Have we really been watching TV in the same way since 1928?

Tune into Glenn's American Dream Labs specials this week to see how this fits into the future of TheBlaze.

Television has now been around for nearly a century, and yet the news-sharing and production techniques we see when we turn on the TV today is not all that different from what people saw 60 or 70 years ago. Despite the incredible advances in technology that have put television sets in nearly 97 percent of American households and made the spread of information virtually instant, we have been watching television in basically the same way since the mid-20th century.

You might wonder why anyone outside of the media industry would care about the history of TV production, but in order to understand Glenn’s plans for TheBlaze, American Dream Labs, and beyond, you will need to understand the historical context.

While single-camera broadcasts have been around since the early days of television, the introduction of additional cameras in the mid-20th century opened up a new world for TV production. Though it is widely believed that Desi Arnaz and his Desilu Productions (of I Love Lucy fame) pioneered the multi-camera setup, its origins actually date all the way back to 1928 when the BBC used three cameras to broadcast The Queen’s Messenger.

The multi-camera system allows for multiple shots of a live situation as it unfolds chronologically. Not only does such a technique speed up production times, it is especially suitable for shows that require a live audience. On the contrary, single camera shoots allow the director a lot more control over each shot (after all, there is only one camera to keep an eye on), but various takes and setups are required to ensure everything is captured properly, and the action is rarely enacted chronologically.

Arnaz and Desilu, though not the inventors of the multi-camera system, were the first to use the multi-camera setup in front of a live audience and employ 35mm film. I Love Lucy incorporated multiple cameras, used to film the action on several adjacent sets, to allow for chronological filming in front of a studio audience. Arnaz is also credited with inventing the TV rerun (aka the very system that allows us to enjoy I Love Lucy to this day).

Throughout the 1940s and 50s television shows were often performed live and not recorded. This meant that there was different programming in different time zones depending on what was available. Networks began to wise-up, however, and kinescope recordings of shows broadcast live in the east became available to be re-broadcast in the west.

Arnaz took this one step further when he approached network executives to allow Desilu Productions to put I Love Lucy on film. In 1955, I Love Lucy began re-broadcasting earlier episodes. As the New York Times observed, "The appeal of reusable filmed programs led eventually to a seismic shift in television production from New York to Hollywood, and made the program's creators millionaires."

It was this integration of additional cameras, film, and audience that paved the way for the future of TV, a future we still observe to this day. In today’s media, sporting events, news programs, talk shows, and some sitcoms utilize multi-camera shoots, while single-camera productions favor dramas, TV movies, music videos, and even commercial advertisements.

Speaking of commercial advertisements, it is remarkable to see how stagnant the formula has been, whether it be behind the scenes in the production or the onscreen objective. Since the commercial television model was approved by the FCC in 1941, advertisers in the U.S. have made use of the single-camera setup and catchy slogan to attract consumers to their product.

The very first TV commercial aired on the New York City NBC affiliate, WNBT, at 2:29PM on July 1, 1941. During a break in the action of a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies, a 10 second spot aired for Bulova watches. A Bulova watch appeared over a map of the United States, while a voiceover of the company’s slogan – America runs on Bulova time! – played in the background.

Insert video of an athlete wearing Nike sneakers with the tagline of “Just Do It,” people eating soup with a voiceover of “Campbell’s: mmm mmm good,” or a Toyota truck driving through a perilous landscape with the reminder to “Never Stop Improving” and the ads that populate our airwaves today don’t seem all that different from the Bulova commercial of 70 years ago.

Despite all the redundancy that has become the norm in television, Glenn has made it clear that TheBlaze is operating in a new age of information sharing and technology. Over the next several months, the network will experiment with new forms of production, advertising, and interaction that will turn this nearly century old formula of broadcast upside down. It will be an exciting time that will rely on YOU – your participation and your willingness to explore new avenues. Stay tuned…

Acclaimed environmentalist and author of "Apocalypse Never" Michael Shellenberger joined Glenn Beck on the radio program Wednesday to warn us about the true goals and effects of climate alarmism: It's become a "secular religion" that lowers standards of living in developed countries, holds developing countries back, and has environmental progress "exactly wrong."

Michael is a Time "Hero of the Environment," Green Book Award winner, and the founder and president of Environmental Progress. He has been called a "environmental guru," "climate guru," "North America's leading public intellectual on clean energy," and "high priest" of the environmental humanist movement for his writings and TED talks, which have been viewed more than 5 million times. But when Michael penned a stunning article in Forbes saying, "On Behalf of Environmentalists, I Apologize for the Climate Scare", the article was pulled just a few hours later. (Read more here.)

On the show, Micheal talked about how environmental alarmism has overtaken scientific fact, leading to a number of unfortunate consequences. He said one of the problems is that rich nations are blocking poor nations from being able to industrialize. Instead, they are seeking to make poverty sustainable, rather than to make poverty history.

"As a cultural anthropologist, I've been traveling to poorer countries and interviewing small farmers for over 30 years. And, obviously there are a lot of causes why countries are poor, but there's no reason we should be helping them to stay poor," Michael said. "A few years ago, there was a movement to make poverty history ... [but] it got taken over by the climate alarmist movement, which has been focused on depriving poor countries, not just of fossil fuels they need to develop, but also the large hydroelectric dams."

He offered the example of the Congo, one of the poorest countries in the world. The Congo has been denied the resources needed to build large hydroelectric dams, which are absolutely essential to pull people out of poverty. And one of the main groups preventing poor countries from the gaining financing they need to to build dams is based in Berkeley, California — a city that gets its electricity from hydroelectric dams.

"It's just unconscionable ... there are major groups, including the Sierra Club, that support efforts to deprive poor countries of energy. And, honestly, they've taken over the World Bank [which] used to fund the basics of development: roads, electricity, sewage systems, flood control, dams," Micheal said.

"Environmentalism, apocalyptic environmentalism in particular, has become the dominant religion of supposedly secular people in the West. So, you know, it's people at the United Nations. It's people that are in very powerful positions who are trying to impose 'nature's order' on societies," he continued. "And, of course, the problem is that nobody can figure out what nature is, and what it's not. That's not a particular good basis for organizing your economy."

Watch the video below to catch more of the conversation:

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Dr. Voddie Baucham, Dean of Theology at African Christian University in Lusaka, Zambia, joined Glenn Beck on the radio program to explain why he agrees with Vice President Mike Pence's refusal to say the phrase "Black Lives Matter."

Baucham, who recently drew national attention when his sermon titled "Ethnic Gnosticism" resurfaced online, said the phrase has been trademarked by a dangerous, violent, Marxist movement that doesn't care about black lives except to use them as political pawns.

"We have to separate this movement from the issues," Baucham warned. "I know that [Black Lives Matter] is a phrase that is part of an organization. It is a trademark phrase. And it's a phrase designed to use black people.

"That phrase dehumanizes black people, because it makes them pawns in a game that has nothing whatsoever to do with black people and their dignity. And has everything to do with a divisive agenda that is bigger than black people. That's why I'm not going to use that phrase, because I love black people. I love being black."

Baucham warned that Black Lives Matter -- a radical Marxist movement -- is using black people and communities to push a dangerous and divisive narrative. He encouraged Americans to educate themselves on the organization's agenda and belief statement.

"This movement is dangerous. This movement is vicious. And this movement uses black people," he emphasized. "And so if I'm really concerned about issues in the black community -- and I am -- then I have to refuse, and I have to repudiate that organization. Because they stand against that for which I am advocating."

Watch the video below to catch more of the conversation:

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We're going to be doing an amazing broadcast on Thursday, July 2nd, and we will be broadcasting a really important moment. It is restoring truth. It is restoring our history. It is asking to you make a covenant with God. The covenant that was made by the Pilgrims. And it's giving you a road map of things that we can do, to be able to come back home, together.

All of us.

And it's never been more important. Join us live from the Standing Rock Ranch on Blaze TV, YouTube and Facebook at 8:00 p.m. Eastern time on Thursday July, 2nd and restore the hope in you.

Make sure you join us and use the hashtag and spread the word, fight the mob today and you'll save $20 on your year of subscription. We need you now more than ever.

RESTORING HOPE: Join Glenn live from Standing Rock Ranch to restore the American covenant youtu.be

On last week's Wednesday night special, Glenn Beck revealed where the Black Lives Matter organization really gets its funding, and the dark money trail leading to a cast of familiar characters. Shortly after the program aired, one of BLM's fiscal sponsors, Thousand Currents, took down its board of directors page, which featured one of these shady characters:

Ex-Marxist professor and author of "Beyond Woke," Michael Rectenwald, joined Glenn Beck on the TV show to fill us in on the suspicious change he discovered on the Thousand Currents webpage and the Communist terrorists who is now helping run the organization. (Fortunately, the internet is forever, so it is still possible to view the board of directors page by looking at a web archive from the WayBack Machine.)

Rectenwald revealed the shocking life history of Thousand Currents' vice chair of the board, Susan Rosenberg, who spent 16 years in federal prison for her part in a series of increasingly violent acts of terrorism, including bombing the U.S. Capitol building, bombing an FBI building, and targeting police for assassination.

"Their whole campaign was one of unbelievably vicious, murderous cop killings, assassinations, and bombings," explained Rectenwald of Rosenberg's terror group known as the May 19th Communist Organization or M19.

Watch the video below to catch more of the conversation:


Glenn's full investigation into the dark origins of the funding behind Black Lives Matter is available for BlazeTV subscribers. Not a subscriber? Use promo code GLENN to get $10 off your BlazeTV subscription or start your 30-day free trial today.

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.