What principles do you build a business on? Glenn talks to the author of 'The Go-Giver'

Before leaving for the holidays, Glenn left a book on the desk of every employee of Mercury Radio Arts and TheBlaze. It was The Go-Giver: A Little Story About a Powerful Business Idea. The book presents a new way of doing business, one that puts the customer front and center. Glenn plans to use The Go-Giver as a model for his company in 2015, and invited author Bob Burg onto the radio show to talk about the incredible book

Listen to the interview below at 38 minutes into today's show:

Below is a rough transcript of the segment:

GLENN: I have Bob Burg on the phone. He's the author of a book that I absolutely love. It's called The Go-Giver. I don't even know how long this thing came out.

Bob, are you on the phone. How long did you put this out?

BOB: Oh, John David Mann and I wrote this in 2007, was in the bookstores in 2008.

GLENN: Okay. So I'm right on top of things. But I read this, I don't know this fall and I'm changing my company a great deal. And someone gave this to me and said, Glenn, this is what you're trying to do with your company. You have to read it. I was so moved by this book, I bought all 300 employees, I bought everybody a copy of the The Go-Giver and gave it to them for Christmas. You know, Merry Christmas.

BOB: I cannot tell you how honored I am by that, Glenn. To have one of my heroes embrace the book like that and give it out as a gift. It's beyond being honored.

STU: Now you've lost credibility.

GLENN: Shut up. I didn't know you knew who I was. But I'm flattered. But, Bob, tell the story of this book.

BOB: It's about a young up-and-comer. Ambitious, aggressive well-meaning guy who is really frustrated. As much as he's working hard, he's very much focused on himself. He's what we would call a go taker. We love go-getters because they take action. He was a go-taker. A guy focused only on himself. Who owed what to him and everything was about him. The very valuable lesson he learned was that shifting his focus from getting to giving.

In this context, when we say giving, we mean consistently and constantly providing value to each other. It's not only a nice way to live life, it's a very profitable way as well. It's the actual ultimate embodiment of a free market-based economy. It's about liberty. People willingly buying and selling and trading with one another. If you want to be successful in a free market-based economy, you have to focus on value, on thinking more about others than yourself. Bringing value to others.

GLENN: No. Capitalism done wrong is selfish. And you will never get anywhere. In the long-run it will all end. It's the reason why Goldman Sachs has fallen so far. They used to be, let's do the right thing for the client. Even if it's the wrong thing for us in the short-term, it will be the right thing in the long-term. Let's do the right thing for the client. It becomes service oriented. And capitalism at its best, how can I make somebody's life better and easier? How can I help people? And if you truly love whoever it is that your customer is, if you truly love them --

I remember my father. He used to love watching people -- he would come out in front of the bakery. My mom would run to the bank or something, he would work the counter. I remember my father used to give taste tests all the time to people. They would come in, oh, no, you have to try this. He would cut a slice of whatever and he would give it to them because he loved watching them eat it. He loved his customer. He wanted them to be happy. That's the secret to capitalism, is love the people you're serving.

BOB: You mentioned about Goldman Sachs and others -- capitalism is the best regulator. It's the best natural regulator because it punishes the bad. Punishes those who do not care about the customer and rewards those who do. This is why John and I say, money is simply an echo of value. It's the thunder to value's lightning, which means the value must come first. One of my great Libertarian heroes Harry Brown used to say, in a free market-based economy, profit is simply the result of satisfying the need of another human being.

PAT: Bob, something we've been talking about is this new net neutrality thing they're talking about and trying to regulate the internet, which is the freest medium we have in the world today.

GLENN: Never been more free or freeing.

PAT: Never. Senator Ted Cruz has been talking a lot lately about this. And he brought up the telephone and the telecommunications act of the late 1930s. And that froze any -- any sort of innovation for about 50 years. He said, oh, yeah, we did have the major innovation of touch-tone dialing. As soon as they took those regulations off, what happened? The world was revolutionized.

GLENN: We had the answering machine, the fax machine, all that within ten years.

PAT: Cell phones. Long-distance service went away. Just unbelievably revolutionized the world. How do you get it across to people that government regulations are not the way to go? The free market is the way to go.

GLENN: With that being said, how do you get it across to people that the best deal for you, if it's not the best deal for the end user, it's not the best deal for you.

BOB: Right.

GLENN: Stop thinking so short-term.

BOB: Here's the thing: I truly believe this. The biggest challenge and the most important thing to do is to always go back to the basic premises. For example, we know that capitalism has resulted in a higher standard of living than any other system ever. Unfortunately, because of the government or the public school system or if the media, the mainstream, what have you, most people in America -- not most, but many people in America today, they confuse cronyism with capitalism.

What you were talking about earlier, you know, buying special favors from government, from these bought and paid legislators and the lobbying. So I asked people, I explain what the difference is. And I often say that, you know, to make it stick, you know, cronyism is to capitalism what -- or I should say because sometimes people will say crony capitalism and I hate that term because it misleads. But crony capitalism is to what capitalism what Chinese checkers is to checkers. Absolutely nothing.

Only when you -- you know, when you can explain to someone -- we have to do it keeping in mind their ego and keeping in mind that they're probably well-meaning in what they're thinking. They have been educated in a certain way. They have a certain worldview. As we talked about it in The Go-giver, all things being equal, people will do business with and refer business to people they know, like, and trust.

First, we need to create the relationship with them where they trust us enough to say, hmm, okay, maybe I'll listen to this person and allow what they say to kind of sink in.

GLENN: So, Bob, I actually am very -- at some point I'm really pessimistic because I see people just going down this road of, you know, giving government more power and giving crony capitalists, you know, a pass time and time again. But other times, I look at the younger generation, and I think, they've never been more free. They've never had more opportunity ever in the history of the world. And I really think that the younger generation actually does get it.

They want to do -- nobody wants to go to work and just be part of a machine or a cog. They want to go to work because they want to feel like they're making a difference. They're changing something. They're doing something of value. And do you have faith that in the world as it's changing so rapidly, that without a real champion for, you know, the principles laid out in your book the go giver, that this will catch on?

BOB: No matter how much over the last 100 years, we've grown from basically a free market economy to more of a socialistic economy, no matter how much that has happened, especially of late, the entrepreneurial spirit of the American individual is so strong, that I don't think it can be denied. And that's why despite, you know, what we've seen with all the -- the business unfriendly measures that take place, the economy still continues to grow. Not like it could if capitalism was unleashed. If government fulfilled their, you know, legitimate function as article four, section four in the Constitution. Protect from force and fraud and otherwise just create the context where people can live their lives however they see fit. If that happened, of course, we would absolutely explode.

But if I think you said, the youngsters today they kind of get it and they want to be free and they know they can create. And the thing about value is when value for value is exchanged, it creates a bigger pie. It creates a pie of abundance. We don't need to redistribute a limited pie. Instead, we create a bigger pie. And that's really what I hope The Go-Giver is about. That's exactly what I believe true free market capitalism is about.

GLENN: Tell me what the big the biggest hurdle is. When people read this big, for me, it's been hardest to convince businesspeople, old, lying businesspeople that being selfless and just saying, look, you know what, I don't want to go out of business and I won't do things that hurt our company, but I'll take the hit here because it's right for them. Let's do things -- like, for instance, next year I'll give away one of my books. I'll just give it away because I know that by giving it away, it will actually become bigger. The message is more important than any money I could make on the book. So I'll just give it away. That is a hurdle to get businesspeople to say, wait. Wait. What? I need the exchange here for that.

No, you don't. You don't. You can do things differently and look for a long-term relationship of trust and decency that will far outweigh anything you can make in the short run. Is that the hardest thing to convince people of or what is the biggest hurdle?

BOB: I think the key is to act in alignment, act congruently with your values. The people that write the check for $10,000 for their local animal shelters, they're doing that because it aligns with their values. They feel better about doing that than not doing that.

I love it when people make a profit because profit helps everyone. But the key though is to make a profit by providing much more in use value than what you take in cash value.

The accountant who charges $1,000 to do someone's tax return, but through their effort, their diligence, their caring, they save that person $5,000 in taxes. They provide them with peace of mind and security, so the person who is the buyer gets much more in value than what they're paying, but the accountant is very happy to sell his or her time for a thousand dollars.

But I love the idea you're giving away the book because you also make a profit. Your profit is the joy of spreading a message that you just really love.

GLENN: In a world that is increasingly, A, you didn't build this, it was the collective that built this. And then, B, you don't deserve it, so I'll just take it. How does a book like The Go-giver make the dent?

BOB: I have to say, that was a discouraging thing to hear from our president. To actually say something like that. I was hoping that was taken out of context, Glenn.

[laughter]

GLENN: I remember when I was young and naive too.

BOB: Yeah, that was like three months ago for me. And just, you know -- when candidates -- Hillary Clinton, you know, a couple of months ago states make no mistake about it, businesses don't create job. I mean, oh, my goodness, gracious. You know what, I just hope -- and The Go-Giver has sold about 500,000 copies. And John and I both really want to just keep moving it. We really think the message of free markets, of kindness, of doing the right thing, because you're really authentically want to be part of the solution and be part of the value giving process. I speak at a lot of sales and leadership conferences, and I always within the messages of the The Go Giver want to -- I want to point out the people like John Allison, the CEO now of the Cato Institute. The Libertarian think-tank.

And John Allison for 20 years, he led BB&T. Hugely profited. One of the few, one of the few banks in the country, one of the few banks that did not participate in subprime lending, making only conventional loans. Why? Because it was contrary to the values of the bank, which was to provide value for their customers, and he knew that didn't.

He knew that the fiddling between government and the government-sponsored entities such as Fannie Mae as well as the cronyism, he knew it wasn't beneficial. He did the right thing. When the cards came crumbling down, he didn't need or want the bailout. The tax funded bailout money. Of course, they made him take it under a veiled threat. There are a lot of people doing the right thing. I want to focus on them and use them as examples of how go givers really do better.

GLENN: Bob, I'd love to have you back on television, maybe spend an hour, and you can go through the five laws. If you really want to be part of the solution and not part of the problem and you just want a new way of looking at business, I can't recommend highly enough the The Go-Giver: A Little Story About a Powerful Business Idea

. It's how I'm building my company and resetting things. As I said, I bought 300 copies and gave it to every employee at Christmas. The Go-giver by Bob Burg and John David Mann. Thank you so much, Bob, I appreciate it.

BOB: Glenn, I'm totally honored. Thanks for having me on.

GLENN: God bless. We'll talk to you again.

A town in Sweden is under fire after denying requests to ring church bells in the 1990s and the 2000s but recently approving a mosque's request to conduct a weekly Islamic call to prayer.

RELATED: Media's anti-Israel, pro-Islam bias sweeps THIS fact under the rug

Authorities in the town of Vaxjo in southern Sweden have given the local mosque a one-year permit to recite the call to prayer every Friday for about four minutes. But Fr. Ingvar Fogelqvist of St. Michael's, the local Catholic church located about a mile from the mosque, says similar requests to ring church bells were denied.

On today's show, Pat and Jeffy talked about this story and favorable bias toward the Muslim faith. The issue isn't that the Islamic call to prayer is allowed; it's that all religions are not being treated equally.

Somebody might want to check the temperature in hell, it might be just a tad chillier than normal.

If you missed Friday's episode of The Glenn Beck Program, you missed something you probably never thought you'd see in this timeline or any other. Glenn actually donned President Trump's trademark red "Make America Great Again" hat and laid out the case for why he thinks Trump will win in a landslide in 2020.

RELATED: The media's derangement over Trump has me wearing a new hat and predicting THIS for 2020

Bottom line: Nancy Pelosi and the mainstream media may have pushed Glenn to this point, but believe it or not, Trump's record will make this next election a walk in the park for number 45. At this point, the sitting president has done enough to earn even Glenn's vote.

Glenn broke down what he thought were the 10 biggest campaign promises that — unlike those made by most politicians — Trump actually kept.

10. Impose a 10% repatriation tax to bring jobs back to America

Not all of Trump's promises were good ones, but regardless of what the consequences may be — he did keep this one.

"Now, I think this one is dangerous," Glenn said on radio Friday. "He did it. Ten percent. Bring all of your money back into the United States. It will create jobs. Yes. It will also create inflation. But it's creating jobs."

9. Withdraw from the Trans-Pacific Partnership (TPP)

This has been one of Trump's most passionate issues.

"The stop the TPP. Uh-huh. Right. Sure you are. Uh-huh. Yes. He did," Glenn admitted.

8. Withdraw from the disastrous Paris Climate Accord

Glenn found himself eating crow on this.

"I'm on record saying he will never do that because his daughter is a huge global warming person and he only listens to the family. Eh. Wrong," Glenn said with a puff of crow feathers coming from his mouth.

7. Bring North Korea to the table and rein them in

This looked impossible. Not so.

"'I'm going to bring North Korea to the table.' Are you? Everybody has tried to do that," Glenn said. "Now, they're at the table. We don't know what's going to happen. So the result of that is unknown. But has anybody else done that?"

6. Stop over-regulation and jump-start the economy

It's the economy, stupid.

"Does anybody feel like America is beginning to get on track somewhat economically? You know why? Because he fulfilled another promise," Glenn said. "Stop over-regulating the American people. Give them their money. Give the companies the opportunity to expand and bring their money back into the country, and maybe they'll build buildings. Maybe they'll build offices. Maybe they'll build new products. Maybe they'll build new factories. Maybe they'll hire a bunch of people."

Glenn went on.

"Now, I know Seattle is trying to do everything they can to make sure everybody in their city is homeless and unemployed, but the rest of the country is enjoying the feeling of, wow, maybe things are going to be okay."

5. Reverse Obama's executive orders

If you're like Glenn, you've gotten used to politicians promising "no new taxes," but you can really tell they're lying if their lips are moving. Guess what? That's apparently not Trump.

"The executive orders? Yeah. He's reversed a lot of Obama's executive orders," Glenn said. "These are outrageous promises."

4. Pull out of the Iran nuclear deal

No big deal...

"'I'm going to cancel the Iran Deal.' Yep. None of these are small. You know, I've got maybe ten minutes. I think we can get that done in the first term. And they did," Glenn said.

3. Give tax cuts to middle-class Americans

Maybe this could have been better, but we'll take it.

"I don't like the tax cut. I think he could go a lot further," Glenn said. "But that's not even his job. His job is to sign things that Congress puts in front of him. Not to design it. You Republicans in Congress, you disgust me. You disgust me. 'Imagine what we could do if we had the House and the Senate and the White House.' I can imagine what you'll do — nothing. You'll do nothing."

2. Change strategy and defeat ISIS

The mainstream media have been radio silent on this.

"How about the president's — well, I know I can defeat ISIS. I know I can do it. I'll defeat ISIS. He did," Glenn said. "And did you notice no one in the press even talked about it? All of a sudden, we're not talking about ISIS anymore. How come? Oh, I know. President Trump. That's why."

1. Recognize Jerusalem as the capital of Israel and relocate the US embassy

This one is a true game-changer.

"Now, every president will say to you, when he's running, 'I'm going to make Jerusalem the home.' Well, really? The home of the embassy. Really, are you? Because everybody says that, nobody does it. He did it," Glenn said. "And I think that's going to go down as the biggest game-changer possibly in my lifetime. This is going — it already is — it is changing the game in Iran."

Glenn continued.

"And when it does, this president is going to come out and say something directly to those people, that we support them," he said. "And that's going to add fuel to the fire. And you might see a regime change and a collapse of the Islamic regime in Iran. And it will be 100 percent Donald Trump that made that responsible. One hundred percent. You're going to see changes because of this. He kept that promise. A promise I said, he's not going to do that. Nobody is going to do that. He did."

One chapter of ISIS has ended, but another may be starting

AHMAD AL-RUBAYE/AFP/Getty Images

For the most part, ISIS has fallen in Syria and Iraq. But before we celebrate the demise of this awful terrorist group, before we let our guard down, we should zoom out a bit, because ISIS is spreading. ISIS has largely just scattered out of the region as if someone turned on the kitchen lights and they scrambled.

RELATED: It IS About Islam: This Is a War Against Evil

The Wall Street Journal spoke with Rohan Gunaratna, head of the International Center for Political Violence and Terrorism Research at the Nanyang University in Singapore. “Although Islamic State's ideology has suffered, it still has a huge potential," he told them. “Islamic State has entered a phase of global expansion, very much the same way al Qaeda extended globally in late 2001."

ISIS has spread into West Africa, and throughout much of Southeast Asia, and, as is typical of ISIS, they have done it violently, with a sick venom.

The world is their potential rubble, and their fight is endless.

Again, from the Wall Street Journal: “One chapter of ISIS has finished and another is beginning," said Hassan Hassan, a specialist on Islamic State at the Tahrir Institute for Middle East Policy in Washington. “Their resurgence is coming sooner than expected."

The world is their potential rubble, and their fight is endless.

'The Handmaid's Tale' got it right, just with the wrong religion

Alberto E. Rodriguez/Getty Images

Just in case The Handmaid's Tale's heavy-handed message wasn't already heavy-handed enough, a recent episode made it clear there's always room for further hysteria. Particularly, in relation to depictions of a “patriarchal society" run by Christian doctrine and determined by men — oh those dastardly men.

RELATED: Christian privilege is the new white privilege

The show appropriates Margaret Atwood of the same name, depicting a totalitarian society led by Christian doctrine in which women's bodies are controlled, and they have no rights. The story sounds familiar, but not in the same way Atwood and the show's creators have so smugly assumed.

Just as tone-deaf as 4th wave feminism itself, and tone-deaf in all the exact same places. Most notably, the show's heavy-handed indignation toward Christianity. Toward the patriarchy. Toward conservatives and traditional values. And just like 4th wave feminism, the show completely overlooks the irony at play. Because there is a part of the world where women and children are being raped and mutilated. In fact, in this very real place, the women or girls are often imprisoned, even executed, for being raped, and they are mutilated in unspeakable ways.

Theirs is a cruel, bloody, colorless life.

There is a place, a very real place, where women are forced to cover their entire bodies with giant tarp-like blankets, which is all the more brutal given the endless heat of this place. There is a place where women literally have one-third of the rights of men, a place where women are legally, socially and culturally worth less than men.

They cannot drive cars. They cannot be outside alone. They cannot divorce, they cannot even choose who they marry and often, they are forcibly married at a young age.

They are raped. A lot. Theirs is a cruel, bloody, colorless life. This is the life of tens, perhaps hundreds of millions of women. And, I'll tell you, their religion isn't Christianity.