DISLIKE: State Department spends $633,000 to increase Facebook “likes”

Promoted Facebook pages, we've all seen them sitting at the top of our newsfeed trying to make you like their page so they can expand their reach and/or customer base. But what would you do if you logged into Facebook and now a promoted post from the United States State Department?

Well, it's unclear exactly what type of Facebook campaign the State Department was running, but it seems that many of Americans may have experienced just that. According to a May report from the Office of the Inspector General, the department's Bureau of International Information Programs spent $630,000 on two Facebook campaigns to increase its number of followers on English-language Facebook pages.

Yes, $630,000 taxpayer dollars. Has Facebook invented a 'dislike' button yet? Now would be the perfect time.

TheBlaze.com is reporting:

"The campaigns were successful garnering more than 2 million new followers for each page — up from 100,000 — and it also increased following on foreign-language pages.

But those within the bureau questioned this practice, according to the report.

“Many in the bureau criticize the advertising campaigns as ‘buying fans’ who may have once clicked on an ad or ‘liked’ a photo but have no real interest in the topic and have never engaged further. Defenders of advertising point to the difficulty of finding a page on Facebook with a general search and the need to use ads to increase visibility,” the report stated.

For example, four of the bureau’s English-language Facebook pages are cited as having more than 2.5 million fans by mid-March of this year, but only 2 percent actually are engaged in activity on the pages.

“Engagement on each posting varied, and most of that interaction was in the form of ‘likes.’ Many postings had fewer than 100 comments or shares; the most popular ones had several hundred,” according to the report.

On Facebook, less engagement means less of a chance that any postings will make it onto users newsfeeds informing them of the bureau’s activities.

“This change sharply reduced the value of having large numbers of marginally interested fans and means that IIP must continually spend money on sponsored story ads or else its ‘reach’ statistics will plummet,” the report stated.

The other offices and bureaus of the State Department were found to have more than 150 social media accounts that are “wrestling with the issue of strategy and coordination” and having some overlap issues."

...

"The report recommends the IIP “direct its digital advertising to specific public diplomacy goals” that “find the right balance between youth and elite audience engagement.” It also states that a social media strategy should be adopted that actually drives engagement to accomplish the IIP’s goals.

It advocates that the public affairs office for the department work with IIP to coordinate regular meetings that would help get all parties working together without overlap.

The IG report stated that during its inspection the IIP stopped paying for advertising on Facebook as it evaluated its pages and program goals."

"I don't like the State Department in any sense of the word 'like.' I don't like it on Facebook, I don't like it with ham, I don't like it, Sam I am," Glenn said after seeing the report.

"Why would you — why, if you're the State Department, do you give a rat's anus about how many people give you the 'like' symbol, the thumbs‑up on Facebook," Pat added.

Stu noted that the 'likes' reached were artificial, which, if true, would mean the State Department spend over half a million dollars to expand their reach for a face value number that doesn't even increase their reach or influence across social media. Why made Stu ask the question, "Why do they care?"

"I really want to know?  Why?  Do presidents and prime ministers around the world go, 'Well, how many likes does the State Department have,'" Glenn asked jokingly.

According to the State Department they wanted to increase their pages 'likes' to increase outreach (or the amount of people their page reaches), but if the likes are artificial…they're not exactly reaching more people.

"It's not outreach when you're buying people," Stu noted.

"Are you Facebook liking anybody who has the State Department as part of their likes," Glenn joked.

And while Glenn and Stu are both right, the likes — if artificial — don't do anything to expand their reach, it could give off the perception that the public is more pleased with their performance than they really are. Odds are, after Benghazi, the State Department's approval rating isn't exactly off the charts, but they can give off the appearance of being more engaged with the American people than they really are.

While we're on the subject...you may want to dislike the State Department, but don't forget to LIKE Glenn & TheBlaze on Facebook!

Time after time, Americans have taken to the streets to defend our constitutional rights, whether it was our livelihood at stake -- or our lives. But, what was the point of all the civil rights movements that came before, if we're about to let the government take our rights away now?

On his Wednesday night special, Glenn Beck argued that Americans are tired of having our rights trampled by "tyrannical" leaders from state and local governments who are ignoring our unalienable rights during this pandemic.

"Our nanny state has gone too far. The men and women in office -- the ones closest to our communities, our towns, our cities -- are now taking advantage of our fear," Glenn said. "Like our brothers and sisters of the past, we need to start making the decisions that will put our destiny, and our children's destiny, back into our hands."

It took less than two months of the coronavirus tyranny to make America unrecognizable, but some Americans are fighting back, risking losing their jobs and businesses or even jail time, as they battle to take back our civil rights.

Here are just a few of their stories:

After New Jersey's Atilis Gym reopened in defiance of the governor's executive order, the Department of Health shut them down for "posing a threat to the public health." Co-owner Ian Smith says somebody sabotaged the gym's toilets with enire rolls of paper to create the public health "threat."

Oregon Salon owner, Lindsey Graham, was fined $14 thousand for reopening. She said she was visited by numerous government organizations, including Child Protective Services, in what she believes are bullying tactics straight from the governor's office.

77-year-old Michigan barber, Karl Manke, refused to close his shop even when facing arrest. "I couldn't go another 30 days without an income," he said. But when local police refused to arrest him, Gov. Gretchen Whitmer's (D) office suspending his business license instead.

Port of Seattle police officer Greg Anderson was suspended after he spoke out against enforcing what he called "tyrannical orders" imposed amid coronavirus lockdowns.

Kentucky mother-of-seven, Mary Sabbatino, found herself under investigation for alleged child abuse after breaking social distancing rules at a bank. After a social worker from child protective services determined there was no sign of abuse, he still sought to investigate why the Sabbatino's are homeschooling, and how they can give "adequate attention to that many children."

Dallas salon owner Shelley Luther was sentenced to seven days in jail after she defied the state-mandated stay-at-home orders to reopen her business.

Watch the video clip from Glenn's special below:


Watch the full special on BlazeTV YouTube here.

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To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multiplatform network of voices who love America, defend the Constitution and live the American dream.

It took less than two months of the coronavirus tyranny to make America unrecognizable. Leaders from state and local governments across the U.S. have flattened the curve of some of our most basic constitutional rights, but some Americans are fighting back — and risking jail time or losing their businesses.

On Wednesday night's GBTV special, Glenn Beck argued that we're witnessing the birth of a new civil rights movement — and it's time to build a coalition of common sense to keep America as we know it free.

Watch the full special below:

Use code GLENN to save $10 on one year of BlazeTV.

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multiplatform network of voices who love America, defend the Constitution and live the American dream.

On the radio program Thursday, Glenn Beck sat down with chief researcher Jason Buttrill to go over two bombshell developments that have recently come to light regarding former Vice President Joe Biden's role in the 2016 dismissal of Ukrainian Prosecutor General Viktor Shokin.

"Wow! Two huge stories dropped within about 24 hours of each other," Jason began. He went on to explain that a court ruling in Ukraine has just prompted an "actual criminal investigation against Joe Biden in Ukraine."

This stunning development coincided with the release of leaked phone conversations, which took place in late 2015 and early 2016, allegedly among then-Vice President Biden, Secretary of State John Kerry, and Ukraine's former President Petro Poroshenko.

One of the audiotapes seems to confirm allegations of a quid pro quo between Biden and Poroshenko, with the later admitting that he asked Shokin to resign despite having no evidence of him "doing anything wrong" in exchange for a $1 billion loan guarantee.

"Poroshenko said, 'despite the fact that we didn't have any corruption charges on [Shokin], and we don't have any information about him doing something wrong, I asked him to resign,'" Jason explained. "But none of the Western media is pointing this out."

Watch the video below for more details:


Listen to the released audiotapes in full here.

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To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multiplatform network of voices who love America, defend the Constitution and live the American dream.

A recently declassified email, written by former National Security Adviser Susan Rice and sent herself on the day of President Donald Trump's inauguration, reveals the players involved in the origins of the Trump-Russia probe and "unmasking" of then-incoming National Security Adviser, Gen. Michael Flynn.

Rice's email details a meeting in the Oval Office on Jan 5, 2017, which included herself, former FBI Director James Comey, former Deputy Attorney General Sally Yates, former Vice President Joe Biden, and former President Barack Obama. Acting Director of National Intelligence, Richard Grenell, fully declassified the email recently amid President Trump's repeated references to "Obamagate" and claims that Obama "used his last weeks in office to target incoming officials and sabotage the new administration."

On Glenn Beck's Wednesday night special, Glenn broke down the details of Rice's email and discussed what they reveal about the Obama administration officials involved in the Russia investigation's origins.

Watch the video clip below: