How does chewing gum change your appearance?

This shows us how little things that don’t matter, matter. I may never not chew gum again.

From ScienceDump.com:

An age-old social stigma says that chewing gum gives a bad impression. But is that true? Beldent debunks this myth and offers proof using a real-life experiment, in a new and unique campaign conceived by Del Campo Saatchi & Saatchi.

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