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TheBlaze TV launching on cable and satellite providers nationwide TODAY beginning with DISH Network

September 12, 2012
Wilson

Writer

Today marks the one-year anniversary of GBTV (now TheBlaze TV). When we launched, our stated goal was to deliver TV over the Internet, not Internet TV. And while streaming video over the Internet was not a revolutionary concept, nobody had ever tried to launch a brand new, online-only, HD-quality TV network before. But that’s Glenn—innovation and risk-taking are part of his DNA. Where others see impossibility, he sees opportunity. (That is one reason why the first-ever show to run on the new network was live from Israel! Glenn never thinks small.)

Twelve months later I am happy to report that we’ve succeeded beyond our wildest expectations. Despite the technical hurdles that are unique to watching our network, over 300,000 people have chosen to subscribe, giving TheBlaze TV a paid audience that’s larger than most free cable channels!

Unsurprisingly, this success has caused some of the major TV distributors to stand up and take notice. In fact, many of the top names in cable and satellite TV have inquired about adding TheBlaze TV to their channel lineups. As a result, we are excited to announce the next chapter in our expansion: TheBlaze TV will be carried on cable and satellite providers nationwide, beginning today with DISH Network. This expansion is in addition to our continued availability as a direct-to-consumer online subscription.

The last year has taught us a lot about running a network and delivering great content to consumers. I wanted to take a moment to share with you some of what we’ve learned and how that has impacted our decision to begin partnering with cable and satellite companies.

Prior to our initial launch I was often asked why we didn’t pursue a traditional cable channel. There were several factors, but the biggest was that we wouldn’t have been able to build the channel we wanted back then without giving up control. To get on the air we would have had to partner with a large media company that could provide us with the staff, infrastructure, and distribution necessary to launch a new network. That was something that we simply were not willing to do. The whole point of starting our own network was to be free from outside influences—giving that independence up right away in exchange for distribution was a non-starter. And so we found another way.

But now, a year later, everything has changed. Our subscribers’ enthusiasm and support has allowed us to make the necessary investments in programming and infrastructure, and we’re now in a position to launch a cable and satellite channel without losing control. We have the best staff, the best talent, world-class facilities and great distribution partners lined up, and we’ve done it all while ensuring that we answer to no one except our own audience.

As we take this next step we are working tirelessly to ensure that we bring all of the advantages we have as a direct-to-consumer streaming network to cable/satellite TV. Here are some thoughts on what we’ve learned, and what we’re going to take with us.

  • Direct Audience Connection. Media fragmentation has been accelerating for as long as “media” has existed, but the pace of new options now entering the marketplace is staggering. A year ago I’d never heard of BuzzFeed, and now I can’t stop hearing about it. It doesn’t  matter if your distribution medium is “narrowcast” or “broadcast,” having a direct connection with your fans is crucial to engagement. For example, even though I pay for HBO GO through Time Warner Cable, the weekly promotional email comes to me directly from HBO. No matter how viewers decide to consume the TheBlaze TV, we will continue to have a direct connection with them.

  • Advertiser Support.  There is over $100 million spent each year on national talk radio programs by advertisers who don’t care about politics on one side or the other, but simply want to reach consumers effectively. Advertising in political content doesn’t make you political, it makes you smart. Our existing clients have achieved great returns on their investments by reaching a large and loyal audience. In fact, we are proud to say that every advertiser that was with us at launch is still with us today. We intend to expand on the early success we’ve had at bringing these talk radio advertisers to TV. (Those same advertisers who spend $100m/year on national talk radio spend, on average, at least 5x more than that on cable TV advertising.)

  • Audience Demand. We expected to be successful, but we never imagined the scale of our success. There are more people paying a dedicated monthly fee to watch our programming online than there are people watching many existing cable channels that they receive for free as part of their cable package. With that being said, no matter how successful we are as a subscription-only service, we can be even more successful if we add cable and satellite distribution to the mix.

  • Viewing Habits. While there is a huge proliferation of “Smart” devices in homes, including Roku, Boxee, AppleTV, game consoles, and Smart TVs themselves, consumers would often rather just “watch TV.” They don’t want to switch inputs or choose from a vast menu of options, they just want to “see what’s on.” To a lot of tech people, that is counterintuitive. Why wouldn’t people want to choose exactly what they want to watch? But those who work in media have known this for a long time. In fact, the reason that the most valuable spot on TV is the spot AFTER American Idol is because people like to “see what’s on.” We’ve witnessed this phenomenon ourselves.  Even though we’ve been offering all of our content both live and on-demand since launch—people can choose to watch any show at any time—over 50 percent of it is still consumed live. In addition, despite our presence on many connected devices, the majority of people watch our network on a PC or Mac, a device that, oftentimes, is not located in an ideal spot in the home. Many people don’t want to watch TV on their computer, they want to watch TV on their TV—and we’d like to make that as simple for them as possible.

  • Transaction Friction. While I believe that we were right about the DELIVERY of content moving to the Internet, I think that PAYMENT for content is going to remain between cable/satellite companies and consumers for the foreseeable future. For all the complaining that consumers do about ever-increasing prices, it’s really an amazing amount of news, information, and entertainment that is delivered for one monthly fee. I don’t think that consumers want to have to subscribe separately to TheBlaze, CNN and HBO from three different places with three different interfaces and get three different monthly charges on their credit card. Cable and satellite companies have created an excellent billing and payment infrastructure with over 100,000,000 customers—it’s smart for us to take advantage of that.

  • Content Delivery over the Internet. No matter how content is currently delivered, that delivery will eventually be over the Internet.

  • Rise of TV Everywhere. When we began planning for TheBlaze TV it seemed that cable and satellite companies were doing more to restrict content than they were doing to make it available across platforms to their customers. The roll-out of TV everywhere has changed the paradigm. Most of the top cable and satellite companies now have robust iPad apps and online viewing experiences, with more coming each day. This trend makes us feel much more comfortable about our long-term ability to provide great content wherever and however our fans want it.

These are just some of the reasons that we’ve decided to begin partnering with cable and satellite companies to bring our content directly to televisions. There will be some exciting changes as a result, but here’s what won’t change:

  • The Best Content. In 1996 Bill Gates wrote a famous article titled “Content is King.” 16 years later it’s obvious that he was right. Cable and satellite providers have come to us because we have great content (currently over 35 hours a week of live, exclusive, original programming) and a large, passionate, engaged audience. These companies are smart enough to know that it’s their job to have the best collection of content so that their customers won’t leave.

  • Commitment to the Internet. Direct subscriptions continue to be a key part of our long-term strategy and we will continue to deliver our content over the Internet. TheBlaze.com gets over 9 million unique visitors per month, making it one of the most heavily trafficked web sites associated with a TV network in America. We believe that this is a huge complementary asset to our TV programming and we will continue to be digital innovators.

  • Independence. We’re one of a very small number of content providers without corporate ownership. Even though our content may be distributed by the major cable and satellite providers, we remain a fully independent company, not subject to the demands of Wall Street, media conglomerates, or pressure groups. We answer only to those who consume our content.

Thank you for your continued support of Glenn Beck and TheBlaze. It’s been an unbelievably exciting year and we are looking forward to this next chapter. With your continued enthusiasm and support we know it will be another huge success.

 

Sincerely,

Christopher Balfe

CEO, TheBlaze

 

Stand with Voddie Baucham’s family in this time of loss

In the quiet aftermath of a profound loss, the Christian community mourns the unexpected passing of Dr. Voddie Baucham, a towering figure in evangelical circles. Known for his defense of biblical truth, Baucham, a pastor, author, and theologian, left a legacy on family, faith, and opposing "woke" ideologies in the church. His book Fault Lines challenged believers to prioritize Scripture over cultural trends. Glenn had Voddie on the show several times, where they discussed progressive influences in Christianity, debunked myths of “Christian nationalism,” and urged hope amid hostility.

The shock of Baucham's death has deeply affected his family. Grieving, they remain hopeful in Christ, with his wife, Bridget, now facing the task of resettling in the US without him. Their planned move from Lusaka, Zambia, was disrupted when their home sale fell through last December, resulting in temporary Airbnb accommodations, but they have since secured a new home in Cape Coral that requires renovations. To ensure Voddie's family is taken care of, a fundraiser is being held to raise $2 million, which will be invested for ongoing support, allowing Bridget to focus on her family.

We invite readers to contribute prayerfully. If you feel called to support the Bauchams in this time of need, you can click here to donate.

We grieve and pray with hope for the Bauchams.

May Voddie's example inspire us.

Overcoming loneliness: Connecting in a disconnected world

Loneliness isn’t just being alone — it’s feeling unseen, unheard, and unimportant, even amid crowds and constant digital chatter.

Loneliness has become an epidemic in America. Millions of people, even when surrounded by others, feel invisible. In tragic irony, we live in an age of unparalleled connectivity, yet too many sit in silence, unseen and unheard.

I’ve been experiencing this firsthand. My children have grown up and moved out. The house that once overflowed with life now echoes with quiet. Moments that once held laughter now hold silence. And in that silence, the mind can play cruel games. It whispers, “You’re forgotten. Your story doesn’t matter.”

We are unique in our gifts, but not in our humanity. Recognizing this shared struggle is how we overcome loneliness.

It’s a lie.

I’ve seen it in others. I remember sitting at Rockefeller Center one winter, watching a woman lace up her ice skates. Her clothing was worn, her bag battered. Yet on the ice, she transformed — elegant, alive, radiant.

Minutes later, she returned to her shoes, merged into the crowd, unnoticed. I’ve thought of her often. She was not alone in her experience. Millions of Americans live unseen, performing acts of quiet heroism every day.

Shared pain makes us human

Loneliness convinces us to retreat, to stay silent, to stop reaching out to others. But connection is essential. Even small gestures — a word of encouragement, a listening ear, a shared meal — are radical acts against isolation.

I’ve learned this personally. Years ago, a caller called me “Mr. Perfect.” I could have deflected, but I chose honesty. I spoke of my alcoholism, my failed marriage, my brokenness. I expected judgment. Instead, I found resonance. People whispered back, “I’m going through the same thing. Thank you for saying it.”

Our pain is universal. Everyone struggles with self-doubt and fear. Everyone feels, at times, like a fraud. We are unique in our gifts, but not in our humanity. Recognizing this shared struggle is how we overcome loneliness.

We were made for connection. We were built for community — for conversation, for touch, for shared purpose. Every time we reach out, every act of courage and compassion punches a hole in the wall of isolation.

You’re not alone

If you’re feeling alone, know this: You are not invisible. You are seen. You matter. And if you’re not struggling, someone you know is. It’s your responsibility to reach out.

Loneliness is not proof of brokenness. It is proof of humanity. It is a call to engage, to bear witness, to connect. The world is different because of the people who choose to act. It is brighter when we refuse to be isolated.

We cannot let silence win. We cannot allow loneliness to dictate our lives. Speak. Reach out. Connect. Share your gifts. By doing so, we remind one another: We are all alike, and yet each of us matters profoundly.

In this moment, in this country, in this world, what we do matters. Loneliness is real, but so is hope. And hope begins with connection.

This article originally appeared on TheBlaze.com.


Russell Vought’s secret plan to finally shrink Washington

Bloomberg / Contributor | Getty Images

Trump’s OMB chief built the plan for this moment: Starve pet programs, force reauthorization, and actually shrink Washington.

The government is shut down again, and the usual panic is back. I even had someone call my house this week to ask if it was safe to fly today. The person was half-joking, half-serious, wondering if planes would “fall out of the sky.”

For the record, the sky isn’t falling — at least not literally. But the chaos in Washington does feel like it. Once again, we’re watching the same old script: a shutdown engineered not by fiscal restraint but by political brinkmanship. And this time, the Democrats are driving the bus.

This shutdown may be inconvenient. But it’s also an opportunity — to stop funding our own destruction, to reset the table, and to remind Congress who actually pays the bills.

Democrats, among other things, are demanding that health care be extended to illegal immigrants. Democratic leadership caved to its radical base, which would rather shut down the government for such left-wing campaign points than compromise. Republicans — shockingly — said no. They refused to rubber-stamp more spending for illegal immigration. For once, they stood their ground.

But if you’ve watched Washington long enough, you know how this story usually ends: a shutdown followed by a deal that spends even more money than before — a continuing resolution kicking the can down the road. Everyone pretends to “win,” but taxpayers always lose.

The Vought effect

This time might be different. Republicans actually hold some cards. The public may blame Democrats — not the media, but the people who feel this in their wallets. Americans don’t like shutdowns, but they like runaway spending and chaos even less.

That’s why you’re hearing so much about Russell Vought, the director of the United States Office of Management and Budget and Donald Trump’s quiet architect of a strategy to use moments like this to shrink the federal bureaucracy. Vought spent four years building a plan for exactly this scenario: firing nonessential workers and forcing reauthorization of pet programs. Trump talks about draining the swamp. Vought draws up the blueprints.

The Democrats and media are threatened by Vought because he is patient, calculated, and understands how to leverage the moment to reverse decades of government bloat. If programs aren’t mandated, cut them. Make Congress fight to bring them back. That’s how you actually drain the swamp.

Predictable meltdowns

Predictably, Democrats are melting down. They’ve shifted their arguments so many times it’s dizzying. Last time, they claimed a shutdown would lead to mass firings. Now, they insist Republicans are firing everyone anyway. It’s the same playbook: Move the goalposts, reframe the narrative, accuse your opponents of cruelty.

We’ve seen this before. Remember the infamous "You lie!” moment in 2009? President Barack Obama promised during his State of the Union that Obamacare wouldn’t cover illegal immigrants. Rep. Joe Wilson (R-S.C.) shouted, “You lie!” and was condemned for breaching decorum.

Several years later, Hillary Clinton’s campaign platform openly promised health care for illegal immigrants. What was once called a “lie” became official policy. And today, Democrats are shutting down the government because they can’t get even more of it.

This is progressivism in action: Deny it, inch toward it, then demand it as a moral imperative. Anyone who resists becomes the villain.

SAUL LOEB / Contributor | Getty Images

Stand firm

This shutdown isn’t just about spending. It’s about whether we’ll keep letting progressives rewrite the rules one crisis at a time. Trump’s plan — to cut what isn’t mandated, force programs into reauthorization, and fight the battle in the courts — is the first real counterpunch to decades of this manipulation.

It’s time to stop pretending. This isn’t about compassion. It’s about control. Progressives know once they normalize government benefits for illegal immigrants, they never roll back. They know Americans forget how it started.

This shutdown may be inconvenient. But it’s also an opportunity — to stop funding our own destruction, to reset the table, and to remind Congress who actually pays the bills. If we don’t take it, we’ll be right back here again, only deeper in debt, with fewer freedoms left to defend.

This article originally appeared on TheBlaze.com.

Britain says “no work without ID”—a chilling preview for America

OLI SCARFF / Contributor | Getty Images

From banking to health care, digital IDs touch every aspect of citizens’ lives, giving the government unprecedented control over everyday actions.

On Friday, British Prime Minister Keir Starmer stood at the podium at the Global Progressive Action Conference in London and made an announcement that should send a chill down the spine of anyone who loves liberty. By the end of this Parliament, he promised, every worker in the U.K. will be required to hold a “free-of-charge” digital ID. Without it, Britons will not be able to work.

No digital ID, no job.

The government is introducing a system that punishes law-abiding citizens by tying their right to work to a government-issued pass.

Starmer framed this as a commonsense response to poverty, climate change, and illegal immigration. He claimed Britain cannot solve these problems without “looking upstream” and tackling root causes. But behind the rhetoric lies a policy that shifts power away from individuals and places it squarely in the hands of government.

Solving the problem they created

This is progressivism in action. Leaders open their borders, invite in mass illegal immigration, and refuse to enforce their own laws. Then, when public frustration boils over, they unveil a prepackaged “solution” — in this case, digital identity — that entrenches government control.

Britain isn’t the first to embrace this system. Switzerland recently approved a digital ID system. Australia already has one. The World Economic Forum has openly pitched digital IDs as the key to accessing everything from health care to bank accounts to travel. And once the infrastructure is in place, digital currency will follow soon after, giving governments the power to track every purchase, approve or block transactions, and dictate where and how you spend your money.

All of your data — your medical history, insurance, banking, food purchases, travel, social media engagement, tax information — would be funneled into a centralized database under government oversight.

The fiction of enforcement

Starmer says this is about cracking down on illegal work. The BBC even pressed him on the point, asking why a mandatory digital ID would stop human traffickers and rogue employers who already ignore national insurance cards. He had no answer.

Bad actors will still break the law. Bosses who pay sweatshop wages under the table will not suddenly check digital IDs. Criminals will not line up to comply. This isn’t about stopping illegal immigration. If it were, the U.K. would simply enforce existing laws, close the loopholes, and deport those working illegally.

Instead, the government is introducing a system that punishes law-abiding citizens by tying their right to work to a government-issued pass.

Control masked as compassion

This is part of an old playbook. Politicians claim their hands are tied and promise that only sweeping new powers will solve the crisis. They selectively enforce laws to maintain the problem, then use the problem to justify expanding control.

If Britain truly wanted to curb illegal immigration, it could. It is an island. The Channel Tunnel has clear entry points. Enforcement is not impossible. But a digital ID allows for something far more valuable to bureaucrats than border security: total oversight of their own citizens.

The American warning

Think digital ID can’t happen here? Think again. The same arguments are already echoing in Washington, D.C. Illegal immigration is out of control. Progressives know voters are angry. When the digital ID pitch arrives, it will be wrapped in patriotic language about fairness, security, and compassion.

But the goal isn’t compassion. It’s control of your movement, your money, your speech, your future.

We don’t need digital IDs to enforce immigration law. We need leaders with the courage to enforce existing law. Until then, digital ID schemes will keep spreading, sold as a cure for the very problems they helped create.

This article originally appeared on TheBlaze.com.