DISLIKE: State Department spends $633,000 to increase Facebook “likes”

Promoted Facebook pages, we've all seen them sitting at the top of our newsfeed trying to make you like their page so they can expand their reach and/or customer base. But what would you do if you logged into Facebook and now a promoted post from the United States State Department?

Well, it's unclear exactly what type of Facebook campaign the State Department was running, but it seems that many of Americans may have experienced just that. According to a May report from the Office of the Inspector General, the department's Bureau of International Information Programs spent $630,000 on two Facebook campaigns to increase its number of followers on English-language Facebook pages.

Yes, $630,000 taxpayer dollars. Has Facebook invented a 'dislike' button yet? Now would be the perfect time.

TheBlaze.com is reporting:

"The campaigns were successful garnering more than 2 million new followers for each page — up from 100,000 — and it also increased following on foreign-language pages.

But those within the bureau questioned this practice, according to the report.

“Many in the bureau criticize the advertising campaigns as ‘buying fans’ who may have once clicked on an ad or ‘liked’ a photo but have no real interest in the topic and have never engaged further. Defenders of advertising point to the difficulty of finding a page on Facebook with a general search and the need to use ads to increase visibility,” the report stated.

For example, four of the bureau’s English-language Facebook pages are cited as having more than 2.5 million fans by mid-March of this year, but only 2 percent actually are engaged in activity on the pages.

“Engagement on each posting varied, and most of that interaction was in the form of ‘likes.’ Many postings had fewer than 100 comments or shares; the most popular ones had several hundred,” according to the report.

On Facebook, less engagement means less of a chance that any postings will make it onto users newsfeeds informing them of the bureau’s activities.

“This change sharply reduced the value of having large numbers of marginally interested fans and means that IIP must continually spend money on sponsored story ads or else its ‘reach’ statistics will plummet,” the report stated.

The other offices and bureaus of the State Department were found to have more than 150 social media accounts that are “wrestling with the issue of strategy and coordination” and having some overlap issues."

...

"The report recommends the IIP “direct its digital advertising to specific public diplomacy goals” that “find the right balance between youth and elite audience engagement.” It also states that a social media strategy should be adopted that actually drives engagement to accomplish the IIP’s goals.

It advocates that the public affairs office for the department work with IIP to coordinate regular meetings that would help get all parties working together without overlap.

The IG report stated that during its inspection the IIP stopped paying for advertising on Facebook as it evaluated its pages and program goals."

"I don't like the State Department in any sense of the word 'like.' I don't like it on Facebook, I don't like it with ham, I don't like it, Sam I am," Glenn said after seeing the report.

"Why would you — why, if you're the State Department, do you give a rat's anus about how many people give you the 'like' symbol, the thumbs‑up on Facebook," Pat added.

Stu noted that the 'likes' reached were artificial, which, if true, would mean the State Department spend over half a million dollars to expand their reach for a face value number that doesn't even increase their reach or influence across social media. Why made Stu ask the question, "Why do they care?"

"I really want to know?  Why?  Do presidents and prime ministers around the world go, 'Well, how many likes does the State Department have,'" Glenn asked jokingly.

According to the State Department they wanted to increase their pages 'likes' to increase outreach (or the amount of people their page reaches), but if the likes are artificial…they're not exactly reaching more people.

"It's not outreach when you're buying people," Stu noted.

"Are you Facebook liking anybody who has the State Department as part of their likes," Glenn joked.

And while Glenn and Stu are both right, the likes — if artificial — don't do anything to expand their reach, it could give off the perception that the public is more pleased with their performance than they really are. Odds are, after Benghazi, the State Department's approval rating isn't exactly off the charts, but they can give off the appearance of being more engaged with the American people than they really are.

While we're on the subject...you may want to dislike the State Department, but don't forget to LIKE Glenn & TheBlaze on Facebook!

On the radio program this week, Glenn Beck and Pat Gray discussed a series of recent polls that suggest presidential nominee Joe Biden's expected lead may be slipping with traditionally Democratic voters.

A new poll conducted by the Jewish Electorate Institute shows that two-thirds of Jewish voters still plan to vote for the Biden-Harris ticket in November. However, President Donald Trump's support within the Jewish community is also the highest among any Republican candidate in recent history.

In more bad news for Biden, a CNN poll (yes, CNN) released last month showed growing support for President Trump among black voters in swing states. Meanwhile, his support among Latino voters remains at roughly 33%.

"I don't think it's going to go the way the Democrats hope that it will," Glenn said of the election. "If you look at the groups that the Democrats have carefully fostered ... that's falling apart. If Donald Trump can grow that by 5%, and hurt the Democrats by 5% ... that alone could swing the election."

Watch the video below to catch more of the conversation:

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We're being set up for a civil war. The Left is grooming us for an Eastern European-style revolution this election, and they're not even trying to hide it any more. The playbook for Mainstreet USA is the exact same that has been used in places like Ukraine, initiated by the same people in order to completely upend the American system.

On his Wednesday night special this week, Glenn Beck takes us through a tale of three chalkboards that will connect the dots: the Obama admin in Ukraine, the State Department's relationship with George Soros, Black Lives Matter and Antifa riots, the Great Reset, public school indoctrination, mail-in voting. It all points to something dangerous happening in November if we don't act now.

Watch the full video below:


The only way to watch the extended episode of tonight's show is on BlazeTV. Start your free trial and get $20 off a one-year subscription with code BANTHIS.

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The left has already determined that the wildfires raging across the West Coast were definitely caused by climate change and Big Tech is determined to silence anyone who dares suggest otherwise. Facebook even announced a sweeping policy on Saturday to remove posts that claim the fires were caused by arson from far-left activists.

But on his radio program Wednesday, Glenn Beck revealed multiple arrest records for suspected arsonists in California, Oregon, and Washington — and several of those charged and arrested were also instigators in Black Lives Matter rallies, violent protests, and Antifa riots. He also called out the "news gods" in Big Tech, daring them to try to censor his video.

"I asked my staff, to see if there was any evidence [of arson] on the fires. And I don't mean evidence from Twitter. I mean evidence. Is there anybody who has been arrested for arson?" Glenn said. "Well, here they are. And YouTube and Facebook, go ahead. I want you to demonetize this clip. I want you to somehow or another say that we're lying. I want you to throttle this. Go ahead. Because then you're going to have to explain what we got wrong. And I happen to have all the documents right here. So my attorney is really ready for that throttling or demonetization. You say you're a protector of the truth? Great, here it is."

Glenn read off the first 10 arrest records, which combined allege the destruction of more than 120,000 acres and 700 structures, as well as tens of thousands of people evacuated from their homes.

"You want to tell us, PolitiFact, how you came to the conclusion ... that there was no arson in these fires?" Glenn asked. "Can you tell me how you came to that conclusion? Because your fact-check seems to be entirely false."

Watch the video below for more details:


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Former White House press secretary Sarah Huckabee Sanders joined Glenn Beck on this week's podcast to share her unique perspective as a trusted adviser and confidante to President Donald Trump for two and a half years, which she also details in her new book, "Speaking for Myself: Faith, Freedom, and the Fight of Our Lives Inside the Trump White House."

Sarah described the unprecedented levels of corruption she saw firsthand during the Russia probe and shocking lengths to which Democratic leaders and the mainstream media would go to "take the president down."

Sarah said she often saw sides of Donald Trump that the media never covered. Recently, she went on the record denying the Atlantic's claims that the president mocked our military during a 2018 trip to France. She was on that trip, she told Glenn, and her account of what really happened paints a very different picture.

"The people who are making this outrageous charge are such cowards for doing so in an anonymous way. If you really believed this, and believed it was wrong, one, why did it take you so long? And, two, put your name on it the way the rest of us have," Sarah said.

"He didn't say those things. Not only was I there that day, Glenn, I spent two and a half years traveling all over the world with the president, watching him interact with men and women of our armed forces almost every single day during that two-and-a-half year period," she added.

"This is a person who loves America and loves the people who allow the rest of us to live in America, free, and have prosperity. And I got to see that a lot. I think it is shameful that people are trying to distort who he is and what he has done, particularly when it comes to the men and women in the military."

Watch a clip from the full interview with Sarah Huckabee Sanders below:

Find the full podcast below, on Glenn's YouTube channel or on Blaze Media's podcast network.


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