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DISLIKE: State Department spends $633,000 to increase Facebook “likes”

July 03, 2013
Wilson

Writer

Promoted Facebook pages, we've all seen them sitting at the top of our newsfeed trying to make you like their page so they can expand their reach and/or customer base. But what would you do if you logged into Facebook and now a promoted post from the United States State Department?

Well, it's unclear exactly what type of Facebook campaign the State Department was running, but it seems that many of Americans may have experienced just that. According to a May report from the Office of the Inspector General, the department's Bureau of International Information Programs spent $630,000 on two Facebook campaigns to increase its number of followers on English-language Facebook pages.

Yes, $630,000 taxpayer dollars. Has Facebook invented a 'dislike' button yet? Now would be the perfect time.

TheBlaze.com is reporting:

"The campaigns were successful garnering more than 2 million new followers for each page — up from 100,000 — and it also increased following on foreign-language pages.

But those within the bureau questioned this practice, according to the report.

“Many in the bureau criticize the advertising campaigns as ‘buying fans’ who may have once clicked on an ad or ‘liked’ a photo but have no real interest in the topic and have never engaged further. Defenders of advertising point to the difficulty of finding a page on Facebook with a general search and the need to use ads to increase visibility,” the report stated.

For example, four of the bureau’s English-language Facebook pages are cited as having more than 2.5 million fans by mid-March of this year, but only 2 percent actually are engaged in activity on the pages.

“Engagement on each posting varied, and most of that interaction was in the form of ‘likes.’ Many postings had fewer than 100 comments or shares; the most popular ones had several hundred,” according to the report.

On Facebook, less engagement means less of a chance that any postings will make it onto users newsfeeds informing them of the bureau’s activities.

“This change sharply reduced the value of having large numbers of marginally interested fans and means that IIP must continually spend money on sponsored story ads or else its ‘reach’ statistics will plummet,” the report stated.

The other offices and bureaus of the State Department were found to have more than 150 social media accounts that are “wrestling with the issue of strategy and coordination” and having some overlap issues."

...

"The report recommends the IIP “direct its digital advertising to specific public diplomacy goals” that “find the right balance between youth and elite audience engagement.” It also states that a social media strategy should be adopted that actually drives engagement to accomplish the IIP’s goals.

It advocates that the public affairs office for the department work with IIP to coordinate regular meetings that would help get all parties working together without overlap.

The IG report stated that during its inspection the IIP stopped paying for advertising on Facebook as it evaluated its pages and program goals."

"I don't like the State Department in any sense of the word 'like.' I don't like it on Facebook, I don't like it with ham, I don't like it, Sam I am," Glenn said after seeing the report.

"Why would you — why, if you're the State Department, do you give a rat's anus about how many people give you the 'like' symbol, the thumbs‑up on Facebook," Pat added.

Stu noted that the 'likes' reached were artificial, which, if true, would mean the State Department spend over half a million dollars to expand their reach for a face value number that doesn't even increase their reach or influence across social media. Why made Stu ask the question, "Why do they care?"

"I really want to know?  Why?  Do presidents and prime ministers around the world go, 'Well, how many likes does the State Department have,'" Glenn asked jokingly.

According to the State Department they wanted to increase their pages 'likes' to increase outreach (or the amount of people their page reaches), but if the likes are artificial…they're not exactly reaching more people.

"It's not outreach when you're buying people," Stu noted.

"Are you Facebook liking anybody who has the State Department as part of their likes," Glenn joked.

And while Glenn and Stu are both right, the likes — if artificial — don't do anything to expand their reach, it could give off the perception that the public is more pleased with their performance than they really are. Odds are, after Benghazi, the State Department's approval rating isn't exactly off the charts, but they can give off the appearance of being more engaged with the American people than they really are.

While we're on the subject...you may want to dislike the State Department, but don't forget to LIKE Glenn & TheBlaze on Facebook!

PHOTOS: What Glenn saw in North Carolina was INSANE

Sean Rayford / Stringer | Getty Images

Last Thursday, October 3rd, Glenn traveled to North Carolina to join Mercury One as they provided critical aid to those devastated by Hurricane Helene.

What Glenn saw during his brief visit looked like scenes straight out of an apocalypse movie: houses torn from their foundations and tossed to the side, sometimes entire towns away from where they were built, semi-trucks rolled, railroad tracks swept away, bridges washed out. It was a level of destruction Glenn had never before seen.

But perhaps the most shocking encounter of his whole trip was when Glenn discovered a lone FEMA crew. It was a miracle that Glenn even spotted the FEMA truck, as it was parked away from the main road without any signs or markers to indicate to any passerby in need of its existence. Glenn and Congressman Cory Mills decided to talk to this FEMA crew, the only one they had encountered on their trek, and see what they were up to. As it turns out, not much. The FEMA workers admitted that they had only arrived the day before (nearly a week after the hurricane) and still did not have any sort of supplies. They claimed that people would know where they were located via the local news, despite the fact that most people did not have access to power, cell service, their home, or even their cars. Moreover, there seemed to be confusion about whether they were to go door-to-door in order to render aid to those in need.

FEMA dropped the ball on this entire affair, and it is only going to get worse. FEMA is claiming they blew their yearly allowance on aiding illegal immigrants. Meanwhile, another hurricane is approaching Florida and is expected to make landfall on Wednesday. It seems unlikely that FEMA will be of any use to Floridians in need, and they will have to rely on the aid of their fellow Americans.

Want to help out your fellow countrymen where our government has failed? You can donate at Mercury One and rest assured that your money will be used to step in to help hurricane victims where the government is failing.

The case for mass deportation

NurPhoto / Contributor | Getty Images

Unchecked illegal immigration into America may be the most dangerous issue our country faces today, and with every day it goes unsolved, the risk of a terrorist attack of 9/11 proportions only increases.

Despite the risk, we can't even touch the subject without the Left and the mainstream media having a meltdown. Even suggesting that the tide of undocumented immigrants may pose some sort of national problem will quickly get you labeled as a racist, stumping intelligent conversation before it can even begin. But as any right-minded Conservative will tell you, calls to close the border and deport the people who stole into our country have nothing to do with race.

In his most recent TV special, Glenn described in detail what sorts of dangers we have let into our countries, with facts and figures that prove that if we don't act soon we will be in deep trouble. Glenn made it clear: we need to conduct a mass deportation or risk being torn apart from within. Here are three reasons that make the case for mass deportations:

Islamic terror cells are forming in South America.

Spencer Platt / Staff | Getty Images

Congressional testimony from the Committee on Homeland Security in 2011 revealed that Hugo Chavez held a "Secret Summit" involving the Supreme Leader of Hamas, the Chief of Operations for Hezbollah, and the Secretary General of Palestinian Islamic Jihad in Caracas, Venezuela. It is clear that ever since (and possibly before) there has been a Radical Islamic Terrorist presence in Venezuela. Right now there is an Iranian beachhead off the Venezuelan coast on Margarita Island, where the Iranian government is running criminal activities and recruiting and training Venezuelan gangs. These gangs have used our border crisis to infiltrate the U.S. The most infamous of these gangs, Tren de Aragua, has been declared a terrorist organization by the State of Texas.

Terrorist-backed gangs are smuggling in weapons and tearing through the country.

John Moore / Staff | Getty Images

What are these Iranian-trained and backed gangs doing in America? As you can imagine, nothing good. Just this year alone an estimated million rounds of ammunition, 1.2 million gun parts, 3,000 body armor vests, and thousands of pieces of other military paraphernalia have been smuggled across the border. On top of that, they have already taken over an apartment complex in Aurora, Colorado, and are now terrorizing the remaining residents.

It's noteworthy that the gang managed to move into the apartment in the first place because they received subsidies through an NGO that was assisting the Colorado asylum seekers program, using money given to the state by the Biden administration in 2021.

Gangs have attacked military bases.

Lee Corkran / Contributor | Getty Images

It hasn't stopped at apartment complexes either. A leak from the U.S. Army revealed that the gangs have launched probing attacks on military facilities within the U.S. Members have been sighted taking surveillance photos of Lackland Air Force Base, as well as firing multiple shots into the facility. Another military base in Texas, Fort Sam Houston, caught a gang member attempting to gain access to the facility. This coincides with suspicious activity documented within the Permian Basin, the largest oil field in the U.S.

They are smuggling in vast quantities of military equipment, probing and surveying military facilities and key energy locations, and taking over residential areas. What exactly is going on and why isn't the federal government taking it more seriously?

VP debate recap: A Vance victory

Bloomberg / Contributor | Getty Images

This might have been the most consequential VP debate in recent memory.

For those of you who missed the debate, it was a decisive victory for J.D. Vance and the Trump-Vance team as a whole. Vance presented a calm, collected, and considerate side of the Republican party that compliments Trump and helps to make their platform more palatable. Meanwhile, Tim Walz had a lackluster, though certainly not catastrophic, night. He had a few embarrassing gaffes and came across as overly nervous, but like Vance, kept it civil.

Both VP candidates entered the stage as relative unknowns to most Americans, and by the end, both men had given an accurate representation of their characters. Here is a brief recap just in case you missed the debate:

J.D. Vance looked great

ANGELA WEISS / Contributor | Getty Images

Vance came out of the gate swinging, with a stellar opening statement that helped set the stage for the rest of the debate. He delivered a concise yet compelling recap of his life, which framed him as everything Walz claims to be: a relatable veteran from humble beginnings who earned his position through hard work and service. He then went on to deliver a clear and palatable defense of Trump's platform and mission while cooly drawing attention to the failures of the Biden-Harris administration.

Overall, J.D. Vance looked incredibly presidential. He presented himself not just as a capable vice president, but as a strong successor to Trump and as a valid replacement if anything should happen to the former president between now and the end of his hypothetical second term. Vance also successfully dispelled the notion that he is "weird" as Walz called him, and if anyone looked strange during the debate, it certainly wasnot Vance.

Tim Walz's gaffes

Chip Somodevilla / Staff | Getty Images

While Tim Walz certainly didn't have an awful night, he did not stack up well against Vance. Walz had a major gaffe around halfway through the debate when asked to explain the change in his position on assault weapon bans. Walz then claimed that he had befriended school shooters during his time in office. While that was clearly not the intention of what he was saying, it was embarrassing nonetheless.

Another weak moment was when the moderators asked Walz to explain a claim he had made regarding being in Hong Kong during the infamous Tiananmen Square protest in 1989, which has since been proven false. Walz gave a long-winded, rambling answer about taking students to visit China and how Trump should have joined in on those trips, before being called out by the moderator for dodging the question.

Vance fact-checked the fact-checkers

Chip Somodevilla / Staff | Getty Images

One of the conditions of the CBS debate was that the moderators would not fact-check the debaters live, but instead rely on after-the-matter fact-checking. But, CBS couldn't keep to its own rules. While Vance was describing the migrant crisis that has swelled during the Biden-Harris administration, one of the CBS moderators, Margaret Brennan, chimed in with a "fact check." She claimed that the Haitian migrants in Ohio have legal status, to which Vance clapped back by calling Brennan out for breaking the rules of the debate, then proceeded to correct her, explaining that they only had legal status due to overreach by the Biden-Harris administration.

Dockworker strike: Everything you need to know

Anadolu / Contributor | Getty Images

At midnight on September 30th, dockworkers across the East Coast went on strike, effectively cutting the country's import and export capabilities in half.

Don't go out and panic buy a pallet of toilet paper and instant ramen just yet. It's going to take some time for the full effects of the strike to be felt and hopefully, the strike will be good and over by then. But there are no guarantees, and this election cycle could get significantly more insane as we draw near to the election. And even if the strike is settled quickly, it shows growing cracks in our infrastructure and industrial capacity that needs to be addressed if America wants to maintain its global dominance.

Here is everything you need to know about the dockworker strike:

What do the dockworkers want?

Anadolu / Contributor | Getty Images

As with most strikes, pay is the driving factor behind this situation the country now finds itself in. The longshoremen want more pay, and with rising inflation who can blame them? After all, working the docks is hard and dangerous business, and fair compensation only seems... fair. But when you compare the wage of a dockworker, which is around $100,000 to $200,00 a year to the average income in America of $56,000, suddenly they seem significantly less sympathetic.

How much money are they asking for? For most Americans, a three percent raise is considered high, but the unions are asking up to 15 percent, depending on location. On top of that, they are asking for a 77 percent raise over the next six years. The West Coast dock workers recently made off with a 36 percent raise and were considered lucky. These increases in costs are just going to be transferred to the end consumer, and we'll likely see a jump in prices if these terms are accepted.

The other major ticket item is protection against automation. Autonomous ports are quickly becoming a reality, with major ports in China that are capable of handling vast amounts of cargo being run by a single office, not an army of dock workers. Naturally, the longshoremen are concerned that their jobs are at risk of being replaced by machines that can work harder, longer, for cheaper, and without risk of injury.

How will it affect Americans?

Joe Raedle / Staff | Getty Images

Don't panic yet!

It is going to take some time for consumers to feel the effects of the strike and it is possible that a resolution could happen at any time.

Week one should be pretty much business as usual. It might be a good idea to stock up on fruit and other perishables, but there is no need to go COVID-lockdown-crazy yet.

Week two is when you'll first start feeling the pinch. Fresh fruits and veggies will become scarce, along with other imported goods like shoes, toys, and TVs. Prices will start to creep up as the shelves will start to look a little sparse. The supply of tools, lumber, and other hardware materials will also begin to dry up.

By week three, the cracks in the system will really start to show. Entire industries will begin to slow down, or even stop. Factory workers will get furloughed and sent home without pay. Stores will have to ration items, prices will be sky-high, and online orders will come to a standstill. At this point, the strike will have escalated into a full-blown crisis, and even if it was resolved immediately, it would still take weeks to restore everything to working order.

At the four-week mark, the situation will have developed into a national security crisis, and as Glenn describes, a poly-crisis. Small business will be closing their doors, entire brands will be out of stock, and everything that remains will be so expensive it is unaffordable. By this point, the holiday season will be drawing near and there will be a rush on any sort of gift or decor items left. At this point, irreparable damage to our economy will have occurred and it will be months if not years before it can be mended.

While that sounds bleak, with the election just around the corner, it seems unlikely that the Biden-Harris administration will let it get that bad. That being said, their administration has not been characterized by good decision-making and reasonable policy, so there are no guarantees.

What can be done?

The Washington Post / Contributor | Getty Images

The big question is "Why hasn't Biden already done something?"

President Biden, who ran on the image of a blue-collar, union-worker, has been uncharacteristically absent from the issue. Despite his earlier involvement in a train strike, Biden has declared that involvement in union fights is not a presidential issue unless it getsreally bad.

So where's the line? At what point will he step in? He has to understand that an economic crisis right before the election will reflect poorly on Kamala.