1791 Jeans and the importance of supporting “Made in America” products

When Glenn announced that he would be launching a clothing line with American-made clothing, most in the media were left scratching their heads and many tried to mock. But now that he’s released 1791 Jeans, the fashion world is starting to take notice.

Outside Online, a website and magazine dedicated to encouraging active participation in the world outdoors, has written about 1791 Jeans in the “Plaid and Canvas” feature:

Yet, Americans are becoming more conscious about where their products come from (see: the “locally sourced” movement), and, in the case of blue jeans, it has aligned two very different sorts of people: Glenn Beck and menswear bloggers.

[…]there is something interesting about Beck telling his 27-year-old son-in-law, Tim DiDonato, who Beck hired to design for his 1791 Supply & Co., that “you have to find selvage.”

That was his one specification for the company he supposedly started after seeing a Levi Strauss & Co. commercial using “global revolutions and progressivism to sell their products.” Beck proudly announced that the jeans would be made in the USA, going on to say, “We make them from the same company that Levi’s gave up on,” which isn’t totally correct. Beck’s jeans are made by the same White Oak denim mill Levi’s still does business with, but the man wanted his selvage denim, just like almost every forward-thinking American menswear enthusiast.

Just Google “selvage denim” and you’re bombarded with dozens of results telling you it’s trendy, that hipsters like it, that menswear enthusiasts like it, and etc. While you’re unlikely to see Beck’s jeans worn by models on Milan runways, the timing of Beck’s launch came almost exactly a month after Alex Williams of the New York Times called the “Made in the USA” tag, “a signifier of old-school craftsmanship, even luxury.” The piece even went on to mention the plant used by both Levi Strauss & Co. and Beck, saying “the embrace of domestic goods has also moved beyond scruffy D.J. types in Brooklyn who plunk down $275 for a pair of hand-sewn Dungarees sewn from Cone denim from the company’s White Oak plant in North Carolina.”

Read the full article HERE

  • http://www.artinphoenix.com/gallery/grimm snowleopard (cat folk gallery)

    Interesting indeed.

  • http://www.facebook.com/paul.redman.940 Paul Redman

    I have bought 2 shirts from 1791, but honestly these prices are much too exorbitant to buy on a regular basis. $60 for a polo? $100 for jeans? 

    I’d love to support. But I need to have a place to live and eat prior to spending that much on clothing. 

    • MarsBarsTru7

      Agreed. Business endeavors like this are … I would go so far as to say “important”. However, while I’d rather pay $100 for a pair of 1791 jeans than $25 or $35 for a pair made by a company that supports (deliberately or coincidentally) ideologies directly opposed to my own, where I spend my money is becoming increasingly important and one does have to prioritize. I can’t afford to spend extra on every front.

      I spend extra on housing. I spend extra on food. I spend extra on technology products. I spend extra on appliances. I spend extra on tools… Something has to give. Also, there are other clothing manufacturers that exist that provide comparable (if not quite up to the same standard) less expensive products that I don’t feel guilty for buying. Do I buy something made by 13 year olds working 14hr work shifts for 10/wk in a Brazilian factory because it costs less so that I can afford to buy 1791 clothing instead of … I won’t name other brands here because I do want Beck’s company to do well and I think it would be bad form to practically advertise competition on his own website by naming them.

      The point is, everyone has limited wealth. It’s the nature of wealth. Therefore, we must all prioritize. Now, for some the purchase of $100 jeans is nothing. However, it’s reasonable to deduce that for the majority of Americans $100 jeans aren’t very practical. So, for most Americans they must either choose to cut back somewhere else so that they can afford to purchase those jeans, or purchase cheaper jeans elsewhere.

      I may end up cutting somewhere else to purchase the 1791 jeans simply because I feel so strongly about the roots of the company. However, I’m not blindly a brand loyalist and I would caution every consumer to never be a blind brand loyalist. It would be better for everyone if more than one company was out there like 1791, and competition will make the entire market stronger.

      God bless.

    • Anonymous

      good call

  • Anonymous

    I have bought many items from 1791 and they are definitely worth the money.

    I am a T-shirt freak and have spent more on some than the 1791 brand, but haven’t been as good quality.

    Now I only buy my T-shirts from 1791 as I love the quality and design and I want to do business with those companies that share my values.

  • Anonymous

    I have been a big fan of Beck in the past,but when he starts filling his pockets with 30$ tee shirts that you can see thru and 100$ jeans that I think is ridiculous,I’m starting to think just another snake oil salesman. Glenn,you started off on the right track,now your not even on the rails.

    • Karen Norton

      Clearly you don’t believe in free enterprise which has a saying “Whatever the market will bear”. People pay premiums for things that they want like concerts or sporting events or shows. It goes on everywhere.  No one is saying you HAVE to buy them so calling it lining your pockets is just a smear.  How do you line your pockets, What do you do to make a living? Is that lining your pockets? Yes it is.

      • Anonymous

        I sell a product that has value and at a fair price,not tee shirts and jeans,way over priced btw,that won’t last a year. Your company won’t last because of this and you Karen will be looking for another place to suck money out of hard working people. Good luck, Bob Griffith

        • Josh Wright

           Do you know how  much it costs to produce jeans made here in America and pay someone a liveable wage? There is a reason the price is more. It is because they are not being made in sweatshops in Mexico and china where people are paid 2 dollars an hour. I don’t think he is “lining his pockets”. He is an honorable guy trying to bring back jobs to America. Ya you could go out and spend 10 dollars on a cheap pair of jeans at wal-mart but those cheap jeans come at a cost! People who make comments like you are completely ignorant. If you don’t want to buy them then fine but don’t demonize ANYONE trying to bring back jobs to America. Go Move to china you dumbass and live off of 15 dollars a day!!

          • Anonymous

            Suck this josh. 115-120 for a pair of shit jeans. You wear them. Carhartt makes jeans in the U.S.A. and sells them for a fourth of the price and has been doing well for years. It just is sickening that the alcoholic fat boy has to rip people off on his tees and jeans. It’s all about the cash now for the mute.The bad thing is China makes better quality things,at least yours for a lot less. Sell a descent product for a good price and I’ll buy it. Send me shit and I’ll send it back,you whimp. Are you the guy blowing glenn now?

  • Anonymous

    American Made and Union Made.  Well done!

  • Anonymous

    Those 1791 jeans are cut for big fat fatties

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