Have we really been watching TV in the same way since 1928?

Tune into Glenn's American Dream Labs specials this week to see how this fits into the future of TheBlaze.

Television has now been around for nearly a century, and yet the news-sharing and production techniques we see when we turn on the TV today is not all that different from what people saw 60 or 70 years ago. Despite the incredible advances in technology that have put television sets in nearly 97 percent of American households and made the spread of information virtually instant, we have been watching television in basically the same way since the mid-20th century.

You might wonder why anyone outside of the media industry would care about the history of TV production, but in order to understand Glenn’s plans for TheBlaze, American Dream Labs, and beyond, you will need to understand the historical context.

While single-camera broadcasts have been around since the early days of television, the introduction of additional cameras in the mid-20th century opened up a new world for TV production. Though it is widely believed that Desi Arnaz and his Desilu Productions (of I Love Lucy fame) pioneered the multi-camera setup, its origins actually date all the way back to 1928 when the BBC used three cameras to broadcast The Queen’s Messenger.

The multi-camera system allows for multiple shots of a live situation as it unfolds chronologically. Not only does such a technique speed up production times, it is especially suitable for shows that require a live audience. On the contrary, single camera shoots allow the director a lot more control over each shot (after all, there is only one camera to keep an eye on), but various takes and setups are required to ensure everything is captured properly, and the action is rarely enacted chronologically.

Arnaz and Desilu, though not the inventors of the multi-camera system, were the first to use the multi-camera setup in front of a live audience and employ 35mm film. I Love Lucy incorporated multiple cameras, used to film the action on several adjacent sets, to allow for chronological filming in front of a studio audience. Arnaz is also credited with inventing the TV rerun (aka the very system that allows us to enjoy I Love Lucy to this day).

Throughout the 1940s and 50s television shows were often performed live and not recorded. This meant that there was different programming in different time zones depending on what was available. Networks began to wise-up, however, and kinescope recordings of shows broadcast live in the east became available to be re-broadcast in the west.

Arnaz took this one step further when he approached network executives to allow Desilu Productions to put I Love Lucy on film. In 1955, I Love Lucy began re-broadcasting earlier episodes. As the New York Times observed, "The appeal of reusable filmed programs led eventually to a seismic shift in television production from New York to Hollywood, and made the program's creators millionaires."

It was this integration of additional cameras, film, and audience that paved the way for the future of TV, a future we still observe to this day. In today’s media, sporting events, news programs, talk shows, and some sitcoms utilize multi-camera shoots, while single-camera productions favor dramas, TV movies, music videos, and even commercial advertisements.

Speaking of commercial advertisements, it is remarkable to see how stagnant the formula has been, whether it be behind the scenes in the production or the onscreen objective. Since the commercial television model was approved by the FCC in 1941, advertisers in the U.S. have made use of the single-camera setup and catchy slogan to attract consumers to their product.

The very first TV commercial aired on the New York City NBC affiliate, WNBT, at 2:29PM on July 1, 1941. During a break in the action of a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies, a 10 second spot aired for Bulova watches. A Bulova watch appeared over a map of the United States, while a voiceover of the company’s slogan – America runs on Bulova time! – played in the background.

Insert video of an athlete wearing Nike sneakers with the tagline of “Just Do It,” people eating soup with a voiceover of “Campbell’s: mmm mmm good,” or a Toyota truck driving through a perilous landscape with the reminder to “Never Stop Improving” and the ads that populate our airwaves today don’t seem all that different from the Bulova commercial of 70 years ago.

Despite all the redundancy that has become the norm in television, Glenn has made it clear that TheBlaze is operating in a new age of information sharing and technology. Over the next several months, the network will experiment with new forms of production, advertising, and interaction that will turn this nearly century old formula of broadcast upside down. It will be an exciting time that will rely on YOU – your participation and your willingness to explore new avenues. Stay tuned…

Terry Trobiani owns Gianelli's Drive Thru in Prairie Grove, Illinois, where he put up a row of American flags for the Fourth of July. But the city claimed he was displaying two of them improperly and issued him a $100 ticket for each flag.

Terry joined Glenn Beck on the radio program Tuesday to explain what he believes really happened. He told Glenn that, according to city ordinance, the American flag is considered "ornamental" and should therefore have been permitted on a federal holiday. But the city has now classified the flag as a "sign."

"Apparently, the village of Prairie Grove has classified the American flag as a sign and they've taken away the symbol of the American flag," Terry said. "So, as a sign, it falls under their temporary sign ordinance, which prohibits any flying, or any positioning of signs on your property — and now this includes the American flag. [...] The only way I could fly the American flag on my property is if I put it on a permanent 20 to 30-foot flagpole, which they have to permit."

Terry went on to explain how the city is now demanding an apology for his actions, and all after more than a year of small-business crushing COVID restrictions and government mandates.

"COVID was tough," Terry stated. "You know, we're in the restaurant business. COVID was tough on us. We succeeded. We made it through. We cut a lot of things, but we never cut an employee. We paid all our employees. I didn't take a paycheck for a year just to keep our employees on, because it was that important to me to keep things going. And, you know, you fight for a year, and you beat a pandemic, and then you have this little municipality with five trustees and a president, who just have no respect for small businesses. And right now, what I see is they have no respect for the republic and the United States ... I think it's terrible. The direction that government, at all levels, have taken us to this point, it's despicable."

Watch the video below to catch more of the conversation:


Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

The Biden administration is now doing everything it can to censor what it has decided is COVID-19 "misinformation." But Glenn Beck isn't confident that the silencing of voices will stop there.

Yeonmi Park grew up in North Korea, where there is no freedom of speech, and she joined Glenn to warn that America must not let this freedom go.

"Whenever authoritarianism rises, the first thing they go after is freedom of speech," she said.

Watch the video clip below from "The Glenn Beck Podcast" or find the full episode with Yeonmi Park here:

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution, and live the American dream.

Most self-proclaimed Marxists know very little about Marxism. Some of them have all the buzzwords memorized. They talk about the exploits of labor. They talk about the slavery of capitalist society and the alienation caused by capital. They talk about the evils of power and domination.

But they don't actually believe what they say. Or else they wouldn't be such violent hypocrites. And we're not being dramatic when we say "violent."

For them, Marxism is a political tool that they use to degrade and annoy their political enemies.

They don't actually care about the working class.

Another important thing to remember about Marxists is that they talk about how they want to defend the working class, but they don't actually understand the working class. They definitely don't realize that the working class is composed mostly of so many of the people they hate. Because, here's the thing, they don't actually care about the working class. Or the middle class. They wouldn't have the slightest clue how to actually work, not the way we do. For them, work involves ranting about how work and labor are evil.

Ironically, if their communist utopia actually arrived, they would be the first ones against the wall. Because they have nothing to offer except dissent. They have no practical use and no real connection to reality.

Again ironically, they are the ultimate proof of the success of capitalism. The fact that they can freely call for its demise, in tweets that they send from their capitalistic iPhones, is proof that capitalism affords them tremendous luxuries.

Their specialty is complaining. They are fanatics of a religion that is endlessly cynical.

They sneer at Christianity for promising Heaven in exchange for good deeds on earth — which is a terrible description of Christianity, but it's what they actually believe — and at the same time they criticize Christianity for promising a utopia, they give their unconditional devotion to a religion that promises a utopia.

They are fanatics of a religion that is endlessly cynical.

They think capitalism has turned us into machines. Which is a bad interpretation of Marx's concept of the General Intellect, the idea that humans are the ones who create machines, so humans, not God, are the creators.

They think that the only way to achieve the perfect society is by radically changing and even destroying the current society. It's what they mean when they say things about the "status quo" and "hegemony" and the "established order." They believe that the system is broken and the way to fix it is to destroy, destroy, destroy.

Critical race theory actually takes it a step farther. It tells us that the racist system can never be changed. That racism is the original sin that white people can never overcome. Of course, critical race theorists suggest "alternative institutions," but these "alternative institutions" are basically the same as the ones we have now, only less effective and actually racist.

Marx's violent revolution never happened. Or at least it never succeeded. Marx's followers have had to take a different approach. And now, we are living through the Revolution of Constant Whining.

This post is part of a series on critical race theory. Read the full series here.

Americans are losing faith in our justice system and the idea that legal consequences are applied equally — even to powerful elites in office.

Rep. Devin Nunes (R-CA) joined Glenn Beck on the radio program to detail what he believes will come next with the Durham investigation, which hopefully will provide answers to the Obama FBI's alleged attempts to sabotage former President Donald Trump and his campaign years ago.

Rep. Nunes and Glenn assert that we know Trump did NOT collude with Russia, and that several members of the FBI possibly committed huge abuses of power. So, when will we see justice?

Watch the video clip below:


Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.