TheBlaze TV launching on cable and satellite providers nationwide TODAY beginning with DISH Network

Today marks the one-year anniversary of GBTV (now TheBlaze TV). When we launched, our stated goal was to deliver TV over the Internet, not Internet TV. And while streaming video over the Internet was not a revolutionary concept, nobody had ever tried to launch a brand new, online-only, HD-quality TV network before. But that’s Glenn—innovation and risk-taking are part of his DNA. Where others see impossibility, he sees opportunity. (That is one reason why the first-ever show to run on the new network was live from Israel! Glenn never thinks small.)

Twelve months later I am happy to report that we’ve succeeded beyond our wildest expectations. Despite the technical hurdles that are unique to watching our network, over 300,000 people have chosen to subscribe, giving TheBlaze TV a paid audience that’s larger than most free cable channels!

Unsurprisingly, this success has caused some of the major TV distributors to stand up and take notice. In fact, many of the top names in cable and satellite TV have inquired about adding TheBlaze TV to their channel lineups. As a result, we are excited to announce the next chapter in our expansion: TheBlaze TV will be carried on cable and satellite providers nationwide, beginning today with DISH Network. This expansion is in addition to our continued availability as a direct-to-consumer online subscription.

The last year has taught us a lot about running a network and delivering great content to consumers. I wanted to take a moment to share with you some of what we’ve learned and how that has impacted our decision to begin partnering with cable and satellite companies.

Prior to our initial launch I was often asked why we didn’t pursue a traditional cable channel. There were several factors, but the biggest was that we wouldn’t have been able to build the channel we wanted back then without giving up control. To get on the air we would have had to partner with a large media company that could provide us with the staff, infrastructure, and distribution necessary to launch a new network. That was something that we simply were not willing to do. The whole point of starting our own network was to be free from outside influences—giving that independence up right away in exchange for distribution was a non-starter. And so we found another way.

But now, a year later, everything has changed. Our subscribers’ enthusiasm and support has allowed us to make the necessary investments in programming and infrastructure, and we’re now in a position to launch a cable and satellite channel without losing control. We have the best staff, the best talent, world-class facilities and great distribution partners lined up, and we’ve done it all while ensuring that we answer to no one except our own audience.

As we take this next step we are working tirelessly to ensure that we bring all of the advantages we have as a direct-to-consumer streaming network to cable/satellite TV. Here are some thoughts on what we’ve learned, and what we’re going to take with us.

  • Direct Audience Connection. Media fragmentation has been accelerating for as long as “media” has existed, but the pace of new options now entering the marketplace is staggering. A year ago I’d never heard of BuzzFeed, and now I can’t stop hearing about it. It doesn’t  matter if your distribution medium is “narrowcast” or “broadcast,” having a direct connection with your fans is crucial to engagement. For example, even though I pay for HBO GO through Time Warner Cable, the weekly promotional email comes to me directly from HBO. No matter how viewers decide to consume the TheBlaze TV, we will continue to have a direct connection with them.
  • Advertiser Support.  There is over $100 million spent each year on national talk radio programs by advertisers who don’t care about politics on one side or the other, but simply want to reach consumers effectively. Advertising in political content doesn’t make you political, it makes you smart. Our existing clients have achieved great returns on their investments by reaching a large and loyal audience. In fact, we are proud to say that every advertiser that was with us at launch is still with us today. We intend to expand on the early success we’ve had at bringing these talk radio advertisers to TV. (Those same advertisers who spend $100m/year on national talk radio spend, on average, at least 5x more than that on cable TV advertising.)
  • Audience Demand. We expected to be successful, but we never imagined the scale of our success. There are more people paying a dedicated monthly fee to watch our programming online than there are people watching many existing cable channels that they receive for free as part of their cable package. With that being said, no matter how successful we are as a subscription-only service, we can be even more successful if we add cable and satellite distribution to the mix.
  • Viewing Habits. While there is a huge proliferation of “Smart” devices in homes, including Roku, Boxee, AppleTV, game consoles, and Smart TVs themselves, consumers would often rather just “watch TV.” They don’t want to switch inputs or choose from a vast menu of options, they just want to “see what’s on.” To a lot of tech people, that is counterintuitive. Why wouldn’t people want to choose exactly what they want to watch? But those who work in media have known this for a long time. In fact, the reason that the most valuable spot on TV is the spot AFTER American Idol is because people like to “see what’s on.” We’ve witnessed this phenomenon ourselves.  Even though we’ve been offering all of our content both live and on-demand since launch—people can choose to watch any show at any time—over 50 percent of it is still consumed live. In addition, despite our presence on many connected devices, the majority of people watch our network on a PC or Mac, a device that, oftentimes, is not located in an ideal spot in the home. Many people don’t want to watch TV on their computer, they want to watch TV on their TV—and we’d like to make that as simple for them as possible.
  • Transaction Friction. While I believe that we were right about the DELIVERY of content moving to the Internet, I think that PAYMENT for content is going to remain between cable/satellite companies and consumers for the foreseeable future. For all the complaining that consumers do about ever-increasing prices, it’s really an amazing amount of news, information, and entertainment that is delivered for one monthly fee. I don’t think that consumers want to have to subscribe separately to TheBlaze, CNN and HBO from three different places with three different interfaces and get three different monthly charges on their credit card. Cable and satellite companies have created an excellent billing and payment infrastructure with over 100,000,000 customers—it’s smart for us to take advantage of that.
  • Content Delivery over the Internet. No matter how content is currently delivered, that delivery will eventually be over the Internet.
  • Rise of TV Everywhere. When we began planning for TheBlaze TV it seemed that cable and satellite companies were doing more to restrict content than they were doing to make it available across platforms to their customers. The roll-out of TV everywhere has changed the paradigm. Most of the top cable and satellite companies now have robust iPad apps and online viewing experiences, with more coming each day. This trend makes us feel much more comfortable about our long-term ability to provide great content wherever and however our fans want it.

These are just some of the reasons that we’ve decided to begin partnering with cable and satellite companies to bring our content directly to televisions. There will be some exciting changes as a result, but here’s what won’t change:

  • The Best Content. In 1996 Bill Gates wrote a famous article titled “Content is King.” 16 years later it’s obvious that he was right. Cable and satellite providers have come to us because we have great content (currently over 35 hours a week of live, exclusive, original programming) and a large, passionate, engaged audience. These companies are smart enough to know that it’s their job to have the best collection of content so that their customers won’t leave.
  • Commitment to the Internet. Direct subscriptions continue to be a key part of our long-term strategy and we will continue to deliver our content over the Internet. TheBlaze.com gets over 9 million unique visitors per month, making it one of the most heavily trafficked web sites associated with a TV network in America. We believe that this is a huge complementary asset to our TV programming and we will continue to be digital innovators.
  • Independence. We’re one of a very small number of content providers without corporate ownership. Even though our content may be distributed by the major cable and satellite providers, we remain a fully independent company, not subject to the demands of Wall Street, media conglomerates, or pressure groups. We answer only to those who consume our content.

Thank you for your continued support of Glenn Beck and TheBlaze. It’s been an unbelievably exciting year and we are looking forward to this next chapter. With your continued enthusiasm and support we know it will be another huge success.

 

Sincerely,

Christopher Balfe

CEO, TheBlaze

 

POLL: Should Universities allow pro-Hamas protests?

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Just one day after Hamas’s surprise attack on Israel, which left over 1,400 people Israelis dead, 34 different student groups from Harvard University wrote a joint statement pinning the blame of Hamas' terrorist attack on Israel. In the following days after publishing this callous statement, these students staged a walkout and rallied in support of the Palestinians. As Glenn has discussed, this is not an isolated event, and campuses across the country have hosted similar rallies where antisemitic jargon like "we don't want no Jew state" and "globalize the intifada" is freely spewed.

Should Universities allow pro-Hamas protests?

While the Universities have not officially backed any of these rallies or student groups that organized them, they haven't stopped them either, which raises the question: should they? On one hand, these are American students in American Universities, who are protected by the First Amendment. On the other hand, history tells us how dangerous antisemitism is if left unchecked; and what of the rights of Jewish students to be safe on the campuses they pay to attend? Let us know what you think in the poll below:

Should Universities allow pro-Hamas protests? 

Would you feel safe if your child attended a University that allowed pro-Hamas protests?

 Should Universities allow pro-Israel protests?

Is pro-Hamas rhetoric protected by the First Amendment?

POLL: What do YOU think Israel should do about Gaza?

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Should Israel take over Gaza after defeating Hamas? This contentious historical question has resurfaced amid Israel's retaliatory airstrikes in Gaza following Hamas' terror attacks, which resulted in the greatest death of Jews since the Holocaust. Biden and the global elites have warned Israel against occupation of the Palestinian territory. When asked on 60 Minutes if he would support the Israeli occupation of Gaza, Biden said, “I think it would be a big mistake.” Today Glenn responded to Biden’s answer: “I don't think it's a mistake to occupy."

This has been a long-standing, polarizing issue that is now more relevant than ever, and we want to hear YOUR thoughts. Let us know in the poll below:

Would you support an Israeli occupation of Gaza?

Do you think the Israeli airstrikes in Gaza are justified?

Do you think a two-state solution is still possible?

Funding IRAN?! Here are the TOP 5 reasons Joe Biden should be IMPEACHED

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On September 12th, the House announced an official impeachment inquiry into Joe Biden with allegations of abuse of power, obstruction, and corruption. Naturally, the media quickly jumped to the President’s aid claiming that “there is no evidence to support these claims” and that the whole affair is a witch hunt.

If you’ve been listening to Glenn, you know that this is simply not the case. Biden has been committing impeachment-worthy deeds before he even stepped foot into the Oval Office—there’s no shortage of evidence to justify this inquiry. Here are 5 scathing reasons why Biden should be impeached:

He was responsible for the Afghanistan withdrawal disaster.

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The Biden administration began with the US's disastrous withdrawal from Afghanistan. Under his watch, Biden left thousands of US citizens and allies stranded in the Taliban's hostile regime. Countless Afghan allies have been murdered by the Taliban due to the Biden administration's negligence.

He was involved with Hunter Biden's illicit foreign business dealings.

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There is clear evidence that Joe Biden was more than aware of his son Hunter's foreign business dealings. From suspicious money laundering through the Biden family's accounts to Joe's involvement with important business meetings within Hunter's company, there is mounting evidence to warrant an impeachment inquiry.

He lied about his involvement with Hunter's business dealings.

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Not only did Biden involve himself with his son's less-than-legal foreign business ventures, but he lied to the American people about it too, claiming he had NO KNOWLEDGE of what was going on.

He failed to protect the Southern border, and actively made it worse.

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Biden singlehandedly turned the Southern border into the worst illegal immigration crisis in US history. He reversed many policies set in place by the Trump administration, resulting in 2.3 million illegal immigrants flooding into the US under his watch, a historic high.

He sent IRAN AND HAMAS BILLIONS OF DOLLARS.

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Biden reversed the Trump-era policy that halted all funds going into Iran. The Wall Street Journal revealed the smoking-gun evidence proving that Iran trained AND funded Hamas before its gruesome terror attacks against Israel. Moreover, shortly before the attacks, the Biden administration unfroze $6 BILLION dollars of Iran's assets as a part of a prisoner swap. On top of this, Biden resumed $200 million worth of "humanitarian aid" to Gaza that Trump had ended—because the money was being used to buy weapons for Hamas.

Top 5 economic milestones that show HOW BAD Bidenomics has made the economy

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From groceries to house prices, everything seems to get more expensive, and you can thank Biden for that. Glenn recently exposed the truth about 'Bidenomics' and the havoc it has wrought on the American economy. Here are five economic milestones during the Biden administration that expose the glaring track record of "Bidenomics:"

In July 2022, the inflation rate hit 9.1 percent, a 40-year record high.

In June 2022, gas hit an all time record high of $5 a gallon for the national average.

61 percent of Americans are living paycheck to paycheck as of this September.

Interest rates reached a 15-year high at 5.25 percent and are still increasing.

Americans have $1 trillion in collective credit card debt, in part due to food/staple pieces being very high.