How One Entrepreneur Launched A Successful Business By Accident

March 13, 2013

Writer

This post originally appeared on TheBlaze HERE

When Lynsi O’Dell’s husband suffered a debilitating brain hemorrhage in 2007, the responsibility of providing for their family fell on her shoulders.

She had to leave her job running a day care to look after her husband and immediately set about looking for ways to ease the strain on the family’s finances.

So, as a means of conserving cash and addressing her children’s sensitive skin condition (eczema), she started mixing and matching different laundry detergent recipes, looking for the perfect natural blend.

Two birds with one stone, right?

“I received a recipe from a friend and I was desperately trying to save money at the time,” said the Jenison, Mich., resident in an email to TheBlaze.

Juggling a part-time side job, caring for her sick husband, being pregnant with their fifthchild, and experimenting with different recipes, it was a full year before she hit on the perfect formula.

“I was working as a server in a Bistro at the time and it seemed like a great recipe. I loved making it, but my kids’ skin sensitivities and eczema were at the forefront of my mind. They were still breaking out so I took a year to tweak it and make it natural,” she said.

After she had perfected the blend, something happened: People really, really liked it.

“Once my friends found out about what I was doing, they wanted to try it,” she said.

And the more it got out, the more people wanted to try it. Eventually,the inevitable happened: The Michigander decided to go into business for herself.

“I thought my Mom was nuts when she suggested I should go into business. Starting a business was not on my radar at all. I mean really — who wants to start a laundry soap business and compete with big name companies?” she joked.

“Against my better judgment, I sent an email out to my friends and family and sold 15 gallons. I then went to a craft show and sold 75 gallons. I knew I was onto something! It has been nothing but a gift since I made the decision to quit my Bistro job and work it 150 percent!” she added.

And thus was Coconut Rain born. From there, her business continued to grow — but it wasn’t easy.

“I’m going to be honest: It’s really hard sometimes! I have to work in blocks. I produce for an hour then go to a doctor appointment, school party, etc.,” she said. “Sometimes I mail out my daily orders on the way home from getting the kids from school.”

“I am forced to complete orders up until the early hours of the morning. Without a doubt, my family comes first. I will never get this time back with them and I don’t want to miss it,” she added.

A few years after launching Coconut Rain, she connected with The Marketplace by TheBlaze, an online store featuring some of the best and finest small businesses in the nation.

Luckily for her young business, it wasn’t a moment too soon.

“On the day of launching with The Marketplace, exactly six minutes after, I received a phone call from my biggest client. Their fiscal year budgets were not allowing the purchase of our laundry soap any further. I was absolutely devastated. How would my business continue to thrive? My faith was shaken to say the least and I questioned the future of my company,” she said.

Not all was lost.

“The next morning as I logged into my account, I had more orders than I could have even imagined. In the first four days of the website being live, I generated more revenue than I had with my ‘biggest client’ in a month,” she said.

They received 323 orders in their first 24 hours. In September 2012 alone, Coconut Rain tripled its normal monthly profits. It has since grown by roughly 40 percent since joining The Marketplace, according to Grand Rapids Family Magazine.

“I manage five distributors across the state of Michigan, where the meaning of unemployment is very well understood,” she wrote in an op-ed that ran on TheBlaze in September.

“With their commissions they provide food for their families, diapers for their babies and gas money for their minivans, which they use to transport their children to and from school,” she added.

Still, even with the success of her business, there’s still a lot of work to be done — and the whole family is pitching in.

“My husband has been my biggest cheerleader. He works in Business Development for an Electrical Company so he helps me with marketing and sales. I don’t have a college degree, so I had to learn about the business world the hard way,” Lynsi explains. “He’s a great help – he will make retail deliveries for me, mail orders and help me produce product. OR, just simply make the kids dinner while I am working.”

“My kids are so helpful. My 15 year old is a big help! She loves earning money, so she will help me label product bags and such. My 13 year old son likes to earn his payment in the form of video game time or a milkshake from his favorite fast food restaurant.”

“He helps to load finished product into our vehicle for delivery and helps me lift product boxes. We have been in the media a lot lately and they feel a sense of pride when asked about the family business. They are helping to make it a success by the contributions they make as well,” she added.

So where does she see her business going from here?

“Our business is debt free, so I think that plays a major part in our success. We don’t have any financial investors to pay back with our profits. So I’ve never faced the challenge of thinking that my business is in danger — because it has been really lucrative,” she said.

“In recent months, my business has received national attention because of its success. It is growing quickly and has experienced a 38% sales increase since May alone. The need to expand to meet demand is evident,” she added.

As Coconut Rain continues to grow, seemingly defying this struggling economy, her business savvy grows as well.

Starting a business “can be very rewarding, [but] it can be very trying on your family. Dedication to making any business successful is a must. You can’t put in an hour this week and an hour next week. You need to be devoted 100 percent,” she said.

“Start slow, build a solid foundation and a solid reputation so that people can trust you. My Dad gave me that advice and it was the best advice I’ve ever gotten,” she added.

What our response to Israel reveals about us

JOSEPH PREZIOSO / Contributor | Getty Images

I have been honored to receive the Defender of Israel Award from Prime Minister Netanyahu.

The Jerusalem Post recently named me one of the strongest Christian voices in support of Israel.

And yet, my support is not blind loyalty. It’s not a rubber stamp for any government or policy. I support Israel because I believe it is my duty — first as a Christian, but even if I weren’t a believer, I would still support her as a man of reason, morality, and common sense.

Because faith isn’t required to understand this: Israel’s existence is not just about one nation’s survival — it is about the survival of Western civilization itself.

It is a lone beacon of shared values in the Middle East. It is a bulwark standing against radical Islam — the same evil that seeks to dismantle our own nation from within.

And my support is not rooted in politics. It is rooted in something simpler and older than politics: a people’s moral and historical right to their homeland, and their right to live in peace.

Israel has that right — and the right to defend herself against those who openly, repeatedly vow her destruction.

Let’s make it personal: if someone told me again and again that they wanted to kill me and my entire family — and then acted on that threat — would I not defend myself? Wouldn’t you? If Hamas were Canada, and we were Israel, and they did to us what Hamas has done to them, there wouldn’t be a single building left standing north of our border. That’s not a question of morality.

That’s just the truth. All people — every people — have a God-given right to protect themselves. And Israel is doing exactly that.

My support for Israel’s right to finish the fight against Hamas comes after eighty years of rejected peace offers and failed two-state solutions. Hamas has never hidden its mission — the eradication of Israel. That’s not a political disagreement.

That’s not a land dispute. That is an annihilationist ideology. And while I do not believe this is America’s war to fight, I do believe — with every fiber of my being — that it is Israel’s right, and moral duty, to defend her people.

Criticism of military tactics is fair. That’s not antisemitism. But denying Israel’s right to exist, or excusing — even celebrating — the barbarity of Hamas? That’s something far darker.

We saw it on October 7th — the face of evil itself. Women and children slaughtered. Babies burned alive. Innocent people raped and dragged through the streets. And now, to see our own fellow citizens march in defense of that evil… that is nothing short of a moral collapse.

If the chants in our streets were, “Hamas, return the hostages — Israel, stop the bombing,” we could have a conversation.

But that’s not what we hear.

What we hear is open sympathy for genocidal hatred. And that is a chasm — not just from decency, but from humanity itself. And here lies the danger: that same hatred is taking root here — in Dearborn, in London, in Paris — not as horror, but as heroism. If we are not vigilant, the enemy Israel faces today will be the enemy the free world faces tomorrow.

This isn’t about politics. It’s about truth. It’s about the courage to call evil by its name and to say “Never again” — and mean it.

And you don’t have to open a Bible to understand this. But if you do — if you are a believer — then this issue cuts even deeper. Because the question becomes: what did God promise, and does He keep His word?

He told Abraham, “I will bless those who bless you, and curse those who curse you.” He promised to make Abraham the father of many nations and to give him “the whole land of Canaan.” And though Abraham had other sons, God reaffirmed that promise through Isaac. And then again through Isaac’s son, Jacob — Israel — saying: “The land I gave to Abraham and Isaac I give to you and to your descendants after you.”

That’s an everlasting promise.

And from those descendants came a child — born in Bethlehem — who claimed to be the Savior of the world. Jesus never rejected His title as “son of David,” the great King of Israel.

He said plainly that He came “for the lost sheep of the house of Israel.” And when He returns, Scripture says He will return as “the Lion of the tribe of Judah.” And where do you think He will go? Back to His homeland — Israel.

Tamir Kalifa / Stringer | Getty Images

And what will He find when He gets there? His brothers — or his brothers’ enemies? Will the roads where He once walked be preserved? Or will they lie in rubble, as Gaza does today? If what He finds looks like the aftermath of October 7th, then tell me — what will be my defense as a Christian?

Some Christians argue that God’s promises to Israel have been transferred exclusively to the Church. I don’t believe that. But even if you do, then ask yourself this: if we’ve inherited the promises, do we not also inherit the land? Can we claim the birthright and then, like Esau, treat it as worthless when the world tries to steal it?

So, when terrorists come to slaughter Israelis simply for living in the land promised to Abraham, will we stand by? Or will we step forward — into the line of fire — and say,

“Take me instead”?

Because this is not just about Israel’s right to exist.

It’s about whether we still know the difference between good and evil.

It’s about whether we still have the courage to stand where God stands.

And if we cannot — if we will not — then maybe the question isn’t whether Israel will survive. Maybe the question is whether we will.

When did Americans start cheering for chaos?

MATHIEU LEWIS-ROLLAND / Contributor | Getty Images

Every time we look away from lawlessness, we tell the next mob it can go a little further.

Chicago, Portland, and other American cities are showing us what happens when the rule of law breaks down. These cities have become openly lawless — and that’s not hyperbole.

When a governor declares she doesn’t believe federal agents about a credible threat to their lives, when Chicago orders its police not to assist federal officers, and when cartels print wanted posters offering bounties for the deaths of U.S. immigration agents, you’re looking at a country flirting with anarchy.

Two dangers face us now: the intimidation of federal officers and the normalization of soldiers as street police. Accept either, and we lose the republic.

This isn’t a matter of partisan politics. The struggle we’re watching now is not between Democrats and Republicans. It’s between good and evil, right and wrong, self‑government and chaos.

Moral erosion

For generations, Americans have inherited a republic based on law, liberty, and moral responsibility. That legacy is now under assault by extremists who openly seek to collapse the system and replace it with something darker.

Antifa, well‑financed by the left, isn’t an isolated fringe any more than Occupy Wall Street was. As with Occupy, big money and global interests are quietly aligned with “anti‑establishment” radicals. The goal is disruption, not reform.

And they’ve learned how to condition us. Twenty‑five years ago, few Americans would have supported drag shows in elementary schools, biological males in women’s sports, forced vaccinations, or government partnerships with mega‑corporations to decide which businesses live or die. Few would have tolerated cartels threatening federal agents or tolerated mobs doxxing political opponents. Yet today, many shrug — or cheer.

How did we get here? What evidence convinced so many people to reverse themselves on fundamental questions of morality, liberty, and law? Those long laboring to disrupt our republic have sought to condition people to believe that the ends justify the means.

Promoting “tolerance” justifies women losing to biological men in sports. “Compassion” justifies harboring illegal immigrants, even violent criminals. Whatever deluded ideals Antifa espouses is supposed to somehow justify targeting federal agents and overturning the rule of law. Our culture has been conditioned for this moment.

The buck stops with us

That’s why the debate over using troops to restore order in American cities matters so much. I’ve never supported soldiers executing civilian law, and I still don’t. But we need to speak honestly about what the Constitution allows and why. The Posse Comitatus Act sharply limits the use of the military for domestic policing. The Insurrection Act, however, exists for rare emergencies — when federal law truly can’t be enforced by ordinary means and when mobs, cartels, or coordinated violence block the courts.

Even then, the Constitution demands limits: a public proclamation ordering offenders to disperse, transparency about the mission, a narrow scope, temporary duration, and judicial oversight.

Soldiers fight wars. Cops enforce laws. We blur that line at our peril.

But we also cannot allow intimidation of federal officers or tolerate local officials who openly obstruct federal enforcement. Both extremes — lawlessness on one side and militarization on the other — endanger the republic.

The only way out is the Constitution itself. Protect civil liberty. Enforce the rule of law. Demand transparency. Reject the temptation to justify any tactic because “our side” is winning. We’ve already seen how fear after 9/11 led to the Patriot Act and years of surveillance.

KAMIL KRZACZYNSKI / Contributor | Getty Images

Two dangers face us now: the intimidation of federal officers and the normalization of soldiers as street police. Accept either, and we lose the republic. The left cannot be allowed to shut down enforcement, and the right cannot be allowed to abandon constitutional restraint.

The real threat to the republic isn’t just the mobs or the cartels. It’s us — citizens who stop caring about truth and constitutional limits. Anything can be justified when fear takes over. Everything collapses when enough people decide “the ends justify the means.”

We must choose differently. Uphold the rule of law. Guard civil liberties. And remember that the only way to preserve a government of, by, and for the people is to act like the people still want it.

This article originally appeared on TheBlaze.com.

Stand with Voddie Baucham’s family in this time of loss

In the quiet aftermath of a profound loss, the Christian community mourns the unexpected passing of Dr. Voddie Baucham, a towering figure in evangelical circles. Known for his defense of biblical truth, Baucham, a pastor, author, and theologian, left a legacy on family, faith, and opposing "woke" ideologies in the church. His book Fault Lines challenged believers to prioritize Scripture over cultural trends. Glenn had Voddie on the show several times, where they discussed progressive influences in Christianity, debunked myths of “Christian nationalism,” and urged hope amid hostility.

The shock of Baucham's death has deeply affected his family. Grieving, they remain hopeful in Christ, with his wife, Bridget, now facing the task of resettling in the US without him. Their planned move from Lusaka, Zambia, was disrupted when their home sale fell through last December, resulting in temporary Airbnb accommodations, but they have since secured a new home in Cape Coral that requires renovations. To ensure Voddie's family is taken care of, a fundraiser is being held to raise $2 million, which will be invested for ongoing support, allowing Bridget to focus on her family.

We invite readers to contribute prayerfully. If you feel called to support the Bauchams in this time of need, you can click here to donate.

We grieve and pray with hope for the Bauchams.

May Voddie's example inspire us.

Overcoming loneliness: Connecting in a disconnected world

Loneliness isn’t just being alone — it’s feeling unseen, unheard, and unimportant, even amid crowds and constant digital chatter.

Loneliness has become an epidemic in America. Millions of people, even when surrounded by others, feel invisible. In tragic irony, we live in an age of unparalleled connectivity, yet too many sit in silence, unseen and unheard.

I’ve been experiencing this firsthand. My children have grown up and moved out. The house that once overflowed with life now echoes with quiet. Moments that once held laughter now hold silence. And in that silence, the mind can play cruel games. It whispers, “You’re forgotten. Your story doesn’t matter.”

We are unique in our gifts, but not in our humanity. Recognizing this shared struggle is how we overcome loneliness.

It’s a lie.

I’ve seen it in others. I remember sitting at Rockefeller Center one winter, watching a woman lace up her ice skates. Her clothing was worn, her bag battered. Yet on the ice, she transformed — elegant, alive, radiant.

Minutes later, she returned to her shoes, merged into the crowd, unnoticed. I’ve thought of her often. She was not alone in her experience. Millions of Americans live unseen, performing acts of quiet heroism every day.

Shared pain makes us human

Loneliness convinces us to retreat, to stay silent, to stop reaching out to others. But connection is essential. Even small gestures — a word of encouragement, a listening ear, a shared meal — are radical acts against isolation.

I’ve learned this personally. Years ago, a caller called me “Mr. Perfect.” I could have deflected, but I chose honesty. I spoke of my alcoholism, my failed marriage, my brokenness. I expected judgment. Instead, I found resonance. People whispered back, “I’m going through the same thing. Thank you for saying it.”

Our pain is universal. Everyone struggles with self-doubt and fear. Everyone feels, at times, like a fraud. We are unique in our gifts, but not in our humanity. Recognizing this shared struggle is how we overcome loneliness.

We were made for connection. We were built for community — for conversation, for touch, for shared purpose. Every time we reach out, every act of courage and compassion punches a hole in the wall of isolation.

You’re not alone

If you’re feeling alone, know this: You are not invisible. You are seen. You matter. And if you’re not struggling, someone you know is. It’s your responsibility to reach out.

Loneliness is not proof of brokenness. It is proof of humanity. It is a call to engage, to bear witness, to connect. The world is different because of the people who choose to act. It is brighter when we refuse to be isolated.

We cannot let silence win. We cannot allow loneliness to dictate our lives. Speak. Reach out. Connect. Share your gifts. By doing so, we remind one another: We are all alike, and yet each of us matters profoundly.

In this moment, in this country, in this world, what we do matters. Loneliness is real, but so is hope. And hope begins with connection.