What principles do you build a business on? Glenn talks to the author of 'The Go-Giver'

January 15, 2015

Writer

Before leaving for the holidays, Glenn left a book on the desk of every employee of Mercury Radio Arts and TheBlaze. It was The Go-Giver: A Little Story About a Powerful Business Idea. The book presents a new way of doing business, one that puts the customer front and center. Glenn plans to use The Go-Giver as a model for his company in 2015, and invited author Bob Burg onto the radio show to talk about the incredible book

Listen to the interview below at 38 minutes into today's show:

Below is a rough transcript of the segment:

GLENN: I have Bob Burg on the phone. He's the author of a book that I absolutely love. It's called The Go-Giver. I don't even know how long this thing came out.

Bob, are you on the phone. How long did you put this out?

BOB: Oh, John David Mann and I wrote this in 2007, was in the bookstores in 2008.

GLENN: Okay. So I'm right on top of things. But I read this, I don't know this fall and I'm changing my company a great deal. And someone gave this to me and said, Glenn, this is what you're trying to do with your company. You have to read it. I was so moved by this book, I bought all 300 employees, I bought everybody a copy of the The Go-Giver and gave it to them for Christmas. You know, Merry Christmas.

BOB: I cannot tell you how honored I am by that, Glenn. To have one of my heroes embrace the book like that and give it out as a gift. It's beyond being honored.

STU: Now you've lost credibility.

GLENN: Shut up. I didn't know you knew who I was. But I'm flattered. But, Bob, tell the story of this book.

BOB: It's about a young up-and-comer. Ambitious, aggressive well-meaning guy who is really frustrated. As much as he's working hard, he's very much focused on himself. He's what we would call a go taker. We love go-getters because they take action. He was a go-taker. A guy focused only on himself. Who owed what to him and everything was about him. The very valuable lesson he learned was that shifting his focus from getting to giving.

In this context, when we say giving, we mean consistently and constantly providing value to each other. It's not only a nice way to live life, it's a very profitable way as well. It's the actual ultimate embodiment of a free market-based economy. It's about liberty. People willingly buying and selling and trading with one another. If you want to be successful in a free market-based economy, you have to focus on value, on thinking more about others than yourself. Bringing value to others.

GLENN: No. Capitalism done wrong is selfish. And you will never get anywhere. In the long-run it will all end. It's the reason why Goldman Sachs has fallen so far. They used to be, let's do the right thing for the client. Even if it's the wrong thing for us in the short-term, it will be the right thing in the long-term. Let's do the right thing for the client. It becomes service oriented. And capitalism at its best, how can I make somebody's life better and easier? How can I help people? And if you truly love whoever it is that your customer is, if you truly love them --

I remember my father. He used to love watching people -- he would come out in front of the bakery. My mom would run to the bank or something, he would work the counter. I remember my father used to give taste tests all the time to people. They would come in, oh, no, you have to try this. He would cut a slice of whatever and he would give it to them because he loved watching them eat it. He loved his customer. He wanted them to be happy. That's the secret to capitalism, is love the people you're serving.

BOB: You mentioned about Goldman Sachs and others -- capitalism is the best regulator. It's the best natural regulator because it punishes the bad. Punishes those who do not care about the customer and rewards those who do. This is why John and I say, money is simply an echo of value. It's the thunder to value's lightning, which means the value must come first. One of my great Libertarian heroes Harry Brown used to say, in a free market-based economy, profit is simply the result of satisfying the need of another human being.

PAT: Bob, something we've been talking about is this new net neutrality thing they're talking about and trying to regulate the internet, which is the freest medium we have in the world today.

GLENN: Never been more free or freeing.

PAT: Never. Senator Ted Cruz has been talking a lot lately about this. And he brought up the telephone and the telecommunications act of the late 1930s. And that froze any -- any sort of innovation for about 50 years. He said, oh, yeah, we did have the major innovation of touch-tone dialing. As soon as they took those regulations off, what happened? The world was revolutionized.

GLENN: We had the answering machine, the fax machine, all that within ten years.

PAT: Cell phones. Long-distance service went away. Just unbelievably revolutionized the world. How do you get it across to people that government regulations are not the way to go? The free market is the way to go.

GLENN: With that being said, how do you get it across to people that the best deal for you, if it's not the best deal for the end user, it's not the best deal for you.

BOB: Right.

GLENN: Stop thinking so short-term.

BOB: Here's the thing: I truly believe this. The biggest challenge and the most important thing to do is to always go back to the basic premises. For example, we know that capitalism has resulted in a higher standard of living than any other system ever. Unfortunately, because of the government or the public school system or if the media, the mainstream, what have you, most people in America -- not most, but many people in America today, they confuse cronyism with capitalism.

What you were talking about earlier, you know, buying special favors from government, from these bought and paid legislators and the lobbying. So I asked people, I explain what the difference is. And I often say that, you know, to make it stick, you know, cronyism is to capitalism what -- or I should say because sometimes people will say crony capitalism and I hate that term because it misleads. But crony capitalism is to what capitalism what Chinese checkers is to checkers. Absolutely nothing.

Only when you -- you know, when you can explain to someone -- we have to do it keeping in mind their ego and keeping in mind that they're probably well-meaning in what they're thinking. They have been educated in a certain way. They have a certain worldview. As we talked about it in The Go-giver, all things being equal, people will do business with and refer business to people they know, like, and trust.

First, we need to create the relationship with them where they trust us enough to say, hmm, okay, maybe I'll listen to this person and allow what they say to kind of sink in.

GLENN: So, Bob, I actually am very -- at some point I'm really pessimistic because I see people just going down this road of, you know, giving government more power and giving crony capitalists, you know, a pass time and time again. But other times, I look at the younger generation, and I think, they've never been more free. They've never had more opportunity ever in the history of the world. And I really think that the younger generation actually does get it.

They want to do -- nobody wants to go to work and just be part of a machine or a cog. They want to go to work because they want to feel like they're making a difference. They're changing something. They're doing something of value. And do you have faith that in the world as it's changing so rapidly, that without a real champion for, you know, the principles laid out in your book the go giver, that this will catch on?

BOB: No matter how much over the last 100 years, we've grown from basically a free market economy to more of a socialistic economy, no matter how much that has happened, especially of late, the entrepreneurial spirit of the American individual is so strong, that I don't think it can be denied. And that's why despite, you know, what we've seen with all the -- the business unfriendly measures that take place, the economy still continues to grow. Not like it could if capitalism was unleashed. If government fulfilled their, you know, legitimate function as article four, section four in the Constitution. Protect from force and fraud and otherwise just create the context where people can live their lives however they see fit. If that happened, of course, we would absolutely explode.

But if I think you said, the youngsters today they kind of get it and they want to be free and they know they can create. And the thing about value is when value for value is exchanged, it creates a bigger pie. It creates a pie of abundance. We don't need to redistribute a limited pie. Instead, we create a bigger pie. And that's really what I hope The Go-Giver is about. That's exactly what I believe true free market capitalism is about.

GLENN: Tell me what the big the biggest hurdle is. When people read this big, for me, it's been hardest to convince businesspeople, old, lying businesspeople that being selfless and just saying, look, you know what, I don't want to go out of business and I won't do things that hurt our company, but I'll take the hit here because it's right for them. Let's do things -- like, for instance, next year I'll give away one of my books. I'll just give it away because I know that by giving it away, it will actually become bigger. The message is more important than any money I could make on the book. So I'll just give it away. That is a hurdle to get businesspeople to say, wait. Wait. What? I need the exchange here for that.

No, you don't. You don't. You can do things differently and look for a long-term relationship of trust and decency that will far outweigh anything you can make in the short run. Is that the hardest thing to convince people of or what is the biggest hurdle?

BOB: I think the key is to act in alignment, act congruently with your values. The people that write the check for $10,000 for their local animal shelters, they're doing that because it aligns with their values. They feel better about doing that than not doing that.

I love it when people make a profit because profit helps everyone. But the key though is to make a profit by providing much more in use value than what you take in cash value.

The accountant who charges $1,000 to do someone's tax return, but through their effort, their diligence, their caring, they save that person $5,000 in taxes. They provide them with peace of mind and security, so the person who is the buyer gets much more in value than what they're paying, but the accountant is very happy to sell his or her time for a thousand dollars.

But I love the idea you're giving away the book because you also make a profit. Your profit is the joy of spreading a message that you just really love.

GLENN: In a world that is increasingly, A, you didn't build this, it was the collective that built this. And then, B, you don't deserve it, so I'll just take it. How does a book like The Go-giver make the dent?

BOB: I have to say, that was a discouraging thing to hear from our president. To actually say something like that. I was hoping that was taken out of context, Glenn.

[laughter]

GLENN: I remember when I was young and naive too.

BOB: Yeah, that was like three months ago for me. And just, you know -- when candidates -- Hillary Clinton, you know, a couple of months ago states make no mistake about it, businesses don't create job. I mean, oh, my goodness, gracious. You know what, I just hope -- and The Go-Giver has sold about 500,000 copies. And John and I both really want to just keep moving it. We really think the message of free markets, of kindness, of doing the right thing, because you're really authentically want to be part of the solution and be part of the value giving process. I speak at a lot of sales and leadership conferences, and I always within the messages of the The Go Giver want to -- I want to point out the people like John Allison, the CEO now of the Cato Institute. The Libertarian think-tank.

And John Allison for 20 years, he led BB&T. Hugely profited. One of the few, one of the few banks in the country, one of the few banks that did not participate in subprime lending, making only conventional loans. Why? Because it was contrary to the values of the bank, which was to provide value for their customers, and he knew that didn't.

He knew that the fiddling between government and the government-sponsored entities such as Fannie Mae as well as the cronyism, he knew it wasn't beneficial. He did the right thing. When the cards came crumbling down, he didn't need or want the bailout. The tax funded bailout money. Of course, they made him take it under a veiled threat. There are a lot of people doing the right thing. I want to focus on them and use them as examples of how go givers really do better.

GLENN: Bob, I'd love to have you back on television, maybe spend an hour, and you can go through the five laws. If you really want to be part of the solution and not part of the problem and you just want a new way of looking at business, I can't recommend highly enough the The Go-Giver: A Little Story About a Powerful Business Idea

. It's how I'm building my company and resetting things. As I said, I bought 300 copies and gave it to every employee at Christmas. The Go-giver by Bob Burg and John David Mann. Thank you so much, Bob, I appreciate it.

BOB: Glenn, I'm totally honored. Thanks for having me on.

GLENN: God bless. We'll talk to you again.

Glenn: Government workers bought luxury cars with YOUR tax dollars

Andrew Harnik / Staff | Getty Images

The deep state isn’t a conspiracy theory — it’s a reality. And the corrupt, free-spending Federal Mediation and Conciliation Service is just one example of how Washington insiders enrich themselves.

A little-known agency in Washington perfectly encapsulates everything wrong with our bloated, corrupt government: the Federal Mediation and Conciliation Service. It should be the poster child of everything that Elon Musk is exposing.

The agency was established in 1947 under the Labor Management Relations Act to serve as an independent agency mediating disputes between unions and businesses — a noble mission, perhaps. But like so many government institutions, it has rotted into something far removed from its original purpose.

The FMCS goes beyond mismanagement into blatant corruption and theft.

What was once a mechanism for labor stability has morphed into an unchecked slush fund — an exclusive playground for bureaucrats living high on taxpayer dollars.

The FMCS is a textbook case of government waste, an agency that no one was watching, where employees didn’t even bother showing up for work — some hadn’t for years. And yet they still collected paychecks and spent government money — our money — on their personal luxuries.

Luxury cars and cell phone bills

The Department of Government Efficiency discovered how FMCS employees used government credit cards — intended for official business — to lease luxury cars, cover personal cell phone bills, and even subscribe to USA Today. The agency’s information technology director, James Donnan, apparently billed taxpayers his wife’s cell phone bill, cable TV subscriptions in multiple homes, and personal subscriptions.

FMCS officials commissioned portraits of themselves and hung them in their offices, and you footed the bill. They took exotic vacations and hired their friends and relatives to keep the gravy train rolling.

The FMCS goes beyond mismanagement into blatant corruption and theft — and it went on for decades, unnoticed and unchallenged.

President Donald Trump signed an executive order to abolish the FMCS — a necessary and long-overdue move. But the FMCS is just one of many agencies within the federal government burning through billions of taxpayer dollars. How many more slush funds exist in the shadows, funneling money into the pockets of bureaucrats who produce nothing? How many government-funded NGOs operate in direct opposition to American interests?

Perhaps the most disturbing question is why Americans tolerate such corruption. Why do so many Americans tolerate this? Why is the left — supposedly the party of the people — defending the very institutions that rob working-class Americans blind?

Corruption beyond bureaucracy

The recent rallies led by Sen. Bernie Sanders (I-Vt.), Rep. Alexandria Ocasio-Cortez (D-N.Y.), and their socialist acolytes claim to be a grassroots uprising against corruption and greed. But GPS data from these rallies tells a different story. The majority of attendees aren’t ordinary citizens fed up with the status quo. They’re professional activists — serial agitators who bounce from protest to protest.

Roughly 84% of devices tracked at these rallies were present at multiple Kamala Harris events. A staggering 31% appeared at over 20 separate demonstrations, tied to Antifa, Black Lives Matter, and pro-Palestinian causes.

Many of these organizations receive federal grant money — our tax dollars — and they’re using those funds to protest the very policies that threaten to cut off their financial lifeline.

This isn’t democracy in action. This is political theater — astroturfing perfected. And the American taxpayer is funding it.

Rooting out corruption

Trump was a battering ram against this corrupt system. Elon Musk is a surgeon, meticulously exposing the infection that has festered for decades — and that’s why the leftists hate him even more than they hate Trump. Musk threatens to dismantle the financial web that sustains their entire operation.

When we allow the government to grow unchecked and our leaders to prioritize their own wealth and power over the good of the nation, figures like Trump and Musk are necessary. Rome didn’t fall because of an external invasion but rather due to internal decay that looked an awful lot like what we see today.

We must demand better. We must refuse to tolerate this corruption any longer. The FMCS may be gone, but the fight to root out this deep-seated corruption is far from over.

Editor's Note: This article was originally published on TheBlaze.com.

Did the CIA hide the real truth behind JFK's assassination?

Bettmann / Contributor, NurPhoto / Contributor | Getty Images

Many were disappointed by the recent release of the JFK files, frustrated by the apparent lack of answers to decades-old questions. The problem? They’re asking the wrong question.

Everyone wants a "who"—a smoking gun, someone to blame. It’s understandable; Americans crave justice for a slain president, to hold the culprits of one of the 20th century’s greatest crimes accountable. But the real answer isn’t a "who"—it’s a "what." That "what" is the CIA and proof of their nefarious dealings since the 1960s.

In his most recent TV special, Glenn delves into the JFK files, where he found the crucial information that everyone else seemed to miss. Be sure to watch the TV special here.

The CIA's Dirty Fingerprints

Did Oswald act alone? I tested the Warren Commission's "lone gunman" narrative and discovered something SHOCKING.

Watch the full experiment TONIGHT at 9PM ET only on https://t.co/Ki1CX633fq pic.twitter.com/DwNSUFXJ1r
— Glenn Beck (@glennbeck) March 26, 2025

While the recent JFK files don’t explicitly pin the assassination on the CIA, the evidence between the lines is compelling.

If you follow Glenn on X, you’ve seen his newest artifact: an exact replica of Lee Harvey Oswald’s rifle. Glenn tested it at the range, attempting to replicate the notoriously difficult shot Oswald allegedly made that fateful day in Dallas. While Glenn shares more takeaways in his TV special, one thing stood out immediately: the rifle’s abysmal quality, its shoddy scope, and the odd caliber of ammunition it uses.

Oswald’s rifle, a Mannlicher-Carcano, is chambered in 6.5mm—an unusual caliber. Much like today, the average gun store in the ‘60s didn’t stock 6.5mm rounds. The largest known supply was owned by the CIA, who had shipped the ammo from Greece after World War II. Suspiciously, there’s no record of where Oswald got his ammunition, but the JFK files confirm that the gun store where he bought the Mannlicher-Carcano had CIA connections.

It’s well-known that Oswald defected to the USSR and lived there before returning to the U.S. The JFK files reveal that from the moment he touched down stateside, the CIA tracked him like a hawk. They followed him across the country and even to Mexico City—but, conveniently, seemed to lose him in Dallas just as President Kennedy arrived. What a coincidence.

Whether by design or gross incompetence, the CIA greased Oswald’s path, letting him slip unhindered into that sixth-floor Book Depository window.

The Cover-Up

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If the JFK files aren’t the smoking gun many hoped for, why did the CIA fight so hard to keep them buried?

The answer is trust. Hard as it may be to imagine today, Americans in the ‘60s trusted their government—at least more than they do now. This cover-up preserved that trust longer than it might have lasted, allowing the CIA to pull off more scandals before the public caught on. From Benghaziand 9/11 to COVID-19 and January 6, the same dirty marks found in the JFK files stain these events. It’s about saving face. The files make the CIA look incompetent at best, complicit at worst.

This might feel like common knowledge today—especially to Glenn’s audience—but 40 or 50 years ago, saying such things could land you in the loony bin. It’s taken 60 years of growing suspicion to reach this point. Imagine if the JFK files had been available back then. Could we have stopped six decades of CIA shenanigans in their tracks?

The thought is chilling.

What Now?

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The files don’t name a mastermind or explicitly confirm the darkest JFK assassination conspiracies that have swirled for decades—but they’re far from empty. They expose a disturbing truth: the CIA’s unchecked power in the ‘60s echoes into today.

In one of his most exciting TV specials yet, Glenn delves deep into the files, proving why we can’t ignore these revelations. Stop chasing a "who" and start demanding accountability for the "what." Only by confronting this can we hope to rein in the agency that’s dodged scrutiny for too long.

Glenn: The magazine they don't want you to read

Blaze Media

Frontier isn’t just another magazine — it’s a handcrafted, premium publication featuring bold, thought-provoking stories you won’t find anywhere else.

Frontier isn’t just another flimsy, kitschy magazine like the ones lining the checkout aisle of your local grocery store. It is a premium, handcrafted publication, telling you stories that actually matter — about people blazing new trails in technology, reviving forgotten architectural wonders, and forging new pathways for meaningful cultural change, just to name a few highlights from past and upcoming issues. Every page is curated with intention, offering a level of depth and substance that’s increasingly rare in today’s media landscape.

For the second issue, I welcomed Frontier’s team to my Idaho ranch for its feature, “The Architecture of Memory and Meaning.” My ranch is more than a home — it’s a testament to faith, family, and legacy. Every detail was designed with intention, and every artifact inside has a purpose. This piece shows how you too can turn your home into a space for legacy, beauty, and a testimony to things that really matter to you.

Frontier will set you apart from everyone else who doomscrolls through the same routine stories in the mainstream news cycle.

Frontier’s team also sat down with Michael Malice for an in-depth profile, “The Miseducation of Michael Malice.” Whether you love him, hate him, or are just trying to figure him out, Malice is one of the most fascinating voices in our culture today. This piece goes beyond the snark and the tweets, diving deep into what makes Malice tick.

For the late-night radio junkies, “Live From the High Desert” is a must-read. This piece is a tribute to Art Bell and the millions of late-night listeners who faithfully tuned in to his masterful storytelling as he unraveled the mysteries of the universe, inspiring an entire generation of truth-seekers. From government conspiracies and UFOs to the unexplained, Bell’s legacy is alive and well in these pages.

Readers of Frontier’s first issue are already familiar with the magazine’s caliber and quality. If you haven’t grabbed your copy, it’s not too late. The first 500 subscribers to Frontier’s second issue will also get a copy of the premiere issue.

Frontier is only available through Blaze Unlimited, which, in addition to Frontier’s trailblazing stories, includes VIP access to exclusive events, exclusive member-only content, and top-tier customer support. This membership will set you apart from everyone else who doomscrolls through the same routine stories in the mainstream news cycle. Blaze Unlimited gives you access to the stories that matter most — and the people and events who will challenge you to think bigger, probe deeper, and push the limits into new frontiers. Using promo code GLENN500 will give you $40 off your new Blaze Unlimited membership.

This isn’t just about reading Frontier — it’s about living it. Don’t miss your chance to be part of it.

Editor's note: This article originally appeared on TheBlaze.com.

The Left's war on Tesla owners

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Across the country, Teslas are being torched by the very people who, just a few years ago, championed them as the future of sustainable transportation.

Recently, Glenn highlighted the heinous actions targeting Tesla owners and dealerships. He reached the same conclusion as U.S. Attorney General Pam Bondi: these are acts of domestic terrorism. Tesla owners are being doxxed; a dealership in Las Vegas was firebombed, vandalized, and shot at. Similar attacks have struck South Carolina, Oregon, and Colorado, where Molotov cocktails destroyed multiple Tesla vehicles.

But this isn’t really about cars—it’s a symptom of a deeper rot that has eroded any principles the Left once held. Just as they celebrated the murder of UnitedHealthcare CEO Brian Thompson, the attacks on Tesla reflect a lust for destruction—a self-righteous anger that disregards decency and the sanctity of life.

For them, the ends justify the means.

A Pattern of Lawlessness

Ethan Miller / Staff | Getty Images

The attacks on Tesla owners and dealerships aren’t random; they form an emerging pattern that exposes the Left’s true motives.

A quick look at the alleged grievances of the protesters, vandals, and arsonists harassing electric vehicles and their owners reveals a thin veneer masking their deeds. Their motives range from semi-rational—disagreeing with Elon Musk’s actions and the goals of DOGE —to outlandish, like labeling Musk a Nazi or fascist. Yet, rational or not, their actions far outweigh the severity of their complaints. Their crimes include keying and spray-painting privately owned Teslas, vandalizing dealerships (including firing rounds into a Tesla service center in Las Vegas), and using Molotov cocktails to ignite Teslas in cities nationwide. As noted, these aren’t the acts of disgruntled voters but of domestic terrorists.

Glenn recently tied this Tesla terrorism to the brutal murder of UnitedHealthcare CEO Brian Thompson last December. Just as liberals rejoice over burning Teslas today, they cheered when Thompson was gunned down in New York’s streets, leaving his children fatherless days before Christmas. Much like the Tesla attacks, the Left justified their jubilation with half-baked critiques of the U.S. healthcare system, sandwiched between callous jokes about the slain CEO. It’s not about cars or insurance—it runs deeper.

Hypocrisy Exposed

TOBIAS SCHWARZ / Contributor | Getty Images

Rules for thee, not for me.

This theme keeps resurfacing. Remember when the Left was obsessed with climate change? “It’s the biggest threat to humanity,” they declared, warning we couldn’t drive cars or eat beef because their emissions would doom us all. They once praised Musk, hailing Tesla as the future of transportation. But now that Musk defies their ever-shifting liberal orthodoxy, Tesla must die—environment be damned. It’s a replay of the pandemic’s peak: while they preached staying home, wearing double masks, keeping six feet apart, and “following the science,” they burned, looted, and rioted through nearly every major U.S. city—rules for thee, not for me.

Owning a Tesla no longer earns eco-warrior cred—it marks you as a closet Nazi, liable to get your car keyed. The same crowd that once fretted over cow farts endangering the planet now sets electric cars ablaze. One can hardly imagine that the fumes from hundreds of pounds of burning lithium, plastic, and chemicals in a Tesla are eco-friendly.

Tyranny of Anger

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What’s the takeaway? What’s the common thread?

The Left isn’t bound by values—not even their own. Nothing is sacred to them; destruction is all they crave. Climate change, the sanctity of life, and “following the science” are mere excuses for outrage, discarded when they obstruct their lust to destroy. Their twisted ideology preaches that building, improving, or creating is evil—only taking and tearing down matter. They seethe at the sight of creation. From Tesla’s burning hulks to Thompson’s blood on the pavement, their anger trumps your rights every time.

Glenn has been warning of the collapse of our common values for years. If we don’t fight this moral rot and defend the values that built America—law, life, liberty—we’ll lose them to the flames of their rage.

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