Glenn Beck presents an alternative to Levi's "uniform of progress"

July 25, 2012

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You may remember the monologue Glenn did on GBTV a few months ago deriding Levi's for it's advertising campaign celebrating revolution and progressivism. He announced today that he had a response for them - a new line of jeans from his own clothing line, 1791!

"Levi's said they wanted to be the uniform of the progressive movement. Okay. Great. Good for you. I'm not going to boycott Levi's. I don't really care. I've worn Levi's since I was a kid. If that's what Levis wants to do, Levis can do that," Glenn said.

"Now Levis, I remember when Levis were like $20, maybe 15. Levis aren't that anymore. Now, they do make a pair of Levis here in America, you know, the way they used to make them, but I think they're $250. It is extraordinarily expensive to make jeans in America, especially quality jeans. Well, we did our homework and it's taken about a year since I did that rant where I couldn't take Levis anymore and I said I wasn't going to wear Levis anymore, but it's taken us about a year to get ready for this. We did our homework on Levis. We found out that there is a mill still in North Carolina. It's the oldest operating loom in America. It is a loom that Levi Strauss, when they stopped making them in California ‑‑ and we're talking about in the Eighties 1800s ‑‑ they took off. They were miner pants, and they took off and people started wearing them. Well, they couldn't keep up in California, so they had to ‑‑ they had to outsource from California to North Carolina. And this loom that made this fabric, made this fabric, the Levis fabric that came off that loom in the late 1800s was the same loom that was making the fabric when James Dean was wearing it, when you were wearing it. In fact, it's the same fabric that all of us who are my age wore when we were a kid. Levis, Levis does their $250 jeans there, you know, if you want to have that special jean. The Levis that you now buy in the shelves, regular Levis, that's all made in China. Because they're working with and for China. And they're going to be the progressive uniform, you know."

"Well, we approached this mill and asked them, could we, could we buy that same exact fabric. The answer was, "Yes, we can make that for you." Good. We then went to ‑‑ we then went to places all around the country and tried to find a group that could actually put a great jean and make it in America. Can you make it in America? These jeans would be about $300 if we sold them the way Levis did. I don't even know the price. I think they're like $120. 100% made in America. It has the copper rivets, it has the button fly, it has the exact fabric that, if you're my age, you grew up with. The exact fabric that the miners used to use in the 1800s."

"Announcing: The new American jean, 1791."

"Go to 1791.com and sign up if you want to be the first to be alerted when you can buy this. It's a great jean, made here in America."

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'He's profiting off the over 30,000 New Yorkers, including my in-laws, that died': Janice Dean calls out Cuomo's COVID hypocrisy

Fox News senior meteorologist Janice Dean is perhaps even more disgusted with New York Gov. Andrew Cuomo (D) for his coronavirus response than BlazeTV's Stu Burguiere (read what Stu has to say on the subject here), and for a good reason.

She lost both of her in-laws to COVID-19 in New York's nursing homes after Gov. Cuomo's infamous nursing home mandate, which Cuomo has since had scrubbed from the state's website and blamed everyone from the New York Post to nursing care workers to (every leftist's favorite scapegoat) President Donald Trump.

Janice joined Glenn and Stu on the "Glenn Beck Radio Program" Tuesday to ask why mainstream media is not holding Gov. Cuomo — who recently published a book about his leadership during the COVID-19 pandemic — accountable?

"I'm vocal because I have not seen the mainstream media ask these questions or demand accountability of their leaders. [Cuomo] really has been ruling with an iron fist, and every time he does get asked a question, he blames everybody else except the person that signed that order," Janice said.

"In my mind, he's profiting off the over 30 thousand New Yorkers, including my in-laws, that died by publishing a book on 'leadership' of New York," she added. "His order has helped kill thousands of relatives of New York state. And this is not political, Glenn. This is not about Republican or Democrat. My in-laws were registered Democrats. This is not about politics. This is about accountability for something that went wrong, and it's because of your [Cuomo's] leadership that we're put into this situation."

Watch the video excerpt from the show below:

Want more from Glenn Beck?

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Megyn Kelly on what's happening to Fox News

As America grows divided and afraid to disagree with the Democrats' woke plan for America, Megyn Kelly is ready to fight back for the truth. For nearly two decades, she navigated the volatile and broken world of the media. But as America leans on independent voices more than ever, she's breaking new ground with "The Megyn Kelly Show."

She joined the latest Glenn Beck Podcast to break down what's coming next after the election: Black Lives Matter is mainstream, leftists are making lists of Trump supporters, and the Hunter Biden scandal is on the back burner.

Megyn and Glenn reminisce about their cable news days (including her infamous run-in with then-presidential candidate Donald Trump) and to look into the chaotic and shady world of journalism and the growing entitlement it's bred. For example, many conservatives have been shocked by how Fox News handled the election.

Megyn defended Fox News, saying she believes Fox News' mission "is a good one," but also didn't hold back on hosts like Neil Cavuto, who cut off a White House briefing to fact check it — something she never would have done, even while covering President Obama.

Megyn also shared this insightful takeaway from her time at NBC: "Jane Fonda was an ass."

Watch the full podcast here:

Want to listen to more Glenn Beck podcasts?

Subscribe to Glenn Beck's channel on YouTube for FREE access to more of his masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, or subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

'Nobody pays for a damn thing!' Glenn Beck has had ENOUGH of the left's unchecked corruption

Glenn Beck has had enough of exposing scandal after scandal, just to have everyone look the other way: Benghazi, Hillary Clinton's emails, Joe and Hunter Biden's dealings in Ukraine and China … the list goes on, but no consequences are paid. Now, the media have called the election for Joe Biden and insist no one can question it. But for many of the more than 71 million people who voted for President Trump, our search for the truth isn't over yet.

On his Wednesday night special this week, Glenn called out the left's long list of alleged corruption that has gone unchecked and stressed that Donald Trump's legal team must be allowed to go through the process of investigating the multiple allegations of election fraud to ensure our voting systems are fair.

"I don't know about you, but I'm tired. I am worn out. I am fed up!" Glenn said during his opening monologue. "I've had enough. I am tired of exposing corruption, doing our homework, even going overseas and having documents translated to make sure they're exactly right, [and] presenting the evidence ... except, once we expose it, nothing happens. Nobody goes to jail. Nobody pays for a damn thing any more!"

Watch the short video clip from the full show below:

Because the content of this show is sure to set off the Big Tech censors, the full episode is only be available on BlazeTV. The election and its aftermath are the most important stories in America, so we're offering our most timely discount ever: $30 off a one-year subscription to BlazeTV with code "GLENN."

WATCH: How Conservatives Can Win in the End

While the mainstream media has called the election for Joe Biden, Glenn gives a rallying cry to conservatives. Many of the over 71 million people who voted for President Trump are split between frustration and an urge to do something. The multiple allegations of election fraud are largely out of our hands, and Donald Trump's legal team must be allowed to go through the process to ensure our voting systems are fair.

But that doesn't mean we have to sit on our hands. There is an urgent need to focus on the ongoing Senate races. Glenn has warned us of the Left's radical plans should they sweep this election, and the wolves are already descending on Georgia.

On his Wednesday night special, Glenn reveals the desperate measures they're taking to win two Georgia runoff races in January and claim the Senate. Senator Mike Lee joins to warn what will happen to the country if Chuck Schumer becomes Senate majority leader and why we must have a transparent process so that Americans can trust the final count.

Later, Glenn reveals a new project for Americans who are not ready to roll over and let the Marxists win the battle for our country.

Watch a video clip from tonight's show below:

WATCH the full special on BlazeTV. The election and its aftermath are the most important stories in America. That's why we're offering our most timely discount ever: $30 off a one-year subscription to BlazeTV with code "GLENN." With BlazeTV, you get the unvarnished truth from the most pro-America network in the country, free from Big Tech and MSM censors.

Glenn's Show Prep