For the past couple of weeks, Glenn has been talking about how comic books are really tapping into something in the American psyche. He pointed to superhero movies and the survival comic book/TV series 'The Walking Dead' as examples. In a bit of viral marketing today, Marvel Studios promised to release the new trailer for 'Avengers: Age of Ultron' if enough people tweeted #AvengersAssemble. Clearly plenty of people wanted to see this video, as #AvengersAssemble settled in nicely at the top of U.S. Twitter trends for most of the morning.
Watch the video below:
'Avengers: Age of Ultron' arrives in theaters on May 1st.