The RNC's Problem: We have a great product, but the people in DC have no idea how to sell it

Now recently, the RNC unveiled their 100-page, 219-point plan for winning the youth and saving the party. Count ’em, these are 100 pages, 219 points. Now the RNC Chairman, Reince Priebus, ordered this report, what many are calling an autopsy report, to examine what went wrong last November. Now, he told me at CPAC, don’t call it an autopsy report. Well, Mr. Chairman, if you don’t modify your strategy, it’s gonna be.

Not one point of this 219-point plan mentioned how to better use blogs for messaging. In fact, blog wasn’t mentioned at all, and social media was only mentioned once, and that was only in the context of fundraising, not as a platform for messaging or marketing. These omissions show me that the RNC still doesn’t get it.

And while the Peacock Press routinely trashed our candidates and our ideology all around the web, blogs and social media became the battlefield where narratives were born and where narratives died. It was the denizens of new media who fact-checked the press and made famous those reporters who grew fat and lazy off the scraps of DNC press releases. The best chance at equal treatment for our candidates came from new media. An entire generation changed its news consumption.

Now, there was a discussion on ideological purity and messaging and growing the base within this report, although I kind of get the feeling that the authors of this report, most of whom are former Bush aides, simply just had a one-sided conversation with one another on the definition of purity. In fact, they write in here, I think it’s on page eight, “Our standard should not be universal purity, it should be a more but welcoming conservatism.”

Now, the authors are correct. I’ll give some credit. They are correct in that the GOP needs to personalize policy, but on page eight of this report, they give more attention to the government as a trampoline rather than taking a moment to really light a fire and encourage the private sector to stop outsourcing the stewardship of their fellow man. Now, what a way to personalize policy and change the narrative of safety nets in one fell swoop.

Now, speaking of messaging, in an interview on MSNBC’s Morning Joe, the RNC Chairman gave the impression that he holds the few idiotic remarks during the election cycle as the sole reason for GOP losses. He admitted that the RNC outreach after these remarks was insufficient, which is examined in the earlier pages of that report. Now, again, they just don’t get it.

If the party was a healthy party, if the party wasn’t already rotting away from within due to the decay of moderate constitutionalism, manifest in policies like No Child Left Behind, Medicare Part D, TARP, et cetera, it would’ve been much more difficult to topple the party’s electoral chances based on a few stupid remarks. Now, people can forgive a dumb comment when the offender apologizes, but they can’t forgive the increased nationalization of their education and additional entitlement programs while the offenders behind those programs insist in telling us that it’s compassionate conservatism.

Now, here’s where the report was correct. It noted that the demographic of the country has changed. The electorate has changed. More youth than ever are voting. Romney lost the under-30 vote by more than 5 million; however, the solution isn’t to water down Conservatism, because watered-down Conservatism never works at the polls. When faced between the choice of a Democrat or a Republican trying to be a Democrat, voters are always going to choose a Democrat.

Give voters a choice. Give us a choice, politicians. Don’t cede your principles because your stuffed shirts on K Street can’t figure out how to sell liberty for the six figures you pay ’em. We need to become better marketers. Now, the president has a logo for everything, even his recent trip to Israel. Look, I bet he even has an official Obama logo for when he eats breakfast. I’m not even certain that that isn’t his logo.

Being a Democrat has become a lifestyle brand, much in the same way that people but Apple stickers on their cars or purchase a Harley. Brands are now self-expression. Brands identify people without needing a single conversation. Luxury labels, like Louis Vuitton, hire famous people like Michael Phelps or Angelina Jolie to appear alongside their products with the hope that the stars’ allure will rub off on the product.

Fashion companies send their products to celebrities hoping that paparazzi will capture an image of them with their product, and in turn the public will see this, and it’ll drive up demand. Politics is the exact same way. Democrats hobnob with Hollywood to borrow legitimacy and allure. Sometimes it’s symbiotic. Jay-Z pops some tops with President Obama, Obama looks cool and connected to culture, Jay-Z looks like his influence extends outside of the entertainment industry.

Chris Dodd is on the board of the Motion Pictures Association of America for crying out loud. Hollywood has its own lobbyist in the Senate, and of course we can’t forget First Lady Michelle Obama presented the best picture award at the Oscars this year.

Do you remember the Apple versus PC commercials? This is how the left markets. Guess which one of these guys is perceived as being GOP? The left gets branding; we don’t. They’re so good at marketing and branding that they’re able to sell federal servitude. They have a horrible, horrible product, and that’s half of the battle right there. And on this, we got ’em beat.

We, on the other hand, have a great product, but unfortunately we have a bunch of people in D.C. that have no idea how to sell it, and it’s sad, too, because there are so many conservatives who’ve cut their teeth on marketing and new media and so much more who would just love to help steer the current winnable party into a new direction. Unfortunately, I personally know several instances where younger more connected new media wunderkinds were rejected by politicians in favor of those outdated K Street brokers.

These stuffed shirts run a consulting racket, ORCA, anybody? I mean, the ultimate fail whale, and they create ads that fall into one of two categories, the I love my country ad, and the look at how bad this other guy is ad. Now, the first is devoid of a great pitch, and the second just makes candidates look like whiny, negative Nancys with no solutions. I mean, honestly, who doesn’t love their country and think that the other guy is worse?

Democrats were sprinting away from ObamaCare; yet, I don’t recall a single major Republican ad that used Nancy Pelosi’s famous sound bite:

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Nancy Pelosi: But we have to pass the bill so that you can find out what is in it away from the fog of the controversy.

Dana Fog – Yes, the Akin sound bite was stupid, but I didn’t see a single GOP rebuttal which asked, what is the real stupidity, a comment with no impact or choosing to not offer rape survivors protection against having the details of their case made public via vote as one former Illinois senator did? I sometimes feel like the RNC has bought into the left’s stereotype of Conservatives and through this perspective tries its outreach.

Now, I don’t agree with Paul Ryan on everything, but when he walked out on stage in Ohio to AC/DC, I almost straight up fell over. And when Marco Rubio personalized his family story and sold voters on the renewed American dream, I saw some hope, real hope. It’s not hard to sell liberty folks, not hard at all. Do you want the mediocrity of slavery or the rich opportunity of freedom? And that, ladies and gents, is the thing on which the RNC should focus.

Americans are losing faith in our justice system and the idea that legal consequences are applied equally — even to powerful elites in office.

Rep. Devin Nunes (R-CA) joined Glenn Beck on the radio program to detail what he believes will come next with the Durham investigation, which hopefully will provide answers to the Obama FBI's alleged attempts to sabotage former President Donald Trump and his campaign years ago.

Rep. Nunes and Glenn assert that we know Trump did NOT collude with Russia, and that several members of the FBI possibly committed huge abuses of power. So, when will we see justice?

Watch the video clip below:


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The corporate media is doing everything it can to protect Dr. Anthony Fauci after Sen. Rand Paul (R-Ky.) roasted him for allegedly lying to Congress about funding gain-of-function research in Wuhan, China.

During an extremely heated exchange at a Senate hearing on Tuesday, Sen. Paul challenged Dr. Fauci — who, as the director of the National Institute of Allergies and Infectious Diseases, oversees research programs at the National Institute of Health — on whether the NIH funded dangerous gain-of-function research at the Wuhan Institute of Virology.

Dr. Fauci denied the claims, but as Sen. Paul knows, there are documents that prove Dr. Fauci's NIH was funding gain-of-function research in the Wuhan biolab before COVID-19 broke out in China.

On "The Glenn Beck Program," Glenn and Producer Stu Burguiere presented the proof, because Dr. Fauci's shifting defenses don't change the truth.

Watch the video clip below:

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Critical race theory: A special brand of evil

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Part of what makes it hard for us to challenge the left is that their beliefs are complicated. We don't mean complicated in a positive way. They aren't complicated the way love is complicated. They're complicated because there's no good explanation for them, no basis in reality.

The left cannot pull their heads out of the clouds. They are stuck on romantic ideas, abstract ideas, universal ideas. They talk in theories. They see the world through ideologies. They cannot divorce themselves from their own academic fixations. And — contrary to what they believe and how they act — it's not because leftists are smarter than the rest of us. And studies have repeatedly shown that leftists are the least happy people in the country. Marx was no different. The Communist Manifesto talks about how the rise of cities "rescued a considerable part of the population from the idiocy of rural life."

Studies have repeatedly shown that leftists are the least happy people in the country.

Instead of admitting that they're pathological hypocrites, they tell us that we're dumb and tell us to educate ourselves. Okay, so we educate ourselves; we return with a coherent argument. Then they say, "Well, you can't actually understand what you just said unless you understand the work of this other obscure Marxist writer. So educate yourselves more."

It's basically the "No True Scotsman" fallacy, the idea that when you point out a flaw in someone's argument, they say, "Well, that's a bad example."

After a while, it becomes obvious that there is no final destination for their bread-crumb trail. Everything they say is based on something that somebody else said, which is based on something somebody else said.

Take critical race theory. We're sure you've noticed by now that it is not evidence-based — at all. It is not, as academics say, a quantitative method. It doesn't use objective facts and data to arrive at conclusions. Probably because most of those conclusions don't have any basis in reality.

Critical race theory is based on feelings. These feelings are based on theories that are also based on feelings.

We wanted to trace the history of critical race theory back to the point where its special brand of evil began. What allowed it to become the toxic, racist monster that it is today?

Later, we'll tell you about some of the snobs who created critical theory, which laid the groundwork for CRT. But if you follow the bread-crumb trail from their ideas, you wind up with Marxism.

For years, the staff has devoted a lot of time to researching Marxism. We have read a lot of Marx and Marxist writing. It's part of our promise to you to be as informed as possible, so that you know where to go for answers; so that you know what to say when your back is up against the wall. What happens when we take the bread-crumb trail back farther, past Marxism? What is it based on?

This is the point where Marxism became Marxism and not just extra-angry socialism.

It's actually based on the work of one of the most important philosophers in human history, a 19th-century German philosopher named Georg Wilhelm Friedrich Hegel.

This is the point where Marxism became Marxism and not just extra-angry socialism. And, as you'll see in just a bit, if we look at Hegel's actual ideas, it's obvious that Marx completely misrepresented them in order to confirm his own fantasies.

So, in a way, that's where the bread-crumb trail ends: With Marx's misrepresentation of an incredibly important, incredibly useful philosophy, a philosophy that's actually pretty conservative.

This post is part of a series on critical race theory. Read the full series here.

We've heard a lot about critical race theory lately, and for good reason: It's a racist ideology designed to corrupt our children and undermine our American values. But most of what we see are the results of a process that has been underway for decades. And that's not something the mainstream media, the Democrat Party, and even teachers unions want you to know. They're doing everything in their power to try and convince you that it's no big deal. They want to sweep everything under the rug and keep you in the dark. To fight it, we need to understand what fuels it.

On his Wednesday night special this week, Glenn Beck exposes the deep-seated Marxist origins of CRT and debunks the claims that it's just a harmless term for a school of legal scholarship. Newsweek opinion editor Josh Hammer joins to argue why we must ban critical race theory from our schools if we want to save a very divided nation.

Watch the full "Glenn TV" episode below:

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