TheBlaze TV launching on cable and satellite providers nationwide TODAY beginning with DISH Network

Today marks the one-year anniversary of GBTV (now TheBlaze TV). When we launched, our stated goal was to deliver TV over the Internet, not Internet TV. And while streaming video over the Internet was not a revolutionary concept, nobody had ever tried to launch a brand new, online-only, HD-quality TV network before. But that’s Glenn—innovation and risk-taking are part of his DNA. Where others see impossibility, he sees opportunity. (That is one reason why the first-ever show to run on the new network was live from Israel! Glenn never thinks small.)

Twelve months later I am happy to report that we’ve succeeded beyond our wildest expectations. Despite the technical hurdles that are unique to watching our network, over 300,000 people have chosen to subscribe, giving TheBlaze TV a paid audience that’s larger than most free cable channels!

Unsurprisingly, this success has caused some of the major TV distributors to stand up and take notice. In fact, many of the top names in cable and satellite TV have inquired about adding TheBlaze TV to their channel lineups. As a result, we are excited to announce the next chapter in our expansion: TheBlaze TV will be carried on cable and satellite providers nationwide, beginning today with DISH Network. This expansion is in addition to our continued availability as a direct-to-consumer online subscription.

The last year has taught us a lot about running a network and delivering great content to consumers. I wanted to take a moment to share with you some of what we’ve learned and how that has impacted our decision to begin partnering with cable and satellite companies.

Prior to our initial launch I was often asked why we didn’t pursue a traditional cable channel. There were several factors, but the biggest was that we wouldn’t have been able to build the channel we wanted back then without giving up control. To get on the air we would have had to partner with a large media company that could provide us with the staff, infrastructure, and distribution necessary to launch a new network. That was something that we simply were not willing to do. The whole point of starting our own network was to be free from outside influences—giving that independence up right away in exchange for distribution was a non-starter. And so we found another way.

But now, a year later, everything has changed. Our subscribers’ enthusiasm and support has allowed us to make the necessary investments in programming and infrastructure, and we’re now in a position to launch a cable and satellite channel without losing control. We have the best staff, the best talent, world-class facilities and great distribution partners lined up, and we’ve done it all while ensuring that we answer to no one except our own audience.

As we take this next step we are working tirelessly to ensure that we bring all of the advantages we have as a direct-to-consumer streaming network to cable/satellite TV. Here are some thoughts on what we’ve learned, and what we’re going to take with us.

  • Direct Audience Connection. Media fragmentation has been accelerating for as long as “media” has existed, but the pace of new options now entering the marketplace is staggering. A year ago I’d never heard of BuzzFeed, and now I can’t stop hearing about it. It doesn’t  matter if your distribution medium is “narrowcast” or “broadcast,” having a direct connection with your fans is crucial to engagement. For example, even though I pay for HBO GO through Time Warner Cable, the weekly promotional email comes to me directly from HBO. No matter how viewers decide to consume the TheBlaze TV, we will continue to have a direct connection with them.
  • Advertiser Support.  There is over $100 million spent each year on national talk radio programs by advertisers who don’t care about politics on one side or the other, but simply want to reach consumers effectively. Advertising in political content doesn’t make you political, it makes you smart. Our existing clients have achieved great returns on their investments by reaching a large and loyal audience. In fact, we are proud to say that every advertiser that was with us at launch is still with us today. We intend to expand on the early success we’ve had at bringing these talk radio advertisers to TV. (Those same advertisers who spend $100m/year on national talk radio spend, on average, at least 5x more than that on cable TV advertising.)
  • Audience Demand. We expected to be successful, but we never imagined the scale of our success. There are more people paying a dedicated monthly fee to watch our programming online than there are people watching many existing cable channels that they receive for free as part of their cable package. With that being said, no matter how successful we are as a subscription-only service, we can be even more successful if we add cable and satellite distribution to the mix.
  • Viewing Habits. While there is a huge proliferation of “Smart” devices in homes, including Roku, Boxee, AppleTV, game consoles, and Smart TVs themselves, consumers would often rather just “watch TV.” They don’t want to switch inputs or choose from a vast menu of options, they just want to “see what’s on.” To a lot of tech people, that is counterintuitive. Why wouldn’t people want to choose exactly what they want to watch? But those who work in media have known this for a long time. In fact, the reason that the most valuable spot on TV is the spot AFTER American Idol is because people like to “see what’s on.” We’ve witnessed this phenomenon ourselves.  Even though we’ve been offering all of our content both live and on-demand since launch—people can choose to watch any show at any time—over 50 percent of it is still consumed live. In addition, despite our presence on many connected devices, the majority of people watch our network on a PC or Mac, a device that, oftentimes, is not located in an ideal spot in the home. Many people don’t want to watch TV on their computer, they want to watch TV on their TV—and we’d like to make that as simple for them as possible.
  • Transaction Friction. While I believe that we were right about the DELIVERY of content moving to the Internet, I think that PAYMENT for content is going to remain between cable/satellite companies and consumers for the foreseeable future. For all the complaining that consumers do about ever-increasing prices, it’s really an amazing amount of news, information, and entertainment that is delivered for one monthly fee. I don’t think that consumers want to have to subscribe separately to TheBlaze, CNN and HBO from three different places with three different interfaces and get three different monthly charges on their credit card. Cable and satellite companies have created an excellent billing and payment infrastructure with over 100,000,000 customers—it’s smart for us to take advantage of that.
  • Content Delivery over the Internet. No matter how content is currently delivered, that delivery will eventually be over the Internet.
  • Rise of TV Everywhere. When we began planning for TheBlaze TV it seemed that cable and satellite companies were doing more to restrict content than they were doing to make it available across platforms to their customers. The roll-out of TV everywhere has changed the paradigm. Most of the top cable and satellite companies now have robust iPad apps and online viewing experiences, with more coming each day. This trend makes us feel much more comfortable about our long-term ability to provide great content wherever and however our fans want it.

These are just some of the reasons that we’ve decided to begin partnering with cable and satellite companies to bring our content directly to televisions. There will be some exciting changes as a result, but here’s what won’t change:

  • The Best Content. In 1996 Bill Gates wrote a famous article titled “Content is King.” 16 years later it’s obvious that he was right. Cable and satellite providers have come to us because we have great content (currently over 35 hours a week of live, exclusive, original programming) and a large, passionate, engaged audience. These companies are smart enough to know that it’s their job to have the best collection of content so that their customers won’t leave.
  • Commitment to the Internet. Direct subscriptions continue to be a key part of our long-term strategy and we will continue to deliver our content over the Internet. TheBlaze.com gets over 9 million unique visitors per month, making it one of the most heavily trafficked web sites associated with a TV network in America. We believe that this is a huge complementary asset to our TV programming and we will continue to be digital innovators.
  • Independence. We’re one of a very small number of content providers without corporate ownership. Even though our content may be distributed by the major cable and satellite providers, we remain a fully independent company, not subject to the demands of Wall Street, media conglomerates, or pressure groups. We answer only to those who consume our content.

Thank you for your continued support of Glenn Beck and TheBlaze. It’s been an unbelievably exciting year and we are looking forward to this next chapter. With your continued enthusiasm and support we know it will be another huge success.

 

Sincerely,

Christopher Balfe

CEO, TheBlaze

 

Megyn Kelly is not happy about the "disgusting" media coverage of President Donald Trump, specifically pointing to Lesley Stahl's "60 Minutes" interview on CBS Sunday.

On the radio program, Megyn told Glenn Beck the media has become so blinded by the "Trump Derangement Syndrome" that they've lost their own credibility — and now they can't get it back.

"It's disgusting. It's stomach-turning," Megyn said of the media's coverage of the president. "But it's just a continuation of what we've seen over the past couple of years. Their 'Trump Derangement Syndrome' has blinded them to what they're doing to their own credibility. They can't get it back. It's too late. They've already sacrificed it. And now no one is listening to them other than the hard partisans for whom they craft their news."

Megyn also discussed how she would have covered the recent stories about Hunter and Joe Biden's alleged corruption. Watch the video below to catch more of the conversation:


Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

Imagine sometime next year, getting called before HUWAC – the House Un-Woke Activities Committee.

"Are you or have you ever been a member of the un-woke?"

Something like that is not as far-fetched as you might think.

Last week, Robert Reich, the former Secretary of Labor during the Clinton administration, now a UC Berkeley professor, tweeted this:

Since the 1970s, there have been dozens of "Truth Commissions" around the world like the kind Robert Reich wants in America. Most of these have been set up in Africa and Latin America. Usually it happens in countries after a civil war, or where there's been a regime change – a dictator is finally overthrown, and a commission is set up to address atrocities that happened under the dictator. Or, as in the commissions in East Germany and Czechoslovakia, atrocities under communism. Or, in the most famous example, South Africa's Truth and Reconciliation commission addressed the decades of apartheid that ravaged that nation.

These commissions usually conclude with an official final report. These commissions and reports have served as a means of governments trying to close a dark chapter of their country's history, or provide emotional catharsis, as a way to generally move on. Sometimes it kind of works for people, most of the time it leaves people clamoring for more justice.

Here's how one professor described truth commissions in an article in The Conversation last year. He wrote:

The goal of a truth commission… is to hold public hearings to establish the scale and impact of a past injustice, typically involving wide-scale human rights abuses, and make it part of the permanent, unassailable public record. Truth commissions also officially recognize victims and perpetrators in an effort to move beyond the painful past… Some have been used cynically as tools for governments to legitimize themselves by pretending they have dealt with painful history when they have only kicked the can down the road.

See, this is the problem with a lot of "Truth" commissions – they are inherently political. Even if you trust your government and give them all the benefit of the doubt in the world that their Truth commission is trying to do the right thing, it is ALWAYS going to be political. Because these truth commissions are never set up by those who have LOST power in government. They're always established by those who have WON power.

The Deputy Executive Director of the International Center for Transitional Justice says one of the main points in these Truth commissions is that "the victims become protagonists."

A Department of Anti-racism is entirely within the realm of possibility.

So, who are the victims in Robert Reich's America? People like him, members of the far-Left who had to endure the atrocities of four years of a president with different political ideas. What an injustice. I mean, the left's suffering during the Trump administration is almost on the level of apartheid or genocide – so we totally need a Truth commission.

There have been lots of calls for the U.S. to have its own Truth and Reconciliation commission, especially around racial injustice.

This past June, Democratic Congresswoman Barbara Lee of California introduced legislation to establish the " United States Commission on Truth, Racial Healing, and Transformation."

Ibram X. Kendi – the high priest of anti-racism, and author of Target's current favorite book " Antiracist Baby" – proposes a Constitutional anti-racism amendment. This amendment would:

establish and permanently fund the Department of Anti-racism (DOA) comprised of formally trained experts on racism and no political appointees. The DOA would be responsible for pre-clearing all local, state and federal public policies to ensure they won't yield racial inequity, monitor those policies, investigate private racist policies when racial inequity surfaces, and monitor public officials for expressions of racist ideas. The DOA would be empowered with disciplinary tools to wield over and against policymakers and public officials who do not voluntarily change their racist policy and ideas.

If you think that is far-fetched, you haven't been paying attention to the Left's growing radicalism. In a Joe Biden-Kamala Harris administration, a Department of Anti-racism is entirely within the realm of possibility. And of course, such a DOA would never stop at policing government.

We're in a dangerous, precarious moment in our history. Given the events of 2020, should Democrats gain the White House, the Senate, and the House, how many commissions will be in our future? They will suddenly have plenty of political capital to drag the nation through years of commission hearings.

And the Left's form of justice is never satisfied. You think it will stop at a T&R commission on race? MSNBC's Chris Hayes tweeted this month about the need for a commission to deal with Americans who are skeptical about wearing masks:

Or what about a Truth commission on religion? I mean, look at those reckless churches spreading Covid this year. Or this would be a big one – a T&R commission on climate change deniers.

The Left is highly selective when it comes to truth. That's why they are the very last group you want in charge of anything with "Truth and Reconciliation" in the title.

This is one of the most incredibly frustrating things about the Left in America today. The Left insists there is no such thing as absolute truth, while simultaneously insisting there are certain approved truths that are undeniable.

So, you can't question "Science" – even though that's pretty much what every great scientist in history did.

You can't question racism as the explanation for all of existence – because, well, just because.

You can't question third-party "Fact-checkers" – because the powers that be, mainly Big Tech right now, have decided they are the Truth referees and you have to trust what they say because they're using certified external fact-checkers. They just forgot to tell you that they actually fund these third-party fact-checkers. It's like if McDonald's told you to trust third-party health inspectors that they were paying for.

The Left thinks it has a monopoly on Truth. They're the enlightened ones, because they've had the correct instruction, they're privy to the actual facts. It's psychotic arrogance. If you don't buy what they're selling, even if you're just skeptical of it, it's because you either don't have the facts, you willingly deny the facts, or you're simply incapable of grasping the truth because you're blinded by your raging racism problem. It's most likely the racism problem.

The Left never learns from its own preaching. For the past 60-plus years they've decried the House Un-American Activities Committee for trying to root out communists, getting people canceled, ruining Hollywood careers, etcetera. But a HUAC-type committee is precisely what Robert Reich is describing and many on the Left want. It's not enough for Trump to be voted out of office. Americans who helped put him there must be punished. They don't want reconciliation, they want retribution. Because the Left doesn't simply loathe Donald Trump, the Left loathes YOU.

President Donald Trump's performance at last night's final presidential debate was "brilliant" and "the best he's ever done," Glenn Beck said on the radio program Friday.

Glenn described the moments he thought President Trump came across as "sincere," "kind," and "well-informed," as well as Joe Biden's biggest downfalls for of the night — from his big statement on wanting to eliminate the oil industry to his unsurprising gaffes as the debate neared the end. But, the question remains: was Trump's "brilliant performance" enough to win the election?

Watch the video be low to get Glenn's take on the final debate before the November 3 election:


Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

This is a moment "Cynical Theories" author James Lindsay probably hoped would never come. The liberal mathematician and host of the "New Discourses Podcast" recently came out as "unhappily" voting Republican, including for President Donald Trump, because the Democratic Party is now being controlled by a far-left movement that seeks to destroy our country and the U.S. Constitution.

He joined Glenn Beck on the radio program Thursday to explain why this election isn't "Trump versus Biden." It's Trump versus a "movement that wants to tear apart American society at its very foundation." Lindsay warned that if it isn't stopped, the left can toss out our rights by rewriting the Constitution — or abolishing it altogether.

"A lot of people don't understand what's happening with the election we have right now," he said. "They think it's a choice between Donald Trump and Joe Biden. And at the surface level, of course, it is. We're voting for each candidate to be duly put into the office of president. But that's not what we really have going on. We have, in Donald Trump, a man who's going to govern as we've all seen — the way he feels like he's going to govern. And we have in Joe Biden, a man captured by a movement that wants to tear apart the American society at its very foundation."

Lindsay noted the popular leftist narratives that call to "abolish anything they don't like," which now includes the U.S. Constitution. He added that "this is the movement that is controlling the Democratic Party."

"It is my belief, that there has been a largely effective kind of silent coup of the Democratic Party, that's turned it completely under the control of this movement. And that's what we're going to be electing with Joe Biden. So I can't do it," he said.

Watch the video below for more details: