GOP Pollster Frank Luntz: ‘Alabama Is a Symptom of What’s Happening Around the Country’

December 12, 2017

WRITER

He may be a pollster, but Frank Luntz isn’t prepared to call today’s special election in Alabama.

Luntz has been working to show the perspective of GOP voters in Alabama during the controversial election; the state will elect a senator today to fill Attorney General Jeff Sessions’ vacated seat. During a recent panel event covered by Vice News, Luntz moderated 12 conservative voters in Alabama as they discussed the allegations against GOP Senate candidate Roy Moore.

Pollster extraordinaire Frank Luntz

On today’s show, Glenn talked with Luntz about how Alabama voters are responding to the national focus on their election and analyzed their reasons for supporting Moore.

Here’s an excerpt from the interview.

Glenn: So, Frank tell me what you found in Alabama.
Frank: So, we found a very polarized and extremely excited, tense, passionate electorate that desperately wants to send a message to Washington — and to my greatest surprise: That message is coming just as hard to the Republican establishment as it is to the Democrats. There is as much criticism of the Republican leadership in Congress as there was their Democratic opponents. And this is among Republicans. That tells me that Alabama is a symptom of what’s happening across the country.
Glenn: And what’s happening across the country?
Frank: I think that people are just as fed up today as they were one year ago. I think that they’re disappointed with the rate of change in Washington — that the swamp has not been drained. And I think that they’re ready to say, ‘I’ve had it and I’m going to vote even more people out in the next election.’

Thankfully all the speculation will be over once this race is called, but that won't be the end of the drama.

This article provided courtesy of TheBlaze.

GLENN: So if I had to -- if I could talk to only one person to try to figure out what America was thinking, that one person would be Frank Luntz. He runs Luntz Global, and you can find out all about it at FocuswithFrank.com. But he does things for businesses and politicians and everything else. When you're really trying to get a beat on what people are feeling, Frank is really good with his focus groups. And he's just been in Alabama. Welcome to the program, Frank Luntz. How are you?

FRANK: You're always the kindest person on the radio. I don't know if your listeners have ever met you before. But you've always been the kindest guy. And I'm not sure if that's your image. But --

GLENN: Yes, you do, Frank. If anybody knows my image, you would know my image.

STU: I thought you knew the people, Frank. You don't know that's not his image?

GLENN: That's clearly not my image.

(laughter)

So, Frank, tell me what you found in Alabama.

FRANK: So we found a very polarized and extremely excited, intense, passionate electorate that desperately wants to send a message to Washington. And to my greatest surprise, that message is coming just as hard to the Republican establishment, as it is to the Democrats.

There is as much criticism of the Republican leadership in Congress as there was their Democratic opponent. And this is among Republicans. And that tells me that Alabama is a symptom of what's happening across the country.

GLENN: And what's happening across the country?

FRANK: I think people are just as fed up today as they are one year ago. I think they're disappointed with the rate of change in Washington that the swamp has not been drained, and I think that they're ready to say, I've had it. And I'm going to vote even more people out in the next election.

GLENN: So, Frank, the -- the idea that Alabama has to vote for somebody who is accused of improprieties and possibly worse, 20 years ago, and a guy who is abortion on demand, it's really, truly the lesser of two evils. And, you know, for God-fearing people, you know, abortion is more evil than somebody doing something 20 years ago.

Do I have that right or wrong?

FRANK: You have it right. But I'd be careful. Because that's not -- they will not let themselves be caught saying that. What they're saying that it is all evil, that it all needs to change, and that is the guy, Roy Moore, in their minds, this is the guy who they think is most likely to shake the hell out of Washington, DC.

GLENN: So what do they feel about his -- the accusations?

FRANK: They don't think they're true. They don't think that they're real. They think that is woman who have been paid by --

GLENN: Gloria Allred or the left or whoever.

FRANK: Or even what's his name?

GLENN: Soros?

FRANK: Soros and the Democrats. They think that America is under attack, is under siege. And they desperately want to send a message, enough is enough. And they want to do it in an emotional way.

GLENN: So what do you think this means, Frank, assuming that Roy Moore wins? Do you think he's going to win?

FRANK: I can't -- you know, I've never -- in my professional life, I've never held back a -- a projection. I've always felt that I should speak up because that's my job, as a poster is to know what's going to happen. I can't do it this time. Glenn, I just don't know. I don't believe any of the polls. I think someone is going to look really foolish when the election is over.

GLENN: Yeah, I've never seen -- have you seen a 20-point spread in polls?

FRANK: Never. And there was a spread during Clinton. But the spread during Clinton is a ten-point spread. It means that an awful lot of people are lying to pollsters right now. And that's because they're afraid of the pressure. This essence of political correctness, which is the thing that I urge you to address -- I urge you on your shows going forward to talk about it, because it is poisoning our students' minds. It is poisoning the public debate, that we can no longer say what we truly believe of our fear that it will hurt us, professionally or personally.

GLENN: But how do you -- you know, Frank, I would love to have you on for an extended period of time, because I think you can teach us so much. And I mean the audience in America. How do you have that conversation when millennials are saying that, you know, there should be safe zones, there should be limits on speech.

FRANK: Right. But those are by their definitions, safe zones. So that you're not allowed to ask the question, why does a murderer in California who shouldn't even be in this country, why does that person get let off? You can't have a conversation about border security. But on the same token, Glenn, you also can't say, why is there such negativity in this tweeting? Why can't we tweet each other with respect as we are criticizing each other for beliefs that we don't share?

I think that the coarseness of our culture has been so -- so destroyed by social media, that the ability to talk to each other in a tough, but respectful way, is gone.

It's not that it's going. It's gone.

STU: Frank, you and I have seen each other at some really low points. We've seen each other, where I've come to you, Frank, help me. I have no hope left.

Have you found -- have you found hope in all of the polling?

FRANK: No. Not at all. I'm in the worst place I've ever been in my professional life internally. I don't really want to have this conversation with a million people. But no. I don't.

Because I understand the Trump voter, who is desperate to save his or her country.

GLENN: Yeah.

FRANK: I understand the feeling of African-Americans who don't want to go back to the 1950s and '60s, because that was a bad time for them in this country. I understand those who came from other countries legally, but they're being demonized by the illegal population. I get millennials, who are nervous about where the country is headed. They see the fires and they see the hurricanes and they see the weather, and they wonder what's going on.

I hear all of this. And I appreciate it. But the truth is, most people don't. They see what they want to see, and they disregard the rest.

GLENN: Is there a way in this world of social media, is there a way to come back together? Is there a message that will bring us together? Because I feel exactly the same way, Frank. I really, truly believe that the vast majority of people feel this way. They're tired of this. They don't want to live like this. They don't want to be at each other's throats.

FRANK: Well, two things, one is -- this is a plug. But not really. I want to hear from those people. And if they go to Luntz Global, which is my website, they can sign up for the focus groups that you talk about, they can sign up and their voices can be heard, and there won't be any shouting. And there won't be any disrespect.

They'll get a chance to be heard, and they'll get a chance to learn from others. But the other thing is, I want them to see this Vice News HBO clip. And all you have to do is go on YouTube, type in Alabama, and my name. And they'll see the entire seven and a half minutes. Some of it should shock you. Should shock them. By how --

GLENN: What shock -- tell me about it.

FRANK: -- explicit they are.

A simple question, a 14-year-old, one of the people said his grandmother was married when she was 13 and she had two kids by the time she was 15, that there are a lot of people who would be proud that their daughter of that age was dating a district attorney.

I -- I don't get that. That doesn't compute to me. And I don't care if that's 2017 or you're referring to 20 or 30 years ago, it ain't right. It just isn't.

And --

GLENN: But, you know, that's the one thing -- I keep coming back, Frank, to Jerry Lee Lewis, he married his 13-year-old cousin. And nobody in the South had a problem with that.

FRANK: Well, they did have a problem with it. You know this.

GLENN: No, no, no. They had a problem with it in England, and that's what really tore everything apart.

FRANK: Well, he would have been -- I think he would have been as big as Elvis.

GLENN: I do too.

FRANK: That man was one of the greatest piano players. And by the way, he played here in LA three weeks ago. And even in his 80s, the man is brilliant. But he never had the career that he could have had because outside his home area, Americans found that too much to take.

GLENN: Correct. Correct. Outside of his home area. But his home area -- and this is really kind of -- you know, the same kind of area that Roy Moore is from. I mean, it's different, especially back then.

FRANK: But does that make it okay?

GLENN: No.

FRANK: There was segregation back then. Does that make it okay?

GLENN: No.

FRANK: So that's the issue that I have. I know we cannot judge. I've been through this with so many people with these conversations. We cannot judge values and morals by today's standards, looking back 40 years ago. Because we think differently. And we act differently. But that said, I don't feel like we've learned what we should have learned. I don't feel like we have that same commonality that existed in this country years ago. I think there's so much more that divides us than unites us, and we're looking for those divisions. We're seeking to tear ourselves apart. And that's frightening to me.

GLENN: What is the biggest thing we have in common?

FRANK: Well, biggest thing is appreciation for the country. But I will tell you right now that one out of five Americans isn't patriotic anymore. One out of five Americans does not feel that this is the greatest country on the earth, does not feel that our system is the best system. And that's different. That was the one thing that united us 25 years ago. Under Reagan's administration, we all thought that even with our imperfections, we were still the best. That exceptionalism is gone in one out of five Americans.

GLENN: And out of those one out of five Americans, what do they think is the best?

FRANK: They just believe --

GLENN: Anything better?

FRANK: No. They won't give anything better, but they refuse to accept American exceptionalism. By the way, they do tend to vote Democrat a lot more than they vote Republican. But I don't want to bring partisanship into this. When you can't even agree on your country's values, then we're in deep trouble.

GLENN: Have you tested the Bill of Rights?

FRANK: Yes.

GLENN: How are those testing? Those principles?

FRANK: It's really weird. It's like, have you tested mom and apple pie?

GLENN: Right. Right.

FRANK: Well, the first problem is that Americans don't even know what the Bill of Rights are. They don't know the three systems of government. We have more people in this country who believe that UFOs believe than that believe Social Security will exist when they retire. We have more people in this country that can name the home of the Simpsons than where Abraham Lincoln was born. More people can name more Kardashians, than can name members of the Supreme Court.

All of that scared the living hell of me because we know our pop culture absolutely to the last detail and we know nothing about our Founding Fathers.

GLENN: Frank Luntz. He is the founder and chairman of Luntz Global. I urge you to go with -- go to FocuswithFrank.com. And sign up for some of his testing. He is -- he is one of the best listeners.

He is truly empathetic. And can hear beyond the words. I think he is -- quite honestly, I think he is a solution to many of the things that ail us, if more people will speak honestly and more people like Frank will listen.

Please go to FocuswithFrank.com. And sign up to be part of his focus groups. FocuswithFrank.com. Frank Luntz, always a pleasure and a privilege to have you on the program. Thank you, sir.

FRANK: Thank you.

'Rage against the dying of the light': Charlie Kirk lived that mandate

PHILL MAGAKOE / Contributor | Getty Images

Kirk’s tragic death challenges us to rise above fear and anger, to rebuild bridges where others build walls, and to fight for the America he believed in.

I’ve only felt this weight once before. It was 2001, just as my radio show was about to begin. The World Trade Center fell, and I was called to speak immediately. I spent the day and night by my bedside, praying for words that could meet the moment.

Yesterday, I found myself in the same position. September 11, 2025. The assassination of Charlie Kirk. A friend. A warrior for truth.

Out of this tragedy, the tyrant dies, but the martyr’s influence begins.

Moments like this make words feel inadequate. Yet sometimes, words from another time speak directly to our own. In 1947, Dylan Thomas, watching his father slip toward death, penned lines that now resonate far beyond his own grief:

Do not go gentle into that good night. / Rage, rage against the dying of the light.

Thomas was pleading for his father to resist the impending darkness of death. But those words have become a mandate for all of us: Do not surrender. Do not bow to shadows. Even when the battle feels unwinnable.

Charlie Kirk lived that mandate. He knew the cost of speaking unpopular truths. He knew the fury of those who sought to silence him. And yet he pressed on. In his life, he embodied a defiance rooted not in anger, but in principle.

Picking up his torch

Washington, Jefferson, Adams — our history was started by men who raged against an empire, knowing the gallows might await. Lincoln raged against slavery. Martin Luther King Jr. raged against segregation. Every generation faces a call to resist surrender.

It is our turn. Charlie’s violent death feels like a knockout punch. Yet if his life meant anything, it means this: Silence in the face of darkness is not an option.

He did not go gently. He spoke. He challenged. He stood. And now, the mantle falls to us. To me. To you. To every American.

We cannot drift into the shadows. We cannot sit quietly while freedom fades. This is our moment to rage — not with hatred, not with vengeance, but with courage. Rage against lies, against apathy, against the despair that tells us to do nothing. Because there is always something you can do.

Even small acts — defiance, faith, kindness — are light in the darkness. Reaching out to those who mourn. Speaking truth in a world drowning in deceit. These are the flames that hold back the night. Charlie carried that torch. He laid it down yesterday. It is ours to pick up.

The light may dim, but it always does before dawn. Commit today: I will not sleep as freedom fades. I will not retreat as darkness encroaches. I will not be silent as evil forces claim dominion. I have no king but Christ. And I know whom I serve, as did Charlie.

Two turning points, decades apart

On Wednesday, the world changed again. Two tragedies, separated by decades, bound by the same question: Who are we? Is this worth saving? What kind of people will we choose to be?

Imagine a world where more of us choose to be peacemakers. Not passive, not silent, but builders of bridges where others erect walls. Respect and listening transform even the bitterest of foes. Charlie Kirk embodied this principle.

He did not strike the weak; he challenged the powerful. He reached across divides of politics, culture, and faith. He changed hearts. He sparked healing. And healing is what our nation needs.

At the center of all this is one truth: Every person is a child of God, deserving of dignity. Change will not happen in Washington or on social media. It begins at home, where loneliness and isolation threaten our souls. Family is the antidote. Imperfect, yes — but still the strongest source of stability and meaning.

Mark Wilson / Staff | Getty Images

Forgiveness, fidelity, faithfulness, and honor are not dusty words. They are the foundation of civilization. Strong families produce strong citizens. And today, Charlie’s family mourns. They must become our family too. We must stand as guardians of his legacy, shining examples of the courage he lived by.

A time for courage

I knew Charlie. I know how he would want us to respond: Multiply his courage. Out of this tragedy, the tyrant dies, but the martyr’s influence begins. Out of darkness, great and glorious things will sprout — but we must be worthy of them.

Charlie Kirk lived defiantly. He stood in truth. He changed the world. And now, his torch is in our hands. Rage, not in violence, but in unwavering pursuit of truth and goodness. Rage against the dying of the light.

This article originally appeared on TheBlaze.com.

Glenn Beck resurrects the 9-12 Project to support Charlie Kirk's family

Glenn Beck is once again calling on his loyal listeners and viewers to come together and channel the same unity and purpose that defined the historic 9-12 Project. That movement, born in the wake of national challenges, brought millions together to revive core values of faith, hope, and charity.

Glenn created the original 9-12 Project in early 2009 to bring Americans back to where they were in the wake of the 9/11 attacks. In those moments, we weren't Democrats and Republicans, conservative or liberal, Red States or Blue States, we were united as one, as America. The original 9-12 Project aimed to root America back in the founding principles of this country that united us during those darkest of days.

This new initiative draws directly from that legacy, focusing on supporting the family of Charlie Kirk in these dark days following his tragic murder.

The revival of the 9-12 Project aims to secure the long-term well-being of Charlie Kirk's wife and children. All donations will go straight to meeting their immediate and future needs. If the family deems the funds surplus to their requirements, Charlie's wife has the option to redirect them toward the vital work of Turning Point USA.

This campaign is more than just financial support—it's a profound gesture of appreciation for Kirk's tireless dedication to the cause of liberty. It embodies the unbreakable bond of our community, proving that when we stand united, we can make a real difference.
Glenn Beck invites you to join this effort. Show your solidarity by donating today and honoring Charlie Kirk and his family in this meaningful way.

You can learn more about the 9-12 Project and donate HERE

The dangerous lie: Rights as government privileges, not God-given

Bloomberg / Contributor | Getty Images

When politicians claim that rights flow from the state, they pave the way for tyranny.

Sen. Tim Kaine (D-Va.) recently delivered a lecture that should alarm every American. During a Senate Foreign Relations Committee hearing, he argued that believing rights come from a Creator rather than government is the same belief held by Iran’s theocratic regime.

Kaine claimed that the principles underpinning Iran’s dictatorship — the same regime that persecutes Sunnis, Jews, Christians, and other minorities — are also the principles enshrined in our Declaration of Independence.

In America, rights belong to the individual. In Iran, rights serve the state.

That claim exposes either a profound misunderstanding or a reckless indifference to America’s founding. Rights do not come from government. They never did. They come from the Creator, as the Declaration of Independence proclaims without qualification. Jefferson didn’t hedge. Rights are unalienable — built into every human being.

This foundation stands worlds apart from Iran. Its leaders invoke God but grant rights only through clerical interpretation. Freedom of speech, property, religion, and even life itself depend on obedience to the ruling clerics. Step outside their dictates, and those so-called rights vanish.

This is not a trivial difference. It is the essence of liberty versus tyranny. In America, rights belong to the individual. The government’s role is to secure them, not define them. In Iran, rights serve the state. They empower rulers, not the people.

From Muhammad to Marx

The same confusion applies to Marxist regimes. The Soviet Union’s constitutions promised citizens rights — work, health care, education, freedom of speech — but always with fine print. If you spoke out against the party, those rights evaporated. If you practiced religion openly, you were charged with treason. Property and voting were allowed as long as they were filtered and controlled by the state — and could be revoked at any moment. Rights were conditional, granted through obedience.

Kaine seems to be advocating a similar approach — whether consciously or not. By claiming that natural rights are somehow comparable to sharia law, he ignores the critical distinction between inherent rights and conditional privileges. He dismisses the very principle that made America a beacon of freedom.

Jefferson and the founders understood this clearly. “We are endowed by our Creator with certain unalienable rights,” they wrote. No government, no cleric, no king can revoke them. They exist by virtue of humanity itself. The government exists to protect them, not ration them.

This is not a theological quibble. It is the entire basis of our government. Confuse the source of rights, and tyranny hides behind piety or ideology. The people are disempowered. Clerics, bureaucrats, or politicians become arbiters of what rights citizens may enjoy.

John Greim / Contributor | Getty Images

Gifts from God, not the state

Kaine’s statement reflects either a profound ignorance of this principle or an ideological bias that favors state power over individual liberty. Either way, Americans must recognize the danger. Understanding the origin of rights is not academic — it is the difference between freedom and submission, between the American experiment and theocratic or totalitarian rule.

Rights are not gifts from the state. They are gifts from God, secured by reason, protected by law, and defended by the people. Every American must understand this. Because when rights come from government instead of the Creator, freedom disappears.

This article originally appeared on TheBlaze.com.

POLL: Is America’s next generation trading freedom for equity?

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A recent poll conducted by Justin Haskins, a long-time friend of the show, has uncovered alarming trends among young Americans aged 18-39, revealing a generation grappling with deep frustrations over economic hardships, housing affordability, and a perceived rigged system that favors the wealthy, corporations, and older generations. While nearly half of these likely voters approve of President Trump, seeing him as an anti-establishment figure, over 70% support nationalizing major industries, such as healthcare, energy, and big tech, to promote "equity." Shockingly, 53% want a democratic socialist to win the 2028 presidential election, including a third of Trump voters and conservatives in this age group. Many cite skyrocketing housing costs, unfair taxation on the middle class, and a sense of being "stuck" or in crisis as driving forces, with 62% believing the economy is tilted against them and 55% backing laws to confiscate "excess wealth" like second homes or luxury items to help first-time buyers.

This blend of Trump support and socialist leanings suggests a volatile mix: admiration for disruptors who challenge the status quo, coupled with a desire for radical redistribution to address personal struggles. Yet, it raises profound questions about the roots of this discontent—Is it a failure of education on history's lessons about socialism's failures? Media indoctrination? Or genuine systemic barriers? And what does it portend for the nation’s trajectory—greater division, a shift toward authoritarian policies, or an opportunity for renewal through timeless values like hard work and individual responsibility?

Glenn wants to know what YOU think: Where do Gen Z's socialist sympathies come from? What does it mean for the future of America? Make your voice heard in the poll below:

Do you believe the Gen Z support for socialism comes from perceived economic frustrations like unaffordable housing and a rigged system favoring the wealthy and corporations?

Do you believe the Gen Z support for socialism, including many Trump supporters, is due to a lack of education about the historical failures of socialist systems?

Do you think that these poll results indicate a growing generational divide that could lead to more political instability and authoritarian tendencies in America's future?

Do you think that this poll implies that America's long-term stability relies on older generations teaching Gen Z and younger to prioritize self-reliance, free-market ideals, and personal accountability?

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