WATCH: Powerful new commercials preach "work is a beautiful thing"

February 11, 2014

The Glenn Beck Program

A new crop of commercials is drawing on values of hard work and ingenuity that once made America great. A new ad for the Cadillac ELR is aimed at “workers, not wishers.” Walmart, meanwhile, released what has become a controversial ad featuring Mike Rowe. It contains one powerful message: “Work is a beautiful thing.” On radio this morning, Glenn reacted to the pro-work message.

The Cadillac ELR is a new electric vehicle from the brand. While Cadillac was part of the infamous government auto bailout, the commercial explains that it is an unmatched work ethic and desire for more that got a man to the moon and made Americans the world’s best consumers.

“I want to point out Cadillac got a… bailout from us. I'm tired of people telling me, preaching to me, ‘We're the greatest country in the world because we just get it done. By the way, thanks for the billions of dollars of bailout because we just couldn't get it done,’” Glenn said. “[But] I want you to listen to this [commercial] and tell me that this isn't what America is starving for."

Watch the commercial below:

This is a message that President Ronald Reagan eloquently delivered, and it took him all the way to White House. Glenn believes Americans are desperate to hear those ideals once again, but it is unclear who is in a position to deliver them.

“This is what Reagan won on because he believed it. We are repeating the 1970s, and they don't even see it. Remember, we went from Nixon, who was just riddled with corruption, riddled with progressivism… He really washed our innocence away… So then we went from Nixon to Ford, who was just an imbecile, into the socialist country of America, the socialist direction of Jimmy Carter,” Glenn said. “Jimmy Carter was telling us, ‘Put a sweater on.’ Americans don't put a sweater on. Americans go find new energy. That's what we do… If you give a man a handout, he loses a piece of himself. He loses self-respect. You have to earn it. This is the winning message."

“Now, I don't know who is going to come and deliver that message to America,” he continued. “But if we really want to survive, if we really want to make a difference, we will hear that message. That message is the message that will win in every place, every place. It will win.”

Pat and Stu both pointed out that Cadillac is a higher end car manufacturer, and the base price of the ELR is $75,995. Is this message of hard work and dedication one that is purely aimed at the wealthy?

“Is it notable at all that this is a commercial targeted at Cadillac buyer – somewhat of an upscale buyer,” Stu said. “This message in our past resonates to Chevy buyers, and Ford buyers, and Kia buyers, anybody. This should be the message that resonates with every American.

“I think it does,” Glenn interjected. “I don't think this is a rich man's [message]. This is an American message.”

Another commercial that gained a tremendous amount of attention is Mike Rowe’s appearance in a new Walmart ad called “I am a factory.” It coincided with the launch of Walmart’s initiative to purchase $250 billion of American-made products over the next 10 years. Many have since criticized Rowe for partnering with the retail giant because he is supposed to champion the little guy. Not standing by idly, however, Rowe has since released an epic response.

“Play the Mike Rowe ad for Walmart,” Glenn said. “He's getting crap because ‘Oh, Walmart. Why are you with Goliath instead of David?’ He said there's nothing inherently good about being small or inherently bad about being big. And it's true. It's absolutely true. Life is what you make of it.”

Check out the 60-second spot below:

“If Walmart is putting $250 billion into getting Americans back to work,” Pat said. “How do you bash them for that? Because they' so big? It is bizarre to criticize… What small guy is going to spend $250 billion getting Americans back to work?”

On Sunday, Rowe took to Facebook to take on his critics.

“Honestly Kevin, who gives a crap about your feelings toward Walmart?” Rowe asked one man who questioned Rowe’s decision to partner with Walmart, often a major target of those who like to demonize business.

“[D]ozens of American factories are going to reopen all over the country. Millions of dollars will pour straight into local economies, and hundreds of thousands of new manufacturing positions will need to be filled. That’s a massive undertaking packed with enormous challenges, and I want to help,” he added.

“Isn’t this the kind of initiative we can all get behind?” he concluded.

But there was more.

“I’ve looked up to you for the longest time,” said the same man, Kevin. “What happened to your support of the underdogs? Sad times Mike.”

Rowe didn’t hold back:

Be strong, Kevin. I’m flattered that you’ve looked up to me in the past. Hopefully, I’ll redeem myself in the future. But I’ve never supported the “underdog” simply because they’re not the favorite. Size might matter in some pursuits, (I’ve been assured it does,) but in business, there’s nothing inherently good about being small, and nothing inherently bad about being big. My foundation supports skilled labor, American manufacturing, entrepreneurial risk, a solid work ethic, and personal responsibility. We reward these qualities wherever we find them, whether they’re in David or Goliath.

To see Rowe’s full 2,648-word response to those and others, you can go to his Facebook page.

How did Trump's would-be assassin get past Secret Service?

PATRICK T. FALLON / Contributor | Getty Images

Editor's Note: This article was originally published on TheBlaze.com.

Former President Donald Trump on Saturday was targeted in an assassination attempt during a campaign rally in Pennsylvania. It occurred just after 6:10 p.m. while Trump was delivering his speech.

Here are the details of the “official” story. The shooter was Thomas Matthew Crooks. He was 20 years old from Bethel Park, Pennsylvania. He used an AR-15 rifle and managed to reach the rooftop of a nearby building unnoticed. The Secret Service's counter-response team responded swiftly, according to "the facts," killing Crooks and preventing further harm.

Did it though? That’s what the official story says, so far, but calling this a mere lapse in security by Secret Service doesn't add up. There are some glaring questions that need to be answered.

If Trump had been killed on Saturday, we would be in a civil war today. We would have seen for the first time the president's brains splattered on live television, and because of the details of this, I have a hard time thinking it wouldn't have been viewed as JFK 2.0.

How does someone sneak a rifle onto the rally grounds? How does someone even know that that building is there? How is it that Thomas Matthew Crooks was acting so weird and pacing in front of the metal detectors, and no one seemed to notice? People tried to follow him, but, oops, he got away.

How could the kid possibly even think that the highest ground at the venue wouldn't be watched? If I were Crooks, my first guess would be, "That’s the one place I shouldn't crawl up to with a rifle because there's most definitely going to be Secret Service there." Why wasn't anyone there? Why wasn't anyone watching it? Nobody except the shooter decided that the highest ground with the best view of the rally would be the greatest vulnerability to Trump’s safety.

Moreover, a handy ladder just happened to be there. Are we supposed to believe that nobody in the Secret Service, none of the drones, none of the things we pay millions of dollars for caught him? How did he get a ladder there? If the ladder was there, was it always there? Why was the ladder there? Secret Service welds manhole covers closed when a president drives down a road. How was there a ladder sitting around, ready to climb up to the highest ground at the venue, and the Secret Service failed to take it away?

There is plenty of video of eyewitnesses yelling that there was a guy with a rifle climbing up on a ladder to the roof for at least 120 seconds before the first shot was fired. Why were the police looking for him while Secret Service wasn't? Why did the sniper have him in his sights for over a minute before he took a shot? Why did a cop climb up the ladder to look around? When Thomas Matthew Cooks pointed a gun at him, he then ducked and came down off the ladder. Did he call anyone to warn that this young man had a rifle within range of the president?

How is it the Secret Service has a female bodyguard who doesn't even reach Trump's nipples? How was she going to guard the president's body with hers? How is it another female Secret Service agent pulled her gun out a good four minutes too late, then looked around, apparently not knowing what to do? She then couldn't even get the pistol back into the holster because she's a Melissa McCarthy body double. I don't think it's a good idea to have Melissa McCarthy guarding the president.

Here’s the critical question now: Who trusts the FBI with the shooter’s computer? Will his hard drive get filed with the Nashville manifesto? How is it that the Secret Service almost didn't have snipers at all but decided to supply them only one day before the rally because all the local resources were going to be put on Jill Biden? I want Jill Biden safe, of course. I want Jill Biden to have what the first lady should have for security, but you can’t hire a few extra guys to make sure our candidates are safe?

How is it that we have a Secret Service director, Kimberly Cheatle, whose experience is literally guarding two liters of Squirt and spicy Doritos? Did you know that's her background? She's in charge of the United States Secret Service, and her last job was as the head of security for Pepsi.

This is a game, and that's what makes this sick. This is a joke. There are people in our country who thought it was OK to post themselves screaming about the shooter’s incompetence: “How do you miss that shot?” Do you realize how close we came to another JFK? If the president hadn't turned his head at the exact moment he did, it would have gone into the center of his head, and we would be a different country today.

Now, Joe Biden is also saying that we shouldn't make assumptions about the motive of the shooter. Well, I think we can assume one thing: He wanted to kill the Republican presidential candidate. Can we agree on that at least? Can we assume that much?

How can the media even think of blaming Trump for the rhetoric when the Democrats and the media constantly call him literally worse than Hitler who must be stopped at all costs?

These questions need to be answered if we want to know the truth behind what could have been one of the most consequential days in U.S. history. Yet, the FBI has its hands clasped on all the sources that could point to the truth. There must be an independent investigation to get to the bottom of these glaring “mistakes.”

POLL: Do you think Trump is going to win the election?

Kevin Dietsch / Staff, Chip Somodevilla / Staff, Kevin Dietsch / Staff | Getty Image

It feels like all of the tension that has been building over the last four years has finally burst to the surface over the past month. Many predicted 2024 was going to be one of the most important and tumultuous elections in our lifetimes, but the last two weeks will go down in the history books. And it's not over yet.

The Democratic National Convention is in August, and while Kamala seems to be the likely candidate to replace Biden, anything could happen in Chicago. And if Biden is too old to campaign, isn't he too old to be president? Glenn doesn't think he'll make it as President through January, but who knows?

There is a lot of uncertainty that surrounds the current political landscape. Trump came out of the attempted assassination, and the RNC is looking stronger than ever, but who knows what tricks the Democrats have up their sleeves? Let us know your predictions in the poll below:

Is Trump going to win the election?

Did the assassination attempt increase Trump's chances at winning in November?

Did Trump's pick of J.D. Vance help his odds?

Did the Trump-Biden debate in June help Trump's chances?

Did Biden's resignation from the election hand Trump a victory in November?

Do the Democrats have any chance of winning this election?

What is the Secret Service trying to hide about Trump's assassination attempt?

KAMIL KRZACZYNSKI / Contributor, Anadolu / Contributor | Getty Images

This past weekend we were mere inches away from a radically different America than the one we have today. This was the first time a president had been wounded by a would-be assassin since 1981, and the horrific event has many people questioning the competency and motives of the supposedly elite agents trusted with the president's life.

The director of the Secret Service apparently knew about the assassin's rooftop before the shooting—and did nothing.

Kimberly Cheatle has come under intense scrutiny these last couple of weeks, as Secret Service director she is responsible for the president's well-being, along with all security operations onsite. In a recent interview with ABC, Cheatle admitted that she was aware of the building where the assassin made his mark on American history. She even said that she was mindful of the potential risk but decided against securing the site due to "safety concerns" with the slope of the roof. This statement has called her competence into question. Clearly, the rooftop wasn't that unsafe if the 20-year-old shooter managed to access it.

Glenn pointed out recently that Cheatle seems to be unqualified for the job. Her previous position was senior director in global security at America's second-favorite soda tycoon, PepsiCo. While guarding soda pop and potato chips sounds like an important job to some, it doesn't seem like a position that would qualify you to protect the life of America's most important and controversial people. Even considering her lack of appropriate experience, this seems like a major oversight that even a layperson would have seen. Can we really chalk this up to incompetence?

Former Secret Service Director Kimberly Cheatle KAMIL KRZACZYNSKI / Contributor | Getty Images

The Secret Service and DHS said they'd be transparent with the investigation...

Shortly after the attempted assassination, the Department of Homeland Security (DHS), which oversees the Secret Service, launched an investigation into the shooting and the security protocols in place at the rally. The DHS promised full transparency during the investigation, but House Republicans don't feel that they've been living up to that promise. Republican members of the House Oversight Committee are frustrated with Director Cheatle after she seemingly dodged a meeting scheduled for Tuesday. This has resulted in calls for Cheatle to step down from her position.

Two FBI agents investigate the assassin's rooftop Jeff Swensen / Stringer | Getty Images

Why is the Secret Service being so elusive? Are they just trying to cover their blunder? We seem to be left with two unsettling options: either the government is even more incompetent than we'd ever believed, or there is more going on here than they want us to know.

Cheatle steps down

Following a horrendous testimony to the House Oversight Committee Director Cheatle finally stepped down from her position ten days after the assassination attempt. Cheatle failed to give any meaningful answer to the barrage of questions she faced from the committee. These questions, coming from both Republicans and Democrats, were often regarding basic information that Cheatle should have had hours after the shooting, yet Cheatle struggled with each and every one. Glenn pointed out that Director Cheatle's resignation should not signal the end of the investigation, the American people deserve to know what happened.

What we DO and DON'T know about Thomas Matthew Crooks

Jim Vondruska / Stringer | Getty Images

It has been over a week since 20-year-old Thomas Matthew Crooks narrowly failed to assassinate President Trump while the president gave a speech at a campaign rally in Butler, Pennslyvania. Despite the ongoing investigations, we still know very little about the would-be assassin, which has left many wondering if the agencies involved are limiting the information that Congress and the public are receiving.

As Glenn has pointed out, there are still major questions about the shooter that are unanswered, and the American people are left at the whim of unreliable federal agencies. Here is everything we know—and everything we don't know—about Thomas Matthew Crooks:

Who was he?

What we know:Thomas Crooks lived in Bethel Parks, Pennsylvania, approximately an hour south of Butler. Crooks went to high school in Bethel Parks, where he would graduate in 2022. Teachers and classmates described him as a loner and as nerdy, but generally nice, friendly, and intelligent. Crooks tried out for the school rifle team but was rejected due to his poor aim, and reports indicate that Crooks was often bullied for his nerdy demeanor and for wearing camo hunting gear to school.

After high school, Crooks began work at Bethel Park Skilled Nursing and Rehabilitation Center as a dietary aide. In fact, he was scheduled to work on the day of the rally but requested the day off. He passed a background check to work at the facility and was reportedly an unproblematic employee. Crooks was also a member of a local gun club where he practiced shooting the day before the rally.

It was recently revealed that sometime before his attempted assassination, Crooks posted the following message on Steam, a popular computer application used for playing video games: "July 13 will be my premiere, watch as it unfolds." Aside from this, Crooks posted no warning or manifesto regarding his attack, and little other relevant information is known about him.

What we don't know:It is unclear what Crook's political affiliations or views were, or if he was aligned with any extremist organizations. Crooks was a registered Republican, and his classmates recall him defending conservative ideas and viewpoints in class. On the other hand, the Federal Election Commission has revealed he donated to a progressive PAC on the day Biden was inaugurated. He also reportedly wore a COVID mask to school much longer than was required.

Clearly, we are missing the full picture. Why would a Republican attempt to assassinate the Republican presidential nominee? What is to gain? And why would he donate to a progressive organization as a conservative? This doesn't add up, and so far the federal agencies investigating the attack have yet to reveal anything more.

What were his goals?

What we know: Obviously we know he was trying to assassinate President Trump—and came very close to succeeding, but beyond that, Crooks' goals are unknown. He left no manifesto or any sort of written motive behind, or if he did, the authorities haven't published it yet. We have frustratingly little to go off of.

What we don't know: As stated before, we don't know anything about the movies behind Crooks' heinous actions. We are left with disjointed pieces that make it difficult to paint a cohesive picture of this man. There is also the matter that he left explosives, ammo, and a bulletproof vest in his car. Why? Did he assume he was going to make it back to his car? Or were those supplies meant for an accomplice that never showed up?

The shocking lack of information on Crooks' motives makes it seem likely that we are not being let on to the whole truth.

Did he work alone?

What we know: Reportedly, Crooks was the only gunman on the site, and as of now, no other suspects have been identified. The rifle used during the assassination attempt was purchased and registered by Crooks' father. However, it is unlikely that the father was involved as he reported both his son and rifle missing the night of the assassination attempt. Crooks' former classmates described him as a "loner," which seems to corroborate the narrative that he worked alone.

What we don't know: We know how Crooks acquired his rifle, but what about the rest of his equipment? He reportedly had nearly a hundred extra rounds of ammunition, a bulletproof vest, and several homemade bombs in his car. Could these have been meant for a co-conspirator who didn't show? Did Crooks acquire all of this equipment himself, or did he have help?

There's also the matter of the message Crooks left on the video game platform Steam that served as his only warning of the attack. Who was the message for? Are there people out there who were aware of the attack before it occurred? Why didn't they alert authorities?

We know authorities have access to Crooks' laptop and cellphone that probably contain the answers to these pertinent questions. Why haven't we heard any clarity from the authorities? It seems we are again at the mercy of the federal bureaucracy, which begs one more question: Will we ever know the whole truth?

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