WATCH: Powerful new commercials preach "work is a beautiful thing"

A new crop of commercials is drawing on values of hard work and ingenuity that once made America great. A new ad for the Cadillac ELR is aimed at “workers, not wishers.” Walmart, meanwhile, released what has become a controversial ad featuring Mike Rowe. It contains one powerful message: “Work is a beautiful thing.” On radio this morning, Glenn reacted to the pro-work message.

The Cadillac ELR is a new electric vehicle from the brand. While Cadillac was part of the infamous government auto bailout, the commercial explains that it is an unmatched work ethic and desire for more that got a man to the moon and made Americans the world’s best consumers.

“I want to point out Cadillac got a… bailout from us. I'm tired of people telling me, preaching to me, ‘We're the greatest country in the world because we just get it done. By the way, thanks for the billions of dollars of bailout because we just couldn't get it done,’” Glenn said. “[But] I want you to listen to this [commercial] and tell me that this isn't what America is starving for."

Watch the commercial below:

This is a message that President Ronald Reagan eloquently delivered, and it took him all the way to White House. Glenn believes Americans are desperate to hear those ideals once again, but it is unclear who is in a position to deliver them.

“This is what Reagan won on because he believed it. We are repeating the 1970s, and they don't even see it. Remember, we went from Nixon, who was just riddled with corruption, riddled with progressivism…  He really washed our innocence away… So then we went from Nixon to Ford, who was just an imbecile, into the socialist country of America, the socialist direction of Jimmy Carter,” Glenn said. “Jimmy Carter was telling us, ‘Put a sweater on.’ Americans don't put a sweater on. Americans go find new energy.  That's what we do… If you give a man a handout, he loses a piece of himself. He loses self-respect. You have to earn it. This is the winning message."

“Now, I don't know who is going to come and deliver that message to America,” he continued. “But if we really want to survive, if we really want to make a difference, we will hear that message. That message is the message that will win in every place, every place. It will win.”

Pat and Stu both pointed out that Cadillac is a higher end car manufacturer, and the base price of the ELR is $75,995. Is this message of hard work and dedication one that is purely aimed at the wealthy?

“Is it notable at all that this is a commercial targeted at Cadillac buyer – somewhat of an upscale buyer,” Stu said. “This message in our past resonates to Chevy buyers, and Ford buyers, and Kia buyers, anybody. This should be the message that resonates with every American.

“I think it does,” Glenn interjected. “I don't think this is a rich man's [message]. This is an American message.”

Another commercial that gained a tremendous amount of attention is Mike Rowe’s appearance in a new Walmart ad called “I am a factory.” It coincided with the launch of Walmart’s initiative to purchase $250 billion of American-made products over the next 10 years. Many have since criticized Rowe for partnering with the retail giant because he is supposed to champion the little guy. Not standing by idly, however, Rowe has since released an epic response.

“Play the Mike Rowe ad for Walmart,” Glenn said. “He's getting crap because ‘Oh, Walmart. Why are you with Goliath instead of David?’ He said there's nothing inherently good about being small or inherently bad about being big. And it's true. It's absolutely true. Life is what you make of it.”

Check out the 60-second spot below:

“If Walmart is putting $250 billion into getting Americans back to work,” Pat said. “How do you bash them for that? Because they' so big? It is bizarre to criticize… What small guy is going to spend $250 billion getting Americans back to work?”

On Sunday, Rowe took to Facebook to take on his critics.

“Honestly Kevin, who gives a crap about your feelings toward Walmart?” Rowe asked one man who questioned Rowe’s decision to partner with Walmart, often a major target of those who like to demonize business.

“[D]ozens of American factories are going to reopen all over the country. Millions of dollars will pour straight into local economies, and hundreds of thousands of new manufacturing positions will need to be filled. That’s a massive undertaking packed with enormous challenges, and I want to help,” he added.

“Isn’t this the kind of initiative we can all get behind?” he concluded.

But there was more.

“I’ve looked up to you for the longest time,” said the same man, Kevin. “What happened to your support of the underdogs? Sad times Mike.”

Rowe didn’t hold back:

Be strong, Kevin. I’m flattered that you’ve looked up to me in the past. Hopefully, I’ll redeem myself in the future. But I’ve never supported the “underdog” simply because they’re not the favorite. Size might matter in some pursuits, (I’ve been assured it does,) but in business, there’s nothing inherently good about being small, and nothing inherently bad about being big. My foundation supports skilled labor, American manufacturing, entrepreneurial risk, a solid work ethic, and personal responsibility. We reward these qualities wherever we find them, whether they’re in David or Goliath.

To see Rowe’s full 2,648-word response to those and others, you can go to his Facebook page.

Earlier this year, Coca-Cola became the poster child for how a corporation could shove leftist ideologies onto its consumers. The company suspended advertising on Facebook in a push to censor former President Donald Trump, published a manifesto about racial equity, and demanded all legal teams working for Coke meet certain diversity quotas.

But now, after Trump, Sen. Ted Cruz (R-Tx.), Sen. Rand Paul (R-Ky.), and many other conservative voices called for a boycott of the company's products, Coca-Cola appears to be shifting directions.

The Washington Examiner reported that the company issued a conciliatory statement after conspicuously failing to appear on a published list of hundreds of corporations and individuals that signed a statement denouncing the Georgia voting bill.

"We believe the best way to make progress now is for everyone to come together and listen respectfully, share concerns, and collaborate on a path forward. We remained open and productive conversations with advocacy groups and lawmakers who may have differing views," the company said. "It's time to find common ground. In the end, we all want the same thing – free and fair elections, the cornerstone of our democracy."

Then last week, Coca-Cola Co.'s new general counsel, Monica Howard Douglas, told members of the company's global legal team that the diversity initiative announced by her predecessor, Bradley Gayton, is "taking a pause for now." Gayton resigned unexpectedly from the position on April 21, after only eight months on the job, to serve as a strategic consultant to Chairman and CEO James Quincey.

"Why is Coca-Cola 'taking a pause' on all of these? Because you have been standing up," Glenn Beck said on the radio program Monday. "You and others have been standing up. Your voice, it's the power of one. Your voice makes a difference."

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This week on "The Glenn Beck Podcast," civil rights activist and Woodson Center founder Bob Woodson joined Glenn to call out the leftists in the "race grievance industry," like the Rev. Al Sharpton and Black Lives Matter, Inc., who, he says, are "profiting off the misery of their people."

Woodson lived through the appalling segregation laws of the last century and has a much different message about what it means to be "oppressed" than the so-called "anti-racist" activists today.

Woodson said he believes the real struggle for impoverished minority communities "is not racial." He argued that leftists "at the top" derive "moral authority" by claiming to represent "so called marginalized groups," while they prosper at the expense of those "at the bottom."

"There's nothing worse than self-flagellating guilty white people and rich, angry black people who profit off the misery of their people," Woodson said.

"I call what Sharpton and some of those are doing is worse than bigotry. It's treason. It's moral treason against their own people," he added. "The only time you hear from them is when a white police officer kills a black person, which happens maybe 20 or 21 times a year, but 6,000 blacks are killed each year by other blacks. So, in other words, their message is black lives only matter when taken by someone white, which means you are betraying the black community when you turn your back on 20 children that are slaughtered and you don't march in that community and demand that those killers be turned over to the police."

'The problem is not racial," Woodson asserted. "The problem is the challenge of upward mobility. Any time you generalize about a group of people, blacks, whites, Native American, and then you try to apply remedies, it always benefits those at the top at the expense of those at the bottom. ... It's a bait and switch game where you're using the demographics of the worst of these, to get resources that helps the best of these, or those who are prospering at the top. So, if I was the president, I would say an end to the race grievance business, that America should concentrate on the moral and spiritual free fall that is consuming people at the bottom."

Watch the video clip below to catch more of the conversation, or enjoy the full podcast here or wherever you listen to podcasts:

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Following President Joe Biden's first joint address to Congress, Glenn Beck joined fellow BlazeTV host and author of the new book, "American Marxism," Mark Levin to expose what they called the "Liar-In-Chief's" radical plans for our country and to explain why the far Left's proposals and programs are really a "frontal attack" on our Constitution, our country, and our way of life.

"Substantively, this is a frontal attack on our Constitutional system of limited government. It is a frontal attack on our capitalist system. He's basically throwing out all the bromides for the radical left groups that now form the base of the modern Democrat Party. And I make the case that ... this is Marxist bullcrap in its broadest sense," Levin stated.

"Here we are, a country now where one man can get up in the middle of the night and make a list of everything he wants to do to the country," he added, speaking figuratively. "It's like an unreality where we're living in separate worlds ... the whole thing is a fraud."

Watch the video clip below to hear Levin expose the lies and misinformation in Biden's speech and explain why he believes the true message is absolutely chilling for the future of our nation:

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After months of delays and COVID-19 excuses, President Biden finally delivers his address to the joint session of Congress. It is a truly historic moment, as only a few hundred members of Congress received an invite. While some have compared this speech to JFK's moon landing challenge, it will likely be more like FDR's New Deal nightmare. Will Speaker Pelosi continue her tradition of ripping up the president's speech? Will VP Harris cackle to a quiet audience?

Glenn Beck teams up with fellow BlazeTV host Mark Levin, author of the new book "American Marxism," to take on the progressive plans that could completely transform our economy and our way of life. Steve Deace, BlazeTV host and author of "Faucian Bargain," joins to discuss why it's not enough for conservatives to just lament the dangerous Democrat agenda; we must activate against the woke infection of our institutions. Plus, a power panel to rival CNN talking heads: Stu Burguiere, BlazeTV host of "Stu Does America," and Jason Buttrill, head researcher and writer for Glenn Beck.

Watch the video below:

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