Glenn opened this morning’s radio program with a weird story that just got even weirder. On Saturday, The Telegraph reported the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB) approved the sale of seven versions of ‘Palcohol’ – a powdered alcohol that claims to be equal to a standard mixed drink when five ounces of liquid is added to it.
According to the Palcohol website, the powder was created by Mark Phillips – an “active guy,” who, “after hours of an activity,” wanted “to relax and enjoy a refreshing adult beverage.” Since “lugging heavy bottles of wine, beer, or spirits” didn’t lend itself to the outdoor activities he enjoyed, Phillips worked to create “alcohol in powder form so all one had to do is add water.”
TTB’s approval of Palcohol received a good deal of media attention over the weekend primarily because of some of the bizarre verbiage on the product’s website. According to The Telegraph, the Palcohol site suggested users add the powder to their food: “Sprinkle Palcohol on almost any dish and give it an extra kick. Some of our favourites are the Kamikaze in guacamole, Rum on a BBQ sandwich, Cosmo on a salad and Vodka on eggs in the morning to start your day off right. Experiment.”
Palcohol’s website has since been updated, and it now calls out the “many news outlets” that “have so many facts wrong about Palcohol.” But apparently the TTB was having some second thoughts. On Monday, Tom Hogue, a representative for the federal bureau, said in an email to the Associated Press that the approvals were issued in error. As USA Today reported:
According to the website for the Alcohol and Tobacco Tax and Trade Bureau, multiple varieties of Palcohol received “label approval” on April 8. Palcohol said in an email at around 5 p.m. EDT that it agreed to surrender the approvals “a few hours ago.”
This morning, Glenn, Pat, and Stu had a little bit of fun discussing Palcohol and the potential problems its approval could raise for law enforcement and the flask industry among other things.