TheBlaze TV launching on cable and satellite providers nationwide TODAY beginning with DISH Network

Today marks the one-year anniversary of GBTV (now TheBlaze TV). When we launched, our stated goal was to deliver TV over the Internet, not Internet TV. And while streaming video over the Internet was not a revolutionary concept, nobody had ever tried to launch a brand new, online-only, HD-quality TV network before. But that’s Glenn—innovation and risk-taking are part of his DNA. Where others see impossibility, he sees opportunity. (That is one reason why the first-ever show to run on the new network was live from Israel! Glenn never thinks small.)

Twelve months later I am happy to report that we’ve succeeded beyond our wildest expectations. Despite the technical hurdles that are unique to watching our network, over 300,000 people have chosen to subscribe, giving TheBlaze TV a paid audience that’s larger than most free cable channels!

Unsurprisingly, this success has caused some of the major TV distributors to stand up and take notice. In fact, many of the top names in cable and satellite TV have inquired about adding TheBlaze TV to their channel lineups. As a result, we are excited to announce the next chapter in our expansion: TheBlaze TV will be carried on cable and satellite providers nationwide, beginning today with DISH Network. This expansion is in addition to our continued availability as a direct-to-consumer online subscription.

The last year has taught us a lot about running a network and delivering great content to consumers. I wanted to take a moment to share with you some of what we’ve learned and how that has impacted our decision to begin partnering with cable and satellite companies.

Prior to our initial launch I was often asked why we didn’t pursue a traditional cable channel. There were several factors, but the biggest was that we wouldn’t have been able to build the channel we wanted back then without giving up control. To get on the air we would have had to partner with a large media company that could provide us with the staff, infrastructure, and distribution necessary to launch a new network. That was something that we simply were not willing to do. The whole point of starting our own network was to be free from outside influences—giving that independence up right away in exchange for distribution was a non-starter. And so we found another way.

But now, a year later, everything has changed. Our subscribers’ enthusiasm and support has allowed us to make the necessary investments in programming and infrastructure, and we’re now in a position to launch a cable and satellite channel without losing control. We have the best staff, the best talent, world-class facilities and great distribution partners lined up, and we’ve done it all while ensuring that we answer to no one except our own audience.

As we take this next step we are working tirelessly to ensure that we bring all of the advantages we have as a direct-to-consumer streaming network to cable/satellite TV. Here are some thoughts on what we’ve learned, and what we’re going to take with us.

  • Direct Audience Connection. Media fragmentation has been accelerating for as long as “media” has existed, but the pace of new options now entering the marketplace is staggering. A year ago I’d never heard of BuzzFeed, and now I can’t stop hearing about it. It doesn’t  matter if your distribution medium is “narrowcast” or “broadcast,” having a direct connection with your fans is crucial to engagement. For example, even though I pay for HBO GO through Time Warner Cable, the weekly promotional email comes to me directly from HBO. No matter how viewers decide to consume the TheBlaze TV, we will continue to have a direct connection with them.
  • Advertiser Support.  There is over $100 million spent each year on national talk radio programs by advertisers who don’t care about politics on one side or the other, but simply want to reach consumers effectively. Advertising in political content doesn’t make you political, it makes you smart. Our existing clients have achieved great returns on their investments by reaching a large and loyal audience. In fact, we are proud to say that every advertiser that was with us at launch is still with us today. We intend to expand on the early success we’ve had at bringing these talk radio advertisers to TV. (Those same advertisers who spend $100m/year on national talk radio spend, on average, at least 5x more than that on cable TV advertising.)
  • Audience Demand. We expected to be successful, but we never imagined the scale of our success. There are more people paying a dedicated monthly fee to watch our programming online than there are people watching many existing cable channels that they receive for free as part of their cable package. With that being said, no matter how successful we are as a subscription-only service, we can be even more successful if we add cable and satellite distribution to the mix.
  • Viewing Habits. While there is a huge proliferation of “Smart” devices in homes, including Roku, Boxee, AppleTV, game consoles, and Smart TVs themselves, consumers would often rather just “watch TV.” They don’t want to switch inputs or choose from a vast menu of options, they just want to “see what’s on.” To a lot of tech people, that is counterintuitive. Why wouldn’t people want to choose exactly what they want to watch? But those who work in media have known this for a long time. In fact, the reason that the most valuable spot on TV is the spot AFTER American Idol is because people like to “see what’s on.” We’ve witnessed this phenomenon ourselves.  Even though we’ve been offering all of our content both live and on-demand since launch—people can choose to watch any show at any time—over 50 percent of it is still consumed live. In addition, despite our presence on many connected devices, the majority of people watch our network on a PC or Mac, a device that, oftentimes, is not located in an ideal spot in the home. Many people don’t want to watch TV on their computer, they want to watch TV on their TV—and we’d like to make that as simple for them as possible.
  • Transaction Friction. While I believe that we were right about the DELIVERY of content moving to the Internet, I think that PAYMENT for content is going to remain between cable/satellite companies and consumers for the foreseeable future. For all the complaining that consumers do about ever-increasing prices, it’s really an amazing amount of news, information, and entertainment that is delivered for one monthly fee. I don’t think that consumers want to have to subscribe separately to TheBlaze, CNN and HBO from three different places with three different interfaces and get three different monthly charges on their credit card. Cable and satellite companies have created an excellent billing and payment infrastructure with over 100,000,000 customers—it’s smart for us to take advantage of that.
  • Content Delivery over the Internet. No matter how content is currently delivered, that delivery will eventually be over the Internet.
  • Rise of TV Everywhere. When we began planning for TheBlaze TV it seemed that cable and satellite companies were doing more to restrict content than they were doing to make it available across platforms to their customers. The roll-out of TV everywhere has changed the paradigm. Most of the top cable and satellite companies now have robust iPad apps and online viewing experiences, with more coming each day. This trend makes us feel much more comfortable about our long-term ability to provide great content wherever and however our fans want it.

These are just some of the reasons that we’ve decided to begin partnering with cable and satellite companies to bring our content directly to televisions. There will be some exciting changes as a result, but here’s what won’t change:

  • The Best Content. In 1996 Bill Gates wrote a famous article titled “Content is King.” 16 years later it’s obvious that he was right. Cable and satellite providers have come to us because we have great content (currently over 35 hours a week of live, exclusive, original programming) and a large, passionate, engaged audience. These companies are smart enough to know that it’s their job to have the best collection of content so that their customers won’t leave.
  • Commitment to the Internet. Direct subscriptions continue to be a key part of our long-term strategy and we will continue to deliver our content over the Internet. TheBlaze.com gets over 9 million unique visitors per month, making it one of the most heavily trafficked web sites associated with a TV network in America. We believe that this is a huge complementary asset to our TV programming and we will continue to be digital innovators.
  • Independence. We’re one of a very small number of content providers without corporate ownership. Even though our content may be distributed by the major cable and satellite providers, we remain a fully independent company, not subject to the demands of Wall Street, media conglomerates, or pressure groups. We answer only to those who consume our content.

Thank you for your continued support of Glenn Beck and TheBlaze. It’s been an unbelievably exciting year and we are looking forward to this next chapter. With your continued enthusiasm and support we know it will be another huge success.

 

Sincerely,

Christopher Balfe

CEO, TheBlaze

 

Glenn Beck: Here's how YOU can fix the Great Reset's housing crisis

Photo by H. Armstrong Roberts/Retrofile/Getty Images

How's the housing market looking these days? Because under Build Back Better (aka the Great Reset), investors are grabbing up homes at a record pace.

On "The Glenn Beck Radio Program," Glenn discussed a recent Redfin News report, which shows that almost one in five homes sold in the U.S. during the third quarter of 2021 was purchased by an investment firm, and many are paying tens of thousands of dollars over the asking price.

"Think of that, one in every five homes that are sold are going to a big investment firm," Glenn said. "Investors bought more than 90,000 homes, totaling more than $63 billion, representing 18% of all homes sold in the quarter. The numbers broke all records."

"The same factors have pushed more Americans to rent, which also creates opportunities for investors, because investors typically turn the homes they purchase into rentals," he continued. "And now they can charge higher rents. Rent for single-family homes surged by more than 10% in the 12 months, through September. The fastest annual rent inflation in 16 years."

"And nearly 77% purchased were bought in an all-cash transaction," Glenn added. "That's not your average person. These investment firms, like BlackRock, are going in and buying entire neighborhoods. They are the people that come in, and say, 'I'll give you $70,000 over the asking price.' ... Now, why would investment firms think they will just be able to make money paying $70,000 over the asking price? What is it that they know, that you don't know? Could they know, as the Great Reset states, that by 2030, you will own nothing and you'll like it?"

Watch the video clip below to hear Glenn offer his thoughts on how you can solve the Great Reset's housing crisis:


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On "Glenn TV" Wednesday, Glenn Beck exposes the radical plan to flip the United States from capitalism to socialism and into a lawless nation. It's an old strategy that mirrors a communist Cold War playbook. The goal now, as it was then, is this: How do they get a revolution without all that civil war stuff? It’s a five-step plan, and we're deep into several of the main steps RIGHT NOW.

Our justice system has been infiltrated by woke leftists, and something called "the progressive prosecutor movement" is methodically transforming Main Street USA into Main Street Gotham City. We can see it all over the country in places like San Francisco, with the Waukesha massacre as a terrifying glimpse into more of what's coming. And the media? They're currently running interference in one of the largest misinformation operations in history.

It’s happening at the city, state, AND federal levels. And President Trump might be one of the biggest victims of them all, a fact that even Trump critic Joe Rogan has realized on the Russia collusion hoax: “No one is being held accountable!” That ends now, as Glenn calls on Americans to push back on the lies that keep us divided in a cold civil war.

Watch the full episode below:

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A "one-world government" is being formed right now and it’s called the Great Reset, Glenn Beck said on the radio program Monday. And now, rebuild plans for the fire-damaged Notre Dame Cathedral hint at the formation of a global church, too.

In this clip, Glenn detailed plans for the iconic, 850-year-old church’s "woke" renovations that sound more like a 'politically correct Disneyland' complete with a "discovery trail," "emotional spaces," and 14 themed chapels.

"Notre Dame is now being built back better as a 'woke theme park' dedicated to environmentalism and social justice," Glenn explained.

"There will be several different chapels within, [for example] a chapel for social justice, and then chapel for environmental justice," he continued. "Which leads me to this point. The 'one-world government' is being formed, right now. One-world government. It is being formed and it's called The Great Reset."

Glenn went on to predict that one of the first steps in the direction of a one-world government will be a push for a global religion.

"I think we're seeing the first church now being dedicated to the new global religion — and it is social justice, environmental justice, and all this gobbledygook. We all know, it's not just wrong, it is dangerous. That's the first church, the cathedral of Notre Dame, in France, is the first global church. Mark my words. Christian, Jews, Muslims ... this global church will bring darkness unlike you've ever seen."

Watch the video clip from "The Glenn Beck Program" below:

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To enjoy more of Glenn’s masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

The Omicron COVID-19 variant: Should we ACTUALLY panic?

Photo by OLI SCARFF/AFP via Getty Images

As the new Omicron variant of the coronavirus approaches, it seems like those in power want everyone to be terrified, Glenn Beck argued on the radio program Monday.

The chair of the World Medical Association's Council, Frank Ulrich Montgomery, is already comparing the variant to Ebola and New York Gov. Kathy Hochul (D) has declared a state of emergency, despite the doctor who announced its discovery describing the new variant's symptoms as "unusual, but mild." So, should we really be worried or not?

In this clip, Glenn and producer Stu Burguiere reviewed what we know about the Omicron variant so far and gave a few reasons why we should wait for more information before succumbing to panic.

Note: The content of this clip does not provide medical advice. Please seek the advice of local health officials for any COVID-related questions & concerns.

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