning thing. Now, it's not an amendment.



This is something that the president is putting up in an executive order and has very little teeth to it.



But I -- I -- look, I understand. As a guy putting an enormous flagpole up at my house today.



I mean, an enormous flagpole.



I love the flag. I love it!



And there are a few things that make me more angry than see somebody you set our flag on fire.



For a lot of people, that's a punch in the gut, especially our military people. And it has been planted on distant battlefields. It's raced after victory. Saluted in the morning, or should be in our schools and folded and given to the hands of grieving families. It feels like spitting on every sacrifice, that ever made this nation possible. And the argument against flag burning is really simple: It dishonors the idea of all of that. Okay?



And it defends millions of people, including me. It disrespects, I think the veterans that bled. The families who mourned. The dream that binds us together.



However, here's the hard truth: Symbols only mean something, in a land where freedom is alive.



If you outlaw the burning of a flag, the you have placed the cloth above the Constitution that it represents. You have made the flag an idol.



We don't worship idols. If you can only praise the flag and never protest it, it just stops being a symbol of freedom. And starts being an idol of obedience.



Now, that's the argument for allowing it. At least to me.



Because the real strength of a free nation is -- is to -- it's -- it's how we protect, not the speech we love, but how we endure the speech we hate!



And the Supreme Court has already ruled on this. And, you know, they -- the line they drew wasn't an easy one. Freedom of speech, stops where it directly -- directly insights violence. And that's it same thing, kind of, in this executive order.



You can burn the flag. But if I'm not mistaken, but if it incites violence, then you're in trouble.



And that's true. But the bar of inciting violence is so incredibly high. And it's -- it doesn't have anything to do with speech that offends. It's not speech that stirs anger. Not speech that wants you to punch the speaker in the mouth. It's speech only, that provokes imminent and specific violence.



And unless it's that be with the government doesn't have any right to -- to get into the business of silencing speech. Ever. Ever. Ever.



It is a hard line. And that standard is really hard. It's painfully hard.



Because what our citizenship requires, this is civics. What our citizenships require, is that we defend -- oh, I hate this.



We defend the right of your opponent to mock everything that we hold sacred.



Now, I want you to think of this. You can burn a Bible. You can burn the Word of God. But some want to make it illegal to burn a flag. Where are our priorities? You can burn the Constitution. The words that actually are the ones that stir us into action. But you can't burn a flag.



You can't burn a Koran. Can't burn them. Can't. Can't.



You will -- you will quickly come to a quick end, not legally. But you will come to a quick end. I don't ever want to be like that. Ever!



You burn a Bible. I think you're a monster. What is wrong with you? What is wrong with you?



But you have a right to do it. Why are we drawing a line around the flag? It -- the reason is -- is because we feel things so passionately. And that is really a good thing, to feel love of country so passionately. But then we have to temper that. My father used to tell me, that I think this country needs to hear over and over again, every day. My father -- we would talk to somebody. And we would walk away. And he would go, I so disagree with everything that man just said. But, Glenn, son, he would say. I will fight to the death for his right to say it. He used to say that to me all the time. Which now lees me to believe, I know where I've got my strong opinions from. Because dad apparently would disagree with a lot of people all the time.



But that was the essence of freedom. That is the essence of what sets us apart. Standing for universal, eternal rights like free speech. It's not easy. It means you have to take the size of those people that offend you. It means -- it doesn't mean you have to disagree with it. You can fight against it. You can argue back and forth.



But you -- can you tolerate the insults to the things that you love most. That is so hard, and that is why most of the world does not have freedom of speech. It's too hard! But our Founders believed people are better than that. Our citizens can rule themselves!



And the only way you can rule yourself is if you don't have limits on freedom of speech. So the question is, do we want to remain free? Or do we want to just feel good? It really is that simple. It's why no one else has freedom of speech. It's too hard! I think we're up to the task. Okay. Give me 60 seconds. And then we will try again.



The -- there's certain moments in history, that test not just entire nations, but the hearts of those who live in the nations. And right now, the people of Israel are living in one of those moments. Sirens in the night. Families huddled together.



Elderly men and women. Who remember a time when help never came. All of them wonder. Is anybody going to stand with us, this time?



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(music)
All right. Let me -- let me bring Darren in. Darren, are you there now?



DARREN: Yes!
GLENN: Oh, God. Thank goodness.
Thank you for putting up with us. I don't know what happened with the phone system. But, first of all, tell me what the US Institute of Peace is. I've never even heard of it.



DARREN: That is a fantastic question. And I'll try to give the abbreviated answer, because I know we don't have several hours.



GLENN: Good. I know.



DARREN: But US Institute of Peace is one of lesser known, but quite important member of the NGO archipelago, that was created in the '80s. It belongs to the same cohorts as national endowments for democracy.



GLENN: Oh.



DARREN: And some other -- some other better known NGOs that really in the broad context of things. In kind of the sweep of things, was created as a kind of reorganization of the government structure in the aftermath of the church type committee hearings that expose a lot of the dirty dealings of government agencies such as the CIA, and so sort of a broader response to that government lie was to create this NGO layer of governance, with an armed distant plausible deniability, a kind of chameleon character of not exactly being government, not exactly being private, in order to fulfill some of those more sensitive functions that had been exposed in the course of the church hearings.



And so US Institute of Peace is one of those NGOs that had particular focus on conflict regions. But, of course, as I think you -- you suggested earlier, peace requires at the very least, an asterisk. Because there involves a lot of things, that conventional, most American citizens would not think should belong as part of the portfolio of something calling itself an institute of peace.



GLENN: So what was the thing with the -- with this Taliban member that was getting money from us?



DARREN: Right. So this is an interesting case. So there's a whole saga of a takeover of the US institute of peace under -- under DOGE.



And that's really a fascinating story unto itself. Just to give you a sense of what these characters were like. They barricaded themselves in the offices.



They sabotaged the physical infrastructure of the building. There were reports of there being loaded guns within the offices.



GLENN: Wow!



DARREN: There was one, like, hostage situation where they held a security guard under basically kind of a false imprisonment type situation. It was extremely intense.



Far more so than the better known story of USAID. And in the course of all of that, they tried to delete a terabyte of data, of accounting information that would indicate what kind of stuff they were up to.



What kind of people they were paying. And in the course of that, DOGE found that one of the people on their payroll. Was this curious figure, who had a prominent role in the Taliban government. And then seemed to kind of play a bunch of angles across each other.



Sort of one of these sixer types in the middle of Afghanistan.



The question is, what the heck is an organization like this, having an individual, who is a former Taliban member on their payroll.



It underscores how incredibly bizarre the whole arrangement is. And to just reinforce that. I think even more bizarre than having this former Taliban guy on the payroll is the kind of schizophrenic posture exhibited by the chief -- one truly bizarre thing is that one of the US Institute of Peace's main kind of policy agendas was basically lamenting the fact that the opium trade had dissipated under Taliban leadership. They had multiple reports coming out, basically saying, this is horrible, that the opium trade is diminished under the Taliban. Meaning, finding some way to restore it. How bizarre is that!



GLENN: What was their thinking?



DARREN: Well, it's -- it's very strange, and it depends on what kind of rabbit holes you want to go down. But the whole story of opium and Afghanistan and its connection to, you know, government entities, is a -- is a very intricate and delicate and fascinating one. But it seems very clear that the US Institute of Peace was involved in that story to some degree because their public reports. They had a full-the time guy of basically lamenting the fact that the opium trade dissipated under the Taliban. And, meanwhile, they're funding this former Taliban guy.



GLENN: Unbelievable. Now, ProPublica got this. And you have released the statement on it. And ProPublica just completely white-washed this -- said this guy was a victim, and his family was taken hostage. Was his family ever taken hostage because he was exposed?



And correct the ProPublica story, would you?



DARREN: Yeah, I mean, the ProPublica thing, as usual and as expected was a total joke.



GLENN: Yes.



DARREN: I mean, this guy, I'm not an expert on this particular person's history. But what's very clear is he was a former Taliban guy, and he was probably one of these people, who was playing all sides, made a lot of enemies. I know that there were several kind of attempts on his life by the Taliban, in the course of various -- various decades.



This has nothing to do with -- with DOGE.



I mean, he's a known quantity in the region.



And somebody who has made a lot of enemies.



And he was not -- he was on the payroll of the US institute of peace.



And nobody is expecting something like that. So then, and, again, there's this sort of hostile takeover situation.



Where the people are barricading he themselves in. Trying to delete all this data.



And sure enough, what's in the data, is stuff like this.



These random former Taliban guy, making his contract with $130,000.



GLENN: You know, this is the -- this is the real Deep State stuff, that I think bothers people so much.



Look, we expect our CIA to do stuff, we don't necessarily want to do it. We expect it.



When it's in the State Department.



When every department is pushing out money to NGOs to overthrow governments and everything else.



It's out of control!



It's just completely out of control.



And who is overseeing all of that.



DARREN: That's a great question.



I think part of the NGO -- UCEF was almost a cutout of a cutout.



A fourth of its money came from USAID.



In many ways, it was a cutout of USAID. Which itself was a cutout.



So there are many layers of distance. Plausible deniability.



And UCEF, I think institutionally really perfected this chameleon structure of being able to plausibly present itself as government. When that was convenient for what they were doing.



And also to present itself as a private organization, when that was convenient.



It's a very intricate setup that they had, that was truly optimized for this chameleon character of plausible denial operations. In conflict zones. Doing God knows what, with American taxpayer money.



And it's just an absolute hornet's nest.



We have recovered that terabyte that they tried to delete. And once we get things settled in the building itself, I intend to do a kind of transparency effort, whereby we release all of this material to the public.



GLENN: Good. Good.



DARREN: Just like I'm doing at the State Department. I'm currently acting as secretary at the State Department. And doing a transparency effort here. After I eliminated the global engagement center, which was sort of the internal censorship office within the State Department, decided, we've got to -- we've got to air this out to the public.



So within the next couple of weeks.



We'll have our next tranche of helps you of thousands of emails, documenting what this were doing.



GLENN: I would love you to go back on, through those emails.



I think you guys in the State Department are doing an amazing job. Thanks for being on.

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