A comprehensive history of Piers Morgan's ratings woes

Watch the author's full analysis of Piers Morgan's ratings on The Wonderful World of Stu

By Dan Andros

CNN officially announced Piers Morgan as the replacement for the legendary Larry King on September 8th, 2010. The next few months on CNN saw a steady barrage of promotion to hype the shakeup, hoping to end what was dubbed a ‘ratings depression’ in the 9pm time slot.

Piers himself said before his program debuted that the ‘only benchmark’ of his success would be whether or not he could lift CNN’s ratings from ‘cellar-dwelling’ status. Well, he’s had 664 shows to get the job done – has he?

Nope, not even close.

A closer look at his entire ratings history leaves no doubt: Piers Morgan has failed and he’s failed spectacularly. You might be saying CNN has been in the ratings gutter for quite some time now and it’s a little unfair to unleash an entire ratings expose on a single host. That’s a completely legitimate argument – but Piers Morgan’s massive ego and unwarranted arrogance nullifies it.

From day one, Piers has made it clear that this is about him and only him. Instead of humbly entering the cable arena, Piers entered guns blazing:

After the months of promotion, Piers did come out of the gate sprinting. He placed 2nd in the demo on his opening night with 521,000 viewers, thanks to debut guest Oprah Winfrey. But Hannity still managed to score 600,000 and win the night with an interview of Sarah Palin. Piers' assessment of the situation was strange, to say the least:

“Without that (Palin interview) we would’ve beaten Fox.”

Ah yes, the old ‘if the other team didn’t score all those touchdowns we totally would have won!’ excuse. Works every time.

On show number two, Stern did indeed score a first place finish for Piers with 551,000 in demo, beating Hannity (506,000) for the night. A good start, but the next few weeks would be a harbinger of things to come. Over the next 27 shows, Piers averaged just 228,000 in demo and that number was inflated by CNN’s breaking news coverage of the Arab Spring during the month of February.

Amazingly, Piers’ ego remained completely intact. On his satellite radio program, Howard Stern recalled running into Piers a few weeks after their interview. Piers asked Howard how ‘my’ interview was and actually made Stern an offer: “you can come on my show once a month” he said. Ironically, the stated purpose was to help boost Stern’s career – not the other way around. Imagine telling the guy responsible for your only number one finish that he needed career help and that you were the one who could provide it. Imagine having a show that loses badly to Hannity and Rachel Maddow night after night - and telling a man who has made hundreds of millions of dollars off of his broadcasting talent that you are going to save his career. It’s madness.

During those first 27 shows, Piers came in 3rd or 4th place (out of 4) 20 times, or 74% of the time. A terrible start by any measure, but unfortunately for Piers and CNN, this would be as good as it gets. Over the next few years, Piers Morgan Tonight would be a consistent 3rd place finisher and whenever a decent made-for-TV trial landed on CNN Headline News, Piers was a guaranteed last place finish.

Earlier this year, during the Jody Arias trial, Piers finished in last place an amazing 24 straight times, covering a period of 5 straight weeks. The only thing that stopped the streak was a miserable 85,000 put up by Headline News on March 29th – but Piers picked up the streak again the following Monday and came in last another 10 straight times. Piers finished last 34 out of 35 nights – and it wasn’t just because he was getting decent numbers and others went through the roof.

He was awful.

He averaged a measly 119,000 viewers in the demo during the stretch, which included some insanely low scores:

93,000

87,000

89,000 (3 times)

78,000

97,000

98,000

The low point was on April 8th with a 68,000 in demo.

To give you an idea of how miserable these numbers are – during that same month of April, Fox News' Red Eye averaged 155,000 in demo. Red Eye airs at 3am ET, when almost the entire country is asleep.

The losing streak finally came to a halt on April 15th, 2013 when the Boston Marathon bombing occurred. Piers scored a rare first place finish, squeaking past Hannity on that tragic Monday as CNN covered the bombings with all of its breaking news team. Later in the week, Piers would be the benefactor of the manhunt for the bombers, scoring two more first place finishes in demo on Thursday and Friday.

This is a trend that seems repeat itself with Piers – so much so that science is considering calling it ‘Piers Law’ – and that is: when Americans suffer, Piers Morgan is having a pretty decent day. When Americans are having a pretty decent day, Piers Morgan ratings suffer.

In late 2012, Piers had placed third (out of four) in 13 of 14 straight shows before tragedy struck – the Sandy Hook massacre. CNN’s breaking news coverage helped lead Piers to another rare first place finish.

Between September 10th, 2012 and November 6th 2012 he placed third or last an astonishing 40 out of 45 times. His only first place finishes came the day Hurricane Sandy hit shore and on election night, which wasn’t even him hosting the program, it was CNN’s election coverage.

In 2011, another abysmal streak of distant 3rd and last place finishes (18 out of 20 shows) was stopped by the Tsunami in Japan, where CNN’s breaking news coverage lifted Piers to a 1st place on Friday March 11th.

When a tornado struck Moore, Oklahoma and devastated an entire town – it lifted Piers Morgan ratings up to #1 on May 20th.

The pattern is clear: very few Americans intentionally watch Piers Morgan.

Sean Hannity averages more than double Piers per night in demo – 476,000 for Hannity and 235,000 for Piers. Maddow also beats Piers with a nightly average of 312,000 in demo.

In his first 664 shows, Piers Morgan has placed 3rd or 4th (out of 4) an astonishing 85% of the time. He most commonly comes in a distant third place (60% of the time) behind Hannity and Maddow and is dead last with 25% of his shows. He occasionally places 2nd (11%) and he only lands in first place a mere 4% of the time.

But even the 4% is misleading. Let’s take a closer look: that 4% is a total of 28 shows out of the 664 he’s aired to date. Of those 28 first place finishes, very few of them are legitimate wins.

To score a ‘legitimate’ win, Piers has to be on the air and so does Hannity. Vacations and guest-hosts don’t count. So here’s the breakdown of his 28 first place finishes:

  • 7 were due to breaking news coverage of natural disasters and tragedies (Tsunami, hurricane Sandy, Tornado in Moore OK, Sandy hook shooting, etc)
  • 3 were not against Hannity (he had fill in hosts those nights)
  • 13 were due to alternate programming (debates, SOTU, inauguration, holiday schedule, etc)

That leaves five legitimate first place finishes.

FIVE out of six hundred and sixty four programs – or 0.8% of the time – Piers Morgan Tonight has been successful.

By his own measure, Piers Morgan has been a ratings failure during his tenure at CNN. There is no refuting the numbers – the only question that remains – is his ego still intact?

If only his ratings were as big as his inflated ego…

'Like Hunter Biden without the hookers': Why did Nancy Pelosi's son REALLY join Taiwan trip?

Photo by (Left) Anna Moneymaker/Getty Images (Right) I-Hwa Cheng/Bloomberg via Getty Images

Nearly everyone, from President Joe Biden to the head of the United Nations, agreed that California Democrat House Speaker Nancy Pelosi's trip to Taiwan was dangerous. Even former President Barack Obama's ambassador to China, Max Baucus, said Pelosi's actions made Biden look even weaker than he already does — and that's really saying something.

So, why did Pelosi risk global war and go against her own party? If you listen to Politco, she's got a "decades-long" beef with China and just wanted to show support for the Asian nation, but the timing of her trip suggests there’s likely more to the story.

On "Glenn TV," Glenn Beck exposed the Pelosi family's (including her son) lucrative connections to Taiwanese companies and revealed how certain business deals directly related to their trip to Taiwan.

"Nancy Pelosi and her husband and their son ... they love money as a family. By the way, did you know her son went on that trip and was doing business with, oh, wow, some of the people she was meeting with? Did you know that?" Glenn asked. "Sounds a little like Hunter Biden without the hookers and the crack."

Glenn pointed out that when Pelosi was elected to Congress, "somewhere in the late 1700s," her net worth was about $3 million, but by 2008 her family's wealth had ballooned to $31 million. By the end of the Obama term, her wealth had doubled to $61 million, and just two years later it shot up to $114 million.

"Wow! That is not bad beans for a meager public servant. They [Pelosi and her husband] must be master investors and it just took getting elected to public office to truly unlock that secret," Glenn quipped. "Or they were privy to some sort of information that the rest of us don't have access to, kinda like the sale of $5 million in computer chip stock before Congress voted on a recent semiconductor bill," he continued.

"But, surely, Taiwan has nothing to do with their own little private cash machine, right? ... I'm sure it had nothing to do with her husband's stock trading of companies that make computer chips. And it has nothing to do with, at the same time, Nancy is working on a semiconductor bill. It surely has nothing to do with the fact that the largest semiconductor manufacturer, TSMC, is right there in Taiwan, right? I mean, surely, with all of this heat, Nancy Pelosi would be smart enough not to be seen anywhere near Taiwan's semiconductor manufacturers," Glenn said.

"I'm not saying this might double the Pelosis' millions again, but I'm not not saying that either, you know?" he added.



On the radio program, Glenn continued to break down the hushed business deals between the Pelosi family and Taiwanese companies and revealed how it all directly relates to their not-at-all suspicious trip to the Asian nation.

Watch the video clip below to hear more from "The Glenn Beck Program." Can't watch? Download the podcast here.

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This MUST be why Trump (allegedly) had NUCLEAR documents at Mar-a-Lago

Photo by (Left) Win McNamee/ (Right) Bettmann /Contributor/Getty Images

According to the Washington Post's "anonymous sources," the FBI was looking for documents related to nuclear weapons during its raid of Mar-a-Lago.

Who could have guessed what Donald Trump did with those documents (never mind that he allegedly had them for over a year before the FBI actually did anything)? And who knows why they were searching through Melania's drawers for such top-secret information? Also, isn't it interesting that even after both Attorney General Merrick Garland and Donald Trump asked for the search warrant to be unsealed, only this very unspecific and very damning bit of information was "leaked" to the Washington Post? And just a few months before the midterm elections?

Since the DOJ still hasn't told us much (what was leaked to the media), Glenn did his best to present a few "theories" of his own on "The Glenn Beck Program" Friday. Watch the video clip below to hear more from "The Glenn Beck Program." Can't watch? Download the podcast here.

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New details emerge about Trump raid — and 'it doesn't look good for the FBI'

Photo by Eva Marie Uzcategui/Getty Images

New, alleged details about the raid of former President Donald Trump's home at Mar-a-Lago hint that it's "not looking good for the FBI," said BlazeTV host Glenn Beck on the radio program Thursday.

Trump has faced attacks from every direction, but despite all of it, he has "not been found guilty or had any kind of real, solid evidence against him," Glenn pointed out.

Glenn detailed a long list of investigations, accusations, and lawsuits against Trump, and the latest puzzling revelations about the FBI's raid of Mar-a-Lago, which only seem to raise even more questions. For example, did agents truly refuse to give Trump's lawyer a copy of the warrant upon arriving at the home? Because sources have alleged that his attorney was kept "10 feet away from the warrant" and was not allowed to actually read it. If that's true, then it was absolutely against the law.

Then there was the inordinate amount of time spent going through Melania Trump's closet. And did they have the proper authority to break into Trump's safe?

"That warrant had better damn well say that they can break into that safe because the law is, you can't go into somebody's house and ... just tear it all apart," Glenn said. "You have to have a pretty good idea of where things might be located, and you ask for permission for those areas. And you have to know exactly what you're looking for, and if it's in a safe, you need to specifically say, 'it's in a safe and we're having a safe cracker come in.' If they didn't say in the warrant that they could crack his safe, it's the fruit of the poisoned tree. By the way, there was nothing in the safe."

Glenn also explained that the FBI broke into a specific "safe room" that contained national archives, which Trump was allegedly told by investigators to keep in a locked room.

"[Trump] made a safe room, and put two locks on it, at their request. And that's what they broke into," Glenn said. "This doesn't look good for the FBI," he added.

Watch the video clip below to hear more from "The Glenn Beck Program." Can't watch? Download the podcast here.


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There’s an economic axis of evil taking shape right now, and the people in charge of our government are too stupid to acknowledge and deal with what’s happening. The U.S. dollar and the entire financial system are at stake, and, as Glenn Beck reveals on "Glenn TV" Wednesday, our enemies’ PUBLISHED plans to take the entire thing down.

While all of this is happening, our own leaders are making everything worse. We’ve got Nancy Pelosi risking an international incident, accelerating China’s plans to collapse us. And when Biden SHOULD be focusing on the security of our country, he’s instead preoccupied with controlling the weather with his Inflation "Reduction" Act.

Glenn exposes the TRUE numbers on what that bill will do to your family’s budget. Add to that, they’re more than doubling the IRS to make sure you feel the pain. And if you think they won’t come for you, look at what they just did to the former president of the United States. The DOJ and FBI just went after the political opponent of their boss, Joe Biden.

This is what they are focused on, and the threat to the dollar — and the entire financial system — isn’t even on their radar. Pain is coming for us, and they don’t care one bit.

Watch the full episode below:

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To enjoy more of Glenn’s masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.