Have we really been watching TV in the same way since 1928?

Tune into Glenn's American Dream Labs specials this week to see how this fits into the future of TheBlaze.

Television has now been around for nearly a century, and yet the news-sharing and production techniques we see when we turn on the TV today is not all that different from what people saw 60 or 70 years ago. Despite the incredible advances in technology that have put television sets in nearly 97 percent of American households and made the spread of information virtually instant, we have been watching television in basically the same way since the mid-20th century.

You might wonder why anyone outside of the media industry would care about the history of TV production, but in order to understand Glenn’s plans for TheBlaze, American Dream Labs, and beyond, you will need to understand the historical context.

While single-camera broadcasts have been around since the early days of television, the introduction of additional cameras in the mid-20th century opened up a new world for TV production. Though it is widely believed that Desi Arnaz and his Desilu Productions (of I Love Lucy fame) pioneered the multi-camera setup, its origins actually date all the way back to 1928 when the BBC used three cameras to broadcast The Queen’s Messenger.

The multi-camera system allows for multiple shots of a live situation as it unfolds chronologically. Not only does such a technique speed up production times, it is especially suitable for shows that require a live audience. On the contrary, single camera shoots allow the director a lot more control over each shot (after all, there is only one camera to keep an eye on), but various takes and setups are required to ensure everything is captured properly, and the action is rarely enacted chronologically.

Arnaz and Desilu, though not the inventors of the multi-camera system, were the first to use the multi-camera setup in front of a live audience and employ 35mm film. I Love Lucy incorporated multiple cameras, used to film the action on several adjacent sets, to allow for chronological filming in front of a studio audience. Arnaz is also credited with inventing the TV rerun (aka the very system that allows us to enjoy I Love Lucy to this day).

Throughout the 1940s and 50s television shows were often performed live and not recorded. This meant that there was different programming in different time zones depending on what was available. Networks began to wise-up, however, and kinescope recordings of shows broadcast live in the east became available to be re-broadcast in the west.

Arnaz took this one step further when he approached network executives to allow Desilu Productions to put I Love Lucy on film. In 1955, I Love Lucy began re-broadcasting earlier episodes. As the New York Times observed, "The appeal of reusable filmed programs led eventually to a seismic shift in television production from New York to Hollywood, and made the program's creators millionaires."

It was this integration of additional cameras, film, and audience that paved the way for the future of TV, a future we still observe to this day. In today’s media, sporting events, news programs, talk shows, and some sitcoms utilize multi-camera shoots, while single-camera productions favor dramas, TV movies, music videos, and even commercial advertisements.

Speaking of commercial advertisements, it is remarkable to see how stagnant the formula has been, whether it be behind the scenes in the production or the onscreen objective. Since the commercial television model was approved by the FCC in 1941, advertisers in the U.S. have made use of the single-camera setup and catchy slogan to attract consumers to their product.

The very first TV commercial aired on the New York City NBC affiliate, WNBT, at 2:29PM on July 1, 1941. During a break in the action of a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies, a 10 second spot aired for Bulova watches. A Bulova watch appeared over a map of the United States, while a voiceover of the company’s slogan – America runs on Bulova time! – played in the background.

Insert video of an athlete wearing Nike sneakers with the tagline of “Just Do It,” people eating soup with a voiceover of “Campbell’s: mmm mmm good,” or a Toyota truck driving through a perilous landscape with the reminder to “Never Stop Improving” and the ads that populate our airwaves today don’t seem all that different from the Bulova commercial of 70 years ago.

Despite all the redundancy that has become the norm in television, Glenn has made it clear that TheBlaze is operating in a new age of information sharing and technology. Over the next several months, the network will experiment with new forms of production, advertising, and interaction that will turn this nearly century old formula of broadcast upside down. It will be an exciting time that will rely on YOU – your participation and your willingness to explore new avenues. Stay tuned…

One TERRIFYING thing is clear no matter who caused the Nord Stream pipeline leaks

Photo by Danish Defence/Anadolu Agency via Getty Images

Evidence strongly suggests that the Nord Stream pipeline leaks were the result of sabotage, and U.S. and European officials have been working to discover who could be behind the explosions that damaged the natural gas pipelines running from Russia to Germany under the Baltic Sea.

Was it Russia? Ukraine? Germany? But no matter who carried this out, it has put the entire world in grave danger, because if this is indeed an attack, it means that non-military key infrastructure outside Ukraine is now on the "target menu," warned Glenn Beck on the radio program.

"It is so important for you to understand, this is now a non-military key infrastructure that has been destroyed," Glenn explained. "If Russia thinks we did it, they've already said, 'Nukes are now on the table.' That gives us a green light to use nukes," he added.

"This is non-military key infrastructure outside of the borders of Ukraine. To date, as far as we know, combat targets were either in Ukraine, or were military targets hit inside of Russia by Ukrainian Air Force or special forces. But the target menu now includes key civilian infrastructure: electricity, water utilities, energy production. That makes Russia more dangerous than ever. And that would be true no matter who carried out the attack," Glenn stated.

Now, the Russians are saying the Unted States did it, and the U.S. is saying it was Russia. But no matter who carried out the attack, "We are facing a Cuban Missile Crisis," said Glenn.

"This could end up being the biggest story of our lifetime and ... if it isn't played calmly by every side, this could be World War III," he continued. "Russia has already said that this gives them the right to use nuclear weapons as soon as they find out for sure who did it. That would be catastrophic, absolutely catastrophic."

Watch the video clip below to hear more from Glenn. Can't watch? Download the podcast here.

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The White House can try to spin inflation all day long (and it's trying very hard). But you feel the effects of President Joe Biden’s disastrous leadership every time you go to the grocery store or fill up your car. The American economy is on the brink of disaster after less than two years of a Democrat-controlled Congress and White House. And they’ve got plenty more destruction in the works.

The bottom line is they WANT you to get used to a lower living standard. So, what do you do? How do you prepare? What will food and fuel cost in the months ahead? What would the next Great Depression look like? How are you going to feel the effects of ESG and the Left’s war on oil?

On Wednesday night's "Glenn TV," Glenn Beck brings in a panel of economic experts to answer those questions. He’s joined by Carol Roth, former Wall Street investment banker and author of “The War on Small Business,” and Jim Iuorio, a small business owner, stockbroker, and managing director of TJM Institutional Services. While both forecast the worst-case scenario for average Americans, they also offer a glimmer of hope to get us out of this mess.

Watch the full episode below:


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To enjoy more of Glenn’s masterful storytelling, thought-provoking analysis, and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution, and live the American dream.

The FBI recently sent more than a dozen armed agents to the home of well-known pro-life activist Mark Houck to arrest him for allegedly violating the Freedom of Access to Clinic Entrances or FACE Act. Now the father of seven faces up to 11 years in prison over claims that he blocked a man from entering an abortion clinic and shoved him when he wouldn't stop verbally harassing Mark's 12-year-old son. Now, if that doesn't sound insane enough, this all happened after local authorities dropped the case. So, what's the full story here?

Attorney Peter Breen joined Glenn Beck on the radio program Tuesday to tell the family's side of the story, including how the case was already "won" three years ago, and how, after receiving a target letter from the United States Attorney's Office for the Eastern District of Pennsylvania, Mark's legal team agreed to cooperate fully, only to hear nothing back until the day the FBI showed up on Mark's doorstep.

Breen also explained how the FBI has tried to downplay "abuse of power" claims, accusing Mark's wife of making "inaccurate claims" about the terrifying experience.

"Ryan-Marie, who is Mark's wife, she thought she saw 25 [FBI agents.] The FBI came back and said it wasn't 25, it was no more than 15 or 20 heavily armed federal agents. And she had called them a 'SWAT team' because she's a lay person. I don't know the difference between a SWAT team and a bunch of heavily armed, armored, and shield-bearing federal agents," Breen said.

According to Fox News, a senior FBI source said:

There may have been 15-20 agents at the scene, but denied 25 were there. The agents who came to the door had guns out and at the ready, according to this FBI source, but the guns were never pointed at Houck or his family and were lowered or holstered as soon as Houck was taken into custody. Houck was handcuffed with a belly chain.

"So, yeah, they had guns drawn and pointed at Mark in front of his wife and their children. And that whole show of force was done against a man who was not a drug lord, not a mafia boss, but instead, a law-abiding pillar of the community whose attorney said, 'we'll bring him in if you decide to charge, even though you have no case.'"

Breen went on to assert that he believes Congress "needs to" hold Attorney General Merrick Garland accountable for the arrest. "I can't imagine that those 20 federal agents were excited about being called out to a peaceful man's home, guns drawn," he said.

In the video clip below, Breen goes on the explain what he believes should happen next, and why Houck's arrest "should frighten all of us." Can't watch? Download the podcast here.

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To enjoy more of Glenn’s masterful storytelling, thought-provoking analysis, and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution, and live the American dream.

Gavin McInnes broke the internet last month when his live show was interrupted, and it appeared that he was arrested. He broke the internet again a few weeks later when he admitted that the arrest was staged as part of what was intended to be an elaborate prank.

McInnes joined Glenn Beck on "Glenn TV" to explain the real reason behind his disastrous prank.

"This was a $10,000 joke. I lost 100 subscribers because of it, but I was going away to Paris for a week because my daughter is going to college and I thought let's make it interesting," McInnes said of his decision to fake an on-air arrest in the middle of his live "Get Off My Lawn" podcast on August 25.

"There was a method to the madness, with the prank ... my point was, first of all, this is happening to people in real-time. Tim Poole has been swatted a million times," he explained to Glenn. "The thought police are in full effect. I also wanted to lampoon the media's bloodlust for us suffering."

Glenn played a clip of the now-infamous hoax while McInnes explained what was really going on behind the scenes, including how his very drunk friend "Unrelia-Bill" was supposed to act the part of the arresting officer but ended up being much too intoxicated (at "2 pm") to speak even a few lines, and how smugly gleeful the "far left" was when they thought McInnes had actually been arrested.

Watch the video clip below to catch more of the conversation:


Want more from Glenn Beck?

To enjoy more of Glenn’s masterful storytelling, thought-provoking analysis, and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution, and live the American dream.