What principles do you build a business on? Glenn talks to the author of 'The Go-Giver'

Before leaving for the holidays, Glenn left a book on the desk of every employee of Mercury Radio Arts and TheBlaze. It was The Go-Giver: A Little Story About a Powerful Business Idea. The book presents a new way of doing business, one that puts the customer front and center. Glenn plans to use The Go-Giver as a model for his company in 2015, and invited author Bob Burg onto the radio show to talk about the incredible book

Listen to the interview below at 38 minutes into today's show:

Below is a rough transcript of the segment:

GLENN: I have Bob Burg on the phone. He's the author of a book that I absolutely love. It's called The Go-Giver. I don't even know how long this thing came out.

Bob, are you on the phone. How long did you put this out?

BOB: Oh, John David Mann and I wrote this in 2007, was in the bookstores in 2008.

GLENN: Okay. So I'm right on top of things. But I read this, I don't know this fall and I'm changing my company a great deal. And someone gave this to me and said, Glenn, this is what you're trying to do with your company. You have to read it. I was so moved by this book, I bought all 300 employees, I bought everybody a copy of the The Go-Giver and gave it to them for Christmas. You know, Merry Christmas.

BOB: I cannot tell you how honored I am by that, Glenn. To have one of my heroes embrace the book like that and give it out as a gift. It's beyond being honored.

STU: Now you've lost credibility.

GLENN: Shut up. I didn't know you knew who I was. But I'm flattered. But, Bob, tell the story of this book.

BOB: It's about a young up-and-comer. Ambitious, aggressive well-meaning guy who is really frustrated. As much as he's working hard, he's very much focused on himself. He's what we would call a go taker. We love go-getters because they take action. He was a go-taker. A guy focused only on himself. Who owed what to him and everything was about him. The very valuable lesson he learned was that shifting his focus from getting to giving.

In this context, when we say giving, we mean consistently and constantly providing value to each other. It's not only a nice way to live life, it's a very profitable way as well. It's the actual ultimate embodiment of a free market-based economy. It's about liberty. People willingly buying and selling and trading with one another. If you want to be successful in a free market-based economy, you have to focus on value, on thinking more about others than yourself. Bringing value to others.

GLENN: No. Capitalism done wrong is selfish. And you will never get anywhere. In the long-run it will all end. It's the reason why Goldman Sachs has fallen so far. They used to be, let's do the right thing for the client. Even if it's the wrong thing for us in the short-term, it will be the right thing in the long-term. Let's do the right thing for the client. It becomes service oriented. And capitalism at its best, how can I make somebody's life better and easier? How can I help people? And if you truly love whoever it is that your customer is, if you truly love them --

I remember my father. He used to love watching people -- he would come out in front of the bakery. My mom would run to the bank or something, he would work the counter. I remember my father used to give taste tests all the time to people. They would come in, oh, no, you have to try this. He would cut a slice of whatever and he would give it to them because he loved watching them eat it. He loved his customer. He wanted them to be happy. That's the secret to capitalism, is love the people you're serving.

BOB: You mentioned about Goldman Sachs and others -- capitalism is the best regulator. It's the best natural regulator because it punishes the bad. Punishes those who do not care about the customer and rewards those who do. This is why John and I say, money is simply an echo of value. It's the thunder to value's lightning, which means the value must come first. One of my great Libertarian heroes Harry Brown used to say, in a free market-based economy, profit is simply the result of satisfying the need of another human being.

PAT: Bob, something we've been talking about is this new net neutrality thing they're talking about and trying to regulate the internet, which is the freest medium we have in the world today.

GLENN: Never been more free or freeing.

PAT: Never. Senator Ted Cruz has been talking a lot lately about this. And he brought up the telephone and the telecommunications act of the late 1930s. And that froze any -- any sort of innovation for about 50 years. He said, oh, yeah, we did have the major innovation of touch-tone dialing. As soon as they took those regulations off, what happened? The world was revolutionized.

GLENN: We had the answering machine, the fax machine, all that within ten years.

PAT: Cell phones. Long-distance service went away. Just unbelievably revolutionized the world. How do you get it across to people that government regulations are not the way to go? The free market is the way to go.

GLENN: With that being said, how do you get it across to people that the best deal for you, if it's not the best deal for the end user, it's not the best deal for you.

BOB: Right.

GLENN: Stop thinking so short-term.

BOB: Here's the thing: I truly believe this. The biggest challenge and the most important thing to do is to always go back to the basic premises. For example, we know that capitalism has resulted in a higher standard of living than any other system ever. Unfortunately, because of the government or the public school system or if the media, the mainstream, what have you, most people in America -- not most, but many people in America today, they confuse cronyism with capitalism.

What you were talking about earlier, you know, buying special favors from government, from these bought and paid legislators and the lobbying. So I asked people, I explain what the difference is. And I often say that, you know, to make it stick, you know, cronyism is to capitalism what -- or I should say because sometimes people will say crony capitalism and I hate that term because it misleads. But crony capitalism is to what capitalism what Chinese checkers is to checkers. Absolutely nothing.

Only when you -- you know, when you can explain to someone -- we have to do it keeping in mind their ego and keeping in mind that they're probably well-meaning in what they're thinking. They have been educated in a certain way. They have a certain worldview. As we talked about it in The Go-giver, all things being equal, people will do business with and refer business to people they know, like, and trust.

First, we need to create the relationship with them where they trust us enough to say, hmm, okay, maybe I'll listen to this person and allow what they say to kind of sink in.

GLENN: So, Bob, I actually am very -- at some point I'm really pessimistic because I see people just going down this road of, you know, giving government more power and giving crony capitalists, you know, a pass time and time again. But other times, I look at the younger generation, and I think, they've never been more free. They've never had more opportunity ever in the history of the world. And I really think that the younger generation actually does get it.

They want to do -- nobody wants to go to work and just be part of a machine or a cog. They want to go to work because they want to feel like they're making a difference. They're changing something. They're doing something of value. And do you have faith that in the world as it's changing so rapidly, that without a real champion for, you know, the principles laid out in your book the go giver, that this will catch on?

BOB: No matter how much over the last 100 years, we've grown from basically a free market economy to more of a socialistic economy, no matter how much that has happened, especially of late, the entrepreneurial spirit of the American individual is so strong, that I don't think it can be denied. And that's why despite, you know, what we've seen with all the -- the business unfriendly measures that take place, the economy still continues to grow. Not like it could if capitalism was unleashed. If government fulfilled their, you know, legitimate function as article four, section four in the Constitution. Protect from force and fraud and otherwise just create the context where people can live their lives however they see fit. If that happened, of course, we would absolutely explode.

But if I think you said, the youngsters today they kind of get it and they want to be free and they know they can create. And the thing about value is when value for value is exchanged, it creates a bigger pie. It creates a pie of abundance. We don't need to redistribute a limited pie. Instead, we create a bigger pie. And that's really what I hope The Go-Giver is about. That's exactly what I believe true free market capitalism is about.

GLENN: Tell me what the big the biggest hurdle is. When people read this big, for me, it's been hardest to convince businesspeople, old, lying businesspeople that being selfless and just saying, look, you know what, I don't want to go out of business and I won't do things that hurt our company, but I'll take the hit here because it's right for them. Let's do things -- like, for instance, next year I'll give away one of my books. I'll just give it away because I know that by giving it away, it will actually become bigger. The message is more important than any money I could make on the book. So I'll just give it away. That is a hurdle to get businesspeople to say, wait. Wait. What? I need the exchange here for that.

No, you don't. You don't. You can do things differently and look for a long-term relationship of trust and decency that will far outweigh anything you can make in the short run. Is that the hardest thing to convince people of or what is the biggest hurdle?

BOB: I think the key is to act in alignment, act congruently with your values. The people that write the check for $10,000 for their local animal shelters, they're doing that because it aligns with their values. They feel better about doing that than not doing that.

I love it when people make a profit because profit helps everyone. But the key though is to make a profit by providing much more in use value than what you take in cash value.

The accountant who charges $1,000 to do someone's tax return, but through their effort, their diligence, their caring, they save that person $5,000 in taxes. They provide them with peace of mind and security, so the person who is the buyer gets much more in value than what they're paying, but the accountant is very happy to sell his or her time for a thousand dollars.

But I love the idea you're giving away the book because you also make a profit. Your profit is the joy of spreading a message that you just really love.

GLENN: In a world that is increasingly, A, you didn't build this, it was the collective that built this. And then, B, you don't deserve it, so I'll just take it. How does a book like The Go-giver make the dent?

BOB: I have to say, that was a discouraging thing to hear from our president. To actually say something like that. I was hoping that was taken out of context, Glenn.

[laughter]

GLENN: I remember when I was young and naive too.

BOB: Yeah, that was like three months ago for me. And just, you know -- when candidates -- Hillary Clinton, you know, a couple of months ago states make no mistake about it, businesses don't create job. I mean, oh, my goodness, gracious. You know what, I just hope -- and The Go-Giver has sold about 500,000 copies. And John and I both really want to just keep moving it. We really think the message of free markets, of kindness, of doing the right thing, because you're really authentically want to be part of the solution and be part of the value giving process. I speak at a lot of sales and leadership conferences, and I always within the messages of the The Go Giver want to -- I want to point out the people like John Allison, the CEO now of the Cato Institute. The Libertarian think-tank.

And John Allison for 20 years, he led BB&T. Hugely profited. One of the few, one of the few banks in the country, one of the few banks that did not participate in subprime lending, making only conventional loans. Why? Because it was contrary to the values of the bank, which was to provide value for their customers, and he knew that didn't.

He knew that the fiddling between government and the government-sponsored entities such as Fannie Mae as well as the cronyism, he knew it wasn't beneficial. He did the right thing. When the cards came crumbling down, he didn't need or want the bailout. The tax funded bailout money. Of course, they made him take it under a veiled threat. There are a lot of people doing the right thing. I want to focus on them and use them as examples of how go givers really do better.

GLENN: Bob, I'd love to have you back on television, maybe spend an hour, and you can go through the five laws. If you really want to be part of the solution and not part of the problem and you just want a new way of looking at business, I can't recommend highly enough the The Go-Giver: A Little Story About a Powerful Business Idea

. It's how I'm building my company and resetting things. As I said, I bought 300 copies and gave it to every employee at Christmas. The Go-giver by Bob Burg and John David Mann. Thank you so much, Bob, I appreciate it.

BOB: Glenn, I'm totally honored. Thanks for having me on.

GLENN: God bless. We'll talk to you again.

Soros is trying to elect MORE TEXAS RINOs. Here's how YOU can stop him.

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Texas is under threat of a George Soros-backed takeover.

Soros-funded RINO judges have been elected in some of the highest courts in Texas. These judges implemented restrictions that have blocked nearly a thousand cases of voter fraud from being investigated or prosecuted from across the state. These new restrictions are similar to ones in place in states like George, Arizona, and Wisconsin, leaving Texas more susceptible to election corruption than ever. If Texas falls to corruption, America will lose its largest bastion of conservative electoral power in the nation. Without Texas, Republicans WILL NOT be able to win national elections and liberal corruption will go unchecked across the country.

Fortunately, there is a way to stop this: YOU.

If you live in Texas you have a chance to stand up against corruption and to fight back! Starting Tuesday, February 20th, early voting for the primaries begins, where three of these judges are up for election. Go out and vote. If the right people are voted in, there's a good chance the restrictions will be lifted and election fraud can once again be prosecuted.

But remember, you can't just go in and vote for anyone who has an "R" next to their name. Sorors knows that a registered Democrat would never stand a chance in Texas, so his lackeys register as Republicans and ride the little "R" right into office. So who do you vote for?

Fortunately, Glenn had Texas Attorney General Ken Paxton on his show today and Ken gave us his list of judges that he vouches for. His list is as follows:

  • Gina Parker
  • Lee Finley
  • David Schenck
The Primary Election runs from February 20th to March 5th. This is your chance to get out there and make a difference. It might be the most important election you ever participate in. If you need to know where your nearest polling location is, or any other information regarding the election, you can go to votetexas.gov to find out more.
It's time to stand up.

Hypocrisy EXPOSED: The 'Amazon Files' and what WE are doing about it

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Who is really banning books?

For years now, Conservatives have been taking flak from the left for supposed "book bans." The left likes to compare these "bans" to Nazi book burnings, accusing the right of sweeping authoritarian decrees designed to suppress information. In reality, this is a movement largely motivated by parents, who want to remove inappropriate books from children's libraries.

But if you want to discuss authoritarian book bans, look no further than the White House. As Glenn recently covered, the Biden administration has been pressuring the world's largest bookseller, Amazon, into suppressing books they disagree with.

On February 5th, 2024, Ohio Representative Jim Jordan released a slew of subpoenaed documents that exposed pressure placed on Amazon by the Biden Administration. The documents, which Jordan dubbed "The Amazon Files" after Elon Musk's "The Twitter Files," revealed an email conversation between Andrew Slavitt, a former White House senior adviser, and Amazon employees. In these emails, Slavitt complained that the top search results for books on "vaccines" were "concerning" and then requested that Amazon intervene. Amazon initially refused, not out of some altruistic concern for the free exchange of information. They thought any action taken would be "too visible" and would further exasperate the “Harry/Sally narrative,” referring to the outrage that followed Amazon's removal of Ryan T. Anderson’s book When Harry Became Sally.

Despite this initial refusal, Amazon agreed to meet with the White House a few days later. The number one item on their agenda was removing books from the website. An Amazon employee even admitted that the reason they even took this meeting was due to the pressure being placed on them by the Biden Administration.

What was the result of this meeting? Amazon caved. They began to implement ways of limiting the outreach of books that challenged the mainstream vaccine narrative and other books the White House might not like.

The White House was caught red-handed pressuring the world's largest bookseller to restrict the sale of books they consider in opposition to their narrative, and they have the gall to accuse conservatives of information suppression. This is just ONE of many actions committed by the Biden Administration that are more characteristic of a dictator than a president.

What can you do about it? Fortunately, you are not dependent on Amazon and its corrupted algorithm to help you find books. Every week right here on GlennBeck.com, we highlight books that Glenn is reading or talking about in our "Glenn's Bookshelf" series. Here you can find a wide selection of books free from Amazon's filters. Be sure to sign up for Glenn's newsletter to find out about new additions to "Glenn's Bookshelf" every week.

10 times Biden has acted like a DICTATOR

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The left-wing media's most recent tirade is accusing Trump of being a dictator. But, as Glenn said, "Everything they're accusing us of, they're doing."

Since day one, the Biden administration has overstepped the bounds placed on the executive branch set by the Constitution. In Glenn's most recent TV Special, he examined ten times Biden acted like a dictator, NOT a president. Here are 10 of Biden's Dictator Moves, and click HERE to get ALL of the research that went into this week's Glenn TV special:

5 ways to protect your First Amendment rights. Number 4 will surprise you.

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Every day it seems Glenn covers another story revealing how people across the world at all levels of power DESPISE the fact that YOU have rights, and they are actively trying to curtail them. Recently, there has been a string of attacks against the rights outlined in the First Amendment: the freedom of religion, the freedom of speech, the freedom of press, the freedom of assembly, and the freedom to petition.

As a refresher, the First Amendment reads as follows:

"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances."

This is powerful stuff, there is a good reason the Founding Fathers made it the FIRST Amendment. It's also the reason why power-hungry elites are attacking it. These attacks are designed to control the way you think, speak, and believe, vote, what you read, and who holds your representatives responsible. The First Amendment is our strongest weapon against tyrants, and they know it.

So what can you do about it? Hope that some wig in Washinton will eventually do something? We know how well that works. The best thing to do is to stay active, engage in the issues you care about, and exercise your rights.

So where to start? Here are a few things YOU can do to protect your First Amendment rights:

Religion

The best way to flex your Freedom of Religion is to—you guessed it—practice your faith. Become an active member in your place of worship, go to scripture studies, invite your friends to that late afternoon event, and walk the life. This can impact the way you spend money as well. Shop the businesses and brands that share your values, and don't shop at the ones that scorn them. Keeping the community alive and healthy is the best way to ensure that generations to come will be able to experience the freedom you enjoy.

Speech

Much like religion, the best way to protect your freedom of speech is... to speak. Engage your friends and family in polite, civil conversation. Stand up for what you believe in, and make your case to your peers. Just remember to keep it friendly. No one ever won an argument by shouting down their opponent. The civil exchange of ideas is the cornerstone of our republic, and a dialogue where the participants are well-informed, considerate, compassionate, and open-minded can have permanent impacts on all involved.

Press

Freedom of the Press seems a little tricky at first. Unless you work for the media, what are you supposed to do? Quit your job and go work for the local newspaper? The good news is that exercising this right is not nearly that difficult. In fact, you are currently doing it. The best thing you can do is to read from outlets that produce informative content. Want to know what Glenn consumes to stay informed every day? Sign up for Glenn's Morning Brief newsletter to get all the stories Glenn gets sent to his desk every day sent straight to your inbox.

Assembly

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Freedom of assembly is one of the more impactful yet underutilized freedoms in the First Amendment. Peaceably assembling and protesting with like-minded individuals can hugely influence politicians and policies while simultaneously creating community and fellowship between attendees. It's understandable why more people don't turn out. We're all busy people with busy schedules, and flying out to D.C. for the weekend seems like a daunting task to many. Thankfully, you don't have to go out all the way to D.C. to make a difference. Gather some like-minded people in your town and bring awareness to issues that impact your community. Big change starts locally, and exercising your freedom to assemble can be the catalyst to lasting impact.

Petition

If you've been a long-time listener of Glenn, then you will have heard a few of his calls to action where he asks his audience to contact their representatives about a particular piece of policy. There is a good reason Glenn keeps on doing those: they work. Whether it's your local mayor or your senator, a call and an email go a long way. If you really want to make a change, convince your friends and family to reach out as well.