Today I make good on a decade old promise to myself and my daughters.
Years ago when my oldest daughters were teenagers I would take them to the mall to buy new clothes.
I hated it. But not for the reason one might think.
I don't mind shopping with women for clothes. I love to see them dress up, try new things and see their eyes light up when they know "this is the one".
I could join the chorus of men and women who complain they can't find anything age appropriate or modest for their daughters.
But my trouble was not only that, mine stems from the fact that while growing up my daughter was a dress size SMALLER than America's most famous model and sex symbol Marilyn Monroe.
God forbid a designer makes anything cool that would fit her! Most American women are shaped like Norma Jean not the 12 year old boy shaped models covering the walls of the 'cool stores'.
As I wiped the quiet and hidden tears away store after store as she was told, "oh, no, it doesn't come in that size." I made myself a promise.
I wasn't famous or rich at the time, but I vowed if I ever had a chance I would start a fashion line that was cool, hip, and great quality that would come in sizes that would fit my Marilyn.
Today I make good on that promise. 1791 is proud to announce our new line of women's Denim. We begin with denim jacket and jeans.
They were designed for and tested on all the girls in my life. It has taken us almost two years to get the design just right.
I am proud that finally I can rest knowing any dad who feels the way I do about the most beautiful girl ever born, my daughter, will be able to feel that way when she slips into her favorite jeans, blouse and jacket.
My wife who is a little more like the current runway models and my daughter who is more classic both can wear and love their new 1791s.
I kind of think it is one of those fundamental God given rights. To feel pretty.
Because you are.
As we grow so will our selection and sizes because it is time we celebrate real diversity. After all, God made us different colors, shapes and sizes.
Please check out the beginning of our new line of women's clothing at1791.com and see what the power of a dads love for his daughter can build.
For all of us that wear our heart on our sleeve, 1791.com
Remember, 1791 products are made of the highest quality raw materials and made 100% in America. These are the truly the highest quality available on very front from the real copper rivets (which hardly anyone even uses anymore -they're fake rivets - to the buttons made by one of Americas first button makers) please understand, they are expensive mainly because they are made in America which was another goal of mine. I am proud to say, that this little two person shop has now grown in sales and volume to be able to announce soon that we are launching a second line that is much more affordable called the Edward Janssen line. Named after my very practical farmer Grandfather and like him, made in America.