The RNC's Problem: We have a great product, but the people in DC have no idea how to sell it

Now recently, the RNC unveiled their 100-page, 219-point plan for winning the youth and saving the party. Count ’em, these are 100 pages, 219 points. Now the RNC Chairman, Reince Priebus, ordered this report, what many are calling an autopsy report, to examine what went wrong last November. Now, he told me at CPAC, don’t call it an autopsy report. Well, Mr. Chairman, if you don’t modify your strategy, it’s gonna be.

Not one point of this 219-point plan mentioned how to better use blogs for messaging. In fact, blog wasn’t mentioned at all, and social media was only mentioned once, and that was only in the context of fundraising, not as a platform for messaging or marketing. These omissions show me that the RNC still doesn’t get it.

And while the Peacock Press routinely trashed our candidates and our ideology all around the web, blogs and social media became the battlefield where narratives were born and where narratives died. It was the denizens of new media who fact-checked the press and made famous those reporters who grew fat and lazy off the scraps of DNC press releases. The best chance at equal treatment for our candidates came from new media. An entire generation changed its news consumption.

Now, there was a discussion on ideological purity and messaging and growing the base within this report, although I kind of get the feeling that the authors of this report, most of whom are former Bush aides, simply just had a one-sided conversation with one another on the definition of purity. In fact, they write in here, I think it’s on page eight, “Our standard should not be universal purity, it should be a more but welcoming conservatism.”

Now, the authors are correct. I’ll give some credit. They are correct in that the GOP needs to personalize policy, but on page eight of this report, they give more attention to the government as a trampoline rather than taking a moment to really light a fire and encourage the private sector to stop outsourcing the stewardship of their fellow man. Now, what a way to personalize policy and change the narrative of safety nets in one fell swoop.

Now, speaking of messaging, in an interview on MSNBC’s Morning Joe, the RNC Chairman gave the impression that he holds the few idiotic remarks during the election cycle as the sole reason for GOP losses. He admitted that the RNC outreach after these remarks was insufficient, which is examined in the earlier pages of that report. Now, again, they just don’t get it.

If the party was a healthy party, if the party wasn’t already rotting away from within due to the decay of moderate constitutionalism, manifest in policies like No Child Left Behind, Medicare Part D, TARP, et cetera, it would’ve been much more difficult to topple the party’s electoral chances based on a few stupid remarks. Now, people can forgive a dumb comment when the offender apologizes, but they can’t forgive the increased nationalization of their education and additional entitlement programs while the offenders behind those programs insist in telling us that it’s compassionate conservatism.

Now, here’s where the report was correct. It noted that the demographic of the country has changed. The electorate has changed. More youth than ever are voting. Romney lost the under-30 vote by more than 5 million; however, the solution isn’t to water down Conservatism, because watered-down Conservatism never works at the polls. When faced between the choice of a Democrat or a Republican trying to be a Democrat, voters are always going to choose a Democrat.

Give voters a choice. Give us a choice, politicians. Don’t cede your principles because your stuffed shirts on K Street can’t figure out how to sell liberty for the six figures you pay ’em. We need to become better marketers. Now, the president has a logo for everything, even his recent trip to Israel. Look, I bet he even has an official Obama logo for when he eats breakfast. I’m not even certain that that isn’t his logo.

Being a Democrat has become a lifestyle brand, much in the same way that people but Apple stickers on their cars or purchase a Harley. Brands are now self-expression. Brands identify people without needing a single conversation. Luxury labels, like Louis Vuitton, hire famous people like Michael Phelps or Angelina Jolie to appear alongside their products with the hope that the stars’ allure will rub off on the product.

Fashion companies send their products to celebrities hoping that paparazzi will capture an image of them with their product, and in turn the public will see this, and it’ll drive up demand. Politics is the exact same way. Democrats hobnob with Hollywood to borrow legitimacy and allure. Sometimes it’s symbiotic. Jay-Z pops some tops with President Obama, Obama looks cool and connected to culture, Jay-Z looks like his influence extends outside of the entertainment industry.

Chris Dodd is on the board of the Motion Pictures Association of America for crying out loud. Hollywood has its own lobbyist in the Senate, and of course we can’t forget First Lady Michelle Obama presented the best picture award at the Oscars this year.

Do you remember the Apple versus PC commercials? This is how the left markets. Guess which one of these guys is perceived as being GOP? The left gets branding; we don’t. They’re so good at marketing and branding that they’re able to sell federal servitude. They have a horrible, horrible product, and that’s half of the battle right there. And on this, we got ’em beat.

We, on the other hand, have a great product, but unfortunately we have a bunch of people in D.C. that have no idea how to sell it, and it’s sad, too, because there are so many conservatives who’ve cut their teeth on marketing and new media and so much more who would just love to help steer the current winnable party into a new direction. Unfortunately, I personally know several instances where younger more connected new media wunderkinds were rejected by politicians in favor of those outdated K Street brokers.

These stuffed shirts run a consulting racket, ORCA, anybody? I mean, the ultimate fail whale, and they create ads that fall into one of two categories, the I love my country ad, and the look at how bad this other guy is ad. Now, the first is devoid of a great pitch, and the second just makes candidates look like whiny, negative Nancys with no solutions. I mean, honestly, who doesn’t love their country and think that the other guy is worse?

Democrats were sprinting away from ObamaCare; yet, I don’t recall a single major Republican ad that used Nancy Pelosi’s famous sound bite:

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Nancy Pelosi: But we have to pass the bill so that you can find out what is in it away from the fog of the controversy.

Dana Fog – Yes, the Akin sound bite was stupid, but I didn’t see a single GOP rebuttal which asked, what is the real stupidity, a comment with no impact or choosing to not offer rape survivors protection against having the details of their case made public via vote as one former Illinois senator did? I sometimes feel like the RNC has bought into the left’s stereotype of Conservatives and through this perspective tries its outreach.

Now, I don’t agree with Paul Ryan on everything, but when he walked out on stage in Ohio to AC/DC, I almost straight up fell over. And when Marco Rubio personalized his family story and sold voters on the renewed American dream, I saw some hope, real hope. It’s not hard to sell liberty folks, not hard at all. Do you want the mediocrity of slavery or the rich opportunity of freedom? And that, ladies and gents, is the thing on which the RNC should focus.

Conservatives are between a rock and a hard place with Section 230 and Big Tech censorship. We don't want more government regulation, but have we moved beyond the ability of Section 230 reforms to rein in Big Tech's rising power?

Rachel Bovard, Conservative Partnership Institute's senior director of policy, joined the Glenn Beck radio program to give her thoughts and propose a possibly bipartisan alternative: enforcing our existing antitrust laws.

Watch the video below:

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Dan Bongino, host of The Dan Bongino Show, is an investor in Parler — the social media platform that actually believes in free speech. Parler was attacked by Big Tech — namely Amazon, Apple, and Google — earlier this week, but Bongino says the company isn't giving up without a fight. In fact, he says, he's willing to go bankrupt over this one.

Dan joined Glenn Beck on the radio program to detail what he calls a "smear" campaign behind the scenes, and how he believes we can move forward from Big Tech's control.

"You have no idea how bad this was behind the scenes," Dan told Glenn. "I know you're probably thinking ... well, how much worse can the attack on Parler have gotten than three trillion-dollar companies — Amazon, Apple, and Google — all seemingly coordinated to remove your business from the face of the Earth? Well, behind the scenes, it's even worse. I mean, there are smear campaigns, pressure campaigns ... lawyers, bankers, everyone, to get this company ... wiped from the face of the earth. It's incredible."

Dan emphasized that he would not give up without a fight, because what's he's really fighting for is the right to free speech for all Americans, regardless of their political opinions, without fear of being banned, blacklisted, or losing jobs and businesses.

"I will go bankrupt. I will go absolutely destitute before I let this go," he said. "I have had some very scary moments in my life and they put horse blinders on me. I know what matters now. It's not money. It's not houses. It's none of that crap. It's this: the ability to exist in a free country, where you can express your ideas freely."

Watch the video below to hear more from Dan:

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Joe Biden's administration is getting ready for something historic, but we're all being distracted. And now that Biden has hired at least 14 former or current executives from Big Tech — experts at colluding to censor unflattering news about Biden — Americans must be laser-focused on what's coming.

On January 20, the most corrupt president in American history will be inaugurated, and it looks like some of his cabinet choices were picked specifically so everything just – poof – goes away. The administration nominees appear to be all about preserving corruption, crony capitalism, and executing a Great Reset. Those same people also have one more thing in common: Ukraine.

On his Wednesday night special this week, Glenn exposes their radical agenda in their own words and gives U.S. senators the questions they must ask before confirming corrupt nominees to some of the highest offices in the country.


Freedom of speech is important. Here at BlazeTV, we work hard to bring you the truth from the most pro-America network in the country, free from Big Tech censors. Support free speech by supporting BlazeTV. Get our largest discount ever: $30 off a one-year subscription with code GLENN. Show your support and join us today!

I want to talk to you about something that probably didn't make a lot of sense a long time ago. In fact, I can't tell you how many program directors and how many stations threatened to cancel. Or how many calls I got from the average listener saying; What the hell are you even talking about when I talked about, the leadership of Martin Luther King.

I have done everything I can — as much as I possibly can — to teach you about Martin Luther King and nonviolent protests. And I don't think there's anybody in the media who has talked about nonviolence longer and more in-depth on commercial airwaves than me. Preachers, certainly. But commercial airwaves — I don't think anybody has.

Now I think many are beginning to understand why I tried to lay that foundation. I have told you since September 11th that I have this feeling you are going to be the group of people that will, in the end, save the republic.

I've always believed that. I don't know how it's saved. It might just be preserved in our hearts, I don't know. But I believe it now.

I never wanted us to get to this point — everything I've done is to prevent us from getting here. But everybody is so politically tied to their side that no one will let their shields down and actually listen to one another.

And we're at that desperate point now.

You are equipped to save the republic because you at least hopefully have a fundamental understanding of the Constitution and the Bill of Rights. And you have at least a basic understanding of American history. More importantly, what makes this audience so phenomenal is that it is the most generous and service-minded audience of any show in America and perhaps the world.

That's part of what continues to be so frustrating about the Capitol invasion last week. Because you're being maligned.

You.

I know who you are. This is the most peaceful, generous, loving, God-fearing, authentic and patriotic audience in America. And you are frustrated and you are tired of being hit in the face and being called bigot and everything else no matter what you do.

I've been called an anti-Semite just in the last 24 hours by everybody, unjustly.

I get it.

You are now being tainted by the actions of complete imbeciles who do not represent you and me. It's not fair. But that's the hand that we're being dealt and God is in charge and He is not surprised.

We know the left's current tactics fail in the long run. Silencing. Canceling. Taking away rights.

We know the left's current tactics fail in the long run. Silencing. Canceling. Taking away rights. These are the hallmarks of regime, after regime, after Marxist regime on the ash heaps of history. Now China is still there because they've taken the so-called free market and took the capitalist system and they combined it with their Marxist utopia.

I don't know what's going to happen to the people over there. Especially seeing that our high-tech has joined them to weed out the dissidents. But it's not inevitable that we join them.

And it is going to require us to take a stand. Just not in the way that most people — especially if they're angry — think is most effective. Look at the ratings of BLM. 78 percent of Americans, at the beginning of the summer, thought that they were swell.

That number is in the low 20s now. Why? Because violence doesn't work.

I don't know if you saw the fellowship of the ring, but if you did, do you remember when Frodo said: "I don't want to do this!"

He's lamenting having to face down the evil and he's just one guy. I'll never forget it because it was right after 9/11, that the movie came out. I'll never forget Gandalf's reply. He said: "So do we all who live to see such times. But that is not for them to decide. All we have to decide is what we're going to do with the time that is given us."

We can't decide what others are going to do. We can't control the dangerous Orwellian darkness that seems to be descending on America. All we can control is our response and strive to lead by example. If you know anyone in your sphere of influence who might be planning to attend one of these armed rallies in the coming days, beg them not to go. Do everything you can to stop them.

That's not a way to take a stand and it will not protect anything you hold dear and it will endanger the republic. It is what the other side wants.

So how do we take a stand?

The first thing I need you to do today is to help lower the temperature. It has been so hard for me not to respond to people on Twitter who have called me every name under the sun because I quoted the leading Holocaust historian last night on Tucker Carlson.

But see, that wasn't an attack on me, that was an attack on Tucker. If you can scare the guests from coming on to Tucker, you destroy Tucker. That's what they're doing.

Do not vent your anger on social media. At this point, it is probably just going to get your account shut down.

I want you to write this down and I want you to keep this in front of you.

Blessed are the peacemakers. For they will be called the children of God.

That means something today, much more than it did six months ago.

Blessed be the peacemakers.

Be a peacemaker.

And this is the hard part, you can't disconnect. Because things are moving too rapidly. You must stay plugged in.

But I want you to reach out to someone in kindness on social media. Encourage someone. Do not engage with the darkness. Be the light in the corner of your world.

You need to be a leader for what is to come.

And I know I'm asking you almost the impossible. I know you're angry and frustrated and it is gut-wrenching to feel that you're powerless to stop your nation from what you believe is sliding into the abyss.

You are not powerless. You are not voiceless.

I believe it too, with everything in me. I wish I was wrong. I hope that I am. I pray that I am. But know this: You are not powerless. You are not voiceless. You may be the only voice that anyone hears. Voices like mine will go away. I am trying to think of what I need to share with you before, God forbid, that ever happens. Because I cannot live with myself if I talked about something stupid politically and I find my voice silenced and then saying, I wish I would have said this or I wish I would have told them that.

You wield more power than you know. Not because of your voice or being able to call your congressman. You're more powerful than you know because you understand the real problem in America. The real problem in America is not political.

It is spiritual.

If you're like me when you get angry, you think that you are going to take on this challenge on your own — you are not being humble. You think you'll fix it. Everything that is happening to us is because we are an arrogant, out of control people.

We must humble ourselves. Please, you have the skill and the strength to endure the fiery darts that are going to come your way or already are. But this is a problem with our hearts.

You cannot reach someone's head without capturing their heart and no one is going to capture anyone's heart through violence.

Start in your own home and then reach out and if you're able, serve your neighbor. If you can, serve your local community. You must be a beacon of light in a very dark place. I'm going to ask you to do something you're really not going to like. And that's how I know things are from God. When I hear something or I think something and I'm like — oh crap, I don't want to do that — and you just know it it's right. You just know it's what God wants. And you're hoping that maybe you didn't hear it.

And it's so horrible. Because it's the last thing you want to do. But God is unlike many of our churches and preachers, He doesn't tell us what we want to hear. He doesn't have to pay for the church or get collection. Or be judged by how many people go.

Rise above the fray, with service and love, with malice toward none and charity toward all.

He'll say the same thing and he'll lose whole flocks. And they'll eventually start to go — oh wait, where is the Shepherd again?

But I have to tell you now some things that I want you to do. And they're not new. But I need you to hear me. I am asking you if you want to stand for the republic, I need you first to pray.

Pray like you've never prayed before. Pray for humility. Pray for guidance. Pray for peace. Pray for those people who you think you hate. Because you don't. Because hatred does not come from any good place.

Then I want you go out and serve someone in any way possible. On inauguration day especially, get your family and your children involved. Volunteer somewhere, take someone a meal. Do something to lift the spirits of hospital workers or your local police department.

Help a stranger mow a lawn, fix someone's car, pick up trash on the side of the highway. Do what you can do. But the most important thing is to do it with a sincere heart. And if someone asks you, why are you doing this? Just say, because I love my country.

Rise above the fray with service and love, with malice toward none and charity toward all.

Watch how the conversation went on radio HERE:

A pre-Inauguration Day plea: You wield MUCH more power than you know youtu.be