Glenn has been talking a lot about the qualities that make a great leader, especially the idea that great leaders first and foremost serve others. And it’s not just the CEO – that idea applies to any person at any level. Someone on the bottom of the ladder can have just as much of an impact as someone at the top, as long as they are leading by example and showing service to others. But the qualities that make a good leader don’t have to be limited to a single person, they can extend to a company’s culture and how they treat their customers. In fact, a Canadian bank is taking that idea of service to others that Glenn has been talking about and and putting it at the heart of a new campaign to award some of their loyal patrons.

TD Canada decided they wanted to say “thank you” to their customers by turning their ATMs into Automated Thanking Machines, and they certainly went above and beyond in their appreciation.

The video’s slogan is “A thank you can change somebody’s day”, but some of those gifts are sure to last a whole lot longer.

A mother was given plane tickets to visit her sick daughter in Trinidad, shortly after she went in for an operation to battle cancer. Another woman, who has never been able to take her kids anywhere, was given a family vacation to Disneyland. A huge Blue Jays fan got to throw out the first pitch at his favorite team’s baseball game.

Chris Stamper, SVP Corporate Marketing atTD Bank Group, told Buzzfeed that they were looking for a unique way to show appreciation and thanks to some of their most loyal customers.

“Our local branch employees know their customers really well and often have close relationships with them. Some have been through tough times and some are just wonderfully kind and caring people,” he said.

In addition to the bigger items, the bank also gave $20 to each of their customers on July 25th.

In what should come as no surprise, the video has already accumulated more than 2.7 million views