RADIO

A Complete Sellout?! Harley Davidson's Woke Agenda EXPOSED

Harley Davidson is seen as an all-American company. But recently, filmmaker Robby Starbuck exposed Harley Davidson's internal commitment to woke DEI initiatives. Starbuck reviews what he found: holding "explicitly racist" anti-white trainings, funding "all ages" Pride events with questionable activities, donating to extremely progressive groups ... "This is a complete sellout of common sense," Glenn says. So, why would Harley Davidson go woke? And will the company reverse course with enough customer backlash?

Transcript

Below is a rush transcript that may contain errors

GLENN: So I don't know if you know the name Robby Starbuck. He's a filmmaker. And I know Matt Walsh. Rightfully gets a lot of credit for, you know, exposing the pediatric transgender clinic in Nashville. But it was actually Robby and his wife, that actually exposed that. And Matt picked it up and ran with it, and changed a lot of things. He has been exposing those companies, that are all in on DEI and LGBTQ and everything else. He's exposed John Deere. Gosh, what are the other companies that he's done?

Big ones. I mean, Bud Light did one commercial with a transgender person. And they were almost destroyed.

He now has exposed Harley-Davidson. I just want to go over what Harley-Davidson is doing. Harley-Davidson is, as you know, one of the most beloved American brands out there.

Harley and Indian, to me, are more American than -- than Chevy and Ford. I mean, these are true American brands.

And what he found is a complete sellout of, I think, their customers. And a complete sellout to -- of common sense.

He just -- they just sold common sense out. It's gone at Harley-Davidson. Robby is with us now, to explain exactly what he found, and what we can do about it.

Robby, how are you?

ROBBY: I'm doing well, thanks for having me, Glenn.

GLENN: You bet. And thanks for all your hard work on this. You've done some amazing things. So expose Harley-Davidson.

What did you find at Harley-Davidson?

ROBBY: Well, you know, it's pretty incredible. When somebody came to me first with Harley being one of these little companies after we went through Tractor Supply and John Deere, I didn't believe it. I kind of had a hard time believing it. Because the Harley brand is like this macho brand, and, you know. Everybody knows somebody who has a Harley.

And it's so diametrically opposed to who they are. So we kind of pulled the thread. And as we looked into it, you know, lo and behold, in these stainability reports, which usually reveal a lot about the company.

We found that they had put 1800 employees through these woke trainings, including one group of employees, specifically white males.

They sent to a white male only diversity training. And if you look at the company that does this, it's not like, trust me. It's not a favorable training.

You get the worst training. You get the one that white people bad. You know, white men have a specific, you know, place to have to behave a certain way.

It's explicitly racist in my opinion. When you go further down the line, they have a plan to what they call diversify.

Their supply chain. Which is really just corporate speak for we want less white people. And you think about that -- just the idea is just so far and away from what the American dream is. It should be about merit. And who are the best suppliers. Who is providing the best stuff?

How do you do all this? So if you force diversity in your supply chain, what's going to happen to safety, what is going to happen to all these other things? Because you have this benchmark that you want to reach. And so all these arbitrary benchmarks pop up. But then there's also the pride stuff. They're funding events. They fund one pride event that was considered, quote, all ages. Where it was described as a rage room, in the marketing materials, for people who need to let off steam.

And that's right across the area where drag queens interact with kids, for story time.

And they play catch with Dad area for anybody who had daddy issues. And I'm not joking. That's actually, those were the three things that were next to each other.

Okay? That's a sponsorship for events like that. It is so diametrically opposed to the values of Harley riders. And they're also a founding member, a platinum founding member of the Wisconsin, LGBTQ plus Chamber of Commerce.

Which, I would question, why does there even need to be a Chamber of Commerce, for what type of -- you know, I think that's pretty weird.

GLENN: I know. It's very weird. It's very weird. They also make February, March -- they also made February, March, months of inclusion.

Because we need three months? Not just Pride Month?

I mean, the money they have donated now to the United Way, promoting, you know, Antiracist Baby. You know, the Ibrahim Kennedy thing. They have a Pride ride.

Let's see. They have events at their corporate offices. Their legal department has -- has -- is being celebrated for its racial equity and literacy challenges. I mean, it goes on and on and on.

ROBBY: That is insane, by the way. Yeah. That permeates the legal industry. Just so people know. That 21-day training is something that is happening, you know, pretty much throughout most of legal America, if we could call them that.

And it's one of the craziest trainings out of them. They're right up there with the United Way 21-day -- they have the 21-day equity challenge United for Equity, is what they call it.

It's some of the most explicit, Marxist training programs you could possibly have, pushing, you know, the landmarks to disorganization, to you know, reparations. And people like, you know, Ibrahim Kennedy and Robin DiAngelo.

You have the whole list of these left activists, for not just the Democratic Party. But kind of for modern day communism. That's what they're pushing through.

GLENN: So Harley-Davidson is -- and a macho guy's bike. Always been. An American bike.

And I don't see a lot of transgender business going Harley-Davidson's way. What -- I mean, I know one of my close friends, that I work with, owns a Harley.

And he said, everybody in my bike club, is just -- their eyes are bleeding. They're so crazy about this. Because they just feel Harley-Davidson has betrayed them.

What are -- what is Harley-Davidson's reply?

ROBBY: So there's no response yet. But, you know, I would caution that in the case of Tractor Supply, it took three weeks of us continuing with the story and not letting it go. Releasing little bits of information every day, for them to relent and turn back on everything. In the case of John Deere, it took a week for them to backtrack on a good portion of the stuff that we had -- in Harley's case, I don't know if they can wait a week. They have Sturgis Rally, which if people don't know, it's a big biker rally that happens August 2nd.

And Harley has a booth there. I don't think -- and they have an event there, actually, too. I don't think that they want to talk to all these bikers out there, about this program and all of these donations. And what they've allowed corporate offices and everything. I think they would probably like to clean this up before then.

That would be my guess. If they don't, they are dumber than I thought they were. I think they're doing this to please a certain element within the sort of financial world that's pushing these DEI scores and everything.

GLENN: Uh-huh.

ROBBY: And it's not just -- as much as I would like to say it's BlackRock pushing this stuff. Because I have my issues with BlackRock and with Vanguard and State Street. On more insidious things, the real poison is -- you know, the woke mind virus is a virus. It's carried by somebody.

And it's carried by the HR people who have come out of these colleges, totally indoctrinated into leftism. And so their job when they get inside there is, okay. Spread the virus through the whole network.

And so they'll use societal down points. Societal pressure points. Like what happened with George Floyd. As a way to put pressure on the higher ups to say, hey. We need to do this. To respond effectively. We need to show our employees that we care.

So the higher ups, in many cases, they just relent because they don't want to look racist. They don't want to look bigoted. At least that's how it used to be.

Now, a lot of those executives are looking for a way out. We have had executives reach out to us, and beg us to go after their companies in the future.

Because they want an excuse to get rid of DEI, which I think it's still cowardly.

Because it's still going backwards. We have companies we really need to go after.

We have now, at this point. Since we started this against Tractor Supply, over a thousand whistle-blowers.

So we are just trying to scale up the operation to work with all these people and go through all the documents and evidence that has been handed over to us, so that we can look at, you know, how have these great corporate American brands betrayed their customers and the values, especially the ones that depend on conservative America?

Because if we can't save them, then we can't save our country.

GLENN: So, Robby, I really believe all of this started, because of Occupy Wall Street.

You know, when you look at -- it was -- they were -- they were, you know, camping right in front of all of the big financial firms.

All of the banks. All of, you know, Wall Street. And corporate.

And then all of a sudden, it just kind of stopped and went away. And I -- I am absolutely convinced that a deal was struck at that point. Don't come after us. We'll help you.

And it was right around that time, that all of this money, from these financial firms, and from corporations, started to go these radicalized groups. For the first time.

And I think this was a deal cut, by the banks and by the giant corporations, just stick it on the American people. We'll be your ally.

We'll help pay for it. And now they're destroying their own businesses.

ROBBY: You know, Glenn, there could be an element of that. And I wouldn't doubt it in the slightest. I almost think it's even more insidious that be that. Because the long march to the institutions. Corporations are not exempt from that. And there's been an element of these -- you know, folks that I would say, are really, really, deeply committed to Marxism. Who they have embedded themselves in every segment of the American life.

GLENN: Yes. Yes.

ROBBY: And I think they've done a much better job at it, than we have as conservatives, protecting our country. And that's really on -- you know, we could go on and on about who is at fault for that. But honestly, it doesn't matter. The people who are here now, like you and me and others, we need to be -- we need to be the line. You know, we're the line that says, okay. We're pushing back.

We're not just defending. We're going on offense. And that's what we're doing here. It's like, we have to go on offense, and take back some of these institutions. And that will help through election. It will help through getting Trump into office. It will happen a lot of different ways.

But you have to go through each one of these institutions.

I'm more concerned about this people embedded inside. How do you get rid of those people? The people who -- even if you beat back DEI, if you don't get the whole department fired, are going to reinvent it in some other name. You know, that's the real virus at this point. It's like, how do you get that out of the company?

GLENN: Robby, I'm big fan of what you do and your wife. Make sure you say hi to her for us.

Please let us know. We'll continue to watch. But please let us know how you can help.
Thank you for exposing it.
ROBBY: Appreciate it.
GLENN: You bet. Buh-bye.

Robby Starbuck. You can follow him on Twitter, and follow the story.

It is -- this one was a big one.

John Deere was bad. Tractor supply was worse. This one is crazy bad.

VIDEOS

Glenn Beck & Piers Morgan REACT to Trump's Iran Strike & What Comes Next

Glenn Beck joins Piers Morgan to react to President Trump's decision to strike Iran's Nuclear Facilities and what could come next with the conflict. Is this just the start of a larger conflict involving Iran, Israel and the United States, or will this move by Trump put at least a temporary end to the brewing tensions?

RADIO

Meet the pro-Intifada candidate NYC Democrats just elected

New York City Democrats just elected 33-year-old Zohran Mamdani, a "socialist Muslim", as the Party's candidate for mayor. But Glenn Beck argues that his radical beliefs are actually communist and Islamist.

Transcript

Below is a rush transcript that may contain errors

VOICE: Z10852. Something weird is going on. The World Trade Center is on fire.

VOICE: Seriously the top of the building. We're trying to get information.

VOICE: Top level of one of the --

VOICE: To unfold from New York City.

VOICE: A plane crashed just --

VOICE: My sister is in that believe. I hope she's okay. I have to come to New York.

VOICE: It's pandemonium.

VOICE: It's raining papers.

VOICE: Wait a minute! Stop just a second. Why are we -- why are we -- I've got breaking news. Breaking news, yesterday. New York City just elected as their mayoral candidate for the left. And the Democrats, a -- a Muslim radical, who is also a communist!

So, you know, it only took you 25 years. It only took you 25 years, New York, to go completely insane.

Somebody who is -- well, I mean, if I might quote Michael malice today. I am old enough to remember when New Yorkers endured 9/11 instead of voting for it.

But you've got a -- you've got a communist jihadist apologist now.

Who was -- you know, well, CAIR put $100,000 behind his bid for New York City mayor.

So you have somebody who is endorsed by CAIR. That's really good.

He also was somebody who said, you know, he was -- he was for the shooting of the United Health Care CEO.

Said he was looking forward to driving down magnum Joan avenue. I don't know. Sounds like supporting people in the streets. Maybe it's just me.

Then he also said that he was going to globalize the intifada, which I think that's -- maybe -- maybe that's just me.

I mean, what do I know?

Tim Miller who is a podcaster. Asked him a few weeks ago. Asked him about his pro Palestinian slogan. Globalized the intifada. And he said, for me, ultimately, what I hear in so many, is a desperate desire for equality and equal rights, in standing up for Palistinian human rights. Oh, is that what you hear, Mr. CAIR?

Really? Huh, that's interesting.

Right. So globalize the intifada.

I mean, I mean, sure, that's -- I mean well, let me go on.

Because I don't want to take him out of context.

He then delved into the semantics of the intifada, citing the United States Holocaust memorial museum's use of a word for a translation for uprising, in an Arabic version of an article, a museum published about the Warsaw ghetto.

Oh!

So this is just a comparison, about the -- the armed rebellion against the Nazis!

I don't know if that makes me feel better!

I mean, if we're globalizing that.

We're the Nazis in this scenario.

Because I don't think it's the Palestinians.

I certainly don't think it's anybody who is like, hey.

Global jihad. I don't think it's those guys.

Or the Nazis. Who are the Nazis in that?

And it seems, if that's what you mean, then it's not just a harmless kind of slogan about human rights. It is a call for violence on the streets.

Because I don't know if you know, that's what happened when the Jews had their uprising against the Nazis.

I'm just saying!

But, hey, hey, free Palestine.

Oh, that's not what that means, gang. That is not what that means, but don't worry about it. He's just going to be possibly the new mayor.

And that's great. By the way, the Columbia faculty members signed a letter defending Hamas.

They were also among the donors to his mayoral campaign.

So, you know, you don't have anything to worry about.

And his father, who used to work at Columbia. Do you know, Stu?

Is his Dad -- is he still a professor at Columbia University?

He said that -- this violent terror thing of Islam, is not a part of Islam. Now, I've read the Koran, and much of the hadith.

And I'm pretty sure the violence is a part of that. But no.

No. This is something entirely new.

And his father while at Columbia university, wanted everybody to know, that this is actually -- this is something that came out of America!

America is really responsible for this.

And, you know, it really started with the Reagan administration, you know, when he started -- when he started with his very religious terms, to finish the war against the evil empire.

So, you know, that's where -- that's where 9/11 came from.

Is what -- don't worry about it! Don't worry about it!

Because who am I? I'm clearly just -- am I an anti-Semite today, or am I an Islamophobic? I can't remember which one.

Oh, it's probably both. Anyway, Islamophobia. Let me just explain Islamophobia. I haven't even gotten to the Communist part of it. Which is really, really -- New York, you're in one for hell of a ride. Buckle up.

It will be a fun rollercoaster for you. My gosh, I've never been happier that I've been away are if New York.

Anyway, I just want I to know, there is Islam. And then there is Islamists. Now, an Islamist is somebody who really wants Sharia law.

That's political Islam!

That's not a faith. That's political Islam.

Now, let me make really -- something really clear. Criticizing Islamism, is not Islamophobia. Pointing out the dangers of, oh. I don't know.

Political Islam. The ideology that seeks to use the tools of democracy, ultimately to destroy democracy, is not an attack on Muslims.

No. Uh-uh.

You know why?

Because Muslims are often the first people in line.

The first victims of the ideology.

So let's draw a bright, bright line between Islam as a faith, millions of people can practice that faithfully and peacefully.

It's mostly peaceful, okay?

Then there's the Islamism.

Islamism is something entirely -- that's a political project.

A theocratic political -- oh. Left loves theocracies. They love it.

Of course, you never see a problem with it.

See it when an Islamist is touting it. Anyway, it's not about prayer. It's not about fasting. It's not about spiritual life.

It's all about power. It's about merging of mosque and state. It's about implementing Sharia, not as a personal code of conduct. But as a governing legal system.

And it's -- it's supremacy.

Absolutely. Faith.

Religion.

It's -- there's one thing that's supreme.

It's misogynistic.

Deeply intolerant of all kinds of things.

Descent. Secularism. Other faiths. Even competing interpretations from inside the faith itself.

It will behead them too.

So let's -- let's be honest here for a second.

You know, CAIR should be labeled an international terror organization.

In my opinion. In my opinion.

Oh, does that make me -- that makes me an Islamophobe. I'm sure. I'm sure they will start a campaign against me on being an Islamophobe.

Stand in line, guys. You've been doing it since 2001, okay?

I don't really care. And I don't think the American people. I think that record, all the grooves are worn-out on that one, okay?

This is not a religion we're talking about. When we're talking about Sharia law. And we're talking about globalize the intifada. What does that mean, actually, to globalize it?

Does that mean we now want to do what is happening to Israel? All over the world?

Has the Palestinian plight become our plight you now, as Americans?

That there has to be an intifada here!

Because it's the kind of the same. You know. It's kind of the same over, you know, with what the Palestinians are going through.

Well, it's very much like what the Jews went through with the Nazis.

That's a weird one. That one makes my head hurt. It's very much the same as that. And very much the same as the fight against Donald Trump.

Oh, this is going to be fun. It's fun!

Really fun. You know, the irony here is, the ones that will scream Islamophobia the most, are the ones in the progressive left, the champions of feminism, LGBTQ rights. And secularism.

They're going to -- no. You want -- they're going to stand with the people, who want to kill them first.

See, this is how smart they are!

This is why it's going to work out well, in New York City.

Let me just say. If you have an ounce of common sense, you run a business, you have an ounce of wealth. And I don't mean wealth like, you know, hey, Lovey.

Let's get on the boat for a three-hour tour with a suitcase full of cash. I mean you saved anything, anything, get the hell out of New York City.

I mean, this is about survival. This is about free speech. This is about women's rights.
Religious pluralism. Secular legal systems. Liberal democracy.

But it's also about failed principles of Communism. Okay?

First, you have to call out political Islam for what it is. Okay?

And we have to do it with the clarity that we call out white nationalism.

Got to do it with that. Got to -- you know, the Klan. Really bad people.

Really bad people.

Anybody who is shouting for globalized intifada?

Pretty bad. Pretty bad people.

Okay?

Now, let's get to communism.

Because that's another cool, cool angle of the new Democratic candidate for -- for mayor of New York City.

That I just -- I think is cuddly and cute. Sure, it led to 100 million deaths. But this time, New York is going to be radically different. Oh, did I use the word radical?

I didn't mean to use that. What's radical about this guy?

Nothing. He's just like you!

Well, not exactly.

But let's talk about communism, next!

Now, the new mayoral candidate that's running there in New York City. That so many young people rushed to defend and vote for. He's promising free buses.

That's going to work out.

Where are you going to get the money for free buses.

It's free!

City-run grocery stores.

Oh, rent freezes. And finally somebody has done it. A 30-dollar minimum wage.

So under the banner of equity. And, you know, we will tax the wealthy. And the corporations. You know, we're going to squeeze another $10 billion out of them.

Really?

Because they're going to call a U-Haul.

You know, they will call something like U-Haul. There will be a lot of -- there will be a lot of movers that are like, how do I get the truck back from Texas or Florida back up to New York? Nobody is moving up there.

But he's going to do it.

Now, his vision isn't really new. You know, just -- just tax people, so we could have city-run grocery stores. You know, I remember -- I'm old enough to remember those city-run grocery stores in Moscow.

They were great.

The shelves were empty.

But that's just Moscow.

It worked out completely different in Venezuela.

Where, oh, no.

It didn't. That's right. The grocery store.

They were eating the zoo animals.

But it will be different in New York.

Because they have rent controls too.

And that will just choke the housing supply, but don't worry. As a young family.

You know, you voted for it.

You know better.

It will work this time.

So, you know, I like building ideas, I just don't like usually building on the graves of 100 million people.

But, you know, why not? Why not?

You know, use this dogma.

And this time, it will be different. It's not like it was in China. Where the great leap forward, was a gross -- a gross parody of progress. Venezuela, which was oil rich. One of the richest nations in the hemisphere now sees 90 percent of its population in poverty!

Yeah. Darn it. You know what they did?

They decided to take state control of things.

You know, like grocery stores. And it worked out well. How is that free busing working out in Venezuela?

I just want to -- I just want to know.

Anyway, then you've got the globalize the intifada. Which is going to drop a little violence in, and anti-Semitism in with your communism.

Which is weird!

Because violence and anti-Semitism, always happen. When it -- when it comes to -- when it comes to communism.

This is weird!

I've got to play something for you. Because this has talked about on me earlier this morning.

Oh, wow.

Wait a minute. This is -- this is the whole coalition coming together here.

So this is going to be good. New York, this is going to be great.

It's going to be great for you.

No. He's going to uplift you. Then the social fabric of New York City is just going to be -- just one.

It's going to be fantastic. Don't worry about your 120 billion dollars in debt. Or your 10 billion-dollar deficit that you have right now.

You are going to charge the rich more taxes, and they will stay right there.

They will be like, you know what, that 46 percent in taxes that I'm paying, this is just not enough. It's just not enough.

I need to pay 60 or 70 percent to be able to pay my fair share. So that's good. That's good. That's good.

You know, they're not risking 100 million people. It's just 8 million people.

This time, it's just 8 million people.

But, hey. For those of you in upstate New York. That aren't going to be part of this experiment.

Don't worry, you get to pay for it. Because they'll kick it up to the state. The state will have to subsidize everything. And don't you love it?

Really, don't you want to subsidize the really crazy ideas of New York City?

I mean, why don't you have a -- why don't you have a democratic socialist. A/k/a communist mayor.

Why haven't you done that? Are you not progressive enough? Are you not looking into the future?

Are you stuck in the past?

I don't know. I don't know. The graveyard is pretty big. I have a hard time getting past that one. You know, yeah, so I'm stuck in the past. Because I can't seem to pass that graveyard, and get to be down the path with you. But it's going to be a paradise.

Forget arithmetic. You know, or human nature. This time, it's going to work. It's going to work. So all right!

Wish I lived in this morning.

No wait. Nope. I don't. Nope, I don't.

And Ted Cruz, stop it. Stop writing, hey, come to Texas. No. No. Don't come to Texas. Don't come to Florida. Go to California. It's beautiful this time of year. Go there. Go there.

TV

How the Iran Conflict Exposed the REAL Threat to America | Glenn TV | Ep 442

Steve Bannon warned on "The Glenn Beck Program" that "we're already in the beginning of the kinetic part of the Third World War." But is Iran the biggest threat to America, or is the real threat what Iran represents: the political form of Islam that is spreading and the new relationships that have now been exposed among communists, radical leftists, and Islamists? Glenn reveals tape from a Michigan imam who details the real goal of Iran and Islamists: ending Western civilization. It's what Glenn Beck predicted years ago on Fox News. "Globalize the intifada" is no longer a death chant by Hamas jihadis in Gaza; it's now basically the slogan from New York City's Democratic Socialist candidate Zohran Mamdani. The evidence is clear — radical Islamic ideology has spread from the Middle East to Europe and has made a home in America. Wake up.

RADIO

Glenn Beck unveils The Torch: A movement to ignite education and purpose

The Torch arrives 1.1.2026 ...

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