Glenn: "We’re going to redesign advertising"

Continuing a week of big announcements, Glenn pulled back the curtain further on The American Dream Labs and revealed his plans on how to revolutionize a piece of television people often ignore: advertising.

“We’re going to redesign advertising because it doesn’t work,” Glenn announced.

Glenn ran through a litany of issues related to advertising. For example, on lots of websites people will ignore the ads because they don’t have to click on them, not recognizing that those ads keep those websites in business. On television, DVR and TiVo allow people to fast forward through the commercials they don’t want to watch. Even worse, big companies with the money to invest in high quality commercials are often susceptible to boycotts. As a result, their greats ads end up running on a lower rated network, like CNN, rather than on a highly rated network like FOX News.

He pointed out that the only time people get excited about ads takes place during the Super Bowl, when ads are talked about as much the following day as the game.

Glenn said that businesses and networks to continue to grow, advertising has to change – but no one is leading the change.

“The commercial breaks we make have to be entertaining, they have to be meaningful, interesting, storylines, everything. So, you’re watching this show you don’t want to change the channel because it’s something good,” Glenn explained.

In order to accomplish this goal, he plans to build a commercial programming department that would be dedicated to the advertisements that ran on TheBlaze. While the current programming department would continue to focus on shows on TheBlaze, this new department would develop the content that ran in breaks and work with the companies who advertise.

In order to demonstrate his point, Glenn showed two commercials for 1791 Jeans. One was amore traditional one, similar to an infomercial like the “Slap Chop”. Then he showed the ad they used for 1791 Jeans when they debuted.

WATCH the ad they used below:

Announcing 1791 Denim from 1791 Supply & Co. on Vimeo.

Why did that ad work? Not only was it high quality, but it also told the story of the product and how it tied to the American Dream and the American spirit.

Glenn said he went to executives at CNN and FOX News with his idea, but that they weren’t able to take the risks to shake up commercials for a variety of reasons. Because he owns the network and can take the innovative risks, he will be leading this change.

Glenn revealed that in the second week of March for two weeks, he is going to test these new commercials exclusively during the breaks on his show. If the experiment is success, he plans to start using this new format for commercials later this year.

Watch Glenn explain the problem with advertising below:

A virus has escaped the university labs and is super-spreading through our culture. It's called Critical Race THEORY and what used to be a fringe topic in the academic world is now a dangerous Marxist REALITY infecting our public schools where students are taught the U.S. is a "parasitic system" based on the "invasion" of "white male settlers."

On Glenn TV this week, Glenn Beck exposes how some teachers are being instructed to "cash in on kids' inherent empathy" in order to train them to become "activist intellectuals," starting as early as first grade.

CRT is an absolute toxin to America and Glenn warns that in just one generation the Constitution, freedom, and true equality will be totally destroyed. Yet, any opposition to the spread of this disease is shouted down as racism and bigotry. If Critical Race Theory is not already in your local school curriculum, it will be soon.

Joined by Asra Nomani, Vice President for Strategy and Investigations at Parents Defending Education, Glenn arms you with the facts about CRT so you can stand up to this tyranny in your community.

Watch the full episode below:


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Ezra Levant, founder of Rebel News, joined Glenn Beck on the radio program to describe the shocking footage he and his team captured of Canadian police harassing and even arresting Rebel News reporters during a protest in Montreal.

Video clips show officers making remarks about the "Jew" reporters and calling Rebel News "Jew media." Reporters are pulled out of crowds, handcuffed, slammed against vehicles and arrested. Some have been fined "thousands and thousands" of dollars "because they had cameras pointed at the police," said Levant.

Another video clip shows Canadian police demanding entrance to a rented Airbnb houseboat without a warrant.

"They the claimed it was an illegal gathering. It was just a B and B," Levant explained. "I told them to get a warrant. I went out there ... and they wouldn't let me back in.... It turned into a ten-hour standoff. They couldn't find a judge willing to give them a search warrant, so to punish us, they called the whole thing a crime scene. They actually wouldn't let any of my team off the boat unless they submitted to a personal search, which is illegal. And the craziest part, is that they arrested one of my guys, took him to jail, and they said this to us: We will hold him in jail until you let us search the Airbnb without a warrant."

Levant said nearly all Canadian media have ignored the insane attacks, warrantless searches and seizures, and the jailing of journalists, and warned Americans to take note and protect our First Amendment rights.

"If you do not protect your First Amendment, if you do not hold those hard-won freedoms, you will be like what we are," he said. "This is your future if you don't protect your First Amendment."

Watch the video below for more details:

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On Monday's episode of "The Glenn Beck Radio Program," Glenn opened up about the tragic death of his brother-in-law, Vincent Colonna Jr., who passed away unexpectedly on April 5. He also shared some of the important thoughts and insights he's learned through the grieving process.

"Last Monday, I was sitting in this chair ... the two-minute warning comes and Stu said to me, 'You ready for the show?'' ... And that's when my wife [Tania] came to the door of the studio here at our house and said, 'I...' and she held the phone up. And then she collapsed on the floor in tears," Glenn began. "Tania's brother had passed. To say this was a shock, is an understatement."

Glenn described his brother-in-law as having "a servant's spirit."

"He was always the guy who lit up the room. He was always the guy helping others. He would never stop, because he was always helping others," Glenn said of Vincent. "He was on the school board. He was a little league coach. He was the soccer coach. He helped build the church. He took care of the lawn of the church. He was constantly doing things, raising money for charity, working over here, helping to organize this. But he was never the guy in the spotlight. He was just the guy doing it, and you had no idea how much he had done because he never talked about it.

"We also didn't know how much mental anguish he was in because he never talked about it. And last Monday morning, after spending Easter with the family ... he killed himself. This is now the third family member of mine that has gone through this. And I keep seeing it play out over and over and over again, in exactly the same way."

Glenn described his thoughts as he, Tania, and her family struggled to come to grips with the devastating loss.

"I learned some really important things as I was watching this wake. I'm seeing these people from all walks of life ... the people that were there, were there because [Vince] made a difference in their life. He was a true servant. As I'm watching this, all that kept going through my mind was, 'by their fruits, ye shall know them.' The fruits of his labor were on display. He was a servant all the time. All the time ... he found a way to love everybody.

"There are two great commandments: Love God with all your heart and mind and soul. And love your neighbor. So those two great commandments boil down to: Love truth. Because that's what God is," Glenn said.

"Love thy neighbor. That's where joy comes from. The opposite of joy is despair, and that is the complete absence of hope ... and how do you find joy? You find joy by rooting yourself in the truth. Even if that's a truth you don't want to accept. Accept the truth," he added. "But we have to stop saying that there's nothing we can do. What are we going to do? Well, here's the first thing: stop living a lie."

Watch the video clip below to hear more from Glenn:


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To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

After imprisoning a pastor for refusing to follow COVID-19 restrictions, Canadian officials barricaded his church. And when some church members retaliated by tearing down part of the fence, Canadian Mounties arrived in riot gear.

Rebel News Founder Ezra Levant joined Glenn Beck on the radio program to give his insight on the crazy situation. He described the new, armed police presence surrounding GraceLife Church in Edmonton, Alberta, and how it not only encouraged hundreds of protesters to stand with the church in support but forced congregation members underground to worship as well.

What's happening is eerily similar to what occurs everyday in China, Levant says, and it must stop. Who would have thought this type of tyranny would be so close to home?

Watch the video below to hear Ezra describe the religious persecution taking place in Canada.


Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.