Glenn Beck presents an alternative to Levi's "uniform of progress"

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You may remember the monologue Glenn did on GBTV a few months ago deriding Levi's for it's advertising campaign celebrating revolution and progressivism. He announced today that he had a response for them - a new line of jeans from his own clothing line, 1791!

"Levi's said they wanted to be the uniform of the progressive movement.  Okay.  Great.  Good for you.  I'm not going to boycott Levi's.  I don't really care.  I've worn Levi's since I was a kid.  If that's what Levis wants to do, Levis can do that," Glenn said.

"Now Levis, I remember when Levis were like $20, maybe 15. Levis aren't that anymore. Now, they do make a pair of Levis here in America, you know, the way they used to make them, but I think they're $250. It is extraordinarily expensive to make jeans in America, especially quality jeans. Well, we did our homework and it's taken about a year since I did that rant where I couldn't take Levis anymore and I said I wasn't going to wear Levis anymore, but it's taken us about a year to get ready for this. We did our homework on Levis. We found out that there is a mill still in North Carolina. It's the oldest operating loom in America. It is a loom that Levi Strauss, when they stopped making them in California ‑‑ and we're talking about in the Eighties 1800s ‑‑ they took off. They were miner pants, and they took off and people started wearing them. Well, they couldn't keep up in California, so they had to ‑‑ they had to outsource from California to North Carolina. And this loom that made this fabric, made this fabric, the Levis fabric that came off that loom in the late 1800s was the same loom that was making the fabric when James Dean was wearing it, when you were wearing it. In fact, it's the same fabric that all of us who are my age wore when we were a kid. Levis, Levis does their $250 jeans there, you know, if you want to have that special jean. The Levis that you now buy in the shelves, regular Levis, that's all made in China. Because they're working with and for China. And they're going to be the progressive uniform, you know."

"Well, we approached this mill and asked them, could we, could we buy that same exact fabric. The answer was, "Yes, we can make that for you." Good. We then went to ‑‑ we then went to places all around the country and tried to find a group that could actually put a great jean and make it in America. Can you make it in America? These jeans would be about $300 if we sold them the way Levis did. I don't even know the price. I think they're like $120. 100% made in America. It has the copper rivets, it has the button fly, it has the exact fabric that, if you're my age, you grew up with. The exact fabric that the miners used to use in the 1800s."

"Announcing: The new American jean, 1791."

"Go to 1791.com and sign up if you want to be the first to be alerted when you can buy this. It's a great jean, made here in America."

You can

On the radio program Monday, Glenn Beck, Pat Gray, and Stu Burguiere reacted to a recent Washington Post op-ed in which the author, Ron Charles, suggests that "as Confederate statues finally tumble across America, [and] television networks are marching through their catalogues looking to take down racially offensive content," perhaps the next items that should be up on the cancel-culture chopping block are "problematic books."

"Monuments celebrating racist traitors, which were erected to fabricate history and terrify black Americans, are not works of art that deserve our respect or preservation. Similarly, scenes of modern-day white comedians reenacting minstrel-show caricatures are not ironical interrogations of racism that we have to stomach any longer. But complex works of literature are large, they contain multitudes," Charles wrote.

He goes on to argue that "calibrating our Racism Detector to spot only a few obvious sins" is but an insidious source of self-satisfaction when compared to the process of critical debate on the values and intentions of history's literary legends.

"If cancel culture has a weakness, it's that it risks short-circuiting the process of critical engagement that leads to our enlightenment," Charles wrote. "Scanning videos for blackface or searching text files for the n-word is so much easier than contending with, say, the systemic tokenism of TV rom-coms or the unbearable whiteness of Jane Austen."

Could cancel culture really spiral all the way down to book burning? In the clip below, Glenn, Pat, and Stu agreed that this radical progressive movement is really about erasing America's history and overturning the foundation of our country. The fundamental transformation of America is happening now.

Watch the video below to catch more of the conversation:


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It's been a tough year, America. Our news media is inundating us with images of destruction, violence, and division in attempts not only to desecrate our nation, but to make us turn our backs on it. That's why now, more than ever, we need to take an up-close look at America's history to remember what it is we're fighting for and how to fight for it with practical action.

Join Glenn Beck, broadcasting from Standing Rock Ranch, as he takes us to Plymouth, Gettysburg, and Federal Hall on an important journey through America's remarkable history to inspire a brighter future. Glenn asks the hard questions of every American. Is this system worth saving? Is there a better way? Where do we go from here, and how do we answer those questions?

Featuring performances from the Millennial Choirs and Orchestras, David Osmond, a very special children's choir, and guests Bob Woodson, Tim Ballard, David Barton, Burgess Owens, Kathy Barnette, Anna Paulina Luna, and Tim Barton.

Watch the full special presentation below:


Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

"Restoring Hope" has been a labor of love for Glenn and his team and tonight is the night! "Restoring the Covenant" was supposed to take place in Boston, New York, Philadelphia, Gettysburg and Washington D.C. but thanks to COVID-19, that plan had to be scrapped. "Restoring Hope" is what was left after having to scrap nearly two years of planning. The Herald Journal in Idaho detailed what the event was supposed to be and what it turned into. Check out the article below to get all the details.

Glenn Beck discusses patriotic, religious program filmed at Idaho ranch

On July 2, commentator Glenn Beck and his partners will issue a challenge from Beck's corner of Franklin County to anyone who will listen: "Learn the truth, commit to the truth, then act on the truth."

Over the last few weeks, he has brought about 1,000 people to his ranch to record different portions of the program that accompanies the challenge. On June 19, about 400 members of the Millennial Choir and Orchestra met at West Side High School before boarding WSSD buses to travel to a still spring-green section of Beck's ranch to record their portion of the program.

Read the whole article HERE

The current riots and movement to erase America's history are exactly in line with the New York Times' "1619 Project," which argues that America was rotten at its beginning, and that slavery and systemic racism are the roots of everything from capitalism to our lack of universal health care.

On this week's Wednesday night special, Glenn Beck exposed the true intent of the "1619 Project" and its creator, who justifies remaking America into a Marxist society. This clever lie is disguised as history, and it has already infiltrated our schools.

"The '1619 Project' desperately wants to pass itself off as legitimate history, but it totally kneecaps itself by ignoring so much of the American story. There's no mention of any black Americans who succeeded in spite of slavery, due to the free market capitalist system. In the 1619 Project's effort to take down America, black success stories are not allowed. Because they don't fit with the narrative. The role of white Americans in abolishing slavery doesn't fit the narrative either," Glenn said.

"The agenda is not ultimately about history," he added. "It's just yet another vehicle in the fleet now driven by elites in America toward socialism."

Watch a preview of the full episode below:


Watch the full episode only on BlazeTV. Not a subscriber? Use promo code GLENN to get $10 off your BlazeTV subscription or start your 30-day free trial today.

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.