Glenn: "We’re going to redesign advertising"

Continuing a week of big announcements, Glenn pulled back the curtain further on The American Dream Labs and revealed his plans on how to revolutionize a piece of television people often ignore: advertising.

“We’re going to redesign advertising because it doesn’t work,” Glenn announced.

Glenn ran through a litany of issues related to advertising. For example, on lots of websites people will ignore the ads because they don’t have to click on them, not recognizing that those ads keep those websites in business. On television, DVR and TiVo allow people to fast forward through the commercials they don’t want to watch. Even worse, big companies with the money to invest in high quality commercials are often susceptible to boycotts. As a result, their greats ads end up running on a lower rated network, like CNN, rather than on a highly rated network like FOX News.

He pointed out that the only time people get excited about ads takes place during the Super Bowl, when ads are talked about as much the following day as the game.

Glenn said that businesses and networks to continue to grow, advertising has to change – but no one is leading the change.

“The commercial breaks we make have to be entertaining, they have to be meaningful, interesting, storylines, everything. So, you’re watching this show you don’t want to change the channel because it’s something good,” Glenn explained.

In order to accomplish this goal, he plans to build a commercial programming department that would be dedicated to the advertisements that ran on TheBlaze. While the current programming department would continue to focus on shows on TheBlaze, this new department would develop the content that ran in breaks and work with the companies who advertise.

In order to demonstrate his point, Glenn showed two commercials for 1791 Jeans. One was amore traditional one, similar to an infomercial like the “Slap Chop”. Then he showed the ad they used for 1791 Jeans when they debuted.

WATCH the ad they used below:

Announcing 1791 Denim from 1791 Supply & Co. on Vimeo.

Why did that ad work? Not only was it high quality, but it also told the story of the product and how it tied to the American Dream and the American spirit.

Glenn said he went to executives at CNN and FOX News with his idea, but that they weren’t able to take the risks to shake up commercials for a variety of reasons. Because he owns the network and can take the innovative risks, he will be leading this change.

Glenn revealed that in the second week of March for two weeks, he is going to test these new commercials exclusively during the breaks on his show. If the experiment is success, he plans to start using this new format for commercials later this year.

Watch Glenn explain the problem with advertising below:

It should come as no surprise that a newsworthy story receives more media coverage when released on a Monday than a Friday. The reason is in part due to a large number of news-consuming Americans checking out for the week to focus on their weekend plans rather than the news.

On Monday's radio program, Glenn Beck shared information that President Joe Biden decided to release on Friday — when fewer people would notice — regarding the Climate Finance report. This report is marketed to Americans as "A Roadmap To Build a Climate-Resilient Economy." But Glenn believes the report to be Biden's Great Reset warning shot to banks.

In this clip, Glenn warned that if Americans don't stand together, in eight years we all indeed will own nothing. Watch the clip for the full story. Can't watch? Download the podcast here.



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On today's radio program, Glenn Beck was joined by Bill O'Reilly to discuss the top stories of the week.

For O'Reilly, the biggest story this week centered around someone mysteriously missing from mainstream media news reports today: Mark Zuckerberg. Specifically, O'Reilly said it's the 'scandalous' way the Facebook CEO spent nearly $420 million to influence the 2020 election — and did so successfully.

Watch the clip to hear the full conversation. Can't watch? Download the podcast here.

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On Thursday's radio program, Grace Smith and her father, Andy, joined Glenn Beck on the phone and provided a first-hand account of Grace's refusal to wear a mask at school.

Smith, 16, began a maskless protest after her school district in Laramie, Wyoming, decided to implement a mask mandate. As a result, Grace received three suspensions, was issued two $500-citations, and was eventually arrested.

"How long were you in jail?" Glenn asked.

Grace said was taken to jail but was never booked nor was she was placed in a jail cell.

Glenn commended Grace's father, Andy, for raising such a "great citizen" and asked if it was Grace's idea to protest. Andy said it was Grace's idea, explaining that they took the position of arguing on the grounds of civil rights rather than the efficacy of wearing a mask.

Grace has since withdrawn from public school and started a home school program. She also told Glenn that she will continue to fight the school district, legally.

You can donate to Grace's legal fund here.

To hear more from this conversation click here.

Disclaimer: The content of this clip does not provide medical advice. Please seek the advice of local health officials for any COVID-19 and/or COVID vaccine related questions & concerns.

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution, and live the American dream.

It seems the Left wants a civil war and some on the Right want a national divorce. The country is split right now unlike anything Glenn Beck has ever witnessed. There are two sides: Those who want to fundamentally change this country and those who believe in KEEPING the experiment of liberty that the Founding Founders intended.

The ideological gap seems impossible to cross, but Glenn explains why he won't secede. David Reaboi, Claremont Institute senior fellow and author of "National Divorce Is Expensive, but It's Worth Every Penny," tells Glenn why a national breakup is not an impossibility just because it will be difficult.

What can we do to fight back … peacefully? How can the states that still believe in the Constitution create pockets of freedom in the shadow of tyranny? On his Wednesday night special this week, Glenn answers that and provides a road map to preserving what the Left is trying to destroy.

Finally, James Simpson, author of "Who Was Karl Marx? The Men, the Motives and the Menace Behind Today's Rampaging American Left," provides solutions on the issues the "red states" must unite around before Left and Right America officially call it quits.

Watch the full episode of "Glenn TV" below:

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To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution, and live the American dream.