RADIOMarch 07, 2025

THIS Is Why 'Cowboy' Is Making a COMEBACK

Something has changed in America, for the better. Have you noticed that the cowboy, the rugged west, is making a comeback? It's something that has been in every American, for a very long time. And it has been waiting for us to listen to it. The press and mainstream media couldn't figure out Yellowstone at all. But it wasn't the vigilante stuff that attracted us to Yellowstone. It was justice. A line. Somebody was drawing a line in the sand. A common sense line that said: "You know what? Some things matter too much to let slide." It's the cowboy. But what does the cowboy represent? A handshake that means something. A promise you don't break, because your word is the only thing you own. It's taking your hat off for a woman. It's saying "Yes, ma'am. No, sir." Because respect isn't optional. It's standing up, not just for yourself, but for your family. For your land. Your way of life. The things that are worth defending.

Transcript

Below is a rush transcript that may contain errors

GLENN: Yesterday -- yesterday was just a different day for me. My eyes opened up to some things.

And I don't know -- I don't know exactly why, but some things really came clear to me yesterday. And that is, what we're waking up to.

Trump in the last election are symptoms. We think that that is what's driving. But it's not.

It's not the reason. It's a symptom. And it's all crapped up in the collective denial of what is true and real.

So let me -- what is true and real?

Have you noticed that the cowboy, the rugged west, is making a comeback?

You see it in television.

You see it everywhere. It's making a come back, all of a sudden. Why?

And it's -- it's coming at the same time our politics are changing. So which is the chicken, and which is the egg?

The cowboy, this rugged West, Yellowstone, the TV Yellowstone. Or Taylor Sheridan, and all of his many 800 shows that seem to be on television.
That's not what brought the cowboy back. It's not Kevin Costner on TV. Grumbling about the land and the legacy. It's not it. It's deeper than that.

It's in some ways, it's that jagged spine of the Grand Tetons. It's the open sweep of the grass that rolls out like God himself just unrolled it. Like, how far can that go? It is the untamed West. But it's not that!

Because that's a postcard. That's on a TV screen. That's something that nobody in New York sees. That's something that people all over the country, have never actually seen themselves. But yet, they have that, thumping, or humming in their chest.

And it's something that has been in every American, for a very long time. And it has been waiting for us to listen to it.

You know, the -- the press, mainstream media. They couldn't figure out Yellowstone at all. You crazy people. They just want that train station, to actually exist.

It wasn't the vigilante stuff, that attracted us to Yellowstone.

The bodies dumped in the dark, to settle scores. Or how they acted. Or what she said. Sure, that played a role. It was entertaining, but that's not what we felt.

That was the noise. What got underneath our skin was that there was justice to it, not vigilante. Not perfect. Not polished.

But there was justice. A line. Somebody was drawing a line in the sand.

A common sense line. That said, you know what, some things matter too much, to let slide.

And what were those things?

They were heritage. It was family. It was a way of life, that's worth planting your feet for! The whole show is about the Duttons losing the ranch. Or is it?

Or is it about fighting for go that cannot be left behind? It shouldn't be left behind.

Was it the Dutton ranch, or was it the American way? And not something on a bumper sticker or slogan. But a heartbeat.

Something that is deep in all of us. And we feel it. I don't care if you're kicking dust in Wyoming, or you're kicking a coffee cup in the streets of New York. It's there.

And it's not the hat. It's not the spurs.
Those represent this, I guess. Because it's the cowboy. And what does the cowboy represent? A handshake that means something. A promise, you don't break. Because your word is the only thing you own!

It's taking your hat off for a woman. It's saying, yes, ma'am.

No, sir. Because respect isn't optional. It's standing up!

And not just for yourself. But for your family. For your land, your way of life. The things that are worth defending!

The things that you have been told for the last 20 years, sit down. Shut up. You should be ashamed of that.

It's righting wrongs, when the law is too slow or too blind to see what's what. Afghanistan withdrawal comes to mind.

It's a fierce independence. The kind that says, you know what, I don't have anything against you. But I'm going my own way. I'm going to chart my own path.

I'm going to do what others swear, can't be done.

I'm sorry. You think it's too tough.

Nothing is too big.

Not as long as you have faith in God, and the grit of an American.

Then nothing is too big!

That's what the cowboy represents! But it's more than just him! I don't know how to describe it. It's us. It's in all of us!

It's who this land shaped us to be. Whether you -- I mean, I'm not somebody who would have crossed the Rockies in a creaking wagon. I would have stopped way before that. You know, snow biting at my hands. Uh-uh.

Strangely, I am kind of the guy, that wouldn't mind being strapped to a rocket, and shot up, just to stab this red planet of red dust, a million miles away. Or however far it is. With a flag. And not because a flag. Why do these explorers do what they do?

They don't do it for God or country.

That's what the left would tell you. It's jingoism.

It's not!

They don't do it for God or country. They do it because of God and country. Because of what God and this country made us! It's simply who we are. It's why the rest of the world, never understands us. And yet, when we live up to those ideals, when we live up to what this land and God created with us, when we live up to who we really are. The world loves us.

It's what this land does to you. The mountains. The plains. The rivers that cut through stone.

They're not just pretty. I don't know about you, but they call to me.

They call to all of us.

They -- they make you. And when you answer, it's not about proving something to anybody else. It's about proving it to yourself. Because that's what the soul of this country is asking for!

Who are you? Who can you be?

No other country, no other people can feel it like we do. Because this is our DNA. It's why I go to the mountains every chance I get. I love the mountains, to not escape, but to remember. To breathe the air that is sharp and clean, cold in the morning, hot during the day. To hear the wind, whip the flag. Yellowstone was not big on TV, because it was a show.

It was big, because it's a mirror! It is a funhouse mirror. And everybody else looked at funhouse part. What we -- it's all about what we've been missing!

It's what it was showing us! That's what we felt. What we've let slip through our fingers.

Because we were too busy chasing other things. Or listen to other people convince us of lies.

And now?

Look around, last six weeks.

What is America doing?

We're putting our based on the back on. We're wrapping ourselves in denim, that's not afraid to touch grass.

In fact, it's required to touch grass!

And not because it's trendy. But because it's try!

It's who we are, deep down. I don't care if you've ever roped cattle. You should see with my cows. I have no idea what I'm doing.

It doesn't matter. You can be punching a clock in Cincinnati.

It doesn't matter!

But the land, our way of life, our DNA is calling us back, and thank God we're listening!

It is morning in America again. And it comes again, under the brim of a cowboy hat!

But the guy who is -- the one who seems to be doing it all. He would look ridiculous, in a cowboy hat.

Maybe as ridiculous as I look in a cowboy hat.

He's a big city real estate broker, from New York City. That likely has never gone anywhere on horseback. Or climbed a mountain.

But the spirit lives in this guy!

His whole life is about doing something no one thought could be done. He didn't climb mountains, or conquer the West, in the traditional way.

Instead, out of concrete and steel, he built mountains, that tear at that American sky!

He conquered what we all the. You can't conquer that. Mainstream media. He broke the back of that horse. And he is riding it, sitting tall in his saddle, and he's also making it very clear to all the outlaws of the world.

And I can guarantee you'll go, yes, sir. When you hear this!

He's making it very clear. This man from New York City. There is a new sheriff in town!

The spirit of the West!

All humans feel this call to the ocean. I don't know what it is. But we all do. For Americans, it's the same kind of call, but to something different. The West isn't a place. It's a feeling! It's a pull! It's a strange shadow of a horse and a required against a sunset that bleeds red and gold! It's the creek of leather and the weight of a rifle in your hands. When the world turns mean. It's the quiet of a night so quiet, you can hear your own thoughts! It's the roar of a river that reminds you, some things just can't be tamed. Not by man. Not by time. And that is what is roaring back.

It's the spirit that put us here in the first place. The part of us that says, I'll stand for what's right.

I'll fight for the little guy. I'll build something worth keeping. And I do.

Because we always have. From the first people that crossed the oceans, to the ones who broke the trails through the mountains. No sane person would ever do that!

The dreamers who looked up to the sky, and said, I'll go to the moon.

And it was never about glory. It was about guts.

Knowing about -- knowing that there are some things that are just bigger than you. But you're big enough to meet them anyway.

Yellowstone is, again, a mirror of us waking up. It was already there. It's simmering.

It's always there. The photos of the peaks and the plains. And the horses.

They're not just pictures. They are us. It is the snap of the sound -- the sound of the snap of a flag in the wind!

It's the weight of a life lived on your terms. And it is not dead. It is not gone.

It is rising again!

Because the truth is, it never really left us. You'll feel it, wherever you are. You'll hear it in the stories we tell. The songs we sing. The way we look at the world and say, why can't people -- we'll take it on!

You're living in an American era again! We are truly going to see the rebirth of a nation.

Not -- not -- not in the boardrooms, or the ballots. But first and foremost, in the dirt, in the sky, in the soul!

It's about a cowboy, an American cowboy coming home!

Not because he's lost. Because finally -- finally, he remembered where he belongs!

And we're all riding along with him. Whether we know it or not. Because no matter what the popular culture tells us, this is really who we are. We're fierce. We're honorable. We're free. We're unbroken!

The sun just dipped down low, and the shadows were stretching long. But thank God America heard it whispering again. Come back!

Come back home!

I want to talk to you about Ruff Gr

THE GLENN BECK PODCAST

Why Your Actions Matter More Than Words in the Eyes of God

Glenn Beck and Eric Metaxas expose the spiritual crisis gripping America’s churches — a moment they compare to Dietrich Bonhoeffer’s warning before World War II. As the culture descends into moral confusion, too many Christians retreat into silence, claiming faith while refusing to act. Together, they argue that true belief demands courage — that “faith without works is dead” — and warn that neutrality in the face of evil is itself a form of complicity.

Watch the FULL Interview HERE

Is Socialism replacing the American dream?

The American Dream used to mean freedom and the chance to build your own life through hard work, faith, and independence. But today, it’s been replaced by comfort, consumption, and debt. Glenn Beck breaks down how America traded liberty for lifestyle, why socialism is gaining ground, and what it will take to reclaim the real American Dream before it disappears for good.

Transcript

Below is a rush transcript that may contain errors

GLENN: I don't know if you saw the visualizing the American dream, Stu.

You know, what the American dream actually is, is that you can forge your own way.

You can -- you know, you can have a scrap of land, and grow your own food if up.

You can, you know, go to school. Not go to school.

You can find a job. If you're qualified for it, you have an equal chance of getting it, you know, based on merit.

But the percentage of Americans who say the American dream is retirement is 86 percent. Health care, 86 percent. Owning a home, 85. Raising two kids, 78. Owning a car, 72. Vacations, 71. Pets, 66. A wedding, 55 percent. That's the American dream, I can get married.

The American dream, if that's what you think, they've now estimated, the cost per household over the cost -- over the lifetime, retirement is $1.6 million. Owning a home now, 30-year mortgage, 20 percent you want to, is $957,594. Owning a car, buying and finance to begin with new cars every ten years is now $900,000 over your lifetime. Raising two kids to 18, plus four years of public college, $876,092. Two kids. Health care, over your lifetime, spending from ages 22 to 85, $414,000. Vacations, annual vacation from '22 to '85, $180,000. One dog and one cat for 11 to 13 years is $40,000!

That's more expensive than a wedding. The engagement ring, the ceremony, and the reception is now estimated to be $38,200.

There's a reason socialism is doing well. You look at that, and you're like, wow. I mean, if that's the American dream. And for a lot of people, that is the American dream!

That's not what the American dream is supposed to be, but, you know, once -- you know, once Woodrow Wilson and FDR got a hold of us and they started advertising, it became stuff instead of freedom. It became stuff. And, you know, when there's a new report out. Let me see if I have that.

There's a new report out now that shows, first time home buyers made up just 21 percent of the home purchases. That's the lowest on record.

The typical age of repeat buyers hit an all-time high of '62. The median downtowns, reaching 23 percent.

The highest since 2023.

And also, where is it?

The last one is -- the median age for first time home buyers, in 1981, it was 29 years old.

I'm sorry. Yeah. Twenty-nine years old. In 2021, it was 33 years old.

What is it this year?

Median age, first time homeowner, forty.

You're 40 before you can buy any kind of home. That puts these things that people want, dream about, out of reach, until you're 40?

You know, 29 is one thing. But if you're not seeing -- you're not seeing your life really kind of settling down until you're 40, I -- I can understand why you're like, you know what, this system doesn't work.

Because you've never seen it work. It's betrayed you.

Or so you've been sold. It's betrayed you.

And everything is being pushed out of your reach. And when you're young, the one thing you're not is patient.

And at 40, I can see why people are not, you know, yeah. Well, socialism is neat because capitalism isn't working. How would you respond to that?

STU: I mean, it's more lengthy than we have time for. But I would say that the response to, you know, you thinking that you want a home is not to embrace an ideology that murders 100 million people.

That's not -- that's not a good answer to the problem that you think you have.

GLENN: But they're not learning that anywhere.

They're not -- that is our responsibility! To teach those things. Because they're not learning it anywhere.

Glenn Beck Warns of 3 Economic Outcomes That Could Change EVERYTHING | Ep 467

Socialism is spreading fast among America’s youth, and the shocking election of Democratic Socialist Zohran Mamdani for mayor in New York City marks a major cultural and economic shift. Glenn exposes how runaway debt, record home prices, AI job disruption, and the collapsing stake in capitalism have led many Millennials and members of Gen Z to embrace socialism and communism. He reveals the three possible economic futures for 2026: two that are disastrous and one that could change everything if the Trump administration’s global financial overhaul succeeds. Plus, Justin Haskins, president of the Heartland Institute, joins to reveal some terrifying truths about why young Americans are embracing socialism from a poll he conducted with Rasmussen Reports.

Glenn Beck warns: We're already in World War III

"The world doesn't understand yet. We're already in World War III," Glenn Beck warns. "That foe is not China. That foe is militant Islam." Glenn explains the battle we're currently facing and what's to come if we don't wake up soon...

Transcript

Below is a rush transcript that may contain errors

GLENN: From New Jersey, it's Brian. Hello, Brian.

CALLER: Hello!

GLENN: Hey.

CALLER: Yeah. Thanks for taking the calls today.

GLENN: Sure.

CALLER: Yeah. I'm worried that we are headed towards another French Revolution-style because we have entire generations. Or actually people just not being heard by their representatives.

GLENN: Hmm.

CALLER: And it's not just here. It's around the world.

GLENN: Uh-huh.

I -- actually, I had scheduled for this time, I'll just do it some other time. Talking about what's happening in -- in England.

I think England is headed for a Civil War. And -- and it's very close.

I mean, you can't put 4,000 people. 4,000 people, in jail, or try them for hate crimes. And speech crimes.

You can't -- you can't do it. In England!

You can't do that in one year. And expect people to just put up with it!

You can't -- you know, we're -- we're -- America doesn't understand yet.

The world doesn't understand.

We're in World War III. We're already in World War III.

I don't know when it becomes a hot war. Or even a war that we on our side recognize. But we are in World War III. And that -- that foe is not China.

That foe is militant Islam, period. And, you know, when we have a situation to where people are -- when the government is just like, no. It's not a problem.

It's not a problem. You know. You've got illegals all over.

It's not a problem.

It's not a problem.

It is a problem. Don't tell me what -- what the problems are not!

Because we're the ones living it!

You're the experts, who keep telling us, no. It's going to work out fine.

And it doesn't work out fine. And it just gets worse and worse.

Oh. We can spend this money. No. It looks like we can't spend this money. Oh, we can afford this. No. It looks like we can't afford this.

You know, if we do this with Ukraine, it will work out fine. No, it didn't, did it? These endless wars, all of this stuff, don't tell me what the problem is. Listen to the people and start talking to the people. Honestly, this is the reason why I'm doing this today. I -- I need to hear from you.

I need to know what's on your mind, so I stay focused and -- and clear on what America is saying.

Because I don't think -- look, you know, me taking phone calls is -- is not a true representation of anything, but it does give me a sense of -- of where you are, as an audience. Maybe not as America, but as an audience. And there are lots of things that concern me. But I want to hear it from you.
But I think you're right! We're headed for real, real trouble. All you need is real economic trouble.

You start getting real, true economic trouble. 1930s kind of depression stuff. And we're in Civil War.

Dan, Oregon. Welcome!

CALLER: Hello, Glenn. How are you?

GLENN: I'm great!

CALLER: Yeah. Good. It's been a long time.

I guess it's been over ten years, since I've had a chance to talk with you. I was one of your first insiders. I was listening to you, since you were in Florida.

GLENN: Wow. Wow.

CALLER: So it's been a long -- yeah. It has been. And I can't say I've enjoyed all of it.
(laughter)

GLENN: Neither have I!

STU: I can't say that either, I'll be honest with you.

CALLER: You know, you were talking on yesterday's show, reminiscing with Stu about how you guys started. And I remember those old shows. And, you know, at the end of the -- the fusion of entertainment and enlightenment.

STU: Hmm.

GLENN: Right.

CALLER: And there was a lot more entertainment. I remember I laughed a lot.

GLENN: Oh, yeah. I know. I know. Those days are long dead.
(laughter)

STU: There's nothing to laugh about now.

CALLER: Yeah. I -- I'm 78. I still work 40 hours a week. I love my job.

GLENN: Good for you.

CALLER: Been married for 55 years. I have seven kids.

GLENN: Good for you.

CALLER: I've got a daughter -- I've got a daughter who is in her 40s. And she has severe TDS. She -- we don't -- I mean, we're not cutting each other off. She hasn't done that at all. We're still very close as a family. But she was down visiting the other day, and got into a conversation with my wife. And I wasn't in the room. But Kathy said it was just like listening to one of those young people out on the street that was being interviewed by the news media. And she was -- and she was in tears about it. My wife and my daughter both.

And, I mean, I love her, and I continue to support her. She's a single woman, not by choice. She just never found the right guy.

GLENN: Yeah.

CALLER: And I really think that's part of the problem. Because she started reading -- back when Trump was first running, she started reading all of this stuff about him being misogynistic and all of this stuff.

GLENN: Yeah. Yeah.

CALLER: And it's just gotten worse. I -- I'm at a loss. I really am. Because I -- like, I see the country doing better. I keep waiting for the other shoe to drop. But I still feel like that at least right now, we're doing better as a whole. But what do we do about -- what do we do about our kids about -- she went to Portland State University for the last two --

GLENN: Oh, jeez, for the love of --

CALLER: Well, yeah. For the last two years, she went to -- she went to a little college in Idaho called Ricks for the first two years, and Utah State.

GLENN: Oh, yeah.

CALLER: And then she served a mission for our church in Brazil and came home, but then she went to Portland State University. And it just seems to have gone downhill from there.

GLENN: Yeah. Yeah. So, Dan, I think you are suffering from the same thing that almost all parents are suffering from. If you're not suffering from this, then, I mean, God bless you. You know, get on your knees and thank God. Because you are a lucky, lucky family. Everybody has in their family. I have it in my family.

And you have to ask yourself, what is your goal?

My -- what is your goal with your daughter? Your real goal?

CALLER: My real goal is for us to be united eternally. That's my goal. That's my goal as a father and has been to teach her --

GLENN: And how -- and how is that going to happen with politics?

CALLER: We just stay together as a family regardless of what politics does.

GLENN: That's exactly right. Exactly right.

I think we're in a place now where as parents, you can ask your kids, but it has to be honest. It cannot be trying to win. It has to be honest. How did you get there?

I mean, I remember. You know, we've talked about this before. And you didn't believe that before. What has changed?

Can you help me with that?

I would like to see what you're reading, or what that was.

And just ask questions. But they have to be honest. They can't be, you know, because I'm setting you up. Because I want to change your mind.

But keep a dialogue open with them. And just love them!

Just love them!

Because if you do anything else, you're going to drive them away. And then they're really lost. So just love them.

CALLER: Oh, I know that. Glenn, when she was young -- when she was young, I considered her one of the elect. And the Scripture says, that in the last days, even the elect are going to be deceived. And that's what I'm seeing. But everything you've said, I -- I am doing. I'm doing it that way. Because I know --

GLENN: Okay. Good. Then you didn't need to -- I appreciate it. I'm so glad you called me. But you didn't need to -- my advice, you already have it down. You're a very wise man.