Blog
LatestArticlesVideos
Radio
LivePodcastSerialsStations
TV
Podcasts
The Glenn Beck ProgramThe Glenn Beck PodcastThe Beck Story
Fine Art
Real Estate
More
AboutCharityBooksSponsorsShopContact
SEARCH
Live Radio

©2024 MERCURY RADIO ARTS.
ALL RIGHTS RESERVED.

TERMS OF USE | PRIVACY POLICY

Live

Glenn's Show Prep

A comprehensive history of Piers Morgan's ratings woes

August 27, 2013
Wilson

Writer

Watch the author's full analysis of Piers Morgan's ratings on The Wonderful World of Stu

By Dan Andros

CNN officially announced Piers Morgan as the replacement for the legendary Larry King on September 8th, 2010. The next few months on CNN saw a steady barrage of promotion to hype the shakeup, hoping to end what was dubbed a ‘ratings depression’ in the 9pm time slot.

Piers himself said before his program debuted that the ‘only benchmark’ of his success would be whether or not he could lift CNN’s ratings from ‘cellar-dwelling’ status. Well, he’s had 664 shows to get the job done – has he?

Nope, not even close.

A closer look at his entire ratings history leaves no doubt: Piers Morgan has failed and he’s failed spectacularly. You might be saying CNN has been in the ratings gutter for quite some time now and it’s a little unfair to unleash an entire ratings expose on a single host. That’s a completely legitimate argument – but Piers Morgan’s massive ego and unwarranted arrogance nullifies it.

From day one, Piers has made it clear that this is about him and only him. Instead of humbly entering the cable arena, Piers entered guns blazing:

After the months of promotion, Piers did come out of the gate sprinting. He placed 2nd in the demo on his opening night with 521,000 viewers, thanks to debut guest Oprah Winfrey. But Hannity still managed to score 600,000 and win the night with an interview of Sarah Palin. Piers' assessment of the situation was strange, to say the least:

“Without that (Palin interview) we would’ve beaten Fox.”

Ah yes, the old ‘if the other team didn’t score all those touchdowns we totally would have won!’ excuse. Works every time.

On show number two, Stern did indeed score a first place finish for Piers with 551,000 in demo, beating Hannity (506,000) for the night. A good start, but the next few weeks would be a harbinger of things to come. Over the next 27 shows, Piers averaged just 228,000 in demo and that number was inflated by CNN’s breaking news coverage of the Arab Spring during the month of February.

Amazingly, Piers’ ego remained completely intact. On his satellite radio program, Howard Stern recalled running into Piers a few weeks after their interview. Piers asked Howard how ‘my’ interview was and actually made Stern an offer: “you can come on my show once a month” he said. Ironically, the stated purpose was to help boost Stern’s career – not the other way around. Imagine telling the guy responsible for your only number one finish that he needed career help and that you were the one who could provide it. Imagine having a show that loses badly to Hannity and Rachel Maddow night after night - and telling a man who has made hundreds of millions of dollars off of his broadcasting talent that you are going to save his career. It’s madness.

During those first 27 shows, Piers came in 3rd or 4th place (out of 4) 20 times, or 74% of the time. A terrible start by any measure, but unfortunately for Piers and CNN, this would be as good as it gets. Over the next few years, Piers Morgan Tonight would be a consistent 3rd place finisher and whenever a decent made-for-TV trial landed on CNN Headline News, Piers was a guaranteed last place finish.

Earlier this year, during the Jody Arias trial, Piers finished in last place an amazing 24 straight times, covering a period of 5 straight weeks. The only thing that stopped the streak was a miserable 85,000 put up by Headline News on March 29th – but Piers picked up the streak again the following Monday and came in last another 10 straight times. Piers finished last 34 out of 35 nights – and it wasn’t just because he was getting decent numbers and others went through the roof.

He was awful.

He averaged a measly 119,000 viewers in the demo during the stretch, which included some insanely low scores:

93,000

87,000

89,000 (3 times)

78,000

97,000

98,000

The low point was on April 8th with a 68,000 in demo.

To give you an idea of how miserable these numbers are – during that same month of April, Fox News' Red Eye averaged 155,000 in demo. Red Eye airs at 3am ET, when almost the entire country is asleep.

The losing streak finally came to a halt on April 15th, 2013 when the Boston Marathon bombing occurred. Piers scored a rare first place finish, squeaking past Hannity on that tragic Monday as CNN covered the bombings with all of its breaking news team. Later in the week, Piers would be the benefactor of the manhunt for the bombers, scoring two more first place finishes in demo on Thursday and Friday.

This is a trend that seems repeat itself with Piers – so much so that science is considering calling it ‘Piers Law’ – and that is: when Americans suffer, Piers Morgan is having a pretty decent day. When Americans are having a pretty decent day, Piers Morgan ratings suffer.

In late 2012, Piers had placed third (out of four) in 13 of 14 straight shows before tragedy struck – the Sandy Hook massacre. CNN’s breaking news coverage helped lead Piers to another rare first place finish.

Between September 10th, 2012 and November 6th 2012 he placed third or last an astonishing 40 out of 45 times. His only first place finishes came the day Hurricane Sandy hit shore and on election night, which wasn’t even him hosting the program, it was CNN’s election coverage.

In 2011, another abysmal streak of distant 3rd and last place finishes (18 out of 20 shows) was stopped by the Tsunami in Japan, where CNN’s breaking news coverage lifted Piers to a 1st place on Friday March 11th.

When a tornado struck Moore, Oklahoma and devastated an entire town – it lifted Piers Morgan ratings up to #1 on May 20th.

The pattern is clear: very few Americans intentionally watch Piers Morgan.

Sean Hannity averages more than double Piers per night in demo – 476,000 for Hannity and 235,000 for Piers. Maddow also beats Piers with a nightly average of 312,000 in demo.

In his first 664 shows, Piers Morgan has placed 3rd or 4th (out of 4) an astonishing 85% of the time. He most commonly comes in a distant third place (60% of the time) behind Hannity and Maddow and is dead last with 25% of his shows. He occasionally places 2nd (11%) and he only lands in first place a mere 4% of the time.

But even the 4% is misleading. Let’s take a closer look: that 4% is a total of 28 shows out of the 664 he’s aired to date. Of those 28 first place finishes, very few of them are legitimate wins.

To score a ‘legitimate’ win, Piers has to be on the air and so does Hannity. Vacations and guest-hosts don’t count. So here’s the breakdown of his 28 first place finishes:

  • 7 were due to breaking news coverage of natural disasters and tragedies (Tsunami, hurricane Sandy, Tornado in Moore OK, Sandy hook shooting, etc)

  • 3 were not against Hannity (he had fill in hosts those nights)

  • 13 were due to alternate programming (debates, SOTU, inauguration, holiday schedule, etc)

That leaves five legitimate first place finishes.

FIVE out of six hundred and sixty four programs – or 0.8% of the time – Piers Morgan Tonight has been successful.

By his own measure, Piers Morgan has been a ratings failure during his tenure at CNN. There is no refuting the numbers – the only question that remains – is his ego still intact?

If only his ratings were as big as his inflated ego…

Mexico’s death camps and Santa Muerte cult: signs of a failed state

ULISES RUIZ / Contributor | Getty Images

Behind the iron gates of Izaguirre Ranch lie buried horrors that reveal the heinous acts committed within its boundaries.

Over the weekend, the volunteer group Buscadores Guerreros de Jalisco Collective, dedicated to finding missing people, uncovered human remains at the now-abandoned ranch after receiving a tip about a mass grave. Their grim discovery included more than 200 pairs of shoes, clothes, suitcases, farewell letters, and children’s toys buried among cremation ovens and fire-scorched bone fragments. No official count of victims has been released, nor have any bodies been identified, but the sheer volume of artifacts suggests hundreds may lie within the mass grave. Perhaps most disturbing is that local police raided the ranch just months earlier, in September 2024, making arrests and freeing two hostages—yet failed to detect (or deliberately ignored) the gruesome scene beneath their feet.

Earlier this week Glenn covered this story on air and explained that this is the sad reality in Mexico: missing people and mass graves are becoming normalized. Since 2006, more than 90,000 individuals have vanished, with cartels and other malicious groups presumed responsible. The Mexican government offers little help, often conspiring with these cartels to perpetrate and conceal these crimes.

Mexico is being devoured by a festering evil within its borders. No longer the land of tacos and beaches, it’s a place where the dead don’t rest, and the living can’t escape.

The Death Camps

HERIKA MARTINEZ / Contributor | Getty Images

The full scale of the atrocities at Izaguirre Ranch may never be known. It’s believed the Jalisco New Generation Cartel (CJNG) used the site as a training facility for recruits. The role of the victims buried there remains unclear, but their fate was undoubtedly nightmarish.

Izaguirre is not an isolated case. In 2022, an abandoned house near Nuevo Laredo was found concealing charred human remains, with one room blanketed by two feet of compacted ashes and bone fragments. In 2009, a man in Baja California nicknamed “Pozolero” or “The Stewmaker,” confessed to dissolving up to 300 bodies in lye for his drug-lord boss, disposing of the remains in dumps or graves—a task he wasn’t alone in performing.

These sites are just the beginning. Dozens of similar mass graves have been identified across Mexico. This isn’t the mark of a healthy country—it’s a hallmark of nations engulfed in war or gripped by dark forces. The Mexican government has lost control, leaving chaos to reign.

The Corruption

NurPhoto / Contributor | Getty Images

Does anyone in Mexico’s government still serve its people?

The scale of these atrocities can’t be dismissed as mere incompetence—complicity is evident. From local police overlooking the mass grave at Izaguirre Ranch to active conspiracy with cartels, such as in the case of a 2014 mass abduction, the evidence is damning. In 2014, 43 students in Guerrero were abducted and presumed killed, with independent investigations implicating police, military, and courts in the crime.

Glenn has uncovered further proof of corruption: the Mexican military is arming the cartels. An ATF whistleblower recently revealed that, despite Mexico’s claims that U.S. manufacturers supply cartel weapons, these firearms are first sold to the Mexican military by the U.S. government—only to be resold to the cartels. Add to this countless bribes and hush money, and it’s clear why Mexico’s soft stance has allowed cartels to seize control of the country.

The Cult of Death

NurPhoto / Contributor | Getty Images

Perhaps the most terrifying sign of Mexico’s collapse is the rise of the Santa Muerte cult, or “Holy Death.” This cult venerates a skeletal figure—often robed in red or black, wielding a scythe and scales—promising protection amid Mexico’s harsh realities. Since the early 2000s, Santa Muerte has grown to seven million followers. Once a fringe belief, it’s now a mainstream force, filling the void left by a government too weak to shield its people.

While this mass embrace of death worship is alarming, its adoption by cartels is horrifying. Rather than seeking protection from violence, cartels offer bloody sacrifices to Santa Muerte—pyramids of burnt heads, ritual disembowelments, and grisly rites—to embolden their atrocities.

Temples and altars honoring death dot the landscape, signaling the decay of Mexico’s soul. This isn’t just superstition—it’s a dark religion fueling a nation’s descent into chaos.

Conclusion

Mass graves, corrupt officials, and a death cult are not anomalies—they’re symptoms of a failed state. Mexico’s government has ceded power to cartels, leaving its people trapped in a nightmare. As Glenn has warned, this isn’t just a distant tragedy—it’s a wake-up call for Americans. This isn’t just an issue south of the border; it’s a warning to America about the cost of ignoring evil at our doorstep.

Trump's 3 BIGGEST border victories

SAUL LOEB / Contributor | Getty Images

The Southern Border is healing!

Just hours after his inauguration on January 20, 2025, President Donald Trump declared a national emergency at the southern border. A little over a month later, the tide of migrants pouring into the United States has been significantly stemmed. Trump is delivering on his major campaign promises: stopping illegal crossings, rolling back Biden-era border policies, and using every available resource to fortify the border against future challenges.

In his recent congressional speech, Trump highlighted these border security successes—achievements often overshadowed by the flood of other news stories this past month. To spotlight this monumental progress, we’ve compiled a list of Trump’s three most significant border victories.

1. Significantly reduced border encounters

ANDREW CABALLERO-REYNOLDS / Contributor | Getty Images

When Trump took office, it was clear—the sheriff was back in town. According to the Department of Homeland Security, daily border encounters have plummeted by 93 percent since his inauguration. Meanwhile, Immigration and Customs Enforcement has ramped up its efforts: in the past month alone, ICE doubled arrests of criminal aliens and tripled apprehensions of fugitives at large. This dramatic shift stems from reinstating strict border policies, restoring common-sense enforcement, and unleashing the full capabilities of ICE and Border Patrol.

2. Major policy changes

John Moore / Staff | Getty Images

President Trump has also made sweeping strides in border policy. He reinstated the “Remain in Mexico” policy, requiring immigrants to wait in Mexico during their immigration proceedings instead of being released into the U.S. He also terminated the controversial “catch and release” practice, which had allowed millions of illegal immigrants to stay in the country pending court dates. Additionally, Trump signed the Laken Riley Act, mandating detention for all illegal immigrants accused of serious crimes.

Another key victory was designating cartels like MS-13 and Tren de Aragua as terrorist organizations. This classification empowers law enforcement and border agencies to tackle these ruthless gangs with the seriousness and resources they demand.

3. Deployed major muscle

John Moore / Staff | Getty Images

Trump is doubling down on border security—and he’s not holding back. He deployed 1,500 U.S. troops to secure the southern border and restarted construction of the border wall. Among the forces sent is a Stryker Brigade, a rapid-response, high-tech mechanized infantry unit equipped with armored ground and air vehicles. This brigade’s mobility and long-range capabilities make it ideal for patrolling the rugged, remote stretches of the border.

Fort Knox exposed: Is America's gold MISSING?

Christopher Furlong / Staff | Getty Images

President Trump promised that we would get a peek inside Fort Knox, but are we ready for what we might find?

In this new era of radical transparency, the possibility that the Deep State's darkest secrets could be exposed has many desperate for answers to old questions. Recently, Glenn has zeroed in on gold, specifically America's gold reserves, which are supposed to be locked away inside the vaults of Fort Knox. According to the government, there are 147.3 million ounces of gold stored within several small secured rooms that are themselves locked behind a massive 22 ton vault door, but the truth is that no one has officially seen this gold since 1953. An audit is long overdue, and President Trump has already shown interest in the idea.

America's gold reserve has been surrounded by suspicion for the better part of a hundred years. It all started in 1933, when FDR effectivelynationalized the United States's private gold stores, forcing Americans to sell their gold to the government. This gold was melted down, forged into bars, and stored in the newly constructed U.S. Bullion Depository building at Fort Knox. By 1941, Fort Knox had held 649.6 million ounces of gold—which, you may have noticed, was 502.3 million ounces more than today. We'll come back to that.

By 1944, World War II was ending, and the Allies began planning how to rebuild Europe. The U.N. held a conference in Bretton Woods, New Hampshire, where the USD was established as the world's reserve currency. This meant that any country (though not U.S. citizens) could exchange the USD for gold at the fixed rate of $35 per ounce. Already, you can see where our gold might have gone.

Jump to the 1960s, where Lyndon B. Johnson was busy digging America into a massive debt hole. Between the Vietnam War and Johnson's "Great Society" project, the U.S. was bleeding cash and printing money to keep up. But now Fort Knox no longer held enough physical gold to cover the $35 an ounce rate promised by the Bretton Woods agreement. France took notice of this weakness and began to redeem hundreds of millions of dollars. In the 70s Nixon staunched this gushing wound by halting foreign nations from redeeming dollars for gold, but this had the adverse effect of ending the gold standard.

This brings us to the present, where inflation is through the roof, no one knows how much gold is actually inside Fort Knox, and someone in America has been buying a LOT of gold. Who is buying this gold? Where is it going and for what purpose? Glenn has a few ideas, and one of them is MUCH better than the other:

The path back to gold

Mario Tama / Staff | Getty Images

One possibility is that all of this gold that has been flooding into America is in preparation for a shift back to a gold-backed, or partial-gold-backed system. The influx of gold corresponds with a comment recently made by Trump's new Treasury Secretary, Scott Bessent, who said he was going to:

“Monetize the asset side of the U.S. balance sheet for the American people.”

Glenn pointed out that per a 1972 law, the gold in Fort Knox is currently set at a fixed value of $42 an ounce. At the time of this writing, gold was valued at $2,912.09 an ounce, which is more than a 6,800 percent increase. If the U.S. stockpile was revalued to reflect current market prices, it could be used to stabilize the dollar. This could even mean a full, or partial return to the gold standard, depending on the amount of gold currently being imported.

Empty coffers—you will own nothing

Raymond Boyd / Contributor | Getty Images

Unfortunately, Glenn suspects there is another, darker purpose behind the recent gold hubbub.

As mentioned before, the last realaudit of Fort Knox was done under President Eisenhower, in 1953. While the audit passed, a report from the Secretary of the Treasury revealed that a mere 13.6 percent was checked. For the better part of a century, we've had no idea how much gold is present under Fort Knox. After the gold hemorrhage in the 60s, many were suspicious of the status of our gold supply. In the 80s, a wealthy businessman named Edward Durell released over a decade's worth of research that led him to conclude that Fort Knox was all but empty. In short, he claimed that the Federal Reserve had siphoned off all the gold and sold it to Europe.

What would it mean if America's coffers are empty? According to a post by X user Matt Smith that Glenn shared, empty coffers combined with an influx of foreign gold could represent the beginning of a new, controlled economy. We couldstill be headed towards a future where you'll ownnothing.

Glenn: The most important warning of your lifetime—AI is coming for you

NurPhoto / Contributor | Getty Images

Artificial intelligence isn’t coming. It’s here. The future we once speculated about is no longer science fiction—it’s reality. Every aspect of our lives, from how we work to how we think, is about to change forever. And if you’re not ready for it, you’re already behind. This isn’t just another technological leap. This is the biggest shift humanity has ever faced.

The last call before the singularity

I've been ringing this bell for 30 years. Thirty years warning you about what’s coming. And now, here we are. This isn’t a drill. This isn’t some distant future. It’s happening now. If you don’t understand what’s at stake, you need to wake up—because we have officially crossed the event horizon of artificial intelligence.

What’s an event horizon? It’s the edge of a black hole—the point where you can’t escape, no matter how hard you try. AI is that black hole. The current is too strong. The waterfall is too close. If you haven’t been paying attention, you need to start right now. Because once we reach Artificial Super Intelligence (ASI), there is no turning back.

You’ve heard me talk about this for decades. AI isn’t just a fancy Siri. It isn’t just ChatGPT. We are on the verge of machines that will outthink every human who has ever lived—combined. ASI won’t just process information—it will anticipate, decide, and act faster than any of us can comprehend. It will change everything about our world, about our lives.

And yet, the conversation around AI has been wrong. People think the real dangers are coming later—some distant dystopian nightmare. But we are already in it. We’ve passed the point where AI is just a tool. It’s becoming the master. And the people who don’t learn to use it now—who don’t understand it, who don’t prepare for it—are going to be swallowed whole.

I know what some of you are thinking: "Glenn, you’ve spent years warning us about AI, about how dangerous it is. And now you’re telling us to embrace it?" Yes. That’s exactly what I’m saying. Because if you don’t use this tool—if you don’t learn to master it—then you will be at its mercy.

This is not an option anymore. This is survival.

How you must prepare—today

I need you to take AI seriously—right now. Not next year, not five years from now. This weekend.

Here’s what I want you to do: Open up one of these AI tools—Grok 3, ChatGPT, anything advanced—and start using it. If you’re a CEO, have it analyze your competitors. If you’re an artist, let it critique your work. If you’re a stay-at-home parent, have it optimize your budget. Ask it questions. Push it to its limits. Learn what it can do—because if you don’t, you will be left behind.

Let me be crystal clear: AI is not your friend. It’s not your partner. It’s not something to trust. AI is a shovel—an extremely powerful shovel, but still just a tool. And if you don’t understand that, you’re in trouble.

We’ve already seen what happens when we surrender to technology without thinking. Social media rewired our brains. Smartphones reshaped our culture. AI will do all that—and more. If you don’t take control now, AI will control you.

Ask yourself: When AI makes decisions for you—when it anticipates your needs before you even know them—at what point do you stop being the one in charge? At what point does AI stop being a tool and start being your master?

And that’s not even the worst of it. The next step—transhumanism—is coming. It will start with good intentions. Elon Musk is already developing implants to help people walk again. And that’s great. But where does it stop? What happens when people start “upgrading” themselves? What happens when people choose to merge with AI?

I know my answer. I won’t cross that line. But you’re going to have to decide for yourself. And if you don’t start preparing now, that decision will be made for you.


The final warning—act now or be left behind

I need you to hear me. This is not optional. This is not something you can ignore. AI is here. And if you don’t act now, you will be lost.

The next 18 months will change everything. People who don’t prepare—who don’t learn to use AI—will be scrambling to catch up. And they won’t catch up. The gap will be too wide. You’ll either be leading, or you’ll be swallowed whole.

So start this weekend. Learn it. Test it. Push it. Master it. Because the people who don’t? They will be the tools.

The decision is yours. But time is running out.

The coming AI economy and the collapse of traditional jobs

Think back to past technological revolutions. The industrial revolution put countless blacksmiths, carriage makers, and farmhands out of business. The internet wiped out entire industries, from travel agencies to brick-and-mortar retail. AI is bigger than all of those combined. This isn’t just about job automation—it’s about job obliteration.

Doctors, lawyers, engineers—people who thought their jobs were untouchable—will find themselves replaced by AI. A machine that can diagnose disease with greater accuracy, draft legal documents in seconds, or design infrastructure faster than an entire team of engineers will be cheaper, faster, and better than human labor. If you’re not preparing for that reality, you’re already falling behind.

What does this mean for you? It means constant adaptation. Every three to five years, you will need to redefine your role, retrain, and retool. The only people who survive this AI revolution will be the ones who understand its capabilities and learn to work with it, not against it.

The moral dilemma: When do you stop being human?

The real danger of AI isn’t just economic—it’s existential. When AI merges with humans, we will face an unprecedented question: At what point do we stop being human?

Think about it. If you implant a neural chip that gives you access to the entire internet in your mind, are you still the same person? If your thoughts are intertwined with AI-generated responses, where do you end and AI begins? This is the future we are hurtling toward, and few people are even asking the right questions.

I’m asking them now. And you should be too. Because that line—between human and machine—is coming fast. You need to decide now where you stand. Because once we cross it, there is no going back.

Final thoughts: Be a leader, not a follower

AI isn’t a passing trend. It’s not a gadget or a convenience. It is the most powerful force humanity has ever created. And if you don’t take the time to understand it now, you will be at its mercy.

This is the defining moment of our time. Will you be a master of AI? Or will you be mastered by it? The choice is yours. But if you wait too long, you won’t have a choice at all.

Editor's Note: This article was originally published on TheBlaze.com.