A comprehensive history of Piers Morgan's ratings woes

Watch the author's full analysis of Piers Morgan's ratings on The Wonderful World of Stu

By Dan Andros

CNN officially announced Piers Morgan as the replacement for the legendary Larry King on September 8th, 2010. The next few months on CNN saw a steady barrage of promotion to hype the shakeup, hoping to end what was dubbed a ‘ratings depression’ in the 9pm time slot.

Piers himself said before his program debuted that the ‘only benchmark’ of his success would be whether or not he could lift CNN’s ratings from ‘cellar-dwelling’ status. Well, he’s had 664 shows to get the job done – has he?

Nope, not even close.

A closer look at his entire ratings history leaves no doubt: Piers Morgan has failed and he’s failed spectacularly. You might be saying CNN has been in the ratings gutter for quite some time now and it’s a little unfair to unleash an entire ratings expose on a single host. That’s a completely legitimate argument – but Piers Morgan’s massive ego and unwarranted arrogance nullifies it.

From day one, Piers has made it clear that this is about him and only him. Instead of humbly entering the cable arena, Piers entered guns blazing:

After the months of promotion, Piers did come out of the gate sprinting. He placed 2nd in the demo on his opening night with 521,000 viewers, thanks to debut guest Oprah Winfrey. But Hannity still managed to score 600,000 and win the night with an interview of Sarah Palin. Piers' assessment of the situation was strange, to say the least:

“Without that (Palin interview) we would’ve beaten Fox.”

Ah yes, the old ‘if the other team didn’t score all those touchdowns we totally would have won!’ excuse. Works every time.

On show number two, Stern did indeed score a first place finish for Piers with 551,000 in demo, beating Hannity (506,000) for the night. A good start, but the next few weeks would be a harbinger of things to come. Over the next 27 shows, Piers averaged just 228,000 in demo and that number was inflated by CNN’s breaking news coverage of the Arab Spring during the month of February.

Amazingly, Piers’ ego remained completely intact. On his satellite radio program, Howard Stern recalled running into Piers a few weeks after their interview. Piers asked Howard how ‘my’ interview was and actually made Stern an offer: “you can come on my show once a month” he said. Ironically, the stated purpose was to help boost Stern’s career – not the other way around. Imagine telling the guy responsible for your only number one finish that he needed career help and that you were the one who could provide it. Imagine having a show that loses badly to Hannity and Rachel Maddow night after night - and telling a man who has made hundreds of millions of dollars off of his broadcasting talent that you are going to save his career. It’s madness.

During those first 27 shows, Piers came in 3rd or 4th place (out of 4) 20 times, or 74% of the time. A terrible start by any measure, but unfortunately for Piers and CNN, this would be as good as it gets. Over the next few years, Piers Morgan Tonight would be a consistent 3rd place finisher and whenever a decent made-for-TV trial landed on CNN Headline News, Piers was a guaranteed last place finish.

Earlier this year, during the Jody Arias trial, Piers finished in last place an amazing 24 straight times, covering a period of 5 straight weeks. The only thing that stopped the streak was a miserable 85,000 put up by Headline News on March 29th – but Piers picked up the streak again the following Monday and came in last another 10 straight times. Piers finished last 34 out of 35 nights – and it wasn’t just because he was getting decent numbers and others went through the roof.

He was awful.

He averaged a measly 119,000 viewers in the demo during the stretch, which included some insanely low scores:

93,000

87,000

89,000 (3 times)

78,000

97,000

98,000

The low point was on April 8th with a 68,000 in demo.

To give you an idea of how miserable these numbers are – during that same month of April, Fox News' Red Eye averaged 155,000 in demo. Red Eye airs at 3am ET, when almost the entire country is asleep.

The losing streak finally came to a halt on April 15th, 2013 when the Boston Marathon bombing occurred. Piers scored a rare first place finish, squeaking past Hannity on that tragic Monday as CNN covered the bombings with all of its breaking news team. Later in the week, Piers would be the benefactor of the manhunt for the bombers, scoring two more first place finishes in demo on Thursday and Friday.

This is a trend that seems repeat itself with Piers – so much so that science is considering calling it ‘Piers Law’ – and that is: when Americans suffer, Piers Morgan is having a pretty decent day. When Americans are having a pretty decent day, Piers Morgan ratings suffer.

In late 2012, Piers had placed third (out of four) in 13 of 14 straight shows before tragedy struck – the Sandy Hook massacre. CNN’s breaking news coverage helped lead Piers to another rare first place finish.

Between September 10th, 2012 and November 6th 2012 he placed third or last an astonishing 40 out of 45 times. His only first place finishes came the day Hurricane Sandy hit shore and on election night, which wasn’t even him hosting the program, it was CNN’s election coverage.

In 2011, another abysmal streak of distant 3rd and last place finishes (18 out of 20 shows) was stopped by the Tsunami in Japan, where CNN’s breaking news coverage lifted Piers to a 1st place on Friday March 11th.

When a tornado struck Moore, Oklahoma and devastated an entire town – it lifted Piers Morgan ratings up to #1 on May 20th.

The pattern is clear: very few Americans intentionally watch Piers Morgan.

Sean Hannity averages more than double Piers per night in demo – 476,000 for Hannity and 235,000 for Piers. Maddow also beats Piers with a nightly average of 312,000 in demo.

In his first 664 shows, Piers Morgan has placed 3rd or 4th (out of 4) an astonishing 85% of the time. He most commonly comes in a distant third place (60% of the time) behind Hannity and Maddow and is dead last with 25% of his shows. He occasionally places 2nd (11%) and he only lands in first place a mere 4% of the time.

But even the 4% is misleading. Let’s take a closer look: that 4% is a total of 28 shows out of the 664 he’s aired to date. Of those 28 first place finishes, very few of them are legitimate wins.

To score a ‘legitimate’ win, Piers has to be on the air and so does Hannity. Vacations and guest-hosts don’t count. So here’s the breakdown of his 28 first place finishes:

  • 7 were due to breaking news coverage of natural disasters and tragedies (Tsunami, hurricane Sandy, Tornado in Moore OK, Sandy hook shooting, etc)
  • 3 were not against Hannity (he had fill in hosts those nights)
  • 13 were due to alternate programming (debates, SOTU, inauguration, holiday schedule, etc)

That leaves five legitimate first place finishes.

FIVE out of six hundred and sixty four programs – or 0.8% of the time – Piers Morgan Tonight has been successful.

By his own measure, Piers Morgan has been a ratings failure during his tenure at CNN. There is no refuting the numbers – the only question that remains – is his ego still intact?

If only his ratings were as big as his inflated ego…

Is Trump's prosecution NORMAL?  This COMPLETE list of ALL Western leaders who served jail time proves otherwise.

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Mainstream media is on a crusade to normalize Donald Trump's indictments as if it's on par with the electoral course. Glenn asked his team to research every instance of a Western leader who was jailed during their political career over the past 200 years—except extreme political turmoil like the French Revolution, Napoleonic Wars, Irish Revolution, etc.—and what we discovered was quite the opposite.

Imprisoning a leader or major political opponent is not normal, neither in the U.S. nor in the Western world. Within the last 200 years, there are only a handful of examples of leaders in the West serving jail time, and these men were not imprisoned under normal conditions. All of these men were jailed under extreme circumstances during times of great peril such as the Civil War, World War II, and the Cold War.

What does this mean for America? Are Trump's indictments evidence that we are re-entering times of great peril? Below is a list of Western leaders who were imprisoned within the last 200 years. Take a look and decide for yourself:

Late 1800s

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Jefferson Davis: The nearest occurrence to a U.S. President to serve jail time was in the case of Jefferson Davis, the first and only president of the Confederate States of America. Jefferson was captured in Georgia by Northern Soldiers in 1865 and locked up in Fort Monroe, Virginia for two years. He was offered a presidential pardon but refused out of his loyalty to the confederacy.

Early 1900s

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Eugene V. Debs: Debbs, a Midwestern socialist leader, became the first person to run for president in prison. He was locked up at a federal penitentiary in Atlanta having been convicted under the federal Sedition Act for giving an antiwar speech a few months before Armistice Day, the end of World War I. Many of his supporters believed his imprisonment to be unjust. Debs received 897,704 votes and was a distant third-part candidate behind Warren G. Harding, the Republican winner, and James M. Cox, the second-place Democrat. Harding ordered Debs’s release from prison toward the end of 1921.

Nazi sympathizers and collaborators: After the end of World War II in 1945, several European leaders who had "led" their countries during the Nazi occupation faced trial and imprisonment for treason. This list included Chief of the French State Philippe Pétain, French Prime Minister Pierre Laval, and Minister-President of Norway Vidkun Quisling. The latter two were also executed after their imprisonment. President of Finland Risto Ryti and Prime Minister of Finland Johan Wilhelm Rangell were also tried and jailed for collaborating with the Nazis against the Allied Powers.

Late 1900s

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The end of the Cold War: The fall of the Berlin Wall in 1989 was one of the pivotal moments that brought the Cold War to a close and marked the end of Communist East Germany. With the fall of the wall and the collapse of the German Democratic Republic (East Germany), the former leaders were brought to trial to answer for the crimes committed by the GDR. General Secretary Erich Honecker and General Secretary Egon Krenz were both put on trial for abuse of power and the deaths of those who were shot trying to flee into West Germany. Honecker was charged with jail time but was released from custody due to severe illness and lived out the rest of his life as an exile in Chile. Krenz served 4 years in jail before his release in 2001. He is one of the last surviving leaders of the Eastern Bloc.

Lyndon LaRouche: Larouche was a Trotsky evangelist, public antisemite, and founder of a nationwide Marxist political movement, became the second person in U.S. history to run for President in a prison cell. Granted, he ran in every election from 1976 to 2004 as a long-shot third-party candidate. When he tried to gain the Democratic presidential nomination, he received 5 percent of the total nationwide vote. Even though in 2000 he received enough primary votes to qualify for delegates in a few states, the Democratic National Committee refused to seat his delegates and barred LaRouche from attending the Democratic National Convention.

TOP 5 issues that have gotten WORSE since the last State of the Union

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If you saw Biden's State of the Union last week, or Glenn's firey reaction to it, you know that Biden hardly spoke a word that wasn't a flat-out lie.

If you spent the last 12 months in a fallout shelter and Biden's speech was the only media interaction you had since the last State of the Union, you might be tempted to believe that the country has improved in some way over the past year. But the rest of us, who have been living above ground, going to the grocery store, and paying some attention to current events, had only to look around to see that Biden's speech was nothing but hot air.

Here are the TOP 5 issues that have gotten worse since the last State of the Union.

Economy

Biden spent a significant amount of time during the State of the Union boasting about the strength of his economy, but anyone who has checked their bank account lately was left wondering if he was holding his speech upside down. It's not just the cobwebs in your wallet; the numbers show the devastation wrought by "Bidenomics" too. In 2022, American grocery bills increased by 11.4 percent and restaurant bills by 7.7 percent. In 2023 prices only continued to rise, with an additional 1.2 percent increase in food-at-home prices and a 5.1 percent increase in away-from-home prices.

Debt crisis and inflation

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The national debt continues to grow, and Biden managed to add almost 3 trillion dollars in just one year. As of December 2022, the national debt was $31.42 trillion. As of January 2024, the national debt has risen to $34.19 trillion.

Inflation didn't fare much better. While the 2023 annual inflation rate did drop from the horror of 2022, from 6.5 to 3.4 percent, that is still significantly higher than anything we saw before 2021. You also have to remember that it CARRIES year to year, as Glenn explained in his response to Biden's State of the Union: "Yes, it's not as bad as it was, but it's still what it was PLUS what it is now."

Border

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Biden's mismanagement of the southern border has inflamed the border crisis to all-time highs. In 2022 there were a staggering 2.2 million illegal border crossings, but that wasn't enough for Biden apparently, as an additional 2.5 million illegally crossed in 2023. An estimated 10 million illegal immigrants have crossed the southern border since Biden took office, and the effects are being felt. There has been a surge in crime across the country that is impacting millions of Americans, including the tragic murder of Laken Riley.

Fentanyl

The fentanyl crisis has only continued to worsen as more and more synthetic opioids flood our streets. Between the fiscal year 2021 and 2022, there was a shocking 54 percent increase in fentanyl trafficking offenses as more and more of the narcotic is smuggled across the southern border. We also saw an increase in fentanyl overdose deaths. In 2022 there were approximately 73,654 deaths, which is a significant increase from 70,601 in 2021.

Education and mental health

While the pandemic is long over, the lingering effects of the lockdowns are still being felt. Unsurprisingly, missing years of school has a major impact on the educational development of children. Kids across America are STILL struggling from pandemic-related setbacks, reading scores are still falling, and parents are reporting that their kids are struggling in their studies. The mental health crisis, another symptom of the COVID lockdowns, has also continued to worsen. Tragically, suicides increased by 2.6 percent between 2021 and 2022, marking the continued decline of mental health in America.

TOP FIVE takeaways from Super Tuesday

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The 2024 Presidential Election is taking shape.

Yesterday was Super Tuesday, the single biggest day in the presidential primary season. More than one-third of all delegates needed for a candidate to become the Presidential nominee of their party was up for grabs along with a plethora of state and local elections. In short, yesterday's results will shape the rest of the election season. It was a big deal.

Here are the top 5 takeaways from yesterday's elections:

Haley drops out

Nikki Haley drops out of the 2024 Presidential election.

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After the mass exodus of Republican candidates in January, most commentators agreed that it was only a matter of time before Haley stepped out as well. Haley put up a valiant effort and held out almost two months longer than the other Republican candidates, but after a disappointing turnout on Super Tuesday, she made the call to step back from the race. There was a small victory for Haley fans, however, in that she won Vermont, her first state primary victory following her win in Washington, D.C.

Trump sweeps the board

Trump wins over 1,000 delegates during Super Tuesday.

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While Haley had a disappointing day yesterday, Trump and his team celebrated a huge win. Aside from Vermont, Trump won every state that had a primary. At the time this was written, Trump had picked up a whopping 731 delegates, bringing his total to 1,004, out of the required 1,215 to win the presidential nomination.

Democrats are not committed to Biden

Biden wins big on Super Tuesday, but he is struggling to maintain his Democrat base.

Anna Moneymaker / Staff | Getty Images

On paper, Biden had an excellent Super Tuesday, winning every state primary except American Samoa. However, a closer look reveals cracks in his supporter base. Yesterday, a shocking 19 percent of Minnesota Democrats voted for "uncommitted" instead of Biden. While that wasn't enough to change the outcome of the primary, it shows that Biden is walking on shaky ground, even among Democrats.

This phenomenon wasn't limited to Minnesota either. Eight percent of Colorado and Tennessee Democrats voted "uncommitted," and 10 percent of Massachusetts Democrats and 10 percent of North Carolina Democrats voted "no preference." Is this more evidence of a third-quarter bait-and-switch that Glenn has hypothesized?

The search to replace Feinstein continues

Adam Schiff and Steve Harvey compete for Diane Feinstein's Senate seat.

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California is having two Senate elections to replace the late Senator Dianne Feinstein. There is a special election to fill out the remainder of her term and a regular election to fill her seat for the next six years. The results of the Tuesday primaries put Republican and former Los Angeles Dodgers player Steve Garvey and Democrat Adam Schiff as the front runners, and the two of them will be going head-to-head in November. Surprisingly, even in deep blue California, Garvey won more votes than Schiff in the special primary. Does Garvey have a chance?

Ted Cruz is back up for election in Texas

Ted Cruz is up for re-election in 2024

Anna Moneymaker / Staff | Getty Images

The Texas senate primaries were also on Tuesday, and Ted Cruz is back up for election in November. Cruz comfortably won the Republican Primaries with 88 percent of Texas Republicans backing him. Rep. Colin Allred, a Dallas-area congressman won the Democratic primary with a narrower margin of 58 percent. While it's easy for Texans to take their state's red status for granted, it is vital Texans stay vigilant and cast their vote this November.

This is YOUR CHANCE to make a difference!

Tomorrow is Super Tuesday, arguably the most consequential election day leading up to the 2024 election. However, every election leading up to November is critical for determining the trajectory of our country. This may be the most important election season in recent memory, so it is imperative that we do our part and head to the polls, even for smaller elections.

Listeners of Glenn's show are already aware of the multitudes of serious problems that face our nation. From the crisis on the southern border that's letting criminals flood our streets to the never-ending flow of American tax dollars funding a proxy war in Ukraine, it's clear that the people currently in charge are not cutout for the job.

We need to put responsible people back in office and we cannot let any more left-wing activists take power. YOU need to go out and vote and make your voice heard. Check out our COMPLETE list of all the upcoming elections in the 2024 election season. Mark your calendars, plan ahead, and STAND UP!

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