A comprehensive history of Piers Morgan's ratings woes

Watch the author's full analysis of Piers Morgan's ratings on The Wonderful World of Stu

By Dan Andros

CNN officially announced Piers Morgan as the replacement for the legendary Larry King on September 8th, 2010. The next few months on CNN saw a steady barrage of promotion to hype the shakeup, hoping to end what was dubbed a ‘ratings depression’ in the 9pm time slot.

Piers himself said before his program debuted that the ‘only benchmark’ of his success would be whether or not he could lift CNN’s ratings from ‘cellar-dwelling’ status. Well, he’s had 664 shows to get the job done – has he?

Nope, not even close.

A closer look at his entire ratings history leaves no doubt: Piers Morgan has failed and he’s failed spectacularly. You might be saying CNN has been in the ratings gutter for quite some time now and it’s a little unfair to unleash an entire ratings expose on a single host. That’s a completely legitimate argument – but Piers Morgan’s massive ego and unwarranted arrogance nullifies it.

From day one, Piers has made it clear that this is about him and only him. Instead of humbly entering the cable arena, Piers entered guns blazing:

After the months of promotion, Piers did come out of the gate sprinting. He placed 2nd in the demo on his opening night with 521,000 viewers, thanks to debut guest Oprah Winfrey. But Hannity still managed to score 600,000 and win the night with an interview of Sarah Palin. Piers' assessment of the situation was strange, to say the least:

“Without that (Palin interview) we would’ve beaten Fox.”

Ah yes, the old ‘if the other team didn’t score all those touchdowns we totally would have won!’ excuse. Works every time.

On show number two, Stern did indeed score a first place finish for Piers with 551,000 in demo, beating Hannity (506,000) for the night. A good start, but the next few weeks would be a harbinger of things to come. Over the next 27 shows, Piers averaged just 228,000 in demo and that number was inflated by CNN’s breaking news coverage of the Arab Spring during the month of February.

Amazingly, Piers’ ego remained completely intact. On his satellite radio program, Howard Stern recalled running into Piers a few weeks after their interview. Piers asked Howard how ‘my’ interview was and actually made Stern an offer: “you can come on my show once a month” he said. Ironically, the stated purpose was to help boost Stern’s career – not the other way around. Imagine telling the guy responsible for your only number one finish that he needed career help and that you were the one who could provide it. Imagine having a show that loses badly to Hannity and Rachel Maddow night after night - and telling a man who has made hundreds of millions of dollars off of his broadcasting talent that you are going to save his career. It’s madness.

During those first 27 shows, Piers came in 3rd or 4th place (out of 4) 20 times, or 74% of the time. A terrible start by any measure, but unfortunately for Piers and CNN, this would be as good as it gets. Over the next few years, Piers Morgan Tonight would be a consistent 3rd place finisher and whenever a decent made-for-TV trial landed on CNN Headline News, Piers was a guaranteed last place finish.

Earlier this year, during the Jody Arias trial, Piers finished in last place an amazing 24 straight times, covering a period of 5 straight weeks. The only thing that stopped the streak was a miserable 85,000 put up by Headline News on March 29th – but Piers picked up the streak again the following Monday and came in last another 10 straight times. Piers finished last 34 out of 35 nights – and it wasn’t just because he was getting decent numbers and others went through the roof.

He was awful.

He averaged a measly 119,000 viewers in the demo during the stretch, which included some insanely low scores:

93,000

87,000

89,000 (3 times)

78,000

97,000

98,000

The low point was on April 8th with a 68,000 in demo.

To give you an idea of how miserable these numbers are – during that same month of April, Fox News' Red Eye averaged 155,000 in demo. Red Eye airs at 3am ET, when almost the entire country is asleep.

The losing streak finally came to a halt on April 15th, 2013 when the Boston Marathon bombing occurred. Piers scored a rare first place finish, squeaking past Hannity on that tragic Monday as CNN covered the bombings with all of its breaking news team. Later in the week, Piers would be the benefactor of the manhunt for the bombers, scoring two more first place finishes in demo on Thursday and Friday.

This is a trend that seems repeat itself with Piers – so much so that science is considering calling it ‘Piers Law’ – and that is: when Americans suffer, Piers Morgan is having a pretty decent day. When Americans are having a pretty decent day, Piers Morgan ratings suffer.

In late 2012, Piers had placed third (out of four) in 13 of 14 straight shows before tragedy struck – the Sandy Hook massacre. CNN’s breaking news coverage helped lead Piers to another rare first place finish.

Between September 10th, 2012 and November 6th 2012 he placed third or last an astonishing 40 out of 45 times. His only first place finishes came the day Hurricane Sandy hit shore and on election night, which wasn’t even him hosting the program, it was CNN’s election coverage.

In 2011, another abysmal streak of distant 3rd and last place finishes (18 out of 20 shows) was stopped by the Tsunami in Japan, where CNN’s breaking news coverage lifted Piers to a 1st place on Friday March 11th.

When a tornado struck Moore, Oklahoma and devastated an entire town – it lifted Piers Morgan ratings up to #1 on May 20th.

The pattern is clear: very few Americans intentionally watch Piers Morgan.

Sean Hannity averages more than double Piers per night in demo – 476,000 for Hannity and 235,000 for Piers. Maddow also beats Piers with a nightly average of 312,000 in demo.

In his first 664 shows, Piers Morgan has placed 3rd or 4th (out of 4) an astonishing 85% of the time. He most commonly comes in a distant third place (60% of the time) behind Hannity and Maddow and is dead last with 25% of his shows. He occasionally places 2nd (11%) and he only lands in first place a mere 4% of the time.

But even the 4% is misleading. Let’s take a closer look: that 4% is a total of 28 shows out of the 664 he’s aired to date. Of those 28 first place finishes, very few of them are legitimate wins.

To score a ‘legitimate’ win, Piers has to be on the air and so does Hannity. Vacations and guest-hosts don’t count. So here’s the breakdown of his 28 first place finishes:

  • 7 were due to breaking news coverage of natural disasters and tragedies (Tsunami, hurricane Sandy, Tornado in Moore OK, Sandy hook shooting, etc)
  • 3 were not against Hannity (he had fill in hosts those nights)
  • 13 were due to alternate programming (debates, SOTU, inauguration, holiday schedule, etc)

That leaves five legitimate first place finishes.

FIVE out of six hundred and sixty four programs – or 0.8% of the time – Piers Morgan Tonight has been successful.

By his own measure, Piers Morgan has been a ratings failure during his tenure at CNN. There is no refuting the numbers – the only question that remains – is his ego still intact?

If only his ratings were as big as his inflated ego…

We live in a dark time, so it is more important now than ever to make sure you are anchored to the truth.

Glenn was recently on the “Chicks on the Right” podcast for a follow-up interview after Amy Jo Clark and Miriam Weaver joined Glenn on his podcast back in March. The three dove into a lively discussion that touched on several things happening in Glenn's personal life, and Glenn delved into the importance of truth in our increasingly Orwellian society.

Glenn told the “Chicks” about his upcoming first novel for young adults, Chasing Embers, which is set in a dystopian world where the wildest WEF fantasies have come true and history has been completely rewritten. Glenn revealed that he was inspired to write the book while reading Karl Marx. He reflected on how Karl Marx was, and still is in many cases, considered this articulate revolutionary, but when compared to the words of the Founding Fathers, his articulation and arguments pale in comparison. He wanted to explore the idea, "What if Jefferson was the revolutionary again, not Marx?" Chasing Embers asks how we preserve the philosophies of the founders and the values of the Constitution so that our children have a chance to discover it if the world turns completely upside down.

Glenn also discussed how important it is to learn history, to anchor yourself in truth, God, and the Constitution, and our responsibility to preserve them in the face of the dystopian movement that is increasingly encroaching on Western civilization. Glenn described the country as "suicidal" and posited whether we can rein in a nation that is hurdling itself towards the brink. He said we can do our part to help, but unless the country decides it wants to live, it will die. We have to be prepared to endure such a scenario with our morals intact and the necessary knowledge to rebuild on hand.

Towards the end of the conversation, Glenn revealed some of the lessons he's learned in his decades on radio. He said that you have to know yourself--both the good and bad--be ready to defend your beliefs, and admit when you are wrong.

This is a podcast you won't want to miss. Click here to listen to the FULL discussion.

Pay no attention to that man behind the curtain!

For the past four years, the mainstream media has been covering for Biden, claiming that he is "fit for duty," despite the strong evidence to the contrary. But after the whole world saw just how "fit" Biden truly is during last night's disastrous debate, the illusion was completely shattered, and the media is scrambling to save face.

Glenn pointed out in his post-debate reaction on his radio show this morning that the mainstream media is in a panic. Biden's performance was so catastrophic that it seems like the Democrats might have to jump ship and find a new candidate. Meanwhile, the question is what to do with Biden between now and the election. Glenn pointed out that as commander-in-chief, Biden has the sole ability to respond to a nuclear threat to America, yet he can hardly complete a sentence.

People from across the political spectrum are reeling from this absolute disaster, weighing in on just how bad it was and making suggestions on how to move forward. We highlighted 10 of these responses below:

1. The Democratic Party is panicking 

2. Undecided voters lean away from Biden

3. Chip Roy calls on Kamala Harris to invoke the 25th Amendment

4. The Democrats look for a replacement 

5. The White House is called out on lies about Biden's health

6. Politico calls out Biden's "uneven" performance 

7. Joy Reid and Obama's crew panic over Biden's display of feebleness 

8. BU historian calls Biden debate 'worst performance by a candidate'

9. Van Jones calls Biden's debate performance 'painful'

10. Biden looked exactly like how conservatives claimed he looks 

​YOU made Target​ choose between profit and 'progress'

Scott Olson / Staff | Getty Images

Have you seen Target's newest pride month collection? Don't worry, you don't have to break your hard-won boycott streak to satisfy your morbid curiosity. Glenn took a look during a recent radio show. If you remember last year's display, you might be expecting horrors such as tuck-friendly bathing suits, chest binders for girls, and apparel made by a transgender Satan apologist. Fortunately, that's not what Glenn found. Instead, the collection was very tame, with one item being a charcuterie board with the phrase, "It's giving charcuterie" printed on it. So what happened? Did Target have a come-to-Jesus moment over the last year?

You. You are what happened.

The Target boycotts did exactly what they were supposed to do, they punched Target right in the wallet. According to the New York Post, Target lost a whopping TEN BILLION dollars in just ten days. You stood up for what you believed and Target had no choice but to listen. And this year's pride collection is proof that they heard you loud and clear.

"The inmates are now in charge of the asylum."

Now, this doesn't represent some change in the ethos of the company, but rather a desperate step back to protect their financial interests. The problem Target is now facing is that they don't have a whole lot of room to step back, as they have spent years cultivating a left-wing, progressive culture that really wants Target to take two steps forward instead. As Glenn said, "The inmates are now in charge of the asylum." These progressive activists within their company that they have pandered to for years don't take being told "no" very well. So when Target rolled back its pride collection, the internal backlash was immense.

Glenn's team was given access to leaked internal messaging within Target's Slack channel. The messages show the outcry of Target employees after Target announced they would be reducing the pride collection. Based on their reactions you would think they had just witnessed a national tragedy unfold. Some employees questioned if they could still work for Target after what had happened (remember, Target is still a VERY progressive company), and other employees discussed submitting ethics complaints. About a month after the internal firestorm, Target employees sent the following list of demands to leadership so that Target could atone:

  • An acknowledgment in writing, of the harm Target caused to the LGBTQ+ community.
  • A sincere apology.
  • To partner with prominent LGBTQ advocacy groups.
  • To immediately reinstate the Pride collection in full.
  • To donate to LGBTQ causes.
  • To implement sensitivity training for employees.
  • To cease all contributions to politicians and organizations that do not support the LGBTQ community.

Target has made a mistake.

By cultivating such a radical progressive community, they have placed themselves in a precarious position. On one side, there's the progressive monster they cultivated, with its ever-growing, ever-changing list of demands. On the other side, there are people like you—people who just want to shop without having to walk by transgender children's underwear. The more Target gives to the woke monster, the more they alienate their customers. Now Target is trapped—if they give in further to the woke mob, they'll lose billions of dollars, but if they don't, they'll be attacked from the inside.

So let Target serve as an example to other companies. Customers have a voice too, and when you stand up and use it, a great many things can happen.

Whatever happened to "do no harm?"

Last month, Glenn hosted a powerful Glenn TV special exposing malpractice and fudged consent standards among members in WPATH, the world's largest transgender health organization. Now that it's pride month, LGBTQ+ activists around the world are continuing their attempt to normalize life-altering transgender surgeries and hormone therapy as a legitimate option for minors experiencing gender confusion. However, as Glenn exposed in The Reckoning: Gender-Affirming Care, WPATH members are not only ideologically motivated to forego medical standards like "informed consent" to push transgender surgeries and hormone therapy on minors; they are financially incentivized to do so.

These "gender experts" are willing to bend the rules to do their dark work, and hospitals are turning a blind eye and rake in the cash. Here are 10 children's hospitals across the U.S. currently performing transgender procedures on minors:

1. Ann & Robert H. Lurie Children’s Hospital of Chicago

We provide services including pubertal suppression, menstrual suppression, hormone therapy, and referrals for gender-affirming surgery.

Ann & Robert H. Lurie Children’s Hospital of Chicago Gender Development Clinical Services page

2. Children’s Wisconsin

The most common care plans include ongoing psychological, emotional or social support. In some cases, our services may include reversible puberty-suppressing hormone therapy, gender-affirming hormone therapy and speech/voice training

Children's Wisconsin Gender Health Clinic page

3. Connecticut Children’s Hospital

The Division of Plastic Surgery at Connecticut Children’s offers surgical options for gender affirmation to individuals who have documented and persistent gender dysphoria. Gender incongruence occurs when a person’s sex assigned at birth does not correspond to the gender with which they identify. Gender affirmation operations are a group of surgical procedures that may be appropriate for transgender and gender diverse people to help affirm their gender identity.

Connecticut Children’s Hospital Gender Affirmation Surgery page

4. Doernbecher Children’s Hospital: Oregon Health and Science University

Our clinic accepts new patients through age 18. Our pediatricians, pediatric endocrinologists, adolescent medicine doctors and psychologists specialize in providing team-based care for children and teens.

Doernbecher Children’s Hospital: Doernbecher Gender Services

5. Golisano Children’s Hospital; associated with the University of Rochester Medicine

Gender Health Services coordinates with other divisions and departments to provide personal comprehensive care for our youth and young adults through age 26.
-Cross-gender Hormone Therapy: Gender Health Services provides cross-gender hormone therapy. We consult as needed with Pediatric or Adult Endocrinology
-Pubertal Blockade
-Mental Health Assessment: Referrals and coordinated care
-Surgical Services: Referrals and coordination of care (as medically necessary)Gender-affirming Top -Surgery: Plastic Surgery or Breast Surgery
-Vocal Therapy: Speech Pathology

Golisano Children’s Hospital: Gender Health Services

6. NYU Langone’s Hassenfeld Children’s Hospital

We help children and their families understand and explore their identity, with the goal of helping them achieving a true and nuanced sense of self. We want children to understand and value themselves, so that they can develop the confidence to talk with others about their sexual orientation and gender identity.

NYU Langone’s Hassenfeld Children’s Hospital Gender & Sexuality Service page

7. Seattle Children’s Hospital

We accept new patients ages 9 to 17.75 at the time of referral who have already started puberty. Patients ages 17.75 and older and patients who have not yet started puberty will be directed to community resources. Our clinic primarily provides gender-affirming medical care (such as puberty blockers and gender-affirming hormones).

Seattle Children’s Hospital Gender Clinic page

8. Stanford Medicine Children’s Health

This multidisciplinary clinic provides medical services for gender nonconforming youths and their families in one central location. The expert members of the Gender Clinic team consists of providers from pediatric endocrinology, adolescent medicine, pediatric urology and social services, supporting each child’s or adolescent’s gender identity. All our providers are members of the World Professional Association for Transgender Health (WPATH).

Stanford Medicine Children’s Health Pediatric and Adolescent Gender Clinic page

9. St. Luke’s Children’s Hospital

DSD (Differences in sexual development) encompasses conditions in which a person is born with sexual and/or reproductive anatomy that is not consistent with typical definitions of male or female anatomy. This may include atypical or ambiguous genitalia, unusual chromosome patterns, or differences in internal reproductive or urinary organ development. Our team provides hormonal therapy, mental health evaluation, and surgical consultations for patients with DSD.

St. Luke's Children's Essence Clinic page

10. University of Illinois Hospital

We are here to work with you to determine how to best meet your goals of external gender presentation. We want you to feel and be as prepared as possible while you take these important steps towards surgery.

University of Illinois Hospital Gender Affirming Surgery page