Meet the entrepreneur who may have just discovered the next way to connect people together

March 06, 2015

WRITER

Glenn was in Silicon Valley this week speaking at a number of tech conferences and meeting with some of the biggest dreamers and creators alive today. While at the Launch Festival, Glenn spoke with Nation Builder CEO Jim Gilligan about how his company is connecting people all over world.

Glenn: I want to introduce you to a guy who is one of the people who believes he can change the world or together we can change the world. His name is Jim Gilliam, and he is the founder and CEO of something called Nation Builder. How are you?

Jim Gilligan: Hi, Glenn. Thanks for having me.

You have a fascinating story because of your journey. You have cancer. How are you now?

I’m good. I’ve got a little bit of skin cancer here left, but that’s just my third bout. I had leukemia. I had non-Hodgkin’s lymphoma, and I’ve been great for about eight years.

Okay, and so you have gone through a fundamental transformation as a human being. A lot of people have seen the video The Internet is My Religion, and if we have time, I want to talk to about it, because I think it’s an interesting, really interesting part of your journey, but I want to talk to you a little bit about Nation Builder and what you’re trying to accomplish and what you think can be done.

I’ve had this just enormous blessing to have this experience of community in my life. It started when I was very young in a big mega-church in the early 80s out in San Jose, and then over my life, like I kind of lost that faith, but I started to sort of find a new faith in sort of the power of a connected humanity and like what’s possible when people come together to help each other. So, I made a bunch of like documentary films in like 2o04 and 2005, and they were the kinds of films that the traditional media, the stories that they weren’t telling, so I was really passionate about getting them out there.

Because I was just an Internet geek, we kind of hacked all the like online stuff to sort of get people to distribute the films and host screenings and do all these things. In that process, the only reason we were able to really do that effectively was because I just happened to have like all of these tech skills so I could like pull together, you know, this donation processing system and this like email newsletter thing and a website and video and all this stuff and make it work. But the average person sort of didn’t have access to be able to do that.

Correct.

So, I would go around, and I would go to like film festivals and be like, “Hey, you can get your documentary out there,” and all this stuff. Folks would be like, “Okay, great, I’m signed up. I want to sign up. I want to do that.” They’d be like, “What do I do?” You know, “What do I do next?” I’d be like, “Well, you have to do this and this.” And then, “Can I hire you?” I was like, “No, not really.” So, that really set me on like what could I contribute to help people sort of tap into this immense power of building community online to accomplish whatever it is that you want to make happen? That led me into politics, because organizing people is about very much politics.

You know, when we started something called the 9/12 Project, years ago, right around the Tea Party time, and the Tea Party was doing similar things, we were focused on principles. They were focused on politics, but almost everybody who got involved were looking for somebody who was 20 that knew something about building a website or how to connect with each other, and a lot of people still don’t know how to do it. I mean, the power is unlimited if you know how to do it, you know? So, who is using it, and what are the results?

So, we’re seeing all kinds of different folks using it. About half of our customers come out of politics or advocacy-oriented efforts. They look at Nation Builder, and they’re like, “Yes, okay, I don’t have to deal with all this muck anymore,” and they know what to do with it. It’s like a toolkit, but there also seems like another half of our customers are smaller folks, like there’s a gelato shop in downtown LA that uses it to sort of organize their community. They have folks like suggesting like what flavors they should try next. Duck Dynasty did a whole campaign like overnight, right, when that whole thing happened. They drove a whole amount of like attention and change around.

They used it for the gay issue?

Yeah, so when the media really started to pick up on that, like overnight they got a site set up on Nation Builder, and they grew a list of people to about 250,000 people. They’re now a whole organization called Faith-Driven Consumer that’s working on a whole host of issues on the area, but there are actually press articles about the fact like how on earth did they get a website up like so quickly and sort of capitalize on that moment?

Right. So, how does it work?

So, you’ll know things like you have a Facebook page, and you have like a YouTube channel or Twitter or whatever, but if you want to sort of take it to the next level, right, where is like you’re building your own database, your own nation, what we would call it, you need to sort of like really up your game. You need to like have your own website. You need to connect into all of those different places like Facebook and YouTube and Twitter and whatnot, sort of pull all those people together and actually own those relationships, know who the people are and start to actually engage them.

So, when you’ve got a lot of folks that really care about what you’re doing, like the next step, right, is you have to find the folks who care the most and then really engage them and say, “Hey, why don’t you take a leadership position, right? Why don’t you sort of go and organize your own group of people around this and give them the tools and empower them to do that?” Because the most effective way to organize is people sharing their stories with each other, and the way that you scale that is when you create the leadership capacity like within your donors, your supporters, or your customer base.

So, Nation Builder was really designed to help you find those people, really connect with them, and empower them with the tools to make this stuff happen.

Old media doesn’t understand this, and old traditional thinking doesn’t understand that you’re so much more effective when you’re not leading the parade all the time, you know? They fight against it. Everybody fights no, no, you know, we’ve got to be leading the parade. How are you getting politicians to use this when politicians generally are I’m going to control the message, I’m going to control all of it? This requires you to let it go.

Yeah, really that is exactly the issue. It’s a toolkit. People can use it how they want to use it, but what we’ve found is like the most effective use of it is when you sort of give up that control. So initially, like a very early version of Nation Builder, I was like okay look, it’s all about giving up like power to like your members and your customers.

Let them do it.

And I went out, and I was preaching this to like everybody, and nobody bought it, nobody. So, I completely flipped it around. I said it’s the exact opposite, about everybody building their own power, which everybody wants to do. I realized that like the sum total of all of that is that then everybody has power, right?

It’s the same theory, just a different way to look at it. One is more altruistic.

It’s a different way into it. There’s also a business model behind it which works for us, which is nice, so we can scale it all up and make it work. But by providing the tools to everybody, right, if you’re in power and you’re not like really engaging folks and helping like other folks do the leadership, somebody else will. That’s the big opportunity.

So, give me some examples of the best uses of it.

Well, oddly enough, Senator Mitch McConnell has used Nation Builder really well.

Oh my gosh.

So, in his last election campaign, he used Nation Builder to do a lot of field organizing, which generally speaking, the Republicans are sort of, you know, generally not the best at, but they really got into it. They had walk sheets, and they were scanning them all in. The senator was like actually there at the trainings, right? He was like really engaged. I was pretty impressed by that.

Wow. So, Nation Builder can be used for good and evil.

We don’t get to decide that.

No, I know. I know. I do. I do.

Let’s talk a little bit about your journey, because you have gone through a lot and have started at a real religious place. You went to Liberty University, a real God-fearing guy, and you’ve ended or at least you’re at this point in a completely different place.

Yeah, I found God somewhere else. You know, in the speech, I said, you know, God is just what happens when humanity is connected, and that community, the power of that community is immense. What I spent a lot of time thinking about is like, you know, there is a God of love, right? There is also a God that can be very vicious and judgmental, and I see so much of that happening, right?

I don’t think of that as God, but you’re thinking of God as humanity.

But we can see it happening like as we connect more and more, right, sort of the online lynch mob sort of thing that happens sometimes and the way things spread. There’s amazingly wonderful things happen, like, you know, people coming together to save my life, right? So, it’s like there’s incredible, wonderful power in it, but there’s also like we’re in this like adolescence of understanding what that power really is and how we can sort of most effectively channel it. What really makes me excited is that we get to decide that. We get to choose how that plays out, and so I’m really hopeful that people will look more and more to how they can contribute, right, to making this world better, right, making this a God more of love than of vengeance.

Has the world ever been in a place like this before?

Oh no, no.

I don’t think people really understand how profound of a moment we’re at right now.

I see it as communities. M. Scott Peck is a psychologist who did a lot of work on understanding how community works, and he identified sort of four stages that lead to community, pseudo-community. Pseudo-community, it’s like the dinner party, right, where like everybody goes, and no one talks about politics or religion, and everyone is sort of nice and cordial to each other. Then, you know, you go home with your spouse afterwards in the car, and you’re like sort of talking dirt about everybody, right? Like that’s pseudo-community.

But then the next phase is chaos, and chaos is when people start getting real. It’s when they stop with all of those sort of like niceties, and they start actually talking about the real issues. Then there’s two ways that you can go from there, right? You can organize your way out of that chaos where you create systems and structures and laws and like all of this infrastructure which we have done, like, that is the world, or you can empty, and you can just let go of all of your preconceived ideas of who other people are, right, everything, all the things that you try to do to change somebody else, and you start to accept people for who they are. Out of that can come real, genuine community.

So, we see that happening like on small levels. You can see it happening in churches. You can see it happen in school. You can see elements of it happening here and there sometimes, and it’s really special and amazing.

That happened today with me.

Did it?

Yeah, I mean, I walk out on stage with there had to be 20% of the people there that were like, “You’ve got to be kidding.” I’m reading the tweets, and they’re like, “I don’t like this guy. I’m confused. I really liked what he had to say.” It was just a moment of hey, let’s listen to each other for a minute. Let’s just listen to each other and break down the stereotypes. It’s really an amazing…fear is our enemy.

Amen.

If we can get rid of the fear and let go and say you know, “I may disagree with you on a lot of things, but I recognize that there is more that we have in common than not,” we can really create an amazing world.

The Internet is my religion, and I would say the greatest sin is fear. That’s the one thing that holds us back from creating what we are meant to create. It disconnects us from each other, absolutely.

What a pleasure. God bless.

Thank you.

Thank you.

The Woodrow Wilson strategy to get out of Mother’s Day

Stock Montage / Contributor, Xinhua News Agency / Contributor | Getty Images

I’ve got a potentially helpful revelation that’s gonna blow the lid off your plans for this Sunday. It’s Mother’s Day.

Yeah, that sacred day where you’re guilt-tripped into buying flowers, braving crowded brunch buffets, and pretending you didn’t forget to mail the card. But what if I told you… you don’t have to do it? That’s right, there’s a loophole, a get-out-of-Mother’s-Day-free card, and it’s stamped with the name of none other than… Woodrow Wilson (I hate that guy).

Back in 1914, ol’ Woody Wilson signed a proclamation that officially made Mother’s Day a national holiday. Second Sunday in May, every year. He said it was a day to “publicly express our love and reverence for the mothers of our country.” Sounds sweet, right? Until you peel back the curtain.

See, Wilson wasn’t some sentimental guy sitting around knitting doilies for his mom. No, no, no. This was a calculated move.

The idea for Mother’s Day had been floating around for decades, pushed by influential voices like Julia Ward Howe. By 1911, states were jumping on the bandwagon, but it took Wilson to make it federal. Why? Because he was a master of optics. This guy loved big, symbolic gestures to distract from the real stuff he was up to, like, oh, I don’t know, reshaping the entire federal government!

So here’s the deal: if you’re looking for an excuse to skip Mother’s Day, just lean into this. Say, “Sorry, Mom, I’m not celebrating a holiday cooked up by Woodrow Wilson!” I mean, think about it – this is the guy who gave us the Federal Reserve, the income tax, and don’t even get me started on his assault on basic liberties during World War I. You wanna trust THAT guy with your Sunday plans? I don’t think so! You tell your mom, “Look, I love you, but I’m not observing a Progressive holiday. I’m keeping my brunch money in protest.”

Now, I know what you might be thinking.

“Glenn, my mom’s gonna kill me if I try this.” Fair point. Moms can be scary. But hear me out: you can spin this. Tell her you’re honoring her EVERY DAY instead of some government-mandated holiday. You don’t need Wilson’s permission to love your mom! You can bake her a cake in June, call her in July, or, here’s a wild idea, visit her WITHOUT a Woodrow Wilson federal proclamation guilting you into it.

Shocking Christian massacres unveiled

Aldara Zarraoa / Contributor | Getty Images

Is a Christian Genocide unfolding overseas?

Recent reports suggest an alarming escalation in violence against Christians, raising questions about whether these acts constitute genocide under international law. Recently, Glenn hosted former U.S. Army Special Forces Sniper Tim Kennedy, who discussed a predictive model that forecasts a surge in global Christian persecution for the summer of 2025.

From Africa to Asia and the Middle East, extreme actions—some described as genocidal—have intensified over the past year. Over 380 million Christians worldwide face high levels of persecution, a number that continues to climb. With rising international concern, the United Nations and human rights groups are urging protective measures by the global community. Is a Christian genocide being waged in the far corners of the globe? Where are they taking place, and what is being done?

India: Hindu Extremist Violence Escalates

Yawar Nazir / Contributor | Getty Images

In India, attacks on Christians have surged as Hindu extremist groups gain influence within the country. In February 2025, Hindu nationalist leader Aadesh Soni organized a 50,000-person rally in Chhattisgarh, where he called for the rape and murder of all Christians in nearby villages and demanded the execution of Christian leaders to erase Christianity. Other incidents include forced conversions, such as a June 2024 attack in Chhattisgarh, where a Hindu mob gave Christian families a 10-day ultimatum to convert to Hinduism. In December 2024, a Christian man in Uttar Pradesh was attacked, forcibly converted, and paraded while the mob chanted "Death to Jesus."

The United States Commission on International Religious Freedom (USCIRF) recommends designating India a "Country of Particular Concern" and imposing targeted sanctions on those perpetrating these attacks. The international community is increasingly alarmed by the rising tide of religious violence in India.

Syria: Sectarian Violence Post-Regime Change

LOUAI BESHARA / Contributor | Getty Images

Following the collapse of the Assad regime in December 2024, Syria has seen a wave of sectarian violence targeting religious minorities, including Christians, with over 1,000 killed in early 2025. It remains unclear whether Christians are deliberately targeted or caught in broader conflicts, but many fear persecution by the new regime or extremist groups. Hayat Tahrir al-Sham (HTS), a dominant rebel group and known al-Qaeda splinter group now in power, is known for anti-Christian sentiments, heightening fears of increased persecution.

Christians, especially converts from Islam, face severe risks in the unstable post-regime environment. The international community is calling for humanitarian aid and protection for Syria’s vulnerable minority communities.

Democratic Republic of Congo: A "Silent Genocide"

Hugh Kinsella Cunningham / Stringer | Getty Images

In February 2025, the Allied Democratic Forces (ADF), an ISIS-affiliated group, beheaded 70 Christians—men, women, and children—in a Protestant church in North Kivu, Democratic Republic of Congo, after tying their hands. This horrific massacre, described as a "silent genocide" reminiscent of the 1994 Rwandan genocide, has shocked the global community.

Since 1996, the ADF and other militias have killed over six million people, with Christians frequently targeted. A Christmas 2024 attack killed 46, further decimating churches in the region. With violence escalating, humanitarian organizations are urging immediate international intervention to address the crisis.

POLL: Starbase exposed: Musk’s vision or corporate takeover?

MIGUEL J. RODRIGUEZ CARRILLO / Contributor | Getty Images

Is Starbase the future of innovation or a step too far?

Elon Musk’s ambitious Starbase project in South Texas is reshaping Boca Chica into a cutting-edge hub for SpaceX’s Starship program, promising thousands of jobs and a leap toward Mars colonization. Supporters see Musk as a visionary, driving economic growth and innovation in a historically underserved region. However, local critics, including Brownsville residents and activists, argue that SpaceX’s presence raises rents, restricts beach access, and threatens environmental harm, with Starbase’s potential incorporation as a city sparking fears of unchecked corporate control. As pro-Musk advocates clash with anti-Musk skeptics, will Starbase unite the community or deepen the divide?

Let us know what you think in the poll below:

Is Starbase’s development a big win for South Texas?

Should Starbase become its own city?

Is Elon Musk’s vision more of a benefit than a burden for the region?

Shocking truth behind Trump-Zelenskyy mineral deal unveiled

Chip Somodevilla / Staff | Getty Images

President Donald Trump and Ukrainian President Volodymyr Zelenskyy have finalized a landmark agreement that will shape the future of U.S.-Ukraine relations. The agreement focuses on mineral access and war recovery.

After a tense March meeting, Trump and Zelenskyy signed a deal on Wednesday, April 30, 2025, granting the U.S. preferential mineral rights in Ukraine in exchange for continued military support. Glenn analyzed an earlier version of the agreement in March, when Zelenskyy rejected it, highlighting its potential benefits for America, Ukraine, and Europe. Glenn praised the deal’s strategic alignment with U.S. interests, including reducing reliance on China for critical minerals and fostering regional peace.

However, the agreement signed this week differs from the March proposal Glenn praised. Negotiations led to significant revisions, reflecting compromises on both sides. What changes were made? What did each leader seek, and what did they achieve? How will this deal impact the future of U.S.-Ukraine relations and global geopolitics? Below, we break down the key aspects of the agreement.

What did Trump want?

Bloomberg / Contributor | Getty Images

Trump aimed to curb what many perceive as Ukraine’s overreliance on U.S. aid while securing strategic advantages for America. His primary goals included obtaining reimbursement for the billions in military aid provided to Ukraine, gaining exclusive access to Ukraine’s valuable minerals (such as titanium, uranium, and lithium), and reducing Western dependence on China for critical resources. These minerals are essential for aerospace, energy, and technology sectors, and Trump saw their acquisition as a way to bolster U.S. national security and economic competitiveness. Additionally, he sought to advance peace talks to end the Russia-Ukraine war, positioning the U.S. as a key mediator.

Ultimately, Trump secured preferential—but not exclusive—rights to extract Ukraine’s minerals through the United States-Ukraine Reconstruction Investment Fund, as outlined in the agreement. The U.S. will not receive reimbursement for past aid, but future military contributions will count toward the joint fund, designed to support Ukraine’s post-war recovery. Zelenskyy’s commitment to peace negotiations under U.S. leadership aligns with Trump’s goal of resolving the conflict, giving him leverage in discussions with Russia.

These outcomes partially meet Trump’s objectives. The preferential mineral rights strengthen U.S. access to critical resources, but the lack of exclusivity and reimbursement limits the deal’s financial benefits. The peace commitment, however, positions Trump as a central figure in shaping the war’s resolution, potentially enhancing his diplomatic influence.

What did Zelenskyy want?

Global Images Ukraine / Contributor | Getty Images

Zelenskyy sought to sustain U.S. military and economic support without the burden of repaying past aid, which has been critical for Ukraine’s defense against Russia. He also prioritized reconstruction funds to rebuild Ukraine’s war-torn economy and infrastructure. Security guarantees from the U.S. to deter future Russian aggression were a key demand, though controversial, as they risked entangling America in long-term commitments. Additionally, Zelenskyy aimed to retain control over Ukraine’s mineral wealth to safeguard national sovereignty and align with the country’s European Union membership aspirations.

The final deal delivered several of Zelenskyy’s priorities. The reconstruction fund, supported by future U.S. aid, provides a financial lifeline for Ukraine’s recovery without requiring repayment of past assistance. Ukraine retained ownership of its subsoil and decision-making authority over mineral extraction, granting only preferential access to the U.S. However, Zelenskyy conceded on security guarantees, a significant compromise, and agreed to pursue peace talks under Trump’s leadership, which may involve territorial or political concessions to Russia.

Zelenskyy’s outcomes reflect a delicate balance. The reconstruction fund and retained mineral control bolster Ukraine’s economic and sovereign interests, but the absence of security guarantees and pressure to negotiate peace could strain domestic support and challenge Ukraine’s long-term stability.

What does this mean for the future?

Handout / Handout | Getty Images

While Trump didn’t secure all his demands, the deal advances several of his broader strategic goals. By gaining access to Ukraine’s mineral riches, the U.S. undermines China’s dominance over critical elements like lithium and graphite, essential for technology and energy industries. This shift reduces American and European dependence on Chinese supply chains, strengthening Western industrial and tech sectors. Most significantly, the agreement marks a pivotal step toward peace in Europe. Ending the Russia-Ukraine war, which has claimed thousands of lives, is a top priority for Trump, and Zelenskyy’s commitment to U.S.-led peace talks enhances Trump’s leverage in negotiations with Russia. Notably, the deal avoids binding U.S. commitments to Ukraine’s long-term defense, preserving flexibility for future administrations.

The deal’s broader implications align with the vision Glenn outlined in March, when he praised its potential to benefit America, Ukraine, and Europe by securing resources and creating peace. While the final agreement differs from Glenn's hopes, it still achieves key goals he outlined.

Glenn's Show Prep