Glenn: "We’re going to redesign advertising"

Continuing a week of big announcements, Glenn pulled back the curtain further on The American Dream Labs and revealed his plans on how to revolutionize a piece of television people often ignore: advertising.

“We’re going to redesign advertising because it doesn’t work,” Glenn announced.

Glenn ran through a litany of issues related to advertising. For example, on lots of websites people will ignore the ads because they don’t have to click on them, not recognizing that those ads keep those websites in business. On television, DVR and TiVo allow people to fast forward through the commercials they don’t want to watch. Even worse, big companies with the money to invest in high quality commercials are often susceptible to boycotts. As a result, their greats ads end up running on a lower rated network, like CNN, rather than on a highly rated network like FOX News.

He pointed out that the only time people get excited about ads takes place during the Super Bowl, when ads are talked about as much the following day as the game.

Glenn said that businesses and networks to continue to grow, advertising has to change – but no one is leading the change.

“The commercial breaks we make have to be entertaining, they have to be meaningful, interesting, storylines, everything. So, you’re watching this show you don’t want to change the channel because it’s something good,” Glenn explained.

In order to accomplish this goal, he plans to build a commercial programming department that would be dedicated to the advertisements that ran on TheBlaze. While the current programming department would continue to focus on shows on TheBlaze, this new department would develop the content that ran in breaks and work with the companies who advertise.

In order to demonstrate his point, Glenn showed two commercials for 1791 Jeans. One was amore traditional one, similar to an infomercial like the “Slap Chop”. Then he showed the ad they used for 1791 Jeans when they debuted.

WATCH the ad they used below:

Announcing 1791 Denim from 1791 Supply & Co. on Vimeo.

Why did that ad work? Not only was it high quality, but it also told the story of the product and how it tied to the American Dream and the American spirit.

Glenn said he went to executives at CNN and FOX News with his idea, but that they weren’t able to take the risks to shake up commercials for a variety of reasons. Because he owns the network and can take the innovative risks, he will be leading this change.

Glenn revealed that in the second week of March for two weeks, he is going to test these new commercials exclusively during the breaks on his show. If the experiment is success, he plans to start using this new format for commercials later this year.

Watch Glenn explain the problem with advertising below:

Presidential candidate Sen. Bernie Sanders (I-Vt.) may say he's all about advocating for the common good, but during his more than 30 years in "public service," the socialist senator has been more adept at promoting his own bottom line.

Investigative journalist and best-selling author, Peter Schweizer, joined Glenn Beck in the studio Friday to discuss his new book, "Profiles in Corruption: Abuse of Power by America's Political Elite," and to break downs how Sanders has become the very model of the corrupt socialist leader who becomes wealthy at the expense of the citizens they are elected to serve.

"It's a major problem for Bernie Sanders," Schweizer said. "He's turned socialism into a profession that has generated a lot of money to his family."

"Isn't that what always happens?" Glenn asked. "I mean, everybody in charge of a socialist country, they walk away with billions, in some cases, and the people are left starving."

"Yes, that's exactly right," agreed Schweizer. "It is a racket for Bernie Sanders. And the sort of austere image that he presents —kind of the John the Baptist of the progressive movement — it's simply not true."

Watch the video below for more details:


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By now you've probably heard all about former Vice President Joe Biden's alleged corruption in Ukraine with his son, Hunter, and the Ukrainian energy company, Burisma. But as it turns out, the Biden family's dubious dealings weren't limited to Ukraine, but extended to China as well.

In this clip, Glenn Beck explains Hunter Biden's four primary "problems" in China, including partnering with criminals, working with Chinese companies accused of stealing and spying on the U.S. military, as well as some very sketchy investments.

Watch the video below for more details:

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Bill O'Reilly joined the "Glenn Beck Radio Program" on Friday for his weekly take on the 2020 presidential race.

O'Reilly emphasized what a dangerous candidate socialist Sen. Bernie Sanders (I-Vt.) really is, and how the media is working to mislead voters by depicting other Democratic candidates, such as former South Bend, Indiana, Mayor Pete Buttigieg, as "moderate."

"The Democratic Party has been hijacked -- and this is no breaking news -- by the progressive left. Which is now being enabled by the national media," said O'Reilly.

"Bernie Sanders is a dangerous man. In any sane time, media time, that would be clear to everybody. But it's not," he added. "It's like, 'Oh, there's uncle Bernie and he just wants to give stuff away. What a great guy.' [He's] not a great guy, all right? He's a totalitarian. He'll take your freedom, in every area, away. Every area. There isn't one area, that Bernie Sanders wouldn't intrude upon, in your personal freedom. Yet, that's not reported. You don't know it unless you pay attention. It's all a bunch of dishonest blather that has obliterated the so-called moderate Democrat. And there are millions of those people. They don't know what to do because they have no voice in the media."

Glenn pointed out that the media has been "trying to make Pete Buttigieg into a moderate" ever since his strong showing in the Iowa caucuses last week.

"So, Pete Buttigieg: Harvard grad. Rhodes Scholar. Brilliant man, he is brilliant. Great speaker. Almost as good as Beck and I. Not quite, but almost," O'Reilly said. "He's only 38, all right? So, the guy goes out and runs for president after being the mayor of South Bend, Indiana, for eight years, and almost destroying that city. The city is in chaos, yet he's re-elected with 80% of the vote the second time. That's what a good BS'er Pete Buttigieg is.

The two went on to break down Buttegieg's radical policy plans on immigration, abortion, gun control, and more.

Watch the video below to catch more of the conversation:

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On the radio program Thursday, Glenn Beck and his chief researcher, Jason Buttrill, have uncovered new evidence that suggests the coronavirus death toll numbers coming from China are grossly inaccurate.

After vetting several deep-fake videos circulating on social media, Jason unearthed shocking whistleblower-videos released by citizens of the communist state that show entire warehouses filled with body bags, along with other atrocities.

Jason and Glenn break down the real numbers and discuss the possibilities of the outbreak coming to America. Watch the video below for more details:

Don't miss next Wednesday's TV special on the coronavirus in its new time slot at 9PM ET.

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To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream. Use code GLENN to save $10 on one year of BlazeTV.