New commercial formats debut this week on The Glenn Beck Program

Earlier this year, Glenn said that he wanted to experiment with new ways to do commercial advertisements on TV. He wants to focus on the stories behind the products and use those minutes between the show content to continue to tell stories so people won't change the channel or fast forward on their DVR. The new format will debut tonight, only during Glenn's show.

Back in January, Glenn told viewers “The commercial breaks we make have to be entertaining, they have to be meaningful, interesting, storylines, everything. So, you’re watching this show you don’t want to change the channel because it’s something good."

"We want to redefine advertising by bringing the ideas and concepts behind radio and original TV advertising to TV today," Glenn said in an email to Ad Age. "Live, in-program advertising benefits our viewers by entertaining them, and benefits our advertisers by most effectively sharing stories of why their products and services are so beneficial."

Joel Cheatwood, President and Chief Creative Officer, said "There's a universal concern over the drop-off in audience during the commercial breaks. We wanted to find a way to keep viewers engaged where you don't lose the audience and they are paying attention to the advertiser's message."

"We were reminiscing about how advertisers use to sell products -- relying on trusted individuals, whether it was Johnny Carson or Edward R. Murrow, to present the product," Joel said. "There's a level of trust and you never lose contact with the key person of the program."

Ad Age reported:

The new tests will present live ads that more resemble TV commercials, with visual components that could include product demonstrations or employee interviews as well as the logo of the advertiser. Mr. Beck may or may not take part in the conversation, the company said. The network is working with the test's 10 advertisers -- which include Liberty Safe, Blinds.com and TV Guardian -- to develop their creative approaches.

TV networks have been experimenting with different forms of TV spots as it becomes harder to get viewers to watch commercials. The results episode of "American Idol" on Fox last week included a commercial break that accompanied ads with live camera feeds from the "Idol" stage, backstage and the audience. It seemed to be the first time the "double-box" format, which has been used during some sports broadcasts, appeared in an entertainment series.

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Just days after Canadian pastor James Coates was released from prison for refusing to bow to COVID-19 lockdown restrictions, several police officers showed up at another church to ensure restrictions were being followed. But Polish pastor Artur Pawlowski of the Cave of Adullam Church in Alberta, Canada, knew his rights, telling the cops not to come back until they had a warrant in hand.

Filling in for Glenn Beck on the radio program this week, Pat Gray and Stu Burguiere played a video of the interaction.

"Please get out. Please get out of this property immediately. Get out!" Pawlowski can be heard yelling at the six officers who entered his church.

"Out! Out! Out! Get out of this property immediately until you come back with a warrant," he continued. "Go out and don't come back. I don't want to talk to you. You Nazis, Gestapo is not allowed here! ... Nazis are not welcome here! Do not come back you Nazi psychopaths. Unbelievable sick, evil people. Intimidating people in a church during the Passover! You Gestapo, Nazi, communist fascists! Don't you dare come back here!"

Watch this clip to see the heated exchange:

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One of the most dangerous existential threats to the United States is Critical Race Theory, or CRT. As Glenn Beck has exposed over the past year, CRT is gaining momentum and has been preached in our universities for a while now.

Then last August, leaked documents revealed that Marxism, activist ideology of Black Lives Matter, is making its way into grade school classrooms across the country. And since then, things have only gotten more intense.

On next week's Wednesday night special, Glenn will expose the new ways progressives are systematically indoctrinating our kids and culture with this dangerous ideology. But first, it's crucial that you know what your kids may already be learning.

"What I'm about to show you is just the beginning," Glenn said, introducing the leaked documents.

"I found it shocking that Black Lives Matter supporters have developed lesson plans that start from preschool all the way up to the 12th grade," he continued. "Do you know the money it would take to tailor things ... and get it out to the schools and the unions for each age, to be able to brainwash the kids on Marxism and how to destroy capitalism by using race, sexual orientation, and gender?

"Our children don't stand a chance," Glenn added later. "They're not being taught anything except how to be radical activists. What the hell has happened?"

Watch the video clip below or find the full episode here.


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During his campaign, President Joe Biden survived scandal after scandal involving his son Hunter — the Ukraine/Burisma scandal, the laptop scandal, the one involving a stripper from Arkansas and a long-lost child. And yet, after it all appeared to have been swept under the rug, Hunter has now released a memoir — "Beautiful Things."

Filling in for Glenn Beck on the radio program this week, Pat Gray and Stu Burguiere discussed Hunter's "horrible" response when asked on "CBS This Morning" if the laptop seized by the FBI in 2019 belonged to him and reviewed a few segments from his new book, which they agreed raises the question: Is Hunter trying to sabotage his father's career?

Watch the video below for more:


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Countless corporations — from Delta Air Lines, Coca-Cola, and Porsche to UPS and LinkedIn — are calling out the Georgia voting laws, calling them "restrictive," "racist," and "discriminative." Meanwhile, words like "stakeholder" and "equitable" are starting to show up in their arguments.

On the radio program, Glenn Beck gave the "decoder ring" for what's really going on here, because our society is being completely redesigned in front of our eyes.

There's a reason why all these big businesses are speaking out now, and it has very little to do with genuine ideology, Glenn explained. It's all about ESG scores and forcing "compliance" through the monetization of social justice.

Glenn went on to detail exactly what ESG scores are, how they're calculated, and why these social credit scores explain the latest moves from "woke" companies.

Watch the video below to hear Glenn break it down:

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