Thursday on TV Glenn was joined by Jeff Rosenblum, co-author of Friction, one of the books Glenn has asked his staff to read while shifting the company in a new direction.

RELATED: Glenn Assigns 147 Books as Required Reading (Okay, Maybe 5)

Rosenblum talked about the vast importance of hiring well and how this small step can drastically change the overall effectiveness of a company.


Watch the video for a sneak peek and answers to these thought-provoking questions:

• How severely can one bad hire affect the overall company?
• What is the biggest challenge for most brands today?
• What is the best way to conduct an interview to insure a potential employee is the best fit for the company?

Watch the full episode on demand at