You won't be the same after watching this speech

Simon Sinek is a name you need to know. He's a leadership expert, best-selling author, and speaker who teaches business leaders to inspire their customers and their employees. Over a year ago, Glenn read his book Start With Why, which radically influenced Glenn's vision for his company.

In the months ahead, you're going to probably hear Glenn talk a lot more about Simon as he works with him on different projects on and off television.

"I think we need to listen to this guy because he can help us define exactly what we're trying to do and help us define our language so we can come together. I was telling him in an email that I think this audience will be the one that can really change things for the better, that we can actually change things for the better if we all stand together and we all are like-minded and in one accord," Glenn said.

Be sure to set aside some time today to watch Simon's TED Talk "How great leaders inspire action" below:

Transcript of the TED Talk is below:

How do you explain when things don't go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they're more innovative than all their competition. And yet, they're just a computer company. They're just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, the same media. Then why is it that they seem to have something different? Why is it that Martin Luther King led the Civil Rights Movement? He wasn't the only man who suffered in a pre-civil rights America, and he certainly wasn't the only great orator of the day. Why him? And why is it that the Wright brothers were able to figure out controlled, powered man flight when there were certainly other teams who were better qualified, better funded ... and they didn't achieve powered man flight, and the Wright brothers beat them to it. There's something else at play here.

About three and a half years ago I made a discovery. And this discovery profoundly changed my view on how I thought the world worked, and it even profoundly changed the way in which I operate in it. As it turns out, there's a pattern. As it turns out, all the great and inspiring leaders and organizations in the world -- whether it's Apple or Martin Luther King or the Wright brothers -- they all think, act and communicate the exact same way. And it's the complete opposite to everyone else. All I did was codify it, and it's probably the world's simplest idea. I call it the golden circle.

Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others aren't. Let me define the terms really quickly. Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do. And by "why" I don't mean "to make a profit." That's a result. It's always a result. By "why," I mean: What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care? Well, as a result, the way we think, the way we act, the way we communicate is from the outside in. It's obvious. We go from the clearest thing to the fuzziest thing. But the inspired leaders and the inspired organizations -- regardless of their size, regardless of their industry -- all think, act and communicate from the inside out.

Let me give you an example. I use Apple because they're easy to understand and everybody gets it. If Apple were like everyone else, a marketing message from them might sound like this: "We make great computers. They're beautifully designed, simple to use and user friendly. Want to buy one?" "Meh." And that's how most of us communicate. That's how most marketing is done, that's how most sales is done and that's how most of us communicate interpersonally. We say what we do, we say how we're different or how we're better and we expect some sort of a behavior, a purchase, a vote, something like that. Here's our new law firm: We have the best lawyers with the biggest clients, we always perform for our clients who do business with us. Here's our new car: It gets great gas mileage, it has leather seats, buy our car. But it's uninspiring.

Here's how Apple actually communicates. "Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?" Totally different right? You're ready to buy a computer from me. All I did was reverse the order of the information. What it proves to us is that people don't buy what you do; people buy why you do it. People don't buy what you do; they buy why you do it.

This explains why every single person in this room is perfectly comfortable buying a computer from Apple. But we're also perfectly comfortable buying an MP3 player from Apple, or a phone from Apple, or a DVR from Apple. But, as I said before, Apple's just a computer company. There's nothing that distinguishes them structurally from any of their competitors. Their competitors are all equally qualified to make all of these products. In fact, they tried. A few years ago, Gateway came out with flat screen TVs. They're eminently qualified to make flat screen TVs. They've been making flat screen monitors for years. Nobody bought one. Dell came out with MP3 players and PDAs, and they make great quality products, and they can make perfectly well-designed products -- and nobody bought one. In fact, talking about it now, we can't even imagine buying an MP3 player from Dell. Why would you buy an MP3 player from a computer company? But we do it every day. People don't buy what you do; they buy why you do it. The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe. Here's the best part:

None of what I'm telling you is my opinion. It's all grounded in the tenets of biology. Not psychology, biology. If you look at a cross-section of the human brain, looking from the top down, what you see is the human brain is actually broken into three major components that correlate perfectly with the golden circle. Our newest brain, our Homo sapien brain, our neocortex, corresponds with the "what" level. The neocortex is responsible for all of our rational and analytical thought and language. The middle two sections make up our limbic brains, and our limbic brains are responsible for all of our feelings, like trust and loyalty. It's also responsible for all human behavior, all decision-making, and it has no capacity for language.

In other words, when we communicate from the outside in, yes, people can understand vast amounts of complicated information like features and benefits and facts and figures. It just doesn't drive behavior. When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from. You know, sometimes you can give somebody all the facts and figures, and they say, "I know what all the facts and details say, but it just doesn't feel right." Why would we use that verb, it doesn't "feel" right? Because the part of the brain that controls decision-making doesn't control language. And the best we can muster up is, "I don't know. It just doesn't feel right." Or sometimes you say you're leading with your heart, or you're leading with your soul. Well, I hate to break it to you, those aren't other body parts controlling your behavior. It's all happening here in your limbic brain, the part of the brain that controls decision-making and not language.

But if you don't know why you do what you do, and people respond to why you do what you do, then how will you ever get people to vote for you, or buy something from you, or, more importantly, be loyal and want to be a part of what it is that you do. Again, the goal is not just to sell to people who need what you have; the goal is to sell to people who believe what you believe. The goal is not just to hire people who need a job; it's to hire people who believe what you believe. I always say that, you know, if you hire people just because they can do a job, they'll work for your money, but if you hire people who believe what you believe, they'll work for you with blood and sweat and tears. And nowhere else is there a better example of this than with the Wright brothers.

Most people don't know about Samuel Pierpont Langley. And back in the early 20th century, the pursuit of powered man flight was like the dot com of the day. Everybody was trying it. And Samuel Pierpont Langley had, what we assume, to be the recipe for success. I mean, even now, you ask people, "Why did your product or why did your company fail?" and people always give you the same permutation of the same three things: under-capitalized, the wrong people, bad market conditions. It's always the same three things, so let's explore that. Samuel Pierpont Langley was given 50,000 dollars by the War Department to figure out this flying machine. Money was no problem. He held a seat at Harvard and worked at the Smithsonian and was extremely well-connected; he knew all the big minds of the day. He hired the best minds money could find and the market conditions were fantastic. The New York Times followed him around everywhere, and everyone was rooting for Langley. Then how come we've never heard of Samuel Pierpont Langley?

A few hundred miles away in Dayton Ohio, Orville and Wilbur Wright, they had none of what we consider to be the recipe for success. They had no money; they paid for their dream with the proceeds from their bicycle shop; not a single person on the Wright brothers' team had a college education, not even Orville or Wilbur; and The New York Times followed them around nowhere. The difference was, Orville and Wilbur were driven by a cause, by a purpose, by a belief. They believed that if they could figure out this flying machine, it'll change the course of the world. Samuel Pierpont Langley was different. He wanted to be rich, and he wanted to be famous. He was in pursuit of the result. He was in pursuit of the riches. And lo and behold, look what happened. The people who believed in the Wright brothers' dream worked with them with blood and sweat and tears. The others just worked for the paycheck. And they tell stories of how every time the Wright brothers went out, they would have to take five sets of parts, because that's how many times they would crash before they came in for supper.

And, eventually, on December 17th, 1903, the Wright brothers took flight, and no one was there to even experience it. We found out about it a few days later. And further proof that Langley was motivated by the wrong thing: The day the Wright brothers took flight, he quit. He could have said, "That's an amazing discovery, guys, and I will improve upon your technology," but he didn't. He wasn't first, he didn't get rich, he didn't get famous so he quit.

People don't buy what you do; they buy why you do it. And if you talk about what you believe, you will attract those who believe what you believe. But why is it important to attract those who believe what you believe? Something called the law of diffusion of innovation, and if you don't know the law, you definitely know the terminology. The first two and a half percent of our population are our innovators. The next 13 and a half percent of our population are our early adopters. The next 34 percent are your early majority, your late majority and your laggards. The only reason these people buy touch tone phones is because you can't buy rotary phones anymore.

(Laughter)

We all sit at various places at various times on this scale, but what the law of diffusion of innovation tells us is that if you want mass-market success or mass-market acceptance of an idea, you cannot have it until you achieve this tipping point between 15 and 18 percent market penetration, and then the system tips. And I love asking businesses, "What's your conversion on new business?" And they love to tell you, "Oh, it's about 10 percent," proudly. Well, you can trip over 10 percent of the customers. We all have about 10 percent who just "get it." That's how we describe them, right? That's like that gut feeling, "Oh, they just get it." The problem is: How do you find the ones that get it before you're doing business with them versus the ones who don't get it? So it's this here, this little gap that you have to close, as Jeffrey Moore calls it, "Crossing the Chasm" -- because, you see, the early majority will not try something until someone else has tried it first. And these guys, the innovators and the early adopters, they're comfortable making those gut decisions. They're more comfortable making those intuitive decisions that are driven by what they believe about the world and not just what product is available.

These are the people who stood in line for six hours to buy an iPhone when they first came out, when you could have just walked into the store the next week and bought one off the shelf. These are the people who spent 40,000 dollars on flat screen TVs when they first came out, even though the technology was substandard. And, by the way, they didn't do it because the technology was so great; they did it for themselves. It's because they wanted to be first. People don't buy what you do; they buy why you do it and what you do simply proves what you believe. In fact, people will do the things that prove what they believe. The reason that person bought the iPhone in the first six hours, stood in line for six hours, was because of what they believed about the world, and how they wanted everybody to see them: They were first. People don't buy what you do; they buy why you do it.

So let me give you a famous example, a famous failure and a famous success of the law of diffusion of innovation. First, the famous failure. It's a commercial example. As we said before, a second ago, the recipe for success is money and the right people and the right market conditions, right? You should have success then. Look at TiVo. From the time TiVo came out about eight or nine years ago to this current day, they are the single highest-quality product on the market, hands down, there is no dispute. They were extremely well-funded. Market conditions were fantastic. I mean, we use TiVo as verb. I TiVo stuff on my piece of junk Time Warner DVR all the time.

But TiVo's a commercial failure. They've never made money. And when they went IPO, their stock was at about 30 or 40 dollars and then plummeted, and it's never traded above 10. In fact, I don't think it's even traded above six, except for a couple of little spikes. Because you see, when TiVo launched their product they told us all what they had. They said, "We have a product that pauses live TV, skips commercials, rewinds live TV and memorizes your viewing habits without you even asking." And the cynical majority said, "We don't believe you. We don't need it. We don't like it. You're scaring us." What if they had said, "If you're the kind of person who likes to have total control over every aspect of your life, boy, do we have a product for you. It pauses live TV, skips commercials, memorizes your viewing habits, etc., etc." People don't buy what you do; they buy why you do it, and what you do simply serves as the proof of what you believe.

Now let me give you a successful example of the law of diffusion of innovation. In the summer of 1963, 250,000 people showed up on the mall in Washington to hear Dr. King speak. They sent out no invitations, and there was no website to check the date. How do you do that? Well, Dr. King wasn't the only man in America who was a great orator. He wasn't the only man in America who suffered in a pre-civil rights America. In fact, some of his ideas were bad. But he had a gift. He didn't go around telling people what needed to change in America. He went around and told people what he believed. "I believe, I believe, I believe," he told people. And people who believed what he believed took his cause, and they made it their own, and they told people. And some of those people created structures to get the word out to even more people. And lo and behold, 250,000 people showed up on the right day at the right time to hear him speak.

How many of them showed up for him? Zero. They showed up for themselves. It's what they believed about America that got them to travel in a bus for eight hours to stand in the sun in Washington in the middle of August. It's what they believed, and it wasn't about black versus white: 25 percent of the audience was white. Dr. King believed that there are two types of laws in this world: those that are made by a higher authority and those that are made by man. And not until all the laws that are made by man are consistent with the laws that are made by the higher authority will we live in a just world. It just so happened that the Civil Rights Movement was the perfect thing to help him bring his cause to life. We followed, not for him, but for ourselves. And, by the way, he gave the "I have a dream" speech, not the "I have a plan" speech.

(Laughter)

Listen to politicians now, with their comprehensive 12-point plans. They're not inspiring anybody. Because there are leaders and there are those who lead. Leaders hold a position of power or authority, but those who lead inspire us. Whether they're individuals or organizations, we follow those who lead, not because we have to, but because we want to. We follow those who lead, not for them, but for ourselves. And it's those who start with "why" that have the ability to inspire those around them or find others who inspire them.

Thank you very much.

(Applause)

Recent attacks on Trump prove how DESPERATE the Left really is

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Just in the last few weeks, Donald Trump's campaign has hit new heights. As the election draws near, the Trump campaign has had back-to-back successes and the energy is palpable.

Just to add fuel to the Democrats' fire, the polls are leaning in Trump's favor. Naturally, the Democrats are frantically playing damage control in an attempt to slow Trump's momentum, but they are scraping the bottom of the barrel of insults to throw at him. If you weren't convinced by the mainstream media's talking heads calling Trump a racist for the past eight years, it seems unlikely that you will suddenly become convinced now. The Left's final volley of insults against Trump and his supporters reveals just how bleak Kamala Harris's situation really is.

Calling Trump Hitler

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The mainstream media has been calling Donald Trump "Hitler" for nearly a decade now, and the American people are over it. Yet, just last week, Harris compared Trump to Hitler during her speech from the vice presidential mansion. She also called Trump a fascist outright during her ill-fated CNN town hall, but like the rest of the event, the insult fell flat. This is the same old, tired rhetoric, and it simply doesn't carry any weight anymore. If Trump was going to be a dictator, wouldn't he have done it during his first term?

MSNBC's Propaganda

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If the Vice President spewing dangerous rhetoric against a former president who has already had multiple assassination attempts made against him wasn't enough, MSNBC had to have a go. On Sunday, October 27th, Trump held a momentous rally in the famous Madison Square Garden in New York City, and the venue was overflowing with support for the former president. Instead of actually covering the event, MSNBC, in a shameful act of fear-mongering, compared the Trump rally to a pro-Nazi rally that was held in the same venue back in 1939. MSNBC played footage of the Trump rally alongside footage of the Nazi rally from 85 years ago, which many critics have called "inciting," given the history of political violence already present in this election.

Calling Trump Racist

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The very same Madison Square Garden rally caused another media outrage when famous "roast" comedian Tony Hinchcliffe made a scathing joke about Puerto Rico. While the joke was certainly offensive (as Glenn explained, that's the whole point of a "roast") and perhaps it was not the best of all choices to feature a joke that targeted a potentially crucial voter demographic, at the end of the day it was simply a joke. But the Left has long since abandoned the concepts of "fun" and "humor," and began the tired old cry of "Trump is a racist!" anew. However, calling Trump a racist has the same effect of calling him Hitler: no one but the bluest of the Democrats buys into that rhetoric.

Top FIVE takeaways from Trump's LEGENDARY Joe Rogan podcast

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President Donald Trump sat down for a three-hour podcast with famous podcaster Joe Rogan for what was likely the longest interview of a presidential nominee in American political history.

The interview, which first aired Friday, October 25th, has amassed over 38 million views at the time of writing, making it one of the top-performing podcasts Rogan has ever done. Naturally, the mainstream media tried desperately to spin this interview against Trump by "fact-checking" claims he made about the 2020 election, cherry-picking individual sentences from the three-hour-long interview just to repeat them out of context. They've even gone so far as to tell people not to watch the podcast.

This is all just a coping strategy, as anyone who has seen the interview would tell you, Trump absolutely crushed it! He was sharp, witty, funny, intelligent, strong, positive, and perhaps most importantly, he had actual policy solutions to America's problems. If you haven't had a chance to check it out, here are the top five takeaways from the must-watch podcast:

Tariffs and Federal Income Tax

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Trump repeated a statement he had made at a rally earlier in the week, suggesting that he's considering repealing the Federal Income Tax. He suggested an alternate means of deriving income for our government tariffs. Trump praised the late 19th century, President William McKinley, for his use of tariffs to increase the wealth of the United States before income tax was introduced. Trump said that he wants to use tariffs to tax other countries for stealing American jobs, which would simultaneously protect American industry and lighten the burden of American taxpayers; two birds, one stone.

RFK Jr. and MAHA

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Joe Rogan discussed RFK Jr. and his mission to Make America Healthy Again. He mentioned a startling statistic he had heard from RFK Jr.: that over 70 percent of young American men are not physically fit enough to serve in the military. Trump corroborated this claim with a graph he had brought that revealed the U.S. spends significantly more than most other countries on health care per capita yet has significantly lower life expectancy. This discrepancy is perpetuated by Big Pharma, which profits off our illness. Trump even claimed that he was warned against partnering with RFK Jr. lest he would anger people within the industry. President Trump assured Rogan that he is completely committed to working with RFK Jr. to make America healthy again.

The JFK Files

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In an especially thrilling moment of the interview, Trump claimed to have read a portion of the JFK files and decided to re-seal it after seeing what he read and consulting with trusted advisors. He claimed that well-intentioned, good people asked him not to open the files just yet, and after reading about half the files, he understood why. While he was reluctant to go into more detail, he claimed that there were people who were involved with the JFK assassination and the following investigation who are still alive, and whose names and addresses were in the files. But according to Trump, enough time had passed, and he was adamant that he would unseal the JFK files soon after taking office.

The Biggest Mistake in His First Term

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President Trump discussed what he saw as the biggest mistake he made during his first term. He admited that he was still very new at politics when he was elected into the White House and relied on the advice of the swamp creatures he swore to destroy when building his cabinet. Trump admitted that he made several bad picks, which caused him problems throughout his first term, but he said he is determined to learn from his mistakes, and he's working on assembling a dream team for 2025.

Doubling Down on 2020 Election Fraud

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Despite efforts by the mainstream media to "debunk" election fraud claims, Trump continued to assert that there was interference in the 2020 election. Trump pointed out the Hunter Biden laptop story, which was actively suppressed and denied by the media leading up to the election, despite being true. On top of this, Trump and Rogan discussed the opportunity for cheating and interference offered by Covid with the vast increase in the use of mail-in ballots. Considering how small of a margin Biden won by, Trump argued that between Covid and the fake news media, the notion that the scales were tipped in Biden's favor is not that far-fetched.

Kamala Harris dropped the ball at CNN's town hall

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Vice President Kamala Harris held a town hall on CNN Wednesday night, asking voters questions about the swing state of Pennslyvania. It was a train wreck.

Harris could not give a single straight answer to any question, and would instead lapse into long, word-salad answers. At times even Anderson Cooper, who was hosting the event, seemed fed up with her answers and tried to steer her back on track. There were even a few times that felt like Cooper was practically spoon-feeding the answer to Harris, who still managed to drop the ball.

This town hall was a flop at a time when the polls revealed Harris really couldn't afford it.

She talked more about Trump than herself.

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Throughout her campaign and the CNN town hall, Harris repeatedly promised that her administration would break away from the "hate" and "divisiveness" that supposedly characterize President Trump and his campaign. But despite these promises, it seemed like Harris's answer to every question was to bash Trump. From questions about how she would support or not support Israel to questions about potential Supreme Court reforms, the answer was the same: Orange Man Bad.

Even the CNN after-show panel complained that she spent far too much time talking about Trump. Her performance lacked substance and proved that her campaign isnot about anything she has to offer the American people, it's solely about hating Donald Trump.

She missed the opportunity to further define herself.

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Harris spent so much time Trump-bashing that she never got into any detail about her policies. This was an event designed to give her the chance to lay out her platform and define who she is as a candidate and she utterly failed to do so. As mentioned before, all she really spoke about was Trump, a candidate who almost every voter is highly familiar with. This was a critical failure on Harris's part, she missed possibly one of, if not the last chance to make an impression on voters before the election and according to recent polls, this was a chance she could not afford to miss.

She gave several radical and dangerous remarks.

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The few times Harris managed to reveal some of her policy ideas it became clear why she was being so coy: they are blatantly dangerous. In between her anti-Trump tirades where she makes Trump out to be the biggest threat to the Constitution the country has ever seen, Harris let slip that she is open to Supreme Court reforms, including adding more Justices to the bench. This is known as court-packing and is most certainly unconstitutional, as well as one of the hallmarks of an authoritarian takeover, as Glenn has pointed out.

Harris also spent the first several minutes of the event making dangerous accusations against Trump, calling him a fascist and comparing him to Adolf Hitler. She would echo this sentiment the following day in a surprise address. Glenn explained on his radio show just how dangerous and inciteful this kind of language is and the kind of damage it can do. This looks like a desperate, last-ditch attempt to sway people away from Trump during this critical time of the election cycle.

Meet Trump's dream team who will make America healthy again

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Americans are sick of being sick. In a recent TV special, Glenn revealed one in three Americans suffer from a chronic disease, and it's only getting worse.

But there is hope! President Trump has taken notice of our dysfunctional and corrupt system and has assembled a Make America Healthy Again (MAHA) dream team who plan on making big changes once Trump gets back into office. This team plans on fighting back against federal regulatory agencies such as the FDA, which are bought out by Big Pharma and Big Food and allow toxic ingredients that most other countries have banned into our food.

So who is this dream team? Below, we've compiled a list of the most prominent figures who are working with Trump to make America healthy again:

RFK Jr.

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Former Independent presidential candidate Robert F. Kennedy Jr. made the declining health of Americans a focal point in his campaign. After dropping out of the race, he combined forces with President Trump, promising to assist Trump in reinventing federal health agencies, such as the FDA and CDC, to purge them of corruption, and to reduce the dominance of ultra-processed foods full of toxic additives. RFK Jr. has adopted the slogan Make America Healthy Again (MAHA) in reference to Trump's Make America Great Again (MAGA) slogan.

Casey and Calley Means

Over this last month, Dr. Casey Means and her entrepreneur brother Calley have taken the Conservative sphere by storm after testifying in front of the U.S. Senate. The siblings have been making the circuit, speaking alongside Jorden Peterson, appearing on Joe Rogan's podcast, getting a shoutout by RFK Jr., and even joining Glenn on his most recent TV special. Casey and Calley are trying to expose the corruption in the upper levels of industry and federal agencies and fight back against what Dr. Casey describes as a "genocidal health collapse."

Dr. Robert Redfield

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Former CDC Director Dr. Redfield has recently rejoined Trump's Make America Healthy Again team. His experience as the director of the U.S. Centers for Disease Control means he is familiar with the corruption that rots our federal agencies and has good reason to believe that the Trump administration can turn things around. Dr. Redfield has shown concern for the alarming rate of chronic disease that plagues Americans. He expressed special concern for children, given that over 40 percentof American children suffer from at least one chronic condition.