Nike sends wrong message with new Tiger Woods ad

Nike raised some eyebrows yesterday when it released an ad on its Facebook page in the wake of Tiger Woods regaining his world No. 1 ranking on Monday. As is Nike’s custom, the ad was overtly simple, and the message was abundantly clear:

Photo Credit: Facebook

“I want to talk about a Nike ad from Tiger Woods,” Glenn said on radio this morning. “That’s the ad? Winning takes care of everything?”

“The implication being that it wipes out everything previously,” Pat said.

Woods experienced a spectacular fall from grace in late 2009 that involved a car accident, admissions of infidelity, a divorce, and the loss of his No. 1 ranking to name a few, but Nike continued to stand by the golfer, presumably because they drew a line between his personal indiscretions and the professional star power he still offered in the sports’ world. This new ad, however, seems to glorify Woods’ behavior by implying that winning fixes everything.

“That is the problem with our country. That is the problem with our businesses,” Glenn said. “Having Tiger Woods as your spokesperson, that's your deal… But then to run an ad that says, ‘Winning takes of care of everything,’ now I'm anti Nike. Now I'm like, what? So really it's all about the money. That’s it. It's only about the money and only about winning.”

The interesting thing about the Tiger Woods’ saga is that despite all that has transpired, a lot of people find it difficult not to root for him on the golf course. “It's a shocking approach. Because you're right, people looked at Tiger Woods – he had this big thing. Obviously it blew up. He's had a long road back. He's starting to play better,” Stu explained. “Pat and I talked about this on the Pat & Stu show yesterday, that, for whatever reason, I always feel the urge to root for him. I don't know why. I can't describe why I want to root for him.”

In this particular situation, Glenn takes bigger issue with Nike than with Woods. Pat pointed out that Nike’s target audience is children and young adults who want to be seen wearing their sneakers and sports’ gear, which makes the message of ‘winning fixes everything’ even more inappropriate.

“Imagine if this was GE or Lehman Brothers,” Glenn said. “Ok, Lehman Brothers is doing all these horrible, underhanded things, and they fall apart. And then Lehman Brothers comes back, and they haven't changed their problems. But you have this commercial, set in the boardroom, and the guy stands up and says, ‘Our corporate profits are bigger than they've ever been. Lehman Brothers: Winning Takes Care of Everything.’”

“In that case it would probably be ‘Profit Takes Care of Everything,’” Stu said. “I don’t think anyone would accept that.”

“Profit is winning. Winning is profit. When it comes to Tiger Woods, winning is profit. Winning is profit for Nike. It is obscene,” Glenn said. “That's the problem with our nation. And as Pat said, it's aimed at the youth. It's aimed at the youth. It's aimed at the next generation.”

While Nike is by no means a progressive company, this incident touches on an ever-growing problem–progressives are targeting America’s youth.

“The youth are the most important group to get. If you don't get the youth, you lose… And when I'm talking youth, I'm not talking college. I'm talking people in the fourth grade,” Glenn concluded. “If you don't get the youth, you will not be able to win this battle.”

A virus has escaped the university labs and is super-spreading through our culture. It's called Critical Race THEORY and what used to be a fringe topic in the academic world is now a dangerous Marxist REALITY infecting our public schools where students are taught the U.S. is a "parasitic system" based on the "invasion" of "white male settlers."

On Glenn TV this week, Glenn Beck exposes how some teachers are being instructed to "cash in on kids' inherent empathy" in order to train them to become "activist intellectuals," starting as early as first grade.

CRT is an absolute toxin to America and Glenn warns that in just one generation the Constitution, freedom, and true equality will be totally destroyed. Yet, any opposition to the spread of this disease is shouted down as racism and bigotry. If Critical Race Theory is not already in your local school curriculum, it will be soon.

Joined by Asra Nomani, Vice President for Strategy and Investigations at Parents Defending Education, Glenn arms you with the facts about CRT so you can stand up to this tyranny in your community.

Watch the full episode below:


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Ezra Levant, founder of Rebel News, joined Glenn Beck on the radio program to describe the shocking footage he and his team captured of Canadian police harassing and even arresting Rebel News reporters during a protest in Montreal.

Video clips show officers making remarks about the "Jew" reporters and calling Rebel News "Jew media." Reporters are pulled out of crowds, handcuffed, slammed against vehicles and arrested. Some have been fined "thousands and thousands" of dollars "because they had cameras pointed at the police," said Levant.

Another video clip shows Canadian police demanding entrance to a rented Airbnb houseboat without a warrant.

"They the claimed it was an illegal gathering. It was just a B and B," Levant explained. "I told them to get a warrant. I went out there ... and they wouldn't let me back in.... It turned into a ten-hour standoff. They couldn't find a judge willing to give them a search warrant, so to punish us, they called the whole thing a crime scene. They actually wouldn't let any of my team off the boat unless they submitted to a personal search, which is illegal. And the craziest part, is that they arrested one of my guys, took him to jail, and they said this to us: We will hold him in jail until you let us search the Airbnb without a warrant."

Levant said nearly all Canadian media have ignored the insane attacks, warrantless searches and seizures, and the jailing of journalists, and warned Americans to take note and protect our First Amendment rights.

"If you do not protect your First Amendment, if you do not hold those hard-won freedoms, you will be like what we are," he said. "This is your future if you don't protect your First Amendment."

Watch the video below for more details:

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On Monday's episode of "The Glenn Beck Radio Program," Glenn opened up about the tragic death of his brother-in-law, Vincent Colonna Jr., who passed away unexpectedly on April 5. He also shared some of the important thoughts and insights he's learned through the grieving process.

"Last Monday, I was sitting in this chair ... the two-minute warning comes and Stu said to me, 'You ready for the show?'' ... And that's when my wife [Tania] came to the door of the studio here at our house and said, 'I...' and she held the phone up. And then she collapsed on the floor in tears," Glenn began. "Tania's brother had passed. To say this was a shock, is an understatement."

Glenn described his brother-in-law as having "a servant's spirit."

"He was always the guy who lit up the room. He was always the guy helping others. He would never stop, because he was always helping others," Glenn said of Vincent. "He was on the school board. He was a little league coach. He was the soccer coach. He helped build the church. He took care of the lawn of the church. He was constantly doing things, raising money for charity, working over here, helping to organize this. But he was never the guy in the spotlight. He was just the guy doing it, and you had no idea how much he had done because he never talked about it.

"We also didn't know how much mental anguish he was in because he never talked about it. And last Monday morning, after spending Easter with the family ... he killed himself. This is now the third family member of mine that has gone through this. And I keep seeing it play out over and over and over again, in exactly the same way."

Glenn described his thoughts as he, Tania, and her family struggled to come to grips with the devastating loss.

"I learned some really important things as I was watching this wake. I'm seeing these people from all walks of life ... the people that were there, were there because [Vince] made a difference in their life. He was a true servant. As I'm watching this, all that kept going through my mind was, 'by their fruits, ye shall know them.' The fruits of his labor were on display. He was a servant all the time. All the time ... he found a way to love everybody.

"There are two great commandments: Love God with all your heart and mind and soul. And love your neighbor. So those two great commandments boil down to: Love truth. Because that's what God is," Glenn said.

"Love thy neighbor. That's where joy comes from. The opposite of joy is despair, and that is the complete absence of hope ... and how do you find joy? You find joy by rooting yourself in the truth. Even if that's a truth you don't want to accept. Accept the truth," he added. "But we have to stop saying that there's nothing we can do. What are we going to do? Well, here's the first thing: stop living a lie."

Watch the video clip below to hear more from Glenn:


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After imprisoning a pastor for refusing to follow COVID-19 restrictions, Canadian officials barricaded his church. And when some church members retaliated by tearing down part of the fence, Canadian Mounties arrived in riot gear.

Rebel News Founder Ezra Levant joined Glenn Beck on the radio program to give his insight on the crazy situation. He described the new, armed police presence surrounding GraceLife Church in Edmonton, Alberta, and how it not only encouraged hundreds of protesters to stand with the church in support but forced congregation members underground to worship as well.

What's happening is eerily similar to what occurs everyday in China, Levant says, and it must stop. Who would have thought this type of tyranny would be so close to home?

Watch the video below to hear Ezra describe the religious persecution taking place in Canada.


Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.