The RNC's Problem: We have a great product, but the people in DC have no idea how to sell it

Now recently, the RNC unveiled their 100-page, 219-point plan for winning the youth and saving the party. Count ’em, these are 100 pages, 219 points. Now the RNC Chairman, Reince Priebus, ordered this report, what many are calling an autopsy report, to examine what went wrong last November. Now, he told me at CPAC, don’t call it an autopsy report. Well, Mr. Chairman, if you don’t modify your strategy, it’s gonna be.

Not one point of this 219-point plan mentioned how to better use blogs for messaging. In fact, blog wasn’t mentioned at all, and social media was only mentioned once, and that was only in the context of fundraising, not as a platform for messaging or marketing. These omissions show me that the RNC still doesn’t get it.

And while the Peacock Press routinely trashed our candidates and our ideology all around the web, blogs and social media became the battlefield where narratives were born and where narratives died. It was the denizens of new media who fact-checked the press and made famous those reporters who grew fat and lazy off the scraps of DNC press releases. The best chance at equal treatment for our candidates came from new media. An entire generation changed its news consumption.

Now, there was a discussion on ideological purity and messaging and growing the base within this report, although I kind of get the feeling that the authors of this report, most of whom are former Bush aides, simply just had a one-sided conversation with one another on the definition of purity. In fact, they write in here, I think it’s on page eight, “Our standard should not be universal purity, it should be a more but welcoming conservatism.”

Now, the authors are correct. I’ll give some credit. They are correct in that the GOP needs to personalize policy, but on page eight of this report, they give more attention to the government as a trampoline rather than taking a moment to really light a fire and encourage the private sector to stop outsourcing the stewardship of their fellow man. Now, what a way to personalize policy and change the narrative of safety nets in one fell swoop.

Now, speaking of messaging, in an interview on MSNBC’s Morning Joe, the RNC Chairman gave the impression that he holds the few idiotic remarks during the election cycle as the sole reason for GOP losses. He admitted that the RNC outreach after these remarks was insufficient, which is examined in the earlier pages of that report. Now, again, they just don’t get it.

If the party was a healthy party, if the party wasn’t already rotting away from within due to the decay of moderate constitutionalism, manifest in policies like No Child Left Behind, Medicare Part D, TARP, et cetera, it would’ve been much more difficult to topple the party’s electoral chances based on a few stupid remarks. Now, people can forgive a dumb comment when the offender apologizes, but they can’t forgive the increased nationalization of their education and additional entitlement programs while the offenders behind those programs insist in telling us that it’s compassionate conservatism.

Now, here’s where the report was correct. It noted that the demographic of the country has changed. The electorate has changed. More youth than ever are voting. Romney lost the under-30 vote by more than 5 million; however, the solution isn’t to water down Conservatism, because watered-down Conservatism never works at the polls. When faced between the choice of a Democrat or a Republican trying to be a Democrat, voters are always going to choose a Democrat.

Give voters a choice. Give us a choice, politicians. Don’t cede your principles because your stuffed shirts on K Street can’t figure out how to sell liberty for the six figures you pay ’em. We need to become better marketers. Now, the president has a logo for everything, even his recent trip to Israel. Look, I bet he even has an official Obama logo for when he eats breakfast. I’m not even certain that that isn’t his logo.

Being a Democrat has become a lifestyle brand, much in the same way that people but Apple stickers on their cars or purchase a Harley. Brands are now self-expression. Brands identify people without needing a single conversation. Luxury labels, like Louis Vuitton, hire famous people like Michael Phelps or Angelina Jolie to appear alongside their products with the hope that the stars’ allure will rub off on the product.

Fashion companies send their products to celebrities hoping that paparazzi will capture an image of them with their product, and in turn the public will see this, and it’ll drive up demand. Politics is the exact same way. Democrats hobnob with Hollywood to borrow legitimacy and allure. Sometimes it’s symbiotic. Jay-Z pops some tops with President Obama, Obama looks cool and connected to culture, Jay-Z looks like his influence extends outside of the entertainment industry.

Chris Dodd is on the board of the Motion Pictures Association of America for crying out loud. Hollywood has its own lobbyist in the Senate, and of course we can’t forget First Lady Michelle Obama presented the best picture award at the Oscars this year.

Do you remember the Apple versus PC commercials? This is how the left markets. Guess which one of these guys is perceived as being GOP? The left gets branding; we don’t. They’re so good at marketing and branding that they’re able to sell federal servitude. They have a horrible, horrible product, and that’s half of the battle right there. And on this, we got ’em beat.

We, on the other hand, have a great product, but unfortunately we have a bunch of people in D.C. that have no idea how to sell it, and it’s sad, too, because there are so many conservatives who’ve cut their teeth on marketing and new media and so much more who would just love to help steer the current winnable party into a new direction. Unfortunately, I personally know several instances where younger more connected new media wunderkinds were rejected by politicians in favor of those outdated K Street brokers.

These stuffed shirts run a consulting racket, ORCA, anybody? I mean, the ultimate fail whale, and they create ads that fall into one of two categories, the I love my country ad, and the look at how bad this other guy is ad. Now, the first is devoid of a great pitch, and the second just makes candidates look like whiny, negative Nancys with no solutions. I mean, honestly, who doesn’t love their country and think that the other guy is worse?

Democrats were sprinting away from ObamaCare; yet, I don’t recall a single major Republican ad that used Nancy Pelosi’s famous sound bite:

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Nancy Pelosi: But we have to pass the bill so that you can find out what is in it away from the fog of the controversy.

Dana Fog – Yes, the Akin sound bite was stupid, but I didn’t see a single GOP rebuttal which asked, what is the real stupidity, a comment with no impact or choosing to not offer rape survivors protection against having the details of their case made public via vote as one former Illinois senator did? I sometimes feel like the RNC has bought into the left’s stereotype of Conservatives and through this perspective tries its outreach.

Now, I don’t agree with Paul Ryan on everything, but when he walked out on stage in Ohio to AC/DC, I almost straight up fell over. And when Marco Rubio personalized his family story and sold voters on the renewed American dream, I saw some hope, real hope. It’s not hard to sell liberty folks, not hard at all. Do you want the mediocrity of slavery or the rich opportunity of freedom? And that, ladies and gents, is the thing on which the RNC should focus.

There is no transparency when it comes to the Biden administration, and Texas Republican Sen. Ted Cruz's recent exchange with the FBI’s Jill Sanborn is just another example. When questioned about alleged involvement the FBI had on January 6, 2021, Sanborn refused to answer almost every single time.

Do our government officials still work for us? Take a look at the latest headlines: The DOJ and U.S. Army are preparing for possible conflicts with "domestic terrorists," Biden's education secretary allegedly requested the NSBA letter that suggested treating upset parents like domestic terrorists, and President Biden said if you're not with him on the Democrats' voting bills, then you're with the Confederacy. Meanwhile, the FBI won't tell Congress whether it was involved in the the Jan. 6 Capitol riot and the corporate media insists that there's nothing to see here, especially concerning Ray Epps.

The American people are concerned, and it’s "extraordinarily disturbing" how far the federal government goes to avoid answering our questions, Glenn Beck said on the radio program. There's a very odd growing trend here: Our leaders, including the unelected ones, no longer answer to the people. This must stop now.

"The question that I have is, where is the transparency? And is anyone going to be held accountable? They are not afraid of our senators. They are not afraid of Congress," he stated. "This has got to stop. They have got to answer to the law. This is an oversight committee. Who is in charge, the FBI or the people? Once the people are not in charge and are not allowed to see the secret documents, we are toast. Toast!"

Watch the video clip below to hear for more from Glenn:

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Have you ever wondered why so many insane things are happening simultaneously RIGHT NOW? Big corporations are going woke. The stock market got red-hot during a FORCED recession. Stores like Walmart and Target were allowed to stay open during the lockdown, but mom-and-pop stores on Main Street had to close, some of them forever.

On Wednesday's "GlennTV" special, Glenn Beck explains it all in this sneak-peek episode — a primer to his new book and the upcoming explosive, in-depth special: “The Great Reset: Joe Biden & the Rise of 21st-Century Fascism.” Co-author Justin Haskins joins along with Glenn’s head writer and researcher, Jason Buttrill, to answer audience questions about a topic that the media has tried to censor and “fact-check.” You will be equipped with everything you need to know about what the global elites of the world have planned for the transformation of society and YOUR life.

Watch the full episode of "Glenn TV" below:


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After new information came out that suggests Dr. Anthony Fauci intimidated and bribed scientists into dismissing the COVID-19 lab-leak theory, Sen. Rand Paul and Fauci got into a heated debate in a Senate hearing. But instead of providing answers, Fauci accused Sen. Paul of endangering him.

Sen. Paul joined "The Glenn Beck Program" Wednesday with his response and explained why he believes "people live in fear of what [Fauci] will do to them."

"It's all about money. If you cross Tony Fauci, you don't get your money. He controls the purse strings for the entire country, the entire university system. And he's been doing it for forty years," Sen. Paul began.

"It's consistent with his arrogance, this level of arrogance that he's developed. He said several weeks ago, that he is science and any attack on him is an attack on science. Yesterday, he said anybody who opposes him is encouraging death threats," he added.

"Look, I've been on the receiving end of semi-automatic gunfire. I was 20 yards away from Steve Scalise when he almost died. I was 10 feet away from a staffer that was shot. And, you know what? The guy doing the shooting was a Bernie Sanders supporter. But not one of us, not one of the Republicans on the ball field, said, 'Oh, it was Bernie Sanders' fault.' But that's the juvenile level of personal attack that Fauci is now stooping to. He is saying that the personal threats he gets are actually the fault of his critics."

Sen. Paul continued, "But the thing is, [Fauci] needs to answer the question. Everything he did in the committee yesterday was misdirection so he didn't have to answer the question. The question was, why did he smear three scientists from Stanford, Oxford, and Harvard? Why did he smear them as fringe epidemiologists? And why did he conspire against Francis Collins to take them down in a very public way? He wouldn't answer the question."

Watch the video clip below to hear more of Glenn's conversation with Sen. Rand Paul:


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Over the past year, an increasing number of voices on the left have pushed for radical changes to our way of life, from reforming capitalism to enacting strict vaccine mandates. But are the American people behind these changes? A recent poll from the Heartland Institute and Rasmussen sought to find out, and the results are startling. The three-part poll asked likely voters for their thoughts on the Great Reset (half said they don't know what that is), COVID-19 authoritarianism, and whether they prefer former President Donald Trump or President Joe Biden.

The Heartland Institute's Justin Haskins joined Glenn Beck on the radio program to break down the results of this exclusive poll, including the disturbing revelation that roughly half of Democrats polled supported shockingly authoritarian COVID-19 policies. For example, nearly half of Democrats polled said they think federal or state governments should require unvaccinated people to live in "designated areas or facilitates," or essentially camps. Nearly half of Democrats supported a proposal "to fine or imprison individuals" just for questioning the efficacy of the existing COVID-19 vaccines on social media, television, radio, or in online or digital publications. And, when asked if people who refuse to get vaccinated should lose custody of their children, 20% of Democrats answered "yes."

But the poll showed some good news, too. Watch the video clip below for more details:


Glenn and Justin’s new book, ‘The Great Reset: Joe Biden And The Rise Of 21st Century Fascism’ is available to order now.

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To enjoy more of Glenn’s masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.