Today, I want to talk about an interesting “trend” that was brought to my attention recently.

It’s about the super-rich, and their renewed rush to get prepared.

I wanted to get to the bottom of this… What do they know that we don’t? What does it mean for hard-working everyday Americans like you and me?

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In the past few weeks, several news outlets, from Fox News to The New Yorker, have been covering reports of the super-rich investing heavily in emergency preparedness. Everything from luxury condos built in missile silos to bug-out locations in New Zealand. Sounds nice, right?


Before I dive into those stories, I want to point out that I believe this is nothing new, but something that conveniently fits into the current news cycle. The very rich have always had the resources to invest in things like preparedness, just as much as they can splurge on lavish dinners and vacations.

Yet, we know that a preparedness plan is not just another “nice thing to have.” Luckily, it doesn’t require a fortune to get prepared — and that may be an advantage we have — more on that later.

Nonetheless, these new reports sparked my curiosity. Why are the super-rich surging to get prepared right now? I decided to dig deeper.

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