A comprehensive history of Piers Morgan's ratings woes

August 27, 2013

Writer

Watch the author's full analysis of Piers Morgan's ratings on The Wonderful World of Stu

CNN officially announced Piers Morgan as the replacement for the legendary Larry King on September 8th, 2010. The next few months on CNN saw a steady barrage of promotion to hype the shakeup, hoping to end what was dubbed a ‘ratings depression’ in the 9pm time slot.

Piers himself said before his program debuted that the ‘only benchmark’ of his success would be whether or not he could lift CNN’s ratings from ‘cellar-dwelling’ status. Well, he’s had 664 shows to get the job done – has he?

Nope, not even close.

A closer look at his entire ratings history leaves no doubt: Piers Morgan has failed and he’s failed spectacularly. You might be saying CNN has been in the ratings gutter for quite some time now and it’s a little unfair to unleash an entire ratings expose on a single host. That’s a completely legitimate argument – but Piers Morgan’s massive ego and unwarranted arrogance nullifies it.

From day one, Piers has made it clear that this is about him and only him. Instead of humbly entering the cable arena, Piers entered guns blazing:

After the months of promotion, Piers did come out of the gate sprinting. He placed 2nd in the demo on his opening night with 521,000 viewers, thanks to debut guest Oprah Winfrey. But Hannity still managed to score 600,000 and win the night with an interview of Sarah Palin. Piers' assessment of the situation was strange, to say the least:

“Without that (Palin interview) we would’ve beaten Fox.”

Ah yes, the old ‘if the other team didn’t score all those touchdowns we totally would have won!’ excuse. Works every time.

On show number two, Stern did indeed score a first place finish for Piers with 551,000 in demo, beating Hannity (506,000) for the night. A good start, but the next few weeks would be a harbinger of things to come. Over the next 27 shows, Piers averaged just 228,000 in demo and that number was inflated by CNN’s breaking news coverage of the Arab Spring during the month of February.

Amazingly, Piers’ ego remained completely intact. On his satellite radio program, Howard Stern recalled running into Piers a few weeks after their interview. Piers asked Howard how ‘my’ interview was and actually made Stern an offer: “you can come on my show once a month” he said. Ironically, the stated purpose was to help boost Stern’s career – not the other way around. Imagine telling the guy responsible for your only number one finish that he needed career help and that you were the one who could provide it. Imagine having a show that loses badly to Hannity and Rachel Maddow night after night - and telling a man who has made hundreds of millions of dollars off of his broadcasting talent that you are going to save his career. It’s madness.

During those first 27 shows, Piers came in 3rd or 4th place (out of 4) 20 times, or 74% of the time. A terrible start by any measure, but unfortunately for Piers and CNN, this would be as good as it gets. Over the next few years, Piers Morgan Tonight would be a consistent 3rd place finisher and whenever a decent made-for-TV trial landed on CNN Headline News, Piers was a guaranteed last place finish.

Earlier this year, during the Jody Arias trial, Piers finished in last place an amazing 24 straight times, covering a period of 5 straight weeks. The only thing that stopped the streak was a miserable 85,000 put up by Headline News on March 29th – but Piers picked up the streak again the following Monday and came in last another 10 straight times. Piers finished last 34 out of 35 nights – and it wasn’t just because he was getting decent numbers and others went through the roof.

He was awful.

He averaged a measly 119,000 viewers in the demo during the stretch, which included some insanely low scores:

93,000

87,000

89,000 (3 times)

78,000

97,000

98,000

The low point was on April 8th with a 68,000 in demo.

To give you an idea of how miserable these numbers are – during that same month of April, Fox News' Red Eye averaged 155,000 in demo. Red Eye airs at 3am ET, when almost the entire country is asleep.

The losing streak finally came to a halt on April 15th, 2013 when the Boston Marathon bombing occurred. Piers scored a rare first place finish, squeaking past Hannity on that tragic Monday as CNN covered the bombings with all of its breaking news team. Later in the week, Piers would be the benefactor of the manhunt for the bombers, scoring two more first place finishes in demo on Thursday and Friday.

This is a trend that seems repeat itself with Piers – so much so that science is considering calling it ‘Piers Law’ – and that is: when Americans suffer, Piers Morgan is having a pretty decent day. When Americans are having a pretty decent day, Piers Morgan ratings suffer.

In late 2012, Piers had placed third (out of four) in 13 of 14 straight shows before tragedy struck – the Sandy Hook massacre. CNN’s breaking news coverage helped lead Piers to another rare first place finish.

Between September 10th, 2012 and November 6th 2012 he placed third or last an astonishing 40 out of 45 times. His only first place finishes came the day Hurricane Sandy hit shore and on election night, which wasn’t even him hosting the program, it was CNN’s election coverage.

In 2011, another abysmal streak of distant 3rd and last place finishes (18 out of 20 shows) was stopped by the Tsunami in Japan, where CNN’s breaking news coverage lifted Piers to a 1st place on Friday March 11th.

When a tornado struck Moore, Oklahoma and devastated an entire town – it lifted Piers Morgan ratings up to #1 on May 20th.

The pattern is clear: very few Americans intentionally watch Piers Morgan.

Sean Hannity averages more than double Piers per night in demo – 476,000 for Hannity and 235,000 for Piers. Maddow also beats Piers with a nightly average of 312,000 in demo.

In his first 664 shows, Piers Morgan has placed 3rd or 4th (out of 4) an astonishing 85% of the time. He most commonly comes in a distant third place (60% of the time) behind Hannity and Maddow and is dead last with 25% of his shows. He occasionally places 2nd (11%) and he only lands in first place a mere 4% of the time.

But even the 4% is misleading. Let’s take a closer look: that 4% is a total of 28 shows out of the 664 he’s aired to date. Of those 28 first place finishes, very few of them are legitimate wins.

To score a ‘legitimate’ win, Piers has to be on the air and so does Hannity. Vacations and guest-hosts don’t count. So here’s the breakdown of his 28 first place finishes:

7 were due to breaking news coverage of natural disasters and tragedies (Tsunami, hurricane Sandy, Tornado in Moore OK, Sandy hook shooting, etc)

3 were not against Hannity (he had fill in hosts those nights)

13 were due to alternate programming (debates, SOTU, inauguration, holiday schedule, etc)

That leaves five legitimate first place finishes.

FIVE out of six hundred and sixty four programs – or 0.8% of the time – Piers Morgan Tonight has been successful.

By his own measure, Piers Morgan has been a ratings failure during his tenure at CNN. There is no refuting the numbers – the only question that remains – is his ego still intact?

If only his ratings were as big as his inflated ego…

Is Mayor Bass HIDING the real reason behind LA’s riots?

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Protesters wore Che shirts, waved foreign flags, and chanted Marxist slogans — but corporate media still peddles the ‘spontaneous outrage’ narrative.

I sat in front of the television this weekend, watching the glittering spectacle of corporate media do what it does best: tell me not to believe my lying eyes.

According to the polished news anchors, what I was witnessing in Los Angeles was “mostly peaceful protests.” They said it with all the earnest gravitas of someone reading a bedtime story, while behind them the streets looked like a deleted scene from “Mad Max.” Federal agents dodged concrete slabs as if it were an Olympic sport. A man in a Che Guevara crop top tried to set a police car on fire. Dumpster fires lit the night sky like some sort of postapocalyptic luau.

If you suggest that violent criminals should be deported or imprisoned, you’re painted as the extremist.

But sure, it was peaceful. Tear gas clouds and Molotov cocktails are apparently the incense and candles of this new civic religion.

The media expects us to play along — to nod solemnly while cities burn and to call it “activism.”

Let’s call this what it is: delusion.

Another ‘peaceful’ riot

If the Titanic “mostly floated” and the Hindenburg “mostly flew,” then yes, the latest L.A. riots are “mostly peaceful.” But history tends to care about those tiny details at the end — like icebergs and explosions.

The coverage was full of phrases like “spontaneous,” “grassroots,” and “organic,” as if these protests materialized from thin air. But many of the signs and banners looked like they’d been run off at ComradesKinkos.com — crisp print jobs with slogans promoting socialism, communism, and various anti-American regimes. Palestinian flags waved beside banners from Mexico, Venezuela, Cuba, and El Salvador. It was like someone looted a United Nations souvenir shop and turned it into a revolution starter pack.

And guess who funded it? You did.

According to at least one report, much of this so-called spontaneous rage fest was paid for with your tax dollars. Tens of millions of dollars from the Biden administration ensured your paycheck funded Trotsky cosplayers chucking firebombs at local coffee shops.

The same aging radicals from the 1970s — now armed with tenure, pensions, and book deals — are cheering from the sidelines, waxing poetic about how burning a squad car is “liberation.” These are the same folks who once wore tie-dye and flew to help guerrilla fighters and now applaud chaos under the banner of “progress.”

This is not progress. It is not protest. It’s certainly not justice or peace.

It’s an attempt to dismantle the American system — and if you dare say that out loud, you’re labeled a bigot, a fascist, or, worst of all, someone who notices reality.

And what sparked this taxpayer-funded riot? Enforcement against illegal immigrants — many of whom, according to official arrest records, are repeat violent offenders. These are not the “dreamers” or the huddled masses yearning to breathe free. These are criminals with long, violent rap sheets — allowed to remain free by a broken system that prioritizes ideology over public safety.

Photo by Kyle Grillot/Bloomberg | Getty Images

This is what people are rioting over — not the mistreatment of the innocent, but the arrest of the guilty. And in California, that’s apparently a cause for outrage.

The average American, according to Los Angeles Mayor Karen Bass, is supposed to worry they’ll be next. But unless you’re in the habit of assaulting people, smuggling, or firing guns into people’s homes, you probably don’t have much to fear.

Still, if you suggest that violent criminals should be deported or imprisoned, you’re painted as the extremist.

The left has lost it

This is what happens when a culture loses its grip on reality. We begin to call arson “art,” lawlessness “liberation,” and criminals “community members.” We burn the good and excuse the evil — all while the media insists it’s just “vibes.”

But it’s not just vibes. It’s violence, paid for by you, endorsed by your elected officials, and whitewashed by newsrooms with more concern for hair and lighting than for truth.

This isn’t activism. This is anarchism. And Democratic politicians are fueling the flame.

This article originally appeared on TheBlaze.com.

Glenn Beck's 'No King but Christ' merch: Will faith STOP the chaos?

On Saturday, June 14, 2025 (President Trump's 79th birthday), the "No Kings" protest—a noisy spectacle orchestrated by progressive heavyweights like Randi Weingarten and her union cronies—will take place in Washington, D.C.

Thousands will chant "no thrones, no crowns, no king," claiming to fend off authoritarianism and corruption.

But let’s cut through the noise. The protesters' grievances—rigged courts, deported citizens, slashed services—are a house of cards. Zero Americans have been deported, Federal services are still bloated, and if anyone is rigging the courts, it's the Left. So why rally now, especially with riots already flaring in L.A.?

Chaos isn’t a side effect here—it’s the plan.

This is not about liberty; it's a power grab dressed up as resistance. The "No Kings" crowd wants you to buy their script: government’s the enemy—unless they’re the ones running it. It's the identical script from 2020: same groups, same tactics, same goal, different name.

But Glenn is flipping the script. He's dropping a new "No Kings but Christ" merch line, just in time for the protest. Merch that proclaims one truth: no earthly ruler owns us; only Christ does. It’s a bold, faith-rooted rejection of this secular circus.

Why should you care? Because this won’t just be a rally—it’ll be a symptom. Distrust in institutions is sky-high, and rightly so, but the "No Kings" answer is a hollow shout into the void. Glenn’s merch begs the question: if you’re ditching kings, who’s really in charge? Get yours and wear the answer proudly.

Truth unleashed: 95% say media’s excuses for anti-Semitism are a LIE

ELI IMADALI / Contributor | Getty Images

Glenn asked for YOUR take on the rising tide of anti-Semitism, and you delivered. After the Boulder attack, you made it clear: this isn’t just a news story—it’s a crisis the elites are dodging.

Your verdict is unmistakable: 96% of you see anti-Semitism as a growing threat in the U.S., brushing aside the establishment’s weak excuses. The spin does not fool you—95% say the media is deliberately downplaying the issue, hiding a cultural rot that’s all too real. And the government’s response? A whopping 95% of you call it a disgraceful failure, leaving communities exposed.

Your voices shatter the silence. Why should we trust narratives that dismiss your concerns? With 97% of you warning that anti-Semitism will surge in the years ahead, you’re demanding action and accountability. This is your stand for truth.

You spoke, and Glenn listened. Your bold response sends a message to those who’d rather ignore the problem. Keep raising your voice at Glennbeck.com—your input drives the fight for justice. Take part in the next poll and continue shaping the conversation.

Want to make your voice heard? Check out more polls HERE.

JPMorgan Chase CEO issues dire warning about America's prosperity

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Jamie Dimon has a grim forecast for America — and it’s not a recession. He sees a fragile nation drifting into crisis while its leaders fight over TikTok.

Jamie Dimon, CEO of JPMorgan Chase — one of the most powerful financial institutions on earth — issued a warning the other day. But it wasn’t about interest rates, crypto, or monetary policy.

Speaking at the Reagan National Defense Forum in California, Dimon pivoted from economic talking points to something far more urgent: the fragile state of America’s physical preparedness.

We are living in a moment of stunning fragility — culturally, economically, and militarily. It means we can no longer afford to confuse digital distractions with real resilience.

“We shouldn’t be stockpiling Bitcoin,” Dimon said. “We should be stockpiling guns, tanks, planes, drones, and rare earths. We know we need to do it. It’s not a mystery.”

He cited internal Pentagon assessments showing that if war were to break out in the South China Sea, the United States has only enough precision-guided missiles for seven days of sustained conflict.

Seven days — that’s the gap between deterrence and desperation.

This wasn’t a forecast about inflation or a hedge against market volatility. It was a blunt assessment from a man whose words typically move markets.

“America is the global hegemon,” Dimon continued, “and the free world wants us to be strong.” But he warned that Americans have been lulled into “a false sense of security,” made complacent by years of peacetime prosperity, outsourcing, and digital convenience:

We need to build a permanent, long-term, realistic strategy for the future of America — economic growth, fiscal policy, industrial policy, foreign policy. We need to educate our citizens. We need to take control of our economic destiny.

This isn’t a partisan appeal — it’s a sobering wake-up call. Because our economy and military readiness are not separate issues. They are deeply intertwined.

Dimon isn’t alone in raising concerns. Former Google CEO Eric Schmidt has warned that China has already overtaken the U.S. in key defense technologies — hypersonic missiles, quantum computing, and artificial intelligence to mention a few. Retired military leaders continue to highlight our shrinking shipyards and dwindling defense manufacturing base.

Even the dollar, once assumed untouchable, is under pressure as BRICS nations work to undermine its global dominance. Dimon, notably, has said this effort could succeed if the U.S. continues down its current path.

So what does this all mean?

Christopher Furlong / Staff | Getty Images

It means we are living in a moment of stunning fragility — culturally, economically, and militarily. It means we can no longer afford to confuse digital distractions with real resilience.

It means the future belongs to nations that understand something we’ve forgotten: Strength isn’t built on slogans or algorithms. It’s built on steel, energy, sovereignty, and trust.

And at the core of that trust is you, the citizen. Not the influencer. Not the bureaucrat. Not the lobbyist. At the core is the ordinary man or woman who understands that freedom, safety, and prosperity require more than passive consumption. They require courage, clarity, and conviction.

We need to stop assuming someone else will fix it. The next crisis — whether military, economic, or cyber — will not politely pause for our political dysfunction to sort itself out. It will demand leadership, unity, and grit.

And that begins with looking reality in the eye. We need to stop talking about things that don’t matter and cut to the chase: The U.S. is in a dangerously fragile position, and it’s time to rebuild and refortify — from the inside out.