Mercury Confidential - The man behind Mercury INK

Ever wonder what goes on behind the scenes at Mercury Radio Arts? Just how do all of Glenn’s crazy ideas get done? Does anyone ever get a chance to sleep? Well, over the next few months we are going to take you inside MRA, giving you the inside scoop on everything from publishing to special events, Markdown to GBTV. We will be interviewing members of our New York, Columbus, and Dallas staff, bringing you all the info, so you can know what it’s really like to work for Glenn.

Sitting in his office high atop Sixth Avenue, one thing is for certain: Kevin Balfe has a lot of books. From signed copies of Broke to foreign language translations of The Christmas Sweater, books line the windowsills, the shelves, and the tops of desks. As for the wall space, it is occupied by – you guessed it – posters of various Glenn Beck and Mercury Ink book covers. For Balfe, Senior Vice President/Publishing at Mercury Radio Arts, being surrounded by books has become just another day at the office, but it wasn't always that way.

After graduating from University of Connecticut as an accounting major, he went to work for a few accounting and consulting firms and eventually ended up at an online financial start-up at the height of the dot com era. That company was bought by a newsletter publisher and Balfe became chief operating officer. It was there that he had his first foray into the publishing world.

"I got a couple years’ experience of running a direct to consumer publication," Balfe said. "And when Glenn decided his first business outside of radio was going to be a magazine – that was sort of how I got hooked up with him."

Balfe joined Mercury in January 2005 and was tasked with starting a monthly magazine for fans of The Glenn Beck Program. "I took over Fusion magazine which is The Blaze Magazine now, and launched that soup to nuts. I got that whole thing going."

Within two years of Balfe's arrival, Glenn inked a deal with Simon and Schuster, the world’s largest publishing house. Being that he was the only member on staff with some form of publishing/writing experience, Balfe became the go-to person for the new book.

"Since I was the only person with 'writing' experience at the time, I went over and did the book thing – An Inconvenient Book it was called." The book was instantly a hit and became the first of seven #1 New York Times bestsellers for Glenn. It remained on the chart for 17 weeks.

"When that one did so well, Simon and Schuster signed Glenn up for more. That’s how I got my start in the book business," Balfe recalled.

Today, Balfe oversees Mercury’s partnership with Simon and Schuster, which encompasses the books Glenn publishes each year, in addition to Mercury Ink – Glenn’s imprint with Simon and Schuster that publishes books from third party authors. Mercury Ink’s first book, Michael Vey: The Prisoner of Cell 25, by Richard Paul Evans hit #1 on the New York Times bestseller list.

"I was hired to start a direct magazine – 10 issues for $35/year – and now I am writing and editing and coordinating the production of – I think we are doing 14 books this year or something. So it’s quite a bit different," Balfe said with a laugh.

"And I had no book publishing experience, which is the cool thing. I think if you take a look, most people around here didn’t get their education in the field they are working in, including Glenn, so we take it from the top. So (this job) bears no resemblance to what I was doing, but I love it."

He may love what he does, but his job does not come without its headaches. One of Balfe’s favorite stories about Glenn has to do with a book promotion they were running.

“We did a promotion, I think it was for Broke, and BarnesandNoble.com agreed that one week before the book went on sale, if you went to BN.com, for one day only, they were going to sell the book for 50 percent off,” Balfe explained.

“I wrote it all up for Glenn and gave it to him to read on radio. What that translated to on air was ‘Today only Barnes and Noble is selling this book for 50 percent off.’”

Glenn, not always realizing the power of his words, mistakenly sent thousands of listeners to Barnes and Noble retail stores, instead of Barnes and Noble’s website to purchase the book. “So, all of a sudden, thousands of people across the country in their cars are pulling into Barnes and Noble stores and going up and saying that Glenn told me this book is 50 percent off. The stores had absolutely no idea what these people were talking or that the online promotion even existed. So essentially we had thousands of very confused customers and Barnes and Noble employees across the country.

“That was fun,” Balfe said sarcastically.

And when it comes to Glenn’s book pitches, headaches can also come in spades. Glenn's thoughts come a mile a minute on the air, and his book ideas are no different. Balfe has heard it all over the years, but he says the one of the worst book ideas, from an economic perspective, that Glenn has ever pitched is one they actually ended up publishing.

"The worst pitch that we actually ended up acting on is We Are Brothers," Balfe responded while walking to the windowsill to pick up a copy of a book created in the wake of Beck’s “Restoring Courage” trip to Israel in 2011. "This book is so typical Glenn. He does this trip to Israel and sends his photographer over there on two trips, which is not inexpensive, and then tells me we need to do a book."

Initially, Balfe didn't mind the idea. "Fine, we will do a photo book. We did a photo book for 8/28 (the Washington D.C. event called “Restoring Honor,”) and it was beautiful. We sold a lot of them."

Unfortunately for Balfe, this photo book would not be like the others. He said that Beck told him, "This has to be the nicest book ever created."

Simply looking at a copy of We Are Brothers proves this book lived up to that mandate. With a luxurious imported cloth cover, embossed gold lettering, and high quality paper, the book feels expensive – and it is.

"I mean the whole thing is beautiful. The problem is it is literally the most expensive book ever created. Like these things cost – I won’t even give you the number because you wouldn’t believe it – but it’s more than most books even retail for," he lamented.

"So we have sold like four of these. And I have thousands and thousands of them sitting in a warehouse. And I blame Glenn.

"Do you want one... or 20,000?"

Editor's Note: I took one home with me, and I have to say it would make a lovely gift... Father's Day perhaps?

Despite the minor misstep with We Are Brothers, exciting things are coming up for the publishing department. Cowards, which was just released, returns to the oversized, color, non-fiction issue type books like An Inconvenient Book, Arguing with Idiots, and Broke that have been so popular with the audience.

"This was really about getting back to Glenn’s roots. He loves these types of books – when the book is not about one topic, but rather a theme." In this case that theme is how radicals, politicians, and the media refuse to tell us the truth out of their own self-interest. Each chapter of the book focuses on a different issue, which satisfies Glenn's desire to basically fit five books into one.

"It lets him focus on violence at the border, and the media, and economic terrorism, and George Soros, and religion, and all these things that would typically not fit inside one book," Balfe said. "We all know that Glenn is so ADD, and he wants his books to be like he is on-air, which is all over the place. It’s basically a brain dump, and my job is to make that cohesive and make it feel like it was actually meant to be one book."

Cowards deals with 13 different issues that all tie back into the theme. "Again, there is a common thread in that it is all about the idea that we are five months before the biggest election of our lives and people don’t know the truth about these things, and that is frustrating to Glenn."

A book of this caliber would typically take at least a year to create. Cowards, however, went from concept to completion in just 12 weeks.

"I would say normally if someone just came to me and said we need to write this book, I would say this is a good year because it takes a ton of research,” Balfe explained. “This thing has 35 pages of footnotes and it requires going out and finding experts in the field that we can consult with because, as much as Glenn really knows his stuff, when you get into drug cartel violence on the border, there is a lot of nuance there that Glenn doesn’t necessarily know. We have to have a series of meetings and calls with experts and really understand the stuff before we start writing.

"So you have that whole process. And then you have the writing and editing process. And then, of course, Glenn wants artwork and sidebars, and text boxes, so you have all that stuff. So I would say a year—and we did it in 12 weeks, which was definitely a record for us. And it was not anything I ever want to do again. I basically did not sleep for three months."

And what about the army of people it would take to research, write, and edit a book like this? "I would say 20 people probably contributed in a material way to the book,” Balfe said. "I kind of play general contractor. Like if you want to build a house – no one guy can go and build an entire house. You have to hire the specialists like the plumber and the electrician. You have to make sure they are all in the right order and that no one is stepping on each other’s toes. At, the end of the day, someone has to make sure it looks like a cohesive house.”

There is no rest for the weary, and this is shaping up to be an exciting summer for Mercury Ink. The second installment of Chris Stewart’s Wrath and Righteousness series is due out next month. This 10 book series is unique in that a new e-book will be released every six weeks over the course of the next year.

Also hitting shelves next month is The Communist, which chronicles the life of Frank Marshall Davis – mentor to a young Barack Obama. “It’s a good history lesson of the Communist Party in the United States,” Balfe said.

In August, the highly anticipated sequel to Richard Paul Evan’s New York Times bestselling book Michael Vey is due out: Michael Vey 2: Rise of the Elgen. It already has Balfe’s seal of approval. “I just read it, and it is very good!"

As for Glenn’s next book – Balfe gave us the inside scoop. “Glenn’s next book, knock on wood, is going to be the sequel to (Glenn’s #1 New York Times bestselling political thriller) The Overton Window  (actual title TBD). We hope to have that out in time for Christmas.”

It's clear there is a lot coming up for the guy who began his career as an accounting major, but he is enjoying every sleepless second of it. "Yeah, it bears no resemblance to the original job I was hired to do," Balfe said smiling. "Although, there are probably not many people around here that have the same job." And that is most certainly true.

11 things you can do to help stop the Great Reset

Photo by Arthur Franklin on Unsplash

The foundation of the American way of life is freedom from tyranny, which can only exist in a nation that defends the rights, powers, and property of individuals and families. Over the past two centuries, the greatest threats to liberty have come from governments, both foreign and domestic. And from the beaches of Normandy to the civil rights movement of the 1960s, Americans have repeatedly conquered the challenges placed before them by those seeking to extinguish or limit individual rights.

However, over the past few years, a new, potentially catastrophic danger has emerged, but not primarily from the halls of Congress or state capitols. This threat to freedom has largely emanated from the board rooms of the world’s wealthiest, most powerful corporations, large financial institutions, central banks, and international organizations such as the United Nations and World Economic Forum.

In an attempt to secure vast amounts of wealth and influence over society, corporate CEOs, bankers, and investors, working closely with key government officials, have launched a unified effort to impose environmental, social, and governance (ESG) standards on most of the industrialized global economy. ESG standards are also referred to as “sustainable investment” or “stakeholder capitalism.” According to a report by KPMG, thousands of companies, located in more than 50 countries, already have ESG systems in place, including 82 percent of large companies in the United States.

ESG standards are designed to create a “great reset of capitalism” and to “revamp all aspects of our societies and economies, from education to social contracts and working conditions.” ESG supporters plan to enact these radical changes by using ESG schemes to alter how businesses and investments are evaluated, so that instead of focusing on the quality of goods and services, profits, and other traditional economic metrics, companies — including financial institutions — are evaluated largely on their commitment to social justice and environmental causes and then assigned scores so that companies can be compared, rewarded, or potentially punished.

Supporters of the movement for a Great Reset also plan on using technology to limit free speech and privacy rights, and they support creating vast new government programs that are designed to transform the Western economy via the Green New Deal, European Green Deal, a federal jobs guarantee, and basic income programs.

Together, the proposals that make up the Great Reset represent the most serious threat to freedom in the West since the fall of the Soviet Union and perhaps since World War II. But there is hope. We can stop the Great Reset, but only if we act quickly and with great conviction.

Below are 11 steps you can take to push back against the Great Reset. These steps represent a powerful bottom-up, grassroots approach to the Great Reset’s top-down plan to remake the world. Although many of these steps won’t be easy for everyone to take, they are essential for ensuring that our children and grandchildren will grow up in a world that protects the rights of individuals and empowers families, rather than wealthy special interests, financial institutions, and large corporations.

1. Live Not by Lies: The time for remaining quiet is over. When you hear or see something that you know to be false, speak up. Be kind, generous, and compassionate, but do not, under any circumstances, allow lies to infect your life. Further, do not support organizations, publications, politicians, schools, or any other institutions that regularly promote false claims.

2. Buy Local: The reason the Great Reset is so powerful is because so many of us have become totally dependent on large multinational corporations. They can be easily manipulated in a way that small, local businesses cannot. Learn to buy local, whenever possible, even if it means spending more money on your purchases. Yes, big corporations offer conveniences and low prices that many small businesses can’t compete with, but those benefits come with a great cost: your freedom.

3. Bank Local: Big financial institutions and banks are driving much of the Great Reset movement. They have started to use their incredible wealth and power to alter society by financing only those businesses who agree to the terms of the Great Reset. This problem is going to get worse, so it’s important to find local banks and credit unions you can trust and who refuse to utilize ESG scores and other discriminatory schemes.

4. Support Local Farms: If you live in an area that has local farms and farmer’s markets, consider buying as many of your groceries as possible from farmers. In the future, food production and distribution are going to change dramatically. It’s important that you support local farmers and build relationships with individuals who can provide you with the goods you need in a time of crisis. One of our main goals must be to make local communities as self-sufficient as possible, and that cannot happen unless we support local farms.

5. Be Vocal: After starting to shop and bank locally, be sure to tell big financial institutions and corporations why they have lost your business. They need to know that their decisions have serious consequences.

6. Run for Local Government: Local and state governments will soon be our most important defense against the Great Reset. Consider running for your local school board, zoning board, or even for a state legislative office. If you don’t feel qualified for these positions, find someone who shares your values and help them run for office. If we don’t have control of our local governments, we won’t be able to halt the Great Reset.

7. Demand That Your State Pass Laws Against ESG Scores: In America, states have a tremendous amount of power to slow the Great Reset and protect their citizens from abuses by large corporations, banks, and international institutions. They can do this by passing laws that make the use of ESG metrics and other, similar systems by financial institutions illegal, when used as a precondition for banking services, financing, investment, etc. ESG scores are, by definition, discriminatory and should be made illegal by state lawmakers who care about protecting their citizens’ rights.

8. Make Responsible Spending a Key Issue for Politicians: In recent years, politicians on the ideological left and right have totally abandoned responsible fiscal policy in favor of vast money printing and loose monetary policies. The many trillions of dollars that have been “printed” in recent years put our economy at risk and are being used to fuel the Great Reset. Without these trillions of dollars of printed money, it would be exceptionally difficult for governments and financial institutions to buy off corporations.

9. Organize Anti-Great Reset Groups: No matter where you live, there are Americans in your community who do not support the Great Reset — Republicans, Democrats, and independents alike. Find like-minded neighbors and organize a local, peaceful resistance. Find people you can trust and agree to support one another when times get tough. Now, more than ever, we need to develop dependable communities.

10. Buy Property and Diversify: Property ownership is going to become increasingly more difficult in the months and years to come. It’s important that you work with a qualified financial adviser to help you figure out the best way to buy property and diversify your investments. Buying hard assets, including real estate and precious metals, could be a good way for you to protect against the Great Reset and a possible financial collapse. If you already own property, resist selling it to large corporations and financial institutions, whenever possible. (This is not financial advice, and I’m not a financial adviser. Talk to an expert you trust before taking action!)

11. Make the Great Reset a Litmus Test for Politicians: Before supporting politicians, find out if they know what the Great Reset is and what they plan to do to stop it. If they aren’t familiar with the Great Reset or don’t have a plan to halt it, then demand that they learn about the Great Reset and develop a proposal to prevent it. Political leaders who refuse to take the Great Reset seriously do not deserve your support. This is the key issue of our generation.

Scott Quiner was transferred over the weekend to a hospital in Texas after doctors in Minnesota threated to terminate life support measures as he battled severe complications from COVID-19. Scott's wife, Anne Quiner, appealed to the courts for a restraining order to prevent the hospital from pulling the plug as she sought a new facility to provide medical care for her husband. Scott was unvaccinated when he tested positive for COVID-19 in late October, 2021.

Anne and her attorney Marjorie Holsten joined "The Glenn Beck Program" Thursday to describe their frantic efforts to halt the hospital's decision to turn off Scott's life support — allegedly because he was unvaccinated — and just how difficult it was to get him the medical treatment he needed.

"It was absolutely stunning," Holsten told Glenn. "[Anne] came in and she has this order, I saw the screenshot from the [online medical] chart that said [Scott] is basically scheduled for execution at noon the following day."

According to Holsten, the Minnesota hospital responded to her appeal for a restraining order by claiming that the "position" to keep Scott alive "is not supported by medical science or Minnesota law. As a result, Mercy will ask the court to issue an order that Mercy has the authority to discontinue Mr. Quiner's ventilator and proceed with his medical care plan."

"The 'medical care plan' was the plan to discontinue the ventilator at noon, which leads to death very shortly. So that was at 10 o'clock, but then at 11 o'clock, before the 12 o'clock execution, the judge did, in fact, sign an order saying the hospital is restrained from pulling the plug," she added.

Anne told Glenn that doctors in Texas were shocked by Scott's condition after he arrived from the Minnesota hospital. Not only had he been given dangerous drugs, he was also found to be “severely malnourished."

"The doctor [in Texas] spent two hours with Scott and when he came back out, he said, 'I don't know how he even made it, how he even survived that other hospital ... but I will do everything I can to try to save his life,'" Anne explained.

"And the doctor [in Texas] said Scott was the most undernourished patient he has ever seen," Holsten added.

"Glenn, we are first bringing this battle to the court of public opinion," Holsten continued. "What we are showing the world is that Scott was near death because of the protocols used in that [Minnesota] hospital, but now he is recovering. He is getting better.... Now, we're not planning a funeral, we're planning for his release."

Watch the video clip below for more details.

If you'd like to help support the Quiner family, please consider making a donation to GiveSendGo.com/Anne.


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To enjoy more of Glenn’s masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

The Great Reset is not just an elitist idea — it’s not even a socialist utopian concept. It’s a real-world fascist threat to every American from Wall Street to Main Street. It’s happening now in policies and cultural shifts big and small, obvious and subtle, from environmental promises to corporations going woke. But the mainstream media, global elites, and politicians brushed off the Great Reset as “nothing to see here.” Another myth they push: “The World Economic Forum is just a conference for elites who have no REAL power.”

Glenn Beck first exposed the Great Reset almost two years ago, and the globalist cries of "conspiracy theorist" soon followed. They said he believed the WEF was a “master cabal calling the shots from some evil underground lair.” But Glenn Beck never said that. Instead, he uncovered the true intentions of global leaders in finance and politics by simply highlighting their own words.

This week, the same global elites are doubling down on their agenda at the World Economic Forum’s Davos Agenda virtual event. But still, the global elites — like Twitter’s Jack Dorsey — are trying to downplay the WEF’s influence to stop people like us from interfering with their plans. The oligarchy will prosper in the new world order they’ve designed. You will not.

So Glenn unveils a master chalkboard based on his best-selling new book to outline the threats from globalists and why we must stop their agenda if we hope to keep the precious freedoms we still have.

Watch the full episode of "GlennTV' Below:

Want more from Glenn Beck?

To enjoy more of Glenn’s masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

Kim Iversen, journalist, YouTuber, and host of "The Kim Iversen Show," reacted to Glenn Beck's appearance last week on "Tucker Carlson Tonight" by conceding that, while the subject of Beck's new book, "The Great Reset: Joe Biden and the Rise of Twenty-First-Century Fascism" might at first sound "a little bit loony," closer analysis confirms "this isn't such a crazy conspiracy theory after all."

"Glenn Beck was on Tucker Carlson's show last week touting what has been called a right-wing conspiracy theory and discussing his new book, 'The Great Reset: Joe Biden and the Rise of Twenty-First-Century Fascism'," began Iverson on The Hill's "Rising."

"Well, maybe that all sounds a little bit loony — and believe me, I do think Glenn Beck tends to be a loon," she quipped. "But, maybe this isn't such a crazy conspiracy theory after all. And after seeing everything we've seen with the governments enacting all sorts of authoritarian controls and many other conspiracy theories coming true, maybe there's something to be concerned about. So, what is the Great Reset? The name even sounds conspiratorial, but believe it or not, it's a real thing."

Iverson went on to explain exactly who is behind the Great Reset, what their agenda entails, how they are using the COVID-19 pandemic to "to rebuild society in a way the global elites see best fit."

"You'll own nothing and you will be happy: That's what they're saying," Iverson explained. "And with inflation sky high and no signs of it slowing down, they might be right. We are on our way to becoming a nation of renters, but don't worry it's nothing to fear ... don't worry, everything is being done under the premise that this is all ... being done for our own good, the benefit of a collective society, and we will be happy," she added sarcastically.

Iverson concluded by asking, "Who thinks it's a good idea that a bunch of corporate millionaire and billionaires and world leaders are getting together and coming up with what's best for we the little people? I mean, who thinks that that's a really good idea? And who thinks that they are going to be doing it for our benefit? But, of course they're going to frame it like 'Oh, this is good for you. You're going to rent. You'll own nothing and you'll be happy. Don't worry about it' ... When you look at the actual list of partners with the World Economic Forum, they control everything. They control media. They control health. They control business. They control everything, and so then it does become, how do we people fight against that?"

Watch the video clip below to hear Kim Iverson break it down and don' t miss Wednesday night's special episode of "GlennTV" on BlazeTV’s YouTube channel.

Iversen joined Glenn Beck on the radio program to discuss what The Great Reset is and how YOU can help stop it. Watch the video clip from "The Glenn Beck Program" below:

Want more from Glenn Beck?

To enjoy more of Glenn’s masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution, and live the American dream.