Nike sends wrong message with new Tiger Woods ad

Nike raised some eyebrows yesterday when it released an ad on its Facebook page in the wake of Tiger Woods regaining his world No. 1 ranking on Monday. As is Nike’s custom, the ad was overtly simple, and the message was abundantly clear:

Photo Credit: Facebook

“I want to talk about a Nike ad from Tiger Woods,” Glenn said on radio this morning. “That’s the ad? Winning takes care of everything?”

“The implication being that it wipes out everything previously,” Pat said.

Woods experienced a spectacular fall from grace in late 2009 that involved a car accident, admissions of infidelity, a divorce, and the loss of his No. 1 ranking to name a few, but Nike continued to stand by the golfer, presumably because they drew a line between his personal indiscretions and the professional star power he still offered in the sports’ world. This new ad, however, seems to glorify Woods’ behavior by implying that winning fixes everything.

“That is the problem with our country. That is the problem with our businesses,” Glenn said. “Having Tiger Woods as your spokesperson, that's your deal… But then to run an ad that says, ‘Winning takes of care of everything,’ now I'm anti Nike. Now I'm like, what? So really it's all about the money. That’s it. It's only about the money and only about winning.”

The interesting thing about the Tiger Woods’ saga is that despite all that has transpired, a lot of people find it difficult not to root for him on the golf course. “It's a shocking approach. Because you're right, people looked at Tiger Woods – he had this big thing. Obviously it blew up. He's had a long road back. He's starting to play better,” Stu explained. “Pat and I talked about this on the Pat & Stu show yesterday, that, for whatever reason, I always feel the urge to root for him. I don't know why. I can't describe why I want to root for him.”

In this particular situation, Glenn takes bigger issue with Nike than with Woods. Pat pointed out that Nike’s target audience is children and young adults who want to be seen wearing their sneakers and sports’ gear, which makes the message of ‘winning fixes everything’ even more inappropriate.

“Imagine if this was GE or Lehman Brothers,” Glenn said. “Ok, Lehman Brothers is doing all these horrible, underhanded things, and they fall apart. And then Lehman Brothers comes back, and they haven't changed their problems. But you have this commercial, set in the boardroom, and the guy stands up and says, ‘Our corporate profits are bigger than they've ever been. Lehman Brothers: Winning Takes Care of Everything.’”

“In that case it would probably be ‘Profit Takes Care of Everything,’” Stu said. “I don’t think anyone would accept that.”

“Profit is winning. Winning is profit. When it comes to Tiger Woods, winning is profit. Winning is profit for Nike. It is obscene,” Glenn said. “That's the problem with our nation. And as Pat said, it's aimed at the youth. It's aimed at the youth. It's aimed at the next generation.”

While Nike is by no means a progressive company, this incident touches on an ever-growing problem–progressives are targeting America’s youth.

“The youth are the most important group to get. If you don't get the youth, you lose… And when I'm talking youth, I'm not talking college. I'm talking people in the fourth grade,” Glenn concluded. “If you don't get the youth, you will not be able to win this battle.”

As the left tries to erase America's history and disparage nearly everything about our nation's founding, Glenn Beck set the record straight about the Declaration of Independence, what it really says, and why he believes it is the "greatest mission statement of all time."

On the radio program Monday, Glenn read something you've probably never heard before: a section of the earliest known draft of the Declaration of Independence, written by Thomas Jefferson in July 1776 and lost for more than a century and a half.

"This wasn't found until 1947; the original draft of the Declaration was found in a bunch of Thomas Jefferson's writings, in a box in the Library of Congress," Glenn said. "This takes everything that you have learned about Thomas Jefferson and turns it upside down. It also explains why we didn't eliminate slavery. It also explains that our Founders felt passionately about slavery, that they tried to end slavery. I want to read just this paragraph to you. This changes absolutely everything."

Watch the video below for more details:



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On the radio program Monday, Glenn Beck, Pat Gray, and Stu Burguiere reacted to a recent Washington Post op-ed in which the author, Ron Charles, suggests that "as Confederate statues finally tumble across America, [and] television networks are marching through their catalogues looking to take down racially offensive content," perhaps the next items that should be up on the cancel-culture chopping block are "problematic books."

"Monuments celebrating racist traitors, which were erected to fabricate history and terrify black Americans, are not works of art that deserve our respect or preservation. Similarly, scenes of modern-day white comedians reenacting minstrel-show caricatures are not ironical interrogations of racism that we have to stomach any longer. But complex works of literature are large, they contain multitudes," Charles wrote.

He goes on to argue that "calibrating our Racism Detector to spot only a few obvious sins" is but an insidious source of self-satisfaction when compared to the process of critical debate on the values and intentions of history's literary legends.

"If cancel culture has a weakness, it's that it risks short-circuiting the process of critical engagement that leads to our enlightenment," Charles wrote. "Scanning videos for blackface or searching text files for the n-word is so much easier than contending with, say, the systemic tokenism of TV rom-coms or the unbearable whiteness of Jane Austen."

Could cancel culture really spiral all the way down to book burning? In the clip below, Glenn, Pat, and Stu agreed that this radical progressive movement is really about erasing America's history and overturning the foundation of our country. The fundamental transformation of America is happening now.

Watch the video below to catch more of the conversation:


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To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

It's been a tough year, America. Our news media is inundating us with images of destruction, violence, and division in attempts not only to desecrate our nation, but to make us turn our backs on it. That's why now, more than ever, we need to take an up-close look at America's history to remember what it is we're fighting for and how to fight for it with practical action.

Join Glenn Beck, broadcasting from Standing Rock Ranch, as he takes us to Plymouth, Gettysburg, and Federal Hall on an important journey through America's remarkable history to inspire a brighter future. Glenn asks the hard questions of every American. Is this system worth saving? Is there a better way? Where do we go from here, and how do we answer those questions?

Featuring performances from the Millennial Choirs and Orchestras, David Osmond, a very special children's choir, and guests Bob Woodson, Tim Ballard, David Barton, Burgess Owens, Kathy Barnette, Anna Paulina Luna, and Tim Barton.

Watch the full special presentation below:


Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

"Restoring Hope" has been a labor of love for Glenn and his team and tonight is the night! "Restoring the Covenant" was supposed to take place in Boston, New York, Philadelphia, Gettysburg and Washington D.C. but thanks to COVID-19, that plan had to be scrapped. "Restoring Hope" is what was left after having to scrap nearly two years of planning. The Herald Journal in Idaho detailed what the event was supposed to be and what it turned into. Check out the article below to get all the details.

Glenn Beck discusses patriotic, religious program filmed at Idaho ranch

On July 2, commentator Glenn Beck and his partners will issue a challenge from Beck's corner of Franklin County to anyone who will listen: "Learn the truth, commit to the truth, then act on the truth."

Over the last few weeks, he has brought about 1,000 people to his ranch to record different portions of the program that accompanies the challenge. On June 19, about 400 members of the Millennial Choir and Orchestra met at West Side High School before boarding WSSD buses to travel to a still spring-green section of Beck's ranch to record their portion of the program.

Read the whole article HERE