Glenn Beck presents an alternative to Levi's "uniform of progress"

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You may remember the monologue Glenn did on GBTV a few months ago deriding Levi's for it's advertising campaign celebrating revolution and progressivism. He announced today that he had a response for them - a new line of jeans from his own clothing line, 1791!

"Levi's said they wanted to be the uniform of the progressive movement.  Okay.  Great.  Good for you.  I'm not going to boycott Levi's.  I don't really care.  I've worn Levi's since I was a kid.  If that's what Levis wants to do, Levis can do that," Glenn said.

"Now Levis, I remember when Levis were like $20, maybe 15. Levis aren't that anymore. Now, they do make a pair of Levis here in America, you know, the way they used to make them, but I think they're $250. It is extraordinarily expensive to make jeans in America, especially quality jeans. Well, we did our homework and it's taken about a year since I did that rant where I couldn't take Levis anymore and I said I wasn't going to wear Levis anymore, but it's taken us about a year to get ready for this. We did our homework on Levis. We found out that there is a mill still in North Carolina. It's the oldest operating loom in America. It is a loom that Levi Strauss, when they stopped making them in California ‑‑ and we're talking about in the Eighties 1800s ‑‑ they took off. They were miner pants, and they took off and people started wearing them. Well, they couldn't keep up in California, so they had to ‑‑ they had to outsource from California to North Carolina. And this loom that made this fabric, made this fabric, the Levis fabric that came off that loom in the late 1800s was the same loom that was making the fabric when James Dean was wearing it, when you were wearing it. In fact, it's the same fabric that all of us who are my age wore when we were a kid. Levis, Levis does their $250 jeans there, you know, if you want to have that special jean. The Levis that you now buy in the shelves, regular Levis, that's all made in China. Because they're working with and for China. And they're going to be the progressive uniform, you know."

"Well, we approached this mill and asked them, could we, could we buy that same exact fabric. The answer was, "Yes, we can make that for you." Good. We then went to ‑‑ we then went to places all around the country and tried to find a group that could actually put a great jean and make it in America. Can you make it in America? These jeans would be about $300 if we sold them the way Levis did. I don't even know the price. I think they're like $120. 100% made in America. It has the copper rivets, it has the button fly, it has the exact fabric that, if you're my age, you grew up with. The exact fabric that the miners used to use in the 1800s."

"Announcing: The new American jean, 1791."

"Go to 1791.com and sign up if you want to be the first to be alerted when you can buy this. It's a great jean, made here in America."

You can

Straight from the Marxist con of critical race theory are three big lies about "systemic racism" in America that are debilitating to our nation: the lie that policing in the U.S. is thoroughly racist, the lie of voter suppression, and the lie of equity as the solution to solve "racism." Despite the evidence disproving these lies, they grow stronger, thanks to Democrats and activists with selfish interest in these narratives, who, along with their media partners, spread the sinister message that everything in America is racist by default and only massive government intervention can save us from ourselves. President Biden, Vice President Harris, Chuck Schumer, Nancy Pelosi – every Democrat on the national stage sees racism in literally everything at this point.

In this precarious time for America, Glenn Beck and North Carolina Lt. Gov. Mark Robinson join together with data and the truth to fight back against the race-baiters ripping us apart.

Watch the full episode below:

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America has always been the land of the free. But as the line fades between the socialist, woke Left, and the Democratic Party that controls our government, are we diving headfirst into Marxism?

On his BlazeTV exclusive show, Glenn Beck spoke with Li Schoolland, who grew up under Mao's cultural revolution in China, and never did she think she would see the same warning signs in America. But now, she has a horrifying warning for us all.

Watch the video clip below:

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To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

Earlier this year, Coca-Cola became the poster child for how a corporation could shove leftist ideologies onto its consumers. The company suspended advertising on Facebook in a push to censor former President Donald Trump, published a manifesto about racial equity, and demanded all legal teams working for Coke meet certain diversity quotas.

But now, after Trump, Sen. Ted Cruz (R-Tx.), Sen. Rand Paul (R-Ky.), and many other conservative voices called for a boycott of the company's products, Coca-Cola appears to be shifting directions.

The Washington Examiner reported that the company issued a conciliatory statement after conspicuously failing to appear on a published list of hundreds of corporations and individuals that signed a statement denouncing the Georgia voting bill.

"We believe the best way to make progress now is for everyone to come together and listen respectfully, share concerns, and collaborate on a path forward. We remained open and productive conversations with advocacy groups and lawmakers who may have differing views," the company said. "It's time to find common ground. In the end, we all want the same thing – free and fair elections, the cornerstone of our democracy."

Then last week, Coca-Cola Co.'s new general counsel, Monica Howard Douglas, told members of the company's global legal team that the diversity initiative announced by her predecessor, Bradley Gayton, is "taking a pause for now." Gayton resigned unexpectedly from the position on April 21, after only eight months on the job, to serve as a strategic consultant to Chairman and CEO James Quincey.

"Why is Coca-Cola 'taking a pause' on all of these? Because you have been standing up," Glenn Beck said on the radio program Monday. "You and others have been standing up. Your voice, it's the power of one. Your voice makes a difference."

Watch the video below to hear more form Glenn:

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To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

This week on "The Glenn Beck Podcast," civil rights activist and Woodson Center founder Bob Woodson joined Glenn to call out the leftists in the "race grievance industry," like the Rev. Al Sharpton and Black Lives Matter, Inc., who, he says, are "profiting off the misery of their people."

Woodson lived through the appalling segregation laws of the last century and has a much different message about what it means to be "oppressed" than the so-called "anti-racist" activists today.

Woodson said he believes the real struggle for impoverished minority communities "is not racial." He argued that leftists "at the top" derive "moral authority" by claiming to represent "so called marginalized groups," while they prosper at the expense of those "at the bottom."

"There's nothing worse than self-flagellating guilty white people and rich, angry black people who profit off the misery of their people," Woodson said.

"I call what Sharpton and some of those are doing is worse than bigotry. It's treason. It's moral treason against their own people," he added. "The only time you hear from them is when a white police officer kills a black person, which happens maybe 20 or 21 times a year, but 6,000 blacks are killed each year by other blacks. So, in other words, their message is black lives only matter when taken by someone white, which means you are betraying the black community when you turn your back on 20 children that are slaughtered and you don't march in that community and demand that those killers be turned over to the police."

'The problem is not racial," Woodson asserted. "The problem is the challenge of upward mobility. Any time you generalize about a group of people, blacks, whites, Native American, and then you try to apply remedies, it always benefits those at the top at the expense of those at the bottom. ... It's a bait and switch game where you're using the demographics of the worst of these, to get resources that helps the best of these, or those who are prospering at the top. So, if I was the president, I would say an end to the race grievance business, that America should concentrate on the moral and spiritual free fall that is consuming people at the bottom."

Watch the video clip below to catch more of the conversation, or enjoy the full podcast here or wherever you listen to podcasts:

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.